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BillyFish had just set out to create the ebook version of its flagship book, a story of the first human-powered circumnavigation of the globe, which came out Aug. 1, 2012, in print. Without the ebook version, the company faced losing revenue in the expanding digital market, which includes, says Stevens, "a surprisingly broad demographic including seniors and people traveling on vacation." With this travel and adventure book, missing the August vacation traveler on his e-reader would be a critical mistake. However, as the print date approached, the vendor chosen for the task of producing the ebook showed signs of distress. Once the people at BillyFish Books found the problem, they were concerned they might miss their publication deadline.

Posted Apr 15, 2013

If you are not prepared for the wild ride through the digital landscape that 2013 will provide, it's either because you believed the Mayans or because you don't know where to begin. Well, you should probably start with multichannel publishing. Simply put, your content needs to be displayed on the device of your user's choosing, not your own. Therefore, every single one of your digital properties needs to be accessible on a desktop browser, tablet, smartphone, and laptop.

Posted Mar 26, 2013

Amazon Studios, the original movie and series production arm of Amazon.com, announced it will add cult classic Zombieland to the line-up of pilots already in production for Prime Instant Video. Zombieland , which is the seventh comedy pilot added to Amazon's pilot line-up, will be made available for free on Amazon Instant Video and LOVEFiLM UK.

Posted Mar 25, 2013

Spring is in the air. And in my neck of the woods here in Northeast, Tenn., that means the air is filled with the sights, sounds, and smells of 150,000 race fans. The smell of a thousand grills filled with every food you can imagine is truly mouth-watering. And if you have never attended a NASCAR race you are missing out on one of the most amazing entertainment events in the world. For two weekends a year the area surrounding Bristol Motor Speedway in Bristol, Tenn., turns into one massive tailgate party, campout, and racing event. Fans come from all 50 states, countries from around the world, and every walk of life to attend the world's fastest half mile track. It is mind blowing to watch that many people together in one place for a single event. But what can 150,000 race fans teach us about connecting with people during a live event?

Posted Mar 21, 2013

India is fast becoming a global content factory. Its affordable, educated, English-speaking population makes the country a magnet for cost-conscious corporations looking to save money on content creation. Indian content factories can oftentimes crank out content faster -- and much less expensively -- than domestic writing departments can. But faster and cheaper content can come with a hidden cost: quality.

Posted Mar 13, 2013

While the newspaper industry has been embracing the need to charge readers for online content, bloggers have been more hesitant to take the paywall plunge-for good reason. More often than not, bloggers just don't have the audience or name recognition needed to convince readers that their content is worth paying for. But on Jan. 2, 2013, pioneering blogger Andrew Sullivan announced that his popular blog The Dish was leaving The Daily Beast to move to its own subscription-supported model. The media pounced on the news, debating the merits of Sullivan's move. While the discussion continues, it's likely that it will be a while before we know if his bold move will pay off.

Posted Mar 11, 2013

Adobe Systems Incorporated has a lot of news coming out of its Adobe Summit, The Digital Marketing Conference. The company announced the availability of an update to Adobe Experience Manager, part of Adobe Marketing Cloud. With advances across its WCM and new DAM software, users can deliver personalized experiences across the web, mobile devices, social communities, and video.

Posted Mar 06, 2013

Digital data has not only gotten "big," as we now put it. Data has gotten fast, unstructured, and overwhelming. According to IBM, 90% of the data in the world has been produced in just the past 2 years. Feeds from social media, offline transactions, user video and image posts, and more all converge into massive dashboards that give marketers and now publishers increasingly real-time, unmediated, and holistic views of the consumer. The big impact of Big Data is only beginning to be felt among content providers, but many in the industry see it as both a threat to the traditional ownership media companies had over audiences and an opportunity to reinvent content as data-driven products and services and to give a struggling media industry new business models.

Posted Mar 04, 2013

In a world of free content -- from app to university classes from the likes of Princeton and MIT -- the consumer is making out like a bandit, while content producers wring their hands over the prospect of finding a way to make money. Companies are being forced to find new ways to market their services to encourage people to pay. How? Increasingly, it's through customized experiences.

Posted Feb 20, 2013

If you are in the business of digital content-and in this day and age, we all are-you have undoubtedly heard the phrase "content strategy" tossed around lately. You've heard how important strategy is to any content endeavor, but you may still be wondering what that means to you.Content strategy defines how a company is going to use content to meet the needs of a business, guides decisions about content from creation to deletion, and sets benchmarks against which to measure success. Deciding to post a YouTube video is not content strategy, nor are the myriad and growing numbers of features that your CMS offers. A strategy sets a vision for the future. Although it can be revised, it is perennial, not seasonal.

Posted Feb 18, 2013

SDL announced a series of new machine translation (MT) capabilities in its Language Platform. With a more scalable and cost-effective way to translate growing amounts of customer-facing content whether on e-commerce sites, social media, and help forums.

Posted Feb 14, 2013

Impelsys, a provider of electronic content delivery solutions, announced the release of iPublishCentral 4.1, the latest version of its digital publishing software for publishers. iPublishCentral is a comprehensive platform that allows publishers to warehouse, deliver, distribute, market, and sell their ebooks without making significant capital or engineering resource investments on their own.

