Content Creation

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Somewhere between unknown, independent bloggers and traditional publishers with well-respected reputations are the sites known as content farms--websites that generate a large quantity of content specifically designed to rank high in search engine results. They range from local, content-driven sites such as AOL's Patch and to how-to sites such as Howcast and Demand Media's to topic-focused sites such as Suite101 and Associated Content.

Posted Nov 30, 2011

According to Pew Research Center, "50% of adult cell phone owners have apps on their phone." In other words, we have gone app crazy! What was once reserved for the early adopters, gaming companies, or social networks has now become the must-have tool for any business. You have a website, Facebook page, Foursquare deal, and now the time has come to decide... app or no app? In this episode of Content Throwdown! we will explore the pros and cons of building an app. So grab your marketing plan, put on your wrestling gear, and let's hit the mat!

Posted Nov 23, 2011

Whether you are an experienced digital publishing machine or a novice brand looking for the benefits of content marketing, you most likely need the help of freelance writers to help tell your story. You may find that you need help developing ongoing content - or that you need additional content producers to keep up with the velocity.

Posted Nov 15, 2011

I assessed two competing digital paper products in the early '90s: Adobe Carousel (later renamed Acrobat) and Envoy. I settled on Acrobat, based on Adobe's deep expertise in print via PostScript. The idea of a timeless, reliable digital file format remains appealing today, especially when that format is ubiquitous, easy to create, search, and use (not to mention an ISO standard). Creating a PDF file from a properly styled word processing document, such as Microsoft Word, OpenOffice, or WordPerfect, gives you both print fidelity and automatic hyperlinking. You can be sure of a rendition faithful to the print version. Moreover, users on Windows, Mac, and UNIX platforms will see and use it the same way.

Posted Nov 08, 2011

Appcelerator, Inc. -- a platform to create apps for mobile devices, tablets, and desktops -- garnered a $15 million endowment in a third round of funding. This latest deal gives the company a total $31.5 million investment. The round was led by Mayfield Fund, Red Hat, and Translink Capital.

Posted Nov 01, 2011

Today, comScore, Inc. released its monthly report on the top U.S. Web properties. The report is based on data from the comScore Media Matrix service. Google sites (which includes YouTube) remained the top U.S. web property with 184 million unique visitors for the month of September.

Posted Oct 21, 2011

As the journalism industry continues to face declining readership, newspapers such as the St. Petersburg Times are relying on websites to engage readers. While has been up and running for years, it had never really taken advantage of Search Engine Optimization (SEO) to grow its traffic. When it decided to start taking baby steps with SEO, link building, and social networking, had some early successes, but it quickly realized that in order to reach its full potential, it would have to develop a much more organized and holistic SEO approach.

Posted Oct 21, 2011

We are the content creators. The digital warriors who wrangle the fire-breathing dragons of text, photos ,and videos. We have honed our weapons into skilled machines that can upload a news release onto the web in the blink of an eye. Our workflow can edit, upload ,and embed while we casually sip on our lattes. We have reached the pinnacle of taking an idea from the strongholds of our minds and disseminating it to the masses, all with the click of our mouse. Or have we? In the battle for speed of delivery there may be a new contender on the horizon. In this edition of Content Throwdown! we will put the iPhone 4S Siri Assistant up against the bastion of electronic content input devices: the keyboard and mouse!

Posted Oct 20, 2011

The term "content farm" is a popular label in the content industry, but is a relatively new term, and has only appeared as a part of the vernacular in the last five years. In this article EContent tries to provide a general description of content farms and content farming.

Posted Oct 19, 2011

In a press release this morning, The Times says it is expanding it's Opinion Pages online. The changes will include more contributors, more content, and more video, as well as enhanced discussion features.

Posted Oct 18, 2011

Brainshark, Inc. introduced SlideShark, an app tailored to display PowerPoint presentations on the iPad. SlideShark is available for free download from Apple's App Store. The app is designed to preserve animations, fonts, graphics, and colors. Presentations can be downloaded and played locally, without the requirement of an internet connection.

