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Blow up everything you know about content. Today, it's different. Looking back at the last decade and ahead to the next, there are three game-changing opportunities and challenges that, from our perspective at Common Sense Advisory, product planners and marketing managers must engage.

Posted Nov 22, 2010

It sounds simple enough: We'll architect our content to maximize its value to the business. Everyone can get behind that. Of course, it's not quite as simple as it sounds. This would explain why very few organizations actually walk the talk and direct consistent attention, and investment, toward architecting their content with a view to maximizing its value. It's not that most organizations don't see the need or that they don't want to do it. It's just that it has proven remarkably difficult.

Posted Nov 22, 2010

Casual Fridays started as a parallel to the dot-com boom on both American coasts in the mid-1990s,partly led by Dockers, a clothing company. The casual trend very quickly became casual everyday, and it spread to the rest of the U.S. as well. These days, except for bankers and a few other professions, it's business casual all the time. I've noticed in the past 5 years or so that econtent has been going through a similar trend toward the casual.

Posted Nov 22, 2010

It is a worthwhile exercise to review what I thought were trends in the technologies and tools that I follow and to examine my predictions over the past year. It improves my assessment of important technologies and can refine my forecasting approach. This past year I emphasized three trends: the potential benefits of XML as expressed in the eXtended Business Reporting Language (XBRL); a legal issue combining digital documents (Microsoft Word) and XML—i4i's suit against Microsoft's alleged patent infringement in Microsoft Office Word; and the importance of a new product category, e-readers.

Posted Nov 22, 2010

In August, The Wall Street Journal covered Seth Godin's decision that, going forward, he would solely self-publish. Godin, a best-selling author of marketing books such as Tribes and Permission Marketing, felt he no longer needed his traditional publisher. Notably, Godin defined "publishing" far more broadly than did Penguin Group. He plans on distributing his content in a number of media—audio books, apps, podcasts, print on demand, etc. This may be the beginning of a disintermediation between the content creator and the content user, similar to the old one between library users and high-end digital information.

Posted Nov 22, 2010

I am a big fan of collaboration. Teamwork, actually. It's a common sense approach to solving many business efficiency challenges. And yet, despite the obvious benefits, it's not standard procedure. Most organizations simply have no idea what is possible when they improve the way their workers work. Take content production, for instance. The traditional process used to create, manage, and deliver all the stuff that powers business is a poorly orchestrated mess, riddled with inefficiencies, many of which can be drastically reduced—or totally eliminated—when workers work toward a common goal and collaborate together as a team using the right tools for the job.

Posted Nov 22, 2010

Quark partnered with IXIASOFT in order to integrate Quark XML Author, an XML authoring and editing add-on for Microsoft Word, into DITA CMS, IXIASOFT's content management product. IXIASOFT reports that that this collaboration will allow non-technical subject matter experts to create content without the need for complex DITA or XML editors.

Posted Nov 18, 2010

Zmags launched Zmags Professional Edition, which the company says will solve three key issues for marketers and ecommerce brands trying to deliver content to their mobile audience: integration between mobile and online shopping, security risks associated with mobile shopping, and delivering rich video.

Posted Nov 18, 2010

Yahoo! launched the Yahoo! Contributor Network, a platform for people to publish creative content. Based on Yahoo!'s Associated Content service, the company reports that this new platform will showcase contributions from more than 400,000 writers, photographers, and videographers.

Posted Nov 18, 2010

Adobe Systems Incorporated announced the availability of Adobe Acrobat X solutions, including both Acrobat X and a new document exchange service at Acrobat.com. Using new guided Actions, Acrobat X software users can automate routine, multi-step tasks, and share them with coworkers and collaborators, reducing the burden of training. Also added are a series of new layouts, visual themes, and color palettes in PDF Portfolios.