Posted Feb 14, 2013

Mag+ released several enhancements to its creative toolset for designing digital content apps for touchscreen devices. These new features give designers the ability to develop digital content, including the ability to make apps that don't look like magazines at all. Other additions include pinch and zoom functions, panning and dual layout options, support for the Kindle Fire HD 8.9-inch and Google Nexus 10, and more options for packaging subscriptions, and single issues.

Posted Feb 13, 2013

A recent survey discovered that Americans are three times more likely to click on related links at the bottom of an article than content shared on social networking sites.The study, "Behavior Shift: Getting Content in Front of Consumers"-conducted online within the U.S., Oct. 3-5, 2012, among 2,512 adults by Harris Interactive-sought to find out more about the ways in which adults from the U.S. "discover and navigate the Internet's fire hose of content," according to nRelate, a content discovery platform that was behind the study.

Posted Feb 13, 2013

Kno, Inc., announced Advance, an interactive learning platform that enables publishers and authors to turn a flat file or PDF into an interactive ebook in minutes at no cost. The Advance platform was created to provide publishers with powerful, yet easy-to-use tools, to make their content and assessments interactive and engaging at scale with no added costs.

Posted Feb 12, 2013

Five years ago at the inaugural Intelligent Content Conference, there were 35 attendees. The 2013 ICC event, held in San Francisco on February 7 and 8, drew more than three hundred professionals from the disciplines of digital publishing, content management, content marketing, content strategy, mobile communication, and IT. It's as good a sign as any that corporate publishing-that is, businesses outside of traditional publishing using content to drive revenue growth-has moved to center stage.

Posted Feb 11, 2013

Piktochart, a web-based infographic and presentation tools company announced the global launch of the all-new Piktochart, a shift from the previous version platform, to allow users to create interactive charts on a completely new and user-friendly dashboard of its free edition.

Posted Jan 30, 2013

From traditional desktop PCs and laptops to smartphones, tablets, consoles, and interactive TVs, consumers are using more devices than ever before. That puts added pressure on digital content companies (DCCs) to ensure an ideal user experience when people switch between these various screens. As a result, many businesses are turning to responsive web design (RWD), which can create a single source of web content that displays in a readable and relatively controlled way anywhere it's viewed. RWD's single code base delivers to any screen, so that when a change needs to be made to a web page, it only needs to be done once, saving valuable time and money. But while RWD can, under ideal circumstances, adjust your content according to the device and enable more fluid and responsive interaction, it doesn't always work across the board and may not be the best option, especially compared to traditional user experience (UX) design, some experts say.

Posted Jan 18, 2013

Every modern journalist needs a certain set of key skills. Certainly you have to know your way around social media to publicize your work, but these days, you also need to be able understand and make use of data.

Posted Jan 15, 2013

Amazon Studios, the original film and series production arm of Amazon.com, announced that it plans to produce pilots for six original comedy series. The series come from a diverse set of writers including newcomers to Hollywood and industry veterans. This marks the studios' first pilot production since expanding into original programming development earlier this year.

Posted Dec 20, 2012

Brainshark, Inc., a provider of online and mobile video presentations solutions, unveiled the Brainshark Mobile Player. This HTML5-based player gives iOS and Android users a more interactive experience when they view Brainshark video presentations on their smartphones and tablets. The player also enables organizations to increase their level of engagement with mobile users - who can access, view and share high-impact content anytime.

Posted Dec 19, 2012

Central Desktop, a cloud-based collaboration platform company, is addressing the digital evolution of the creative agency world with the addition of "Moodboards" to its SocialBridge collaboration solution. Moodboards match the convenience of a web-based inspiration board for each campaign or project with the security and permissions to keep these ideas private within a designated team.

Posted Nov 19, 2012

Mag+ introduced its new Mag+ App SDK (Software Development Kit), which opens the Mag+ engine to publishers, agencies and app developers. Now publishers can choose between using Mag+'s award-winning white-label app or building their own app with the SDK, while still taking advantage of the Mag+ creative toolset and powerful distribution backend.

Posted Nov 19, 2012

First there was Blogger. Then there was Twitter. Now, somewhere in between those concepts is Medium, the ambitious new creation of co-founders Biz Stone and Evan Williams, who are responsible for all three social media online publishing tools.Launched recently by Williams' and Stone's Obvious Corp., Medium offers a fresh take on blogging by combining some of the best features already built into competitor sites such as Tumblr, Pinterest, reddit, and Zeen. Medium's design lets users collaborate on works consisting of words and/or images that are published on the site. After reading a work, users can provide feedback to the author, indicate if they liked it, and supplement it with additional content.

Posted Nov 12, 2012

When most people (or businesses) start a blog they continue posting regularly, sometimes for years, and eventually develop a large body of work. The trouble is that despite their usefulness, very few readers will use the links or buttons at the end of a post to see what came before or after the one they are reading. If a reader does use these buttons he will probably only read one or two more posts before leaving the blog. Even when similar posts are recommended the likelihood that anyone will go on to read any of them is slim.

Posted Oct 26, 2012

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