Content Creation

Learn more in the Directory!

Zoho announced the launch of Zoho Sites which the company says is an easy to use website builder. By using Zoho Sites, the company believes it will allow businesses to quickly create professional websites without having to code.

Posted May 16, 2012

It's a crisp, chilly evening in October. The sun has just set over the mountains in the distance and long, blue shadows are filling the park beside the white gazebo. A few warm street lamps dot the park in Jonesborough, TN, annual home of the International Storytelling Festival. As the last warm colors disappear into the distance, a lone figure steps onto the stage of the gazebo and begins to spin a yarn. I pull the blanket around me a little tighter. From the railroad tracks to the creek, the audience falls silent as the storyteller kicks off the ghost story portion of the festival.

Posted May 10, 2012

A new plugin developed by iStockphoto is now available for Adobe's just released Creative Suite 6 with the aim to make Adobe's program easier for users to operate. This new plugin will allow users to search and download images within iStockphoto's inventory of comp images without disrupting workflow. iStock believes this plugin will save companies time and by doing so will increase productivity.

Posted May 07, 2012

Adobe has announced that Creative Suite 6 is now available to the public, as reported by This newest version of CS has updated features of Photoshop, Illustrator and others. Once the Adobe Cloud is launched next week, users will be able to download additional apps directly from that.Prices range from $1,299 to $2,599 depending on which version is purchased. CS6 is available through Adobe or re-sellers.

Posted May 07, 2012

Tata Consultancy Services (TCS), an IT services, consulting, and business solutions organization, announced that it has launched its new Editorial Collaboration Platform (ECP). The ECP solution was unveiled at the National Association of Broadcasters (NAB) Show in Las Vegas. The ECP provides an online system for editorial planning of web-based publishing and radio and television broadcasting.

Posted May 01, 2012

The familiar refrain "content is king" is no longer true. It's not. Really. Today, in order to be worthy of a royal title, content must be coupled with an exceptional experience that provides outstanding value. Amazing content experiences provide content as a service and take full advantage of our increasingly mobile, web-connected, device-centric world.

Posted Apr 24, 2012

Many media prognosticators continue to spew a doom-and-gloom forecast for online newspapers, digital publishers and marketers, and electronic content providers. But Roger McNamee, managing director/founding partner of private equity firm Elevation Partners, foresees a more optimistic near-term future for these players-provided they get with the program, specifically HTML 5 and mobile apps.

Posted Apr 20, 2012

In today's ultra competitive e-media landscape, there isn't an online publisher or marketer not wondering how to increase revenue and streamline operations to save money; how to improve digital interactivity, personalization, recommendations, and content optimization to increase traffic, engagement, loyalty, eCommerce sales and cross selling brands; or how to use technology to differentiate content packaging from other digital content providers.

Posted Apr 20, 2012

In an ideal world, all a publisher or media company would have to do to be successful is produce engaging content, and do it consistently. In reality, creating good content isn't enough anymore. As our lives become increasingly reliant on mobile technology, people expect fresh, compelling content, and they want to be able to access that content, anywhere, anytime, and on any device.The good news is that companies no longer need to be convinced about the importance of integrating mobile technologies, such as apps, into content delivery plans. "We're thankfully at a stage where we are no longer talking so much about experimentation," says Peggy Anne Salz, founder and chief analyst at MobileGroove. "We do not have the discussion point any longer of ‘Do I need to be mobile.' That discussion is gone. We are in a phase of execution."

Posted Apr 16, 2012

The smell of burnt rubber and champagne fills the air. A flash of fireworks invades my eyes and my ears are still ringing from the roar of engines now silenced. With confetti raining down around us, a hundred lenses all turn in unison to capture one man standing on a car. I lean over to one of the cameramen firing away with his massive lense -- which probably cost more than my car. "I bet you I'll beat you online!" I say with a smile. He smiles back as he eyes my iPhone. "You might be faster, but my quality will blow yours away," he responded. Turns out we were both right.

Posted Apr 12, 2012

Paper books are, by nature, static things and so, for the most part, are digital versions of these books. The Oxford English Dictionary reinforces this notion. It defines an ebook as "an electronic version of a printed book," suggesting that these ebooks are little more than replicas of their digital counterparts. When you hear the term "ebook," you probably think of the iPad, Kindle, or perhaps PDF documents. You may think of a static file that is just like a printed book except that you need some kind of digital reading device. That is about to change, as digital documents in general, are being swept up in the collaborative behaviors of social media.

Posted Apr 10, 2012

Content is often thought of as a business expense; a necessary evil, produced because we must, most often without any clear understanding of the value it provides. This makes absolutely no business sense, of course. If we pay to produce something, we should derive value in excess of its production cost. In other words, you company should receive a positive return on investment from its content.It's actually quite difficult to measure the cost of producing many types of content for a variety of reasons too challenging to explain here. Suffice it to say that if you can't measure the cost, you can't calculate actual value.

