Content Creation

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The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Melissa Johnson, content editor at SaleHoo.

Posted Apr 15, 2016

Managing Editor Inc (MEI), a provider of digital and print publishing and workflow solutions, announced a partnership agreement with Twixl media of Belgium. Twixl media is the creator of Twixl Publisher, the digital publishing platform that allows organizations to create mobile content starting from InDesign, to build tablet, phone, and web apps, and to distribute your content in the app stores or in-house.

Posted Apr 07, 2016

Object Theory announced a mixed reality collaboration service to help organizations design and build multi-user holographic experiences, for Microsoft HoloLens and Windows Holographic. This collaboration service allows Microsoft HoloLens users to share 3D experiences from remote locations, enabled by life size 3D avatars.

Posted Apr 05, 2016

Edition Digital, a developer digital publishing platforms, is ready to share its signature technology with a new generation of passionate and ambitious students. Edition Digital is now available for all students to create digital projects using the new generation of publishing solutions which are not just app-based but ready for mobile and web. By offering free access to all students everywhere, Edition Digital empowers students with the technology to create and deliver magazines, portfolios, yearbooks, and other digital projects to a global audience.

Posted Mar 10, 2016

Managing Editor Inc (MEI), a leading provider of digital and print publishing and workflow solutions, announced the release of TruEdit 2.0, the latest update of the company's flagship content management solution. TruEdit 2.0 is a cloud-based, flexible workflow platform that manages the omnichannel content lifecycle for publishing teams and creative designers to produce content that is easier to distribute to websites, mobile apps, and print publications. Teams using TruEdit 2.0 are able to create, track, distribute and measure all digital and print content, meet the demands of continuous publishing to digital channels and shorten the time to market.

Posted Mar 02, 2016

Adobe unveiled the Adobe Digital Design Templates for Government, an open source package that enables public sector website managers to quickly deploy U.S. Digital Service and 18F draft U.S. Web Design Standards using Adobe Experience Manager (AEM).

Posted Feb 25, 2016

Telestream, a provider of digital media tools and workflow solutions, and NewBlue Inc., a production-proven video special effects, transitions, and titling technology company, announced the release of Post Producer Titler Engine. Developed in partnership between the two companies, Post Producer Titler Engine is powered by NewBlueFX and runs on Telestream's file-based content assembly service, Post Producer, part of the Vantage media-processing platform. The new Titler Engine automates the creation of rich, animated, high-resolution titles and graphics when creating uniquely branded versions of the same package.

Posted Feb 23, 2016

In unison with Adobe's release of ColdFusion 2016, cloud hosting company Media3 announced the launch of its ColdFusion 2016 Cloud offerings. According to Media3, overall performance enhancements in this new release, combined with their cloud environment, allow existing applications built with ColdFusion to run up to 30% faster.

Posted Feb 18, 2016

Akoonu, Inc. announced that it has expanded its strategic marketing platform to include a Content Planning module, which provides collaborative features, frameworks, and workflows enabling B2B marketers to develop strategic content plans from ideation through descriptive briefs. Through integration with the Akoonu Audience and Brand modules, the Content Planning module helps guide marketers to create buyer-centric content plans balanced to address purchaser needs across all personas and journey stages, giving Marketing and Sales the content coverage they need to engage and nurture all buyers throughout the entire funnel.

Posted Feb 16, 2016

Syncro Soft, the developer of the Oxygen XML suite of products, announced the immediate availability of version 17.1.1 of its Oxygen XML Web Author. The new Oxygen XML Web Author takes advantage of the state-of-the-art Oxygen authoring technology to bring XML editing and reviewing to any device that supports modern Web browsers. The adaptive and innovative user interface is designed to allow you to interact with XML content in the most efficient and productive way possible.

Posted Feb 16, 2016

It's almost time for nachos, hot wings, commercials, and football. It's Super Bowl weekend, a good time for marketers to grab the attention of millions of Americans-even if you don't have $5 million for a 30-second ad. The sheer ubiquity of social media and, more and more, social video, make it possible for DIY marketers to get their fair share of Super Bowl attention.

Posted Feb 05, 2016

ScribbleLive announced that it has acquired Visually, a content creation platform. The integration of the two companies' platforms and solutions will create an all-in-one content marketing platform that marries data science with content creation.

