Search and content optimization provider, Searchmetrics, has announced a new integration with Adobe Experience Manager, Adobe's digital experience management solution. The integration will help content marketers and authors create web content that reflects the way Google now delivers search results by analyzing the intentions behind searchers' queries. The aim is to help companies create high-performing, data-driven content marketing programs to boost online traffic, conversions, and sales.
Posted Mar 12, 2015
CSG International (NASDAQ: CSGS), a provider of interactive transaction-driven solutions and services, introduced CSG Ascendon-a digital services platform that allows communications service providers (CSPs), content producers, and retailers to launch, scale and monetize new digital services such as movies, music, games, home security and more. By overlaying existing BSS and other technology systems, CSG Ascendon enables providers to launch new digital services without uprooting existing infrastructure.
Posted Mar 03, 2015
Amazon announced that customers can pre-order the first 10 titles discovered through Kindle Scout, Amazon's reader-powered publishing platform. The books, which will be released on March 3, are the first to be published under the digital publishing banner Kindle Press. To date, there have been 21 titles selected for publication by Kindle Press, with more books submitted and selected daily.
Posted Feb 24, 2015
Technical communicators, tools vendors, consultants, and even client organizations and end users all feel the rapid changes coming to content preparation, delivery and consumption. To better understand these changes over time Data Conversion Laboratory (DCL) and The Center for Information-Development Management (CIDM) are now conducting their third annual survey of practitioners, Following the Trends - Is Your Content Ready?, which is open now until March 16, 2015.
Posted Feb 10, 2015
MadCap Software, a provider of multi-channel content authoring tools and a showcase company for Microsoft Visual Studio and Microsoft XPS, announced the acquisition of Doc-To-Help from GrapeCity. Doc-To-Help, which comes from the ComponentOne Division of GrapeCity, is a Microsoft Word-based authoring tool for multi-channel publishing.
Posted Jan 13, 2015
Kentico Software, a web content and customer experience management provider, announced the release of Kentico 8.2, featuring several new collaboration and ecommerce enhancements that make launching and managing digital marketing campaigns faster and easier. With Kentico's new bi-directional SharePoint synchronization feature, all changes made in Kentico will be made automatically on the SharePoint server. Your files are always up to date, and everyone has the latest versions.
Posted Jan 13, 2015
eBooks in Motion released its online platform to produce multilingual, multimedia-enhanced e-publications across multiple devices. The United States Distance Learning Association will be among the first customers, in collaboration with the New York chapter of USDLA.
Posted Jan 08, 2015
Cloudwords, a cloud-based platform accelerating content globalization at scale, announced extended translation automation capabilities for customers using Marketo and Oracle Eloqua. Cloudwords' new dynamic content feature builds upon the company's integrations with leading marketing automation platforms.
Posted Jan 08, 2015
Ignoring content globalization is no longer an option in international business environments, and questions and comments may come up on how to best define, optimize, and execute against a strategy-and how the expected ROIs and growth can be ensured and measured effectively. Generally speaking, creating and developing awareness around global challenges remains crucial to align and change mindsets-which is the foundation of the organizational and process transformation needed to take up these challenges. Once the stage is set, processes can be defined and implemented in line with global business objectives and enabling technology and resources can be identified.
Posted Dec 29, 2014
I've been thinking a lot about attention span lately. Since the advent of Twitter, we've been told that our audience is no longer capable of maintaining interest in what we have to say if it's more than 140 characters long. Then Vine appeared on the scene with 6-second videos, and panic nearly ensued. Meanwhile, though, millions of Americans sat down on their couches to binge watch entire seasons of Orange Is the New Black. Clearly, the public at large is perfectly capable of paying attention when it wants to. So what are we to conclude from this information? The problem isn't your audience's attention span--it's your content.
Posted Dec 17, 2014
I LIKE ORDER. I LIKE PREDICTABILITY AND CONSISTENCY. I like anything neatly, efficiently, and intuitively classified, labeled, stored, and accessed. I like data, metrics, and maps. I like clear connections. I like patterns. I also like to be pleasantly surprised. I like it when helpful information crosses my path right when I need it most. I like when buying is easy. I like to believe in things. I like to trust things. And I especially like falling so hard for a brand that researching loads of other choices in that category becomes completely unnecessary.
Posted Dec 15, 2014
Onix Networking Corp. announced a new product offering called Equidox. It was developed to meet Web Content Accessibility Guidelines (WCAG 2.0) as required by the Americans with Disabilities Act, Section 508 of the Rehabilitation Act, Accessibility for Ontarians with Disabilities Act, and other government Acts around the world. These Acts dictate that government and industry make websites accessible to visually impaired users.