Posted Apr 05, 2012

Van Gennep M.A.C.'s new PublishingNOW! platform aims to expedite workflows by offering users control over the complete publishing process. The company claims PublishingNOW! is the first complete publishing platform based on a digital asset management system.

Posted Mar 27, 2012

Design Science, Inc. revamped its MathFlow product line. MathFlow 2.0 includes support for MathML 3's elementary math and line-breaking, customization features, 64-bit Windows support, Plane 1 Unicode, and STIX fonts, among other features.

Posted Mar 23, 2012

Unless you have been on a 3 month leave of absence searching for inner peace at a temple in Tibet, you have probably been overwhelmed with information fabout Apple's latest press event. The announcement of the new iPad, new Apple TV, and a handful of software upgrades were not huge surprises. Thanks to our 24/7 tech news sleuths and a constant flow of tweets, photos, and videos, even monks halfway around the world knew we would see a new iPad with refreshed processor, stunning Retina display and a better camera. But the most interesting thing about this recent news is not either of the devices, but the ramifications that these latest post-PC gadgets bring.

Posted Mar 08, 2012 announced its fantasy sports service is opening its doors to third party developers and companies to create apps for its products and services.'s innovative open Fantasy Platform will represent the first of its kind in the fantasy sports industry.

Posted Jan 17, 2012

From an outsider's perspective, being a professional freelance writer may seem like the dream job. After all, you can make your own hours, work from the comfort of home (or from your local Starbucks), and handpick which projects you want to pursue based on your level of expertise or interest. Those who are active in the field know this is far from true. For many freelancers, finding a job that appropriately compensates their level of skill, and relaying that job into a steady gig takes patience, perseverance, and a whole lot of practice writing query letters. But there's good news for freelancers. The market is changing.

Posted Dec 26, 2011

Skyword, a content farm, secured $6 million in funding from Cox Media Group, Inc., a broadcasting, publishing, direct marketing, and digital media company. Cox is the sole investor in the company, and a Cox representative, not yet publicly named, will join Skyword's board of directors.

Posted Dec 20, 2011

As someone who favors open standards and open source, I think HTML5 may become an attractive alternative to Flash. After all, the World Wide Web is built on open standards. What really caught my eye though was an Adobe press release issued on Aug. 1: Adobe announced an "Early Preview of New HTML5 Web Motion and Interaction Design Tool" called Adobe Edge. Adobe Edge is a new motion and interaction design tool that lets creative pros build animated web content using web standards such as HTML, JavaScript, and CSS.

Posted Dec 20, 2011

These days, you can't go one mouse click without stumbling on digital content. Also known as digital media, digital content comes in many forms, from text and audio and videos files, to graphics, animations, and images. Typically, digital content refers to information available for download or distribution on electronic media such as an ebook or iTunes song, but many in the content industry argue that digital content is anything that can be published. Following this line of thinking, it is safe to say that if you are on the internet, most likely you are looking at, watching, or listening to a piece of digital content.

Posted Dec 19, 2011

CBS Local Digital Media announced a partnership with that will result in the delivery of original lifestyle content to local audiences, according to paidContent. The collaborative editorial pieces, which will focus on "Best Of" guides and "Top Spots" lists, will be written by local writers and published on CBS's locally targeted properties.

Posted Dec 14, 2011

According to the blog, the popular blogging and website building tool is partnering with Federated Media to offer the opportunity to advertise to its bloggers. According to the post: "We've resisted advertising so far because most of it we had seen wasn't terribly tasteful, and it seemed like Google's AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense."

Posted Dec 13, 2011

Money is the root of all evil. It is also the foundation upon which economies are built. Certainly, it's high on the list of objectives for most organizations. Hey, even not-for-profits have to cover costs. So how do we reconcile this yearning for earning with such laudable corporate mottos as "do no evil"? Companies with good reputations generally earn them by delivering genuine value to customers. These, and others, often offset craven capitalistic endeavors by doing good works. Value and giving back are certainly admirable tactics, and I would not discourage any company from following this righteous path.

Posted Dec 12, 2011

I've got a challenge for you. Take a look at the way you create, manage and deliver content. No, really. Take a close look. Conduct a systematic, fair, scientific survey of your content production lifecycle. Get professional help if you need to. Look at each and every step in your process and ask yourself, "Is this the best we can do, or is it just the way we've been doing it for so long that we believe it is the correct -- and only -- way to work?"

Posted Dec 08, 2011

Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence.Unlike content marketing, content curation does include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style.

Posted Nov 30, 2011