Content Creation

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According to a recent survey of 600 publishers across the trade, professional, and educational markets, the biggest struggle publishers face is maximizing ebook profits as the industry struggles to go digital. Part of the profit problem will be solved as publishers reduce production expenses by moving to scalable digital workflows, rather than retrofitting existing, outdated and inefficient publishing processes. While saving money by increasing productivity and reducing expenses is an important part of gaining a positive return on investment from ebooks and apps, maximizing profits also requires publishers to find innovative ways of earning revenue and turning those dollars into profit.One such strategy is to sell advertisements in ebooks and apps.Ads in books? Heresy you say! Err, not so fast.

Posted Sep 01, 2011

The steady increase in ebook sales over the last few years has had a significant impact on the book industry, as publishers have had to rethink long-standing business models. The rise in ebooks' popularity has opened new doors for authors, especially undiscovered authors, who can now turn their manuscripts into ebooks and sell them on ecommerce sites such as Amazon with just a few clicks of the mouse. While much attention has been paid to the changing roles of publishers and authors, little has been said about the roles of literary agents as they also attempt to navigate this evolving landscape.

Posted Aug 31, 2011

Random House Children's Books announced its first Little Golden Books app, The Poky Little Puppy app. Now available on iTunes and complete with the distinctive Little Golden Books gold spine, the app is designed to appeal to children of all reading levels on the iPhone, iPad, and iPod touch.

Posted Aug 30, 2011, a Reader's Digest Association digital food brand, announced the launch of eight new original web shows premiering across web channels this fall. Allrecipes already maintains a collection of food videos, including Food Wishes, a YouTube collection of how-to food videos, and What's Cooking, the recipient of six Telly Awards.

Posted Aug 25, 2011

Amazon launched the Kindle Daily Deal, which offers Amazon customers a discount on one Kindle book each day. The deals will start at midnight Pacific time and continue for a 24 hour period. The discounted titles may be ones which Amazon, rather than the publisher, sets the price on.

Posted Aug 25, 2011

R.R. Donnelley & Sons, Co. acquired Libre Digital and Sequence Personal this week. LibreDigital provides digital publishing and distribution services, and Sequence Personal allows users to create customized publications from publishers' content. The acquisition helps R.R. Donnelley to expand its digital offerings to publishers.

Posted Aug 18, 2011

Adobe Systems, Inc. launched the Adobe Technical Communication Suite 3.5, an authoring toolkit for delivering content across multiple channels in the constantly evolving tech world. The new release of the suite is designed to help content providers generate output in multiple formats for a range of devices, including e-readers, smartphones, and tablets.

Posted Aug 16, 2011

Limelight Networks, Inc. announced that Limelight Dynamic Site Platform is adding several new features in its latest series of updates. The upgrade is based on technology acquired by the purchase of Clickability in May 2011, and includes Web Content Management capabilities for enterprise marketers and online publishers.

Posted Aug 11, 2011

Etextbook publisher Kno is adding the ability for users to view their textbooks through a web-based reader, along with a number of other additions to the company's iPad app. Users will now be able to transfer notes, images, and highlights from their textbooks to a digital journal, and can construct quizzes for themselves by blacking out text.

Posted Aug 11, 2011

Platinum Equity announced the acquisition of Quark, a developer of design and publishing software for businesses. Financial terms of the transaction were not disclosed. According to the company, the acquisition will benefit Quark by providing them with Platinum's expertise in mergers and acquisitions, as well as market strategy.

Posted Aug 11, 2011

Content creator and publisher Demand Media announced the acquisition of the Indieclick ad network, which serves ads to a wide variety of independent and alternative blogs. The company will also be extending its ad-serving deal with Google, which it hopes to use to boost its ad revenue and inventory.

Posted Aug 11, 2011

Satirical news source The Onion is implementing a subscription model for non-U.S. visitors. Those who want to read more than five stories within 30 days are charged a $2.95 monthly fee, or given the option to pay a $29.95 annual fee.

Posted Aug 09, 2011 is introducing new features to the public via a new site called beta620, in an effort to encourage more involvement from dedicated users and outside developers. All registered members, both paid and unpaid, can access the beta620 site, which currently debuts seven projects and features.

