Content Creation

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At Adobe MAX, Adobe made several product announcements. To begin, Adobe introduced new innovations across Creative Cloud and Experience Cloud that aim to increase content velocity and drive impactful customer experiences.

Posted Oct 16, 2018

New flagship product, inMotion ignite, supports the modern in-house creative team, integrates with Adobe Creative Cloud, and highlights the creative contribution to the business.

Posted Oct 16, 2018

Content operations self-assessment and workshop facilitation cards provide solutions for marketers in the "Age of the Customer."

Posted Oct 11, 2018

New web platforms designed to help publishers and newsrooms better manage content and combat fake news.

Posted Oct 09, 2018

The EU Copyright Directive, as it's known, is expected to pass into law when it comes to a final vote in January. It will remake the balance of power in copyright law in the European Union.

Posted Oct 09, 2018

A smart content strategy will ensure customers keep coming back. A well-executed strategy can be an incredible engagement tool that attracts consumers, grows your audience, and influences visitors to make a purchase. But finding the content that will speak best to your customers can be a challenge. Here are four quick and easy tips to help your marketing team spot the exact kind of content that will work best for your brand.

Posted Sep 21, 2018

BenchPress Unlimited says it offers flexibility and attractive pricing based on individual needs of publishers.

Posted Sep 20, 2018

Global technology consulting firm integrates the Nuxeo Content Services Platform into its portfolio.

Posted Sep 18, 2018

A good creative brief is an integral part of any marketing campaign--that includes content marketing. Follow these rules to deliver a useful creative brief to your content team.

Posted Sep 12, 2018

New version of Xillio API is ideal for the translation industry, business process management and Long-Term Storage (LTS) applications.

Posted Sep 11, 2018

Telestream, Cisco, and Cloudian announced they have a collaboration to support "at-home/REMI" production operations with virtualized production workflows. The joint solution is particularly valuable for organizations seeking to economically execute live remote productions.

Posted Sep 11, 2018

Adobe announced new features powered by Adobe Sensei, the company's AI and machine learning technology, in Adobe Target and Adobe Experience Manager in Adobe Marketing Cloud, part of Adobe Experience Cloud.

Posted Sep 11, 2018

App complements DocStar enterprise content management and process automation platform, empowering workers to be more productive and responsive.

Posted Sep 04, 2018

A new solution empowers cross-departmental customer engagement teams to collaborate where they work.

Posted Aug 28, 2018

Nuxeo 10.2 Includes Enhanced Annotation Capabilities, New Adobe CC Connector, Content Federation Improvements, and more.

Posted Aug 16, 2018

The partnership builds upon a long-standing relationship with Marketo, adding email creation and analytics integrations to the offering.

Posted Aug 14, 2018

An update to RedLink's popular Publisher Dashboard provides new insights into content usage at theproduct level to help editors, managers, and sales teams alike.

Posted Aug 07, 2018

Machine Learning, video and image recognition helps advertisers produce the highest performing ad creative.

Posted Jul 31, 2018

Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud help business users and developers deliver insight-driven experiences to acquire and retain customers.

Posted Jul 12, 2018

Hybrid-Cloud platform enables developer-ready microservices allowing customers and partners to deliver intelligent and connected applications. 

Posted Jul 12, 2018

Industry data shows that Netflix, Amazon, and Hulu spent $6B, $4.5B and $2.5B respectively on proprietary content in 2017.

Posted Jun 28, 2018

Acrolinx, the creator of a platform for strategy-aligned content creation, and MarketMuse, the provider of the AI-powered platform for building content strategies, have partnered to offer a combined solution to further improve content ROI.

Posted Jun 28, 2018

Adobe announced the completion of its acquisition of Magento Commerce, a commerce platform. The addition of the Magento Commerce Cloud to the Adobe Experience Cloud will deliver a single, end-to-end digital experience platform including content creation, marketing, advertising, analytics, and commerce for B2B and B2C customers.

Posted Jun 26, 2018

To truly engage with your audiences, there's a need for both short-form and long-form content. Each has its own benefit. That being said, neither will serve your company (or the reader) if not planned and executed properly, or if it feels like it wastes the reader's time. A brand must earn and re-earn customer loyalty throughout the buying journey—staying relentlessly relevant at every turn. Below is a brief overview of when to use short-form vs long-form and considerations of why.

Posted Jun 21, 2018

ZPPR announced a content operating platform for brands, agencies, and media companies. ZPPR addresses the complexity and inefficiency of today's content creation workflow—ushering in a new era of collaboration, efficiency, and speed that delivers high-impact content when and where it matters most.

Posted Jun 19, 2018

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