Posted Feb 02, 2016

Facebook is taking a queue from Twitter's Periscope and other live video sharing apps. Users of Facebook's iPhone app can now broadcast their own live video in the U.S. and the company says it plans to roll out the functionality to the rest of the world in the coming weeks. Simply select the "Update Status" option while in the app and then choose the Live Video icon to start sharing your video.

Posted Feb 02, 2016

Webtexttool has created a do-it-yourself tool that allows businesses to write optimized text to rank well on Google and other search engines. The tool has helped entrepreneurs in the Netherlands and is set to release in the United States today. Webtexttool also collaborated with Ebay Business to create a webinar for Dutch businesses, in an effort to improve online visibility.

Posted Feb 02, 2016

Xeditor 2.7 includes a new XML preview and updated folder structure for improved customization support. The new XML preview allows users to see the underlying XML as a read-only window parallel to the WYSIWYG editor. As the user makes changes in the editor, the XML preview is updated in real-time.

Posted Jan 28, 2016

Veeva Systems introduced Veeva Web2PDF, a free online solution that quickly and accurately converts web content into complete PDFs. Open and available to all, at no cost, Veeva Web2PDF automates a highly manual, error-prone process by delivering a precise rendition of rich, interactive content in minutes, enabling faster digital content review and mark-up.

Posted Jan 28, 2016

MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning for clients. The partnership will enable MediaCom to assess the emotional power of every piece of video content it briefs media/production partners to make or creates in-house, to ensure that client messages are as engaging as possible and delivered to the most receptive audience segments.

Posted Jan 12, 2016

The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo struck a chord with readers last year. Everyone from pack rats to neat freaks turned to the book to help them get their homes in order. And bloggers jumped on the decluttering bandwagon, helping people who didn't read the book get some use out of it as well. But the more I read about cleaning out my closets and desk drawers, the more I realized Marie Kondo has wisdom for content marketers as well.

Posted Jan 11, 2016

Our industry has been at a crossroads for a number of years. We are tasked with aligning evolving technologies with the humans that interact with those technologies. In my previous column, I discussed how we're constantly lured into a false sense of security with a preponderance of tools that should make our lives easier-but, in truth, either duplicate effort or perpetuate poor digital behaviors. No matter how many tools we use to wrangle content, we still have one constant that is very much a variable: people.

Posted Dec 18, 2015

Pydio has announced the release of the first dedicated Enterprise Distribution of its open source file sharing and sync platform. Pydio Enterprise Distribution combines the open source Pydio Core project together with a more powerful administration and security console for enterprise users. The new distribution also features software packages for on-premise, private, or public cloud environments, along with options for enterprise support. The new Enterprise Distribution will be available as a free download for up to 10 users, as well as through Pydio's free enterprise trial program.

Posted Dec 08, 2015

You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and targeting new audiences.

Posted Nov 30, 2015

Aquafadas announced that it has launched its Next Gen App, a digital publishing tool for creating branded apps. According to Aquafadas, this tool allows publishers to create branded apps completely online.

Posted Nov 24, 2015

No one has a crystal ball for looking into the future of content. How will people be viewing your content a year or 10 years from now? Will it be on a smartwatch or maybe as a hologram? The hologram example may be taking things a bit too far, but the point is that, as a content creator, you never know how your content will be used in years to come. If you want it to have staying power, you need to think about future-proofing.

Posted Nov 23, 2015

Altova announced new features in the 2.0 release of MobileTogether, its mobile development framework for multi-platform, data-centric apps. Using in-house developers with no mobile development experience necessary, users can create native apps for all platforms in anywhere from a couple days to a few weeks.

Posted Nov 17, 2015

Today's digital landscape is not too far removed from the baseball parks of 1998. We are bombarded with articles, blogs, videos, white papers, newsletters, emails, text alerts, and listicles clamoring for our attention. For years, we've witnessed this glut of content permeate every device and screen we interact with. Five years ago, audiences universally despised digital pop-up ads; whereas today, they are universally accepted in the interest of getting to the latest celebrity tidbit or thought leadership download.

Posted Nov 03, 2015

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