In an ideal world, all a publisher or media company would have to do to be successful is produce engaging content, and do it consistently. In reality, creating good content isn't enough anymore. As our lives become increasingly reliant on mobile technology, people expect fresh, compelling content, and they want to be able to access that content, anywhere, anytime, and on any device.The good news is that companies no longer need to be convinced about the importance of integrating mobile technologies, such as apps, into content delivery plans. "We're thankfully at a stage where we are no longer talking so much about experimentation," says Peggy Anne Salz, founder and chief analyst at MobileGroove. "We do not have the discussion point any longer of ‘Do I need to be mobile.' That discussion is gone. We are in a phase of execution."
Posted Apr 16, 2012
The smell of burnt rubber and champagne fills the air. A flash of fireworks invades my eyes and my ears are still ringing from the roar of engines now silenced. With confetti raining down around us, a hundred lenses all turn in unison to capture one man standing on a car. I lean over to one of the cameramen firing away with his massive lense -- which probably cost more than my car. "I bet you I'll beat you online!" I say with a smile. He smiles back as he eyes my iPhone. "You might be faster, but my quality will blow yours away," he responded. Turns out we were both right.
Posted Apr 12, 2012
Paper books are, by nature, static things and so, for the most part, are digital versions of these books. The Oxford English Dictionary reinforces this notion. It defines an ebook as "an electronic version of a printed book," suggesting that these ebooks are little more than replicas of their digital counterparts. When you hear the term "ebook," you probably think of the iPad, Kindle, or perhaps PDF documents. You may think of a static file that is just like a printed book except that you need some kind of digital reading device. That is about to change, as digital documents in general, are being swept up in the collaborative behaviors of social media.
Posted Apr 10, 2012
Content is often thought of as a business expense; a necessary evil, produced because we must, most often without any clear understanding of the value it provides. This makes absolutely no business sense, of course. If we pay to produce something, we should derive value in excess of its production cost. In other words, you company should receive a positive return on investment from its content.It's actually quite difficult to measure the cost of producing many types of content for a variety of reasons too challenging to explain here. Suffice it to say that if you can't measure the cost, you can't calculate actual value.
Posted Apr 05, 2012
Van Gennep M.A.C.'s new PublishingNOW! platform aims to expedite workflows by offering users control over the complete publishing process. The company claims PublishingNOW! is the first complete publishing platform based on a digital asset management system.
Posted Mar 27, 2012
Design Science, Inc. revamped its MathFlow product line. MathFlow 2.0 includes support for MathML 3's elementary math and line-breaking, customization features, 64-bit Windows support, Plane 1 Unicode, and STIX fonts, among other features.
Posted Mar 23, 2012
Unless you have been on a 3 month leave of absence searching for inner peace at a temple in Tibet, you have probably been overwhelmed with information fabout Apple's latest press event. The announcement of the new iPad, new Apple TV, and a handful of software upgrades were not huge surprises. Thanks to our 24/7 tech news sleuths and a constant flow of tweets, photos, and videos, even monks halfway around the world knew we would see a new iPad with refreshed processor, stunning Retina display and a better camera. But the most interesting thing about this recent news is not either of the devices, but the ramifications that these latest post-PC gadgets bring.
Posted Mar 08, 2012
CBSSports.com announced its fantasy sports service is opening its doors to third party developers and companies to create apps for its products and services. CBSSports.com's innovative open Fantasy Platform will represent the first of its kind in the fantasy sports industry.
Posted Jan 17, 2012
From an outsider's perspective, being a professional freelance writer may seem like the dream job. After all, you can make your own hours, work from the comfort of home (or from your local Starbucks), and handpick which projects you want to pursue based on your level of expertise or interest. Those who are active in the field know this is far from true. For many freelancers, finding a job that appropriately compensates their level of skill, and relaying that job into a steady gig takes patience, perseverance, and a whole lot of practice writing query letters. But there's good news for freelancers. The market is changing.
Posted Dec 26, 2011
Skyword, a content farm, secured $6 million in funding from Cox Media Group, Inc., a broadcasting, publishing, direct marketing, and digital media company. Cox is the sole investor in the company, and a Cox representative, not yet publicly named, will join Skyword's board of directors.
Posted Dec 20, 2011
Posted Dec 20, 2011
These days, you can't go one mouse click without stumbling on digital content. Also known as digital media, digital content comes in many forms, from text and audio and videos files, to graphics, animations, and images. Typically, digital content refers to information available for download or distribution on electronic media such as an ebook or iTunes song, but many in the content industry argue that digital content is anything that can be published. Following this line of thinking, it is safe to say that if you are on the internet, most likely you are looking at, watching, or listening to a piece of digital content.
Posted Dec 19, 2011
CBS Local Digital Media announced a partnership with Examiner.com that will result in the delivery of original lifestyle content to local audiences, according to paidContent. The collaborative editorial pieces, which will focus on "Best Of" guides and "Top Spots" lists, will be written by local writers and published on CBS's locally targeted properties.
