Content Creation

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ePublishing, a cloud-based Software as a Service (SaaS) provider of an enterprise publishing system, and Hallmark Data Systems, an audience data and marketing services provider to B-to-B publishers, have initiated a data-level integration.

Posted Mar 10, 2014

MadCap Software, Inc., a provider of multi-channel content authoring and a showcase company for Microsoft Visual Studio and Microsoft XPS, announced that the newest release of MadPak is now available. MadPak is a comprehensive technical authoring suite, featuring six fully integrated, XML-based products for technical communicators.

Posted Mar 06, 2014

Engage, developers of web and mobile solutions for enterprises, announced that it has open-sourced its suite of DNN modules. All Engage modules are now available for free to the DNN community, licensed under the MIT open-source license.

Posted Mar 04, 2014

We hope that, as loyal readers of EContent, you already know the difference between content strategy and content marketing. But there are some people out there still laboring under the delusion that these two things are one in the same. We have two of the country's leading experts in the subjects here to tell you that they are very different animals, that often work together to achieve similiar goals. Content Wrangler Scott Abel, and the Content Marketing Institute's Robert Rose are here to discuss the finer points of their individual areas of expertise -- and Jose Castillo from thinkjose.com is refereeing! They also discuss Facebook's Paper app, and the future of TLDs.

Posted Jan 31, 2014

Find the resources and the tools that inspire you. One might think this is weird but Google Analytics inspires me. It challenges me to think about ways to solve the daily riddles of business. For example, "what page on my website creates the highest conversions, yet sees less than 5% of the traffic." I suddenly feel like Edward Nigma from Batman. Questions such as those keep me up nights.

Posted Jan 30, 2014

Mag+ released version 5.0 of its platform for creating mobile applications. All of the changes in Mag+ 5.0 focus on helping clients to engage their users, bolster conversions, and increase sales. The update offers a richer in-app storefront and real-time newsfeed, new marketing tools and more.The most visible change in Mag+ 5.0 is a new interface for its white-label reader app, which includes a more customizable storefront for document and issue management, as well as a full-screen newsfeed window for delivering more frequent content updates.

Posted Jan 29, 2014

Content marketing is big business and predicted to get even bigger in the months and years ahead. While "content farms" drove content development for some time, consumers are becoming more discerning and more demanding about the information they consume. Readers have become attuned to and weary of content that amounts to "dreck," says Rachel Parker, founder and CEO of Resonance Content Marketing in Houston. "It's not that audiences are becoming more demanding," she says; "it's that they're on to the practice of buying dreck from content farms, slapping it into a blog post and expecting your audience to thank you for it."

Posted Jan 29, 2014

Acrolinx announced version 4.0 of its software that guides writers to create findable, engaging, and understandable content. With this release, Acrolinx enhances its support for technical communicators while expanding its support to marketing writers.

Posted Jan 28, 2014

Love motivates us to create things that share that story with the world. And tapping into that desire with your customers forms a bond that will last a lifetime. Do your customers love you? Do they love your products and services? Do they love you enough to post a picture of you, sing a song about you, or write a eulogy for you? The cold, calculating world of business comes down to customer choice between something they love and something they don't. But why is love such a big deal?

Posted Jan 23, 2014

Brainshark, Inc., a provider of cloud-based business presentations, announced the availability of new solution packages including the Brainshark Sales Cloud, Marketing Cloud and Learning Cloud. The aim is to help businesses improve the effectiveness of external and internal communications. Brainshark is also unveiling its new Analytics Dashboard, an integral component of these packages. The dashboard provides a visual, single-screen representation of real-time presentation viewing data so individual users and managers can see how their content is performing and take action.

Posted Jan 21, 2014

Adobe announced the availability of Adobe Technical Communication Suite 5, the next generation of its single-source authoring and multi-device publishing toolkit for technical writers, help and policy authors, and instructional designers. This latest version aims to streamline the creation of standards-compliant technical content by leveraging XML/DITA authoring with complete Document Type Definition (DTD) support and enables authors to expand the outreach and adoption of their content by seamlessly disseminating it on a range of platforms and in a variety of formats.

Posted Jan 14, 2014

Amazon Studios, the original film and series production arm of Amazon.com, announced Amazon Storybuilder. Based on the practice of outlining a screenplay with paper notecards, Amazon Storybuilder takes notecarding and makes it digital, giving screenwriters the ability to lay out digital notecards on a virtual corkboard. Users can access their projects whenever and wherever on their computer, tablet, or smartphone.

Posted Dec 19, 2013

The last time you picked a new CMS did you hear this sentence uttered: "I can use that, it's just like Word!" Well, if you picked your CMS based on that usability, somewhere there is a content strategist who is very mad at you. According to Acquia's Tom Wentworth, who spoke in the "How to Make Authors and Content Strategists Happy and Content Creation Efficient" at the Gilbane Conference, content strategists are often at odds with CMS vendors and their users.