Posted Dec 04, 2014
These words--"It's quite simple. We are using Bayesian probability theory to solve oncology disease states using genetic immunotherapy."--began a recent presentation for a biotech startup. I was instantly confused. Flunking Algebra I and Algebra II had not prepared me for the potent blend of math and science that followed. I'm not a mathematician or scientist, but I do consider myself well-read and intelligent enough to grasp new concepts in a short amount of time. But the combination of new information and unfamiliar descriptions were flying over my head at a steady clip.
Posted Dec 02, 2014
XTM International, a provider of translation management systems (TMS) XTM, has announced that the DITAworks content management system (CMS) will be integrated into XTM version 8.8. This integration is aimed at achieving the goal of saving time when managing the translation process. The joint solution integrates the translation process and provides control for documentation managers to track the translation status from within DITAworks in real time.
Posted Dec 01, 2014
Quark Software Inc. announced the availability of Quark AuthorTM, new web-based software that allows business users and subject matter experts to create structured content within a word processor-like environment that keeps XML behind the scenes. With Quark Author, writers can create and organize content in components using standard content types such as sections, paragraphs, lists, tables, charts and figures. When created as structured components - or Smart Content - content can be dynamically assembled for output across mobile, digital, and print channels.
Posted Nov 25, 2014
Smartling announced that its translation software platform now includes custom workflows, functionality that enables large enterprises and fast-growing companies to easily manage complex translation processes in-house. The Smartling platform helps companies fully capitalize on today's global opportunities by streamlining translation and localization processes for multilingual web, mobile, and business document content.
Posted Nov 25, 2014
I get a lot of emails from public relations professionals hoping to get my attention. More often than not, I cannot use the pitches I receive. And, increasingly, I am baffled by the emails I get. It's clear that many of these people either have no idea who I am and what EContent covers, or they're just "spraying and praying." Either way, there is pretty much no excuse for this. The truth is, though, that this is the way many content professionals are still doing their jobs. Despite all the analytics capabilities available to us, we're still just going with our gut, relying on the pitches that come into our inboxes, and generally winging it.
Posted Nov 25, 2014
Let's assume you have an English-language, web-based business, including downloadable documents. To expand, you have to reach out to non-English-speaking customers. You must translate and transform your content for non-English speakers. When you get into the details, you realize this is complicated: Numbers may need different formatting, print and web layouts will likely need to be adjusted, cultural differences can be a mine field, specialized technical terms require deep expertise, and myriad other issues. You quickly realize that localization is a lot of work, and you may have to repeat it for each target language or culture.
Posted Nov 18, 2014
Incomedia, a company specializing in the development of website creation software, has announced the launch of WebAnimator. With WebAnimator you can create animations to add to your websites and online stores, without using Flash. You don't need to learn to use HTML code and you don't need to be an experienced animator.
Posted Nov 13, 2014
Cloudwords announced integration with Sitecore, a provider of customer experience management solutions, to deliver an automated solution for marketers to optimize the globalization of content to deliver highly relevant, personalized, and localized digital experiences to engage multilingual audiences, grow global market share, and drive international revenue. Cloudwords for Sitecore delivers workflow automation benefits designed to speed and simplify the localization of digital assets so world-ready content can be created and delivered in less time.
Posted Nov 11, 2014
If you just can't get enough of making PowerPoint presentations, you will be excited to know that the full version of Microsoft Office has come to iPhones. Word, Excel, and PowerPoint apps have been available on iPad since earlier this year, but just came to iPhone last week.
Posted Nov 11, 2014
Thousands of years have done very little to change the design of the ax. A list of commoditized tools would have the ax right at the top. But, somehow, a small company in New York has managed a rebirth of this simple hand tool. And the difference has had everything to do with the storytelling and lifestyle. You can buy a $40 ax at your local home improvement store or you can pay $350 for the Lincoln from Best Made Co. Both axes will chop firewood, but that's where the similarities end. The Lincoln is backed by stories about quality, made in the U.S.A., and a campfire surrounded by friends sipping whiskey and swapping tales. With a simple approach of honest storytelling, an ax has been transformed. A commodity has become something unique.
Posted Nov 04, 2014
OneReview, a new feature of the Cloudwords Marketing Globalization Platform, launched for marketers, their translation agencies, and in-house reviewers looking to accelerate translation processes, improve translation quality, and speed up international marketing initiatives. OneReview puts managers, reviewers, and translation providers on the same page, improving workflow, collaboration, and efficiency at one of the most challenging stages of the translation process. Now, with a centralized cloud-based review platform, all collaborators involved in the translation review process can standardize and optimize reviews across all content channels and agencies.
Posted Oct 28, 2014
Readers can now visit Kindle Scout, Amazon's new reader-powered publishing program, to preview excerpts from unreleased books, help decide which will get published and receive free books. Rumors about this program have been circulating for weeks.
Posted Oct 27, 2014
Content marketers are tasked with delivering clear, concise, and relevant content to the right prospect at the right time--content designed to convert prospects into customers. And, for the most part, marketers have absolutely no idea how to do this.
Posted Oct 21, 2014