Posted Dec 14, 2011
According to the Wordpress.com blog, the popular blogging and website building tool is partnering with Federated Media to offer the opportunity to advertise to its bloggers. According to the post: "We've resisted advertising so far because most of it we had seen wasn't terribly tasteful, and it seemed like Google's AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense."
Posted Dec 13, 2011
Money is the root of all evil. It is also the foundation upon which economies are built. Certainly, it's high on the list of objectives for most organizations. Hey, even not-for-profits have to cover costs. So how do we reconcile this yearning for earning with such laudable corporate mottos as "do no evil"? Companies with good reputations generally earn them by delivering genuine value to customers. These, and others, often offset craven capitalistic endeavors by doing good works. Value and giving back are certainly admirable tactics, and I would not discourage any company from following this righteous path.
Posted Dec 12, 2011
I've got a challenge for you. Take a look at the way you create, manage and deliver content. No, really. Take a close look. Conduct a systematic, fair, scientific survey of your content production lifecycle. Get professional help if you need to. Look at each and every step in your process and ask yourself, "Is this the best we can do, or is it just the way we've been doing it for so long that we believe it is the correct -- and only -- way to work?"
Posted Dec 08, 2011
Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence.Unlike content marketing, content curation does include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion. For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style.
Posted Nov 30, 2011
Somewhere between unknown, independent bloggers and traditional publishers with well-respected reputations are the sites known as content farms--websites that generate a large quantity of content specifically designed to rank high in search engine results. They range from local, content-driven sites such as AOL's Patch and Examiner.com to how-to sites such as Howcast and Demand Media's eHow.com to topic-focused sites such as Suite101 and Associated Content.
Posted Nov 30, 2011
According to Pew Research Center, "50% of adult cell phone owners have apps on their phone." In other words, we have gone app crazy! What was once reserved for the early adopters, gaming companies, or social networks has now become the must-have tool for any business. You have a website, Facebook page, Foursquare deal, and now the time has come to decide... app or no app? In this episode of Content Throwdown! we will explore the pros and cons of building an app. So grab your marketing plan, put on your wrestling gear, and let's hit the mat!
Posted Nov 23, 2011
Whether you are an experienced digital publishing machine or a novice brand looking for the benefits of content marketing, you most likely need the help of freelance writers to help tell your story. You may find that you need help developing ongoing content - or that you need additional content producers to keep up with the velocity.
Posted Nov 15, 2011
I assessed two competing digital paper products in the early '90s: Adobe Carousel (later renamed Acrobat) and Envoy. I settled on Acrobat, based on Adobe's deep expertise in print via PostScript. The idea of a timeless, reliable digital file format remains appealing today, especially when that format is ubiquitous, easy to create, search, and use (not to mention an ISO standard). Creating a PDF file from a properly styled word processing document, such as Microsoft Word, OpenOffice, or WordPerfect, gives you both print fidelity and automatic hyperlinking. You can be sure of a rendition faithful to the print version. Moreover, users on Windows, Mac, and UNIX platforms will see and use it the same way.
Posted Nov 08, 2011
Appcelerator, Inc. -- a platform to create apps for mobile devices, tablets, and desktops -- garnered a $15 million endowment in a third round of funding. This latest deal gives the company a total $31.5 million investment. The round was led by Mayfield Fund, Red Hat, and Translink Capital.
Posted Nov 01, 2011
Today, comScore, Inc. released its monthly report on the top U.S. Web properties. The report is based on data from the comScore Media Matrix service. Google sites (which includes YouTube) remained the top U.S. web property with 184 million unique visitors for the month of September.
Posted Oct 21, 2011
As the journalism industry continues to face declining readership, newspapers such as the St. Petersburg Times are relying on websites to engage readers. While Tampabay.com has been up and running for years, it had never really taken advantage of Search Engine Optimization (SEO) to grow its traffic. When it decided to start taking baby steps with SEO, link building, and social networking, Tampabay.com had some early successes, but it quickly realized that in order to reach its full potential, it would have to develop a much more organized and holistic SEO approach.
Posted Oct 21, 2011
We are the content creators. The digital warriors who wrangle the fire-breathing dragons of text, photos ,and videos. We have honed our weapons into skilled machines that can upload a news release onto the web in the blink of an eye. Our workflow can edit, upload ,and embed while we casually sip on our lattes. We have reached the pinnacle of taking an idea from the strongholds of our minds and disseminating it to the masses, all with the click of our mouse. Or have we? In the battle for speed of delivery there may be a new contender on the horizon. In this edition of Content Throwdown! we will put the iPhone 4S Siri Assistant up against the bastion of electronic content input devices: the keyboard and mouse!
Posted Oct 20, 2011