Posted Dec 03, 2013

Globalization Partners International (GPI), a provider of comprehensive document, software, and website translation services announced that it has launched an ebook translation and desktop publishing service. The new service will allow ebook publishers and companies that have developed ebooks to get them translated and correctly formatted for a variety of ebook formats including ePub and KF8.

Posted Nov 21, 2013

MediaFire, an online storage and collaboration provider, announced the launch of the Public Beta of MediaFire Desktop, a free application for OSX and Windows that enables users to instantly upload, collaborate, and share their media in the cloud, directly from their desktop. Designed to complement MediaFire's online storage service, MediaFire Desktop keeps your online and locally stored files safe and in sync.

Posted Nov 21, 2013

It used to be really hard to create good content. Twenty-five years ago if you wanted photos of your product it was a chore. As a kid I remember watching the process in my dad's advertising agency in Knoxville, TN. First you needed several thousands of dollars of professional camera equipment and lighting. Then you would gather all the products and shoot endless rolls of film, which you would then ship off to be developed and wait weeks for the actual shots. It was tedious at best and even then you would wind up editing things in a dark room. It would take me hours to resize clip art with a photostat machine that now takes seconds and requires a click and drag with my pointer. In 2013 if you are a major brand and you want a killer photo of your product, it takes one step: Search.

Posted Nov 21, 2013

Group SJR's "Unfiltered" report took an in-depth look at a variety of digital media platforms and how consumers respond. The SJR Insights team asked 903 individuals of all ages about their current digital behaviors and gleaned results from their responses. Probably the most relevant results in the report are regarding how Millennials respond to news media through social media channels.

Posted Nov 11, 2013

PK4 Media, a performance-based digital media company, announced the launch of XPS, its proprietary cross-platform technology solution that deploys and optimizes display and video creative across online, mobile, and tablet distribution platforms. XPS analyzes targeting data, while optimizing campaigns across any screen to find the most relevant users to engage with the advertiser's brand.

Posted Nov 07, 2013

OwnZones announced the opening of its advertising-free platform for premium niche content. It currently hosts more than 80,000 pieces of video, audio and text media, and will continue to expand its libraries to meet the growing demands for niche content. Users can explore via search or through its seventeen curated topic groups at launch.

Posted Nov 05, 2013

Join content experts Val Swisher, Scott Abel, and Jose Castillo to talk about global content strategy, iPad Air, and whether or not news bundles are worth paying for.

Posted Oct 25, 2013

SDL, a provider of Customer Experience Management tools, and Acrolinx announced a partnership that aims to deliver more effective content across all customer touchpoints through SDL LiveContent. SDL will integrate Acrolinx's content optimization technology with SDL's content creation, management, and delivery technologies to provide a powerful content delivery solution.

Posted Oct 22, 2013

Aquafadas, developer of digital publishing solutions, previewed its new cloud-based digital platform, AQ Cloud Authoring, at the Frankfurt Book Fair. AQ Cloud Authoring lets just about anyone looking to publish an ebook convert PDF files into digital format and distribute across tablets, smartphones, and the web. With simple production tools, users can re-order and crop pages as well as add enrichments like Guided Reading. AQ Cloud Authoring's flexible export options include ePUB, AVE (for publishing apps), and the WebReader.

Posted Oct 17, 2013

Data Conversion Laboratory (DCL), which digitizes, converts, and reorganizes content to facilitate universal access and expand revenue streams, announced availability of its Automated Document Processing (DCL-ADP) system. Processing hundreds of thousands of pages per day, and operating 24/7 without human intervention, the system is ideal for organizations needing to process high volumes of documents, and accurately extract information.

Posted Oct 17, 2013

Every year it's the same story. Millions of people leave their homes to visit our region and take in the gorgeous surroundings. But why is the Mountain South the place to visit? What makes this place so special compared to others? The same questions can be asked about content online. What makes one blog post stand out from the others? Why do some videos on YouTube gather hundreds of thousands of views while others barely crack 100? The answer to all of these questions lies in the eye of the viewer. And while we can't solve the riddle of why people prefer one thing over another, we can certainly tackle how to make our content more attractive. So here are three ways to make your online content more beautiful.

Posted Oct 17, 2013

Global content can be tricky business, especially when it comes to translation. BuzzFeed has a new approach. Rather than relying solely on regional editors and translation tools for its new Spanish, French, and Portuguese sites - launching this month - it will use Duolingo, which helps users learn six languages through its free apps. According to Gigaom, though, BuzzFeed will be paying for the translation services.

Posted Oct 15, 2013

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