Posted Oct 18, 2011

The Financial Times launched MBA Newslines, an annontations tool on for MBA professors and students. MBA Newslines is designed to connect current events with course programs and principles, thereby helping students to better understand different business cultures.

Posted Oct 18, 2011

A one year old baby goes back and forth between a magazine and an iPad. So, exactly what's so great about a magazine?

Posted Oct 18, 2011

I first met Joe Pulizzi, founder of the Content Marketing Institute and organizer of Content Marketing World, at the Niche Magazine Conference in February 2011. He was a featured speaker at the event, and he spoke on a number of topics, mainly social media and content marketing. I enjoyed every session I attended, but his keynote on content marketing was what stuck with me. As the founder of the Content Marketing Institute, you'd expect him to be passionate about content marketing. It was more than that, though. Pulizzi, who's been around the publishing business for a long time, talked about content marketing in a way that "just made sense" for both marketers and publishers.

Posted Oct 18, 2011

Who is the mobile magazine reader? Texterity -- a Southborough, MA-based company that provides digital and mobile publishing solutions -- sought to answer that question in its annual readership survey. The 2011 Mobile App Readership Survey (with results certified by BPA Worldwide) was designed to specifically study magazine app users while on their mobile devices.

Posted Oct 17, 2011

UK Publisher Pan Macmillan is partnering with literary agency Curtis Brown UK to release hundreds of out-of-print titles as digital editions under the imprint Macmillan Bello. Available in both digital and print-on-demand formats, 120 titles will be released in November, with an additional 400 scheduled for release in 2012.

Posted Oct 13, 2011

NewspaperDirect teamed up with Kooaba AG, a Swiss image-recognition startup, to enhance Kooaba's mobile app, Paperboy. Using the app, available on iPhone and Android, readers can take pictures of articles that interest them in their local printed newspapers and then share the articles as PDFs through Twitter, Facebook, email, or SMS.

Posted Oct 13, 2011

WHSmith announced it would partner with Kobo in the U.K. and Ireland to bring Kobo e-readers and Kobo's ebook store to its customers. More than 750 WHSmith high street and travel stores will carry Kobo's range of Wi-Fi e-readers. WHSmith will also connect its customers with Kobo's ebook store, in lieu of the existing WHSmith ebook store.

Posted Oct 13, 2011

Demand Media, a "content-farm" that uses thousands of freelance writers and editors to generate content for sites such as, has reportedly decided to lessen its pace. An email the company sent to its staff, who have produced more than 3 million articles for, said that in order to prevent redundancy, fewer assignments would be doled out from now on.

Posted Oct 13, 2011

According to an email sent to users, the site is launching a digital publishing program devoted to Authonomy's best authors.

Posted Oct 12, 2011

Bowker, a provider of market research information and business intelligence on book markets in the U.S., through BML Bowker, in the U.K., will launch a study that will assess and track device adoption, attitudes, and purchasing habits of e-book consumers in Europe, Asia, Australia, and North and South America. The study, starting in January 2012 and repeating annually, will enable comparisons between ebook markets in countries experiencing different growth patterns.

Posted Oct 12, 2011

Much like the average American family farm, it seems like content farms may be struggling -- if this week's news about Demand Media is any indicator. One of the biggest and most well-known mass producers of content on the web is cutting back the number of articles it produces, and enraged its freelancers in the process.

Posted Oct 12, 2011, Inc. debuted 47North, its seventh imprint from Amazon Publishing, which focuses on science fiction, fantasy, and horror. 47North launched with 15 books, all of which will be published throughout 2011 and into 2012.

Posted Oct 11, 2011

On October 10, 2011, comScore released a report titled "Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits." The report's aim was to uncover the impact of mobile devices, those beyond the computer, on the direction of digital media and digital content distribution and consumption.

Posted Oct 11, 2011

According to the latest report from the Publisher's Information Bureau (PIB), print advertising revenue in tech magazines is up 7.3% for the period of January 1, 2011, through September 31, 2011, as compared to the first three quarters of 2010.

Posted Oct 10, 2011