Posted Nov 16, 2010

Atex launched its new Atex Tablet Publishing Solution, which is designed to help media companies generate greater revenue on digital devices such as Apple's iPad and Samsung's Galaxy tablet. Atex's application allows media companies to build tablet apps that support multiple subscription models and also deliver targeted advertising.

Posted Nov 11, 2010

Ephox Corporation released EditLive! 7.5, the latest update in its set of web authoring products. Notable new features in this latest release include faster loading speeds, new commands for editing tables, enhanced API features, and a new option called Select Edit.

Posted Nov 09, 2010

I'm going to let you in on a secret: You're sitting on a gold mine of content that is just lying around hogging up server space. Some of it may even be hidden in physical archives, concealed in printed documents, or stored on microfiche.

Posted Nov 08, 2010

The Gilbane Group, sponsored by Aptara, released a new report, titled "A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing." The report explores the book publishing industry and examines how leading publishers are modifying their business to adjust to the realities of a digital and mobile-centric society.

Posted Nov 04, 2010

Sometimes it can be easy to forget just how broad the term "publishers" can be, but attending the MarkLogic Digital Publishing Summit 2010 on October 28 was a great reminder. Publishers come in all shapes and sizes: From book publishers to legal publishers to app builders, publishing is a diverse, if sometimes floundering, industry.

Posted Nov 02, 2010

ADAM Software and Van Gennep - Media Automation Consulting BV announced plans to develop seamless integration of their software systems to meet modern workflow requirements. The companies hope the collaboration will produce an easily deployed platform for digital asset management, business process management, and multi-channel publishing workflows.

Posted Oct 28, 2010

Publishing Technology plc, a provider of software and services to the publishing industry, announced the launch of three new pub2web websites: PierOnline (for Sunmedia), the World Bank eLibrary, and the OECD iLibrary. pub2web provides custom web platforms tailor-made to various business models and content types.

Posted Oct 28, 2010

Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your agenda. The idea of working on new product launch schedules that target some distant point several quarters into the future doesn't work in today's always-on world of the web. We're living in real time now, and if you're not engaged, then you're on your way to marketplace irrelevance.

Posted Oct 27, 2010

Adobe Systems made several announcements at its annual MAX conference, which is being held from Oct. 23-37 in Los Angeles. Among these were several new components for AIR 2.5, the latest iteration of its Flash platform.

Posted Oct 26, 2010

The volumes of information now at the fingertips of companies and enterprises present unique challenges, not only in terms of understanding but also preservation, indexing, and security. One of the companies helping the enterprise meet these challenges is MarkLogic. The company has apparently had a very productive year so far, with its number of customers now topping 200. And with the 4.2 release of their MarkLogic Server platform on October 19, the company is showing that it hasn't forgotten about the fundamentals.

Posted Oct 18, 2010

For almost as long as there have been books, there have been authors trying to get their manuscripts in front of an acquisitions editor. Today, there are many roads that can lead writers to professional publication. While the destination is often the same, new routes are emerging all the time.

Posted Oct 13, 2010

Project MUSE announced that nine university presses have signed on to participate in its plan to offer ebook collections alongside its ejournal collections. Among these new participants are the Catholic University of America Press, Georgetown University Press, and Syracuse University Press.

Posted Oct 12, 2010

Outsell, Inc. released new research on mobile devices and their effects on the consumer magazine industry. The study involved 400 consumers who own a smartphone or e-reader and 200 consumer advertisers.

Posted Oct 12, 2010

Elsevier has launched Article-Based Publishing, a new publishing model that allows articles to be published as citable without having to wait for the completion of the journal issue that they're set to appear in. The model was created in response to the increased prevalence of online publishing and the need for publishing focused on individual articles rather than traditional print-based issues.

Posted Oct 12, 2010

EPiServer, a provider of platforms that drive online engagement, launched the EPiServer MobileCenter app for iPhone and iPad. The app is a mobile version of EPiServer OnlineCenter and is designed to give interactive marketers, content publishers, and web developers more control over their online properties.

Posted Oct 07, 2010

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