Posted Aug 09, 2011

With more than 750 million accounts, Facebook accounts for 90% of all time spent on social networking sites in the U.S. according to comScore, Inc. Add 700 billion minutes per month people spend on Facebook updating statuses, perusing newsfeeds, and commenting on posts, we are talking big numbers. With statistics like these, it is only natural that companies are scrambling to crack the social media code, promote brands, and engage fans with captivating Facebook posts. How to best accomplish this feat is an ongoing question, but Vitrue, a social media publishing software provider, has determined that with the right tools and techniques, the answer may not be as complex as one would think.

Posted Aug 02, 2011

The Harry Potter fan and ebook website, which officially launches to the public in October, began a contest on July 31 to grant 1 million winners access to the beta site. As part of the "Magical Quill" contest, a clue will be posted on the Pottermore homepage each day for a week. Those who solve the clue then have the opportunity to register for early access to the site. A limited number of people can register each day, and the Pottermore site and @Pottermore Twitter account will indicate when registration for the day has come to a close.

Posted Aug 02, 2011

Interim results from the first half of 2011 reveal that the Financial Times increased its audience and attracted more paying subscribers across all channels. As of June 2011, customers that subscribe to increased by 34% and the total number of registered users for the site grew to more than 3.7 million. This increase in registered users reflects a 49% growth compared to 2010.

Posted Aug 02, 2011

As part of its shift in strategy following its acquisition of the Huffington Post, AOL is closing several of its main content sites in the UK, according to a report by paidContent. The internet company plans to shut down operations for its AOL Music and FanHouse operations in the UK, following similar closures and consolidations in its US operations.

Posted Jul 28, 2011

Apple is enforcing its new in-app subscription rules for ereader apps, which require that apps be stripped of links to external sites for purchasing digital books or subscriptions. Amazon, Barnes & Noble, and Kobo have since complied with the new terms, removing links to their bookstores from their iOS apps.

Posted Jul 26, 2011

SocialShield takes a bite out of cybercrime, while National Geographic explores corporate strategy. Get the whole story in this week's Peopleware.

Posted Jul 21, 2011

Google announced a partnership with JK Rowling's upcoming Pottermore website to help distribute the author's ebooks to users in the U.S. on the Google eBooks platform. When the site launched this fall, the bestselling novel series will be available for purchase and import into the Google Books cloud library, as well as to a variety of other ereading platforms.

Posted Jul 21, 2011

Impelsys is releasing iPublishCentral 3.1, an enhanced version of its digital content distribution and sales platform. iPublishCentral gives users access to full-service electronic publishing features that let them publish, deliver, distribute, and market ebooks. The platform comes bundled with a variety of tools to both manage and monetize digital assets without making significant development investments.

Posted Jul 21, 2011

Future Publishing, which publishers a variety of magazines such as T3, Total Film, and Guitar World, will be selling or closing several of its print titles and laying off 100 staff as part of a shift to focus primarily on digital publishing instead of print. According to a report in the Guardian, the titles being closed or sold include DVD & Blu-Ray Review, Home Cinema Choice, and Photoshop Focus Guides.

Posted Jul 21, 2011

Amazon is debuting a program to allow students to rent textbooks in digital format for their Kindle devices at up to 80% off the list price of the print textbook. Students can choose rental lengths of between 30 and 360 days and pay only for the time they need the textbook, and also have the option to extend rental periods on a daily basis, if need be. The service will give students access to the content on PC, Mac, Kindle, or other mobile device, and will also be able to store highlights, notes, and annotations for access across devices.

Posted Jul 19, 2011

The iriver Story HD e-reader arrives in stores on July 17 for $139.99, and will be the first e-reader integrated with the open Google eBooks platform. The Story allows users to browse, buy, and read Google eBooks on the e-reader through Wi-Fi. It features a high resolution HD E Ink screen and a keyboard.

Posted Jul 12, 2011

Do you love multitasking on your tablet, jumping from Twitter to email to the latest version of Angry Birds with just a few quick finger taps? Or maybe you find yourself in the e-reader camp, opting to leisurely click through the summer's best-seller on a single-purpose device. According to new studies, those of you on team e-reader are far from alone. Recently, a report produced by Pew Research Center's Internet and American Life Project showed e-reader ownership has doubled over the past six months, while tablet ownership has barely inched forward.

Posted Jul 07, 2011