It's almost time for nachos, hot wings, commercials, and football. It's Super Bowl weekend, a good time for marketers to grab the attention of millions of Americans-even if you don't have $5 million for a 30-second ad. The sheer ubiquity of social media and, more and more, social video, make it possible for DIY marketers to get their fair share of Super Bowl attention.
Posted Feb 05, 2016
ScribbleLive announced that it has acquired Visually, a content creation platform. The integration of the two companies' platforms and solutions will create an all-in-one content marketing platform that marries data science with content creation.
Posted Feb 02, 2016
Facebook is taking a queue from Twitter's Periscope and other live video sharing apps. Users of Facebook's iPhone app can now broadcast their own live video in the U.S. and the company says it plans to roll out the functionality to the rest of the world in the coming weeks. Simply select the "Update Status" option while in the app and then choose the Live Video icon to start sharing your video.
Posted Feb 02, 2016
Webtexttool has created a do-it-yourself tool that allows businesses to write optimized text to rank well on Google and other search engines. The tool has helped entrepreneurs in the Netherlands and is set to release in the United States today. Webtexttool also collaborated with Ebay Business to create a webinar for Dutch businesses, in an effort to improve online visibility.
Posted Feb 02, 2016
Xeditor 2.7 includes a new XML preview and updated folder structure for improved customization support. The new XML preview allows users to see the underlying XML as a read-only window parallel to the WYSIWYG editor. As the user makes changes in the editor, the XML preview is updated in real-time.
Posted Jan 28, 2016
Veeva Systems introduced Veeva Web2PDF, a free online solution that quickly and accurately converts web content into complete PDFs. Open and available to all, at no cost, Veeva Web2PDF automates a highly manual, error-prone process by delivering a precise rendition of rich, interactive content in minutes, enabling faster digital content review and mark-up.
Posted Jan 28, 2016
MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning for clients. The partnership will enable MediaCom to assess the emotional power of every piece of video content it briefs media/production partners to make or creates in-house, to ensure that client messages are as engaging as possible and delivered to the most receptive audience segments.
Posted Jan 12, 2016
The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondo struck a chord with readers last year. Everyone from pack rats to neat freaks turned to the book to help them get their homes in order. And bloggers jumped on the decluttering bandwagon, helping people who didn't read the book get some use out of it as well. But the more I read about cleaning out my closets and desk drawers, the more I realized Marie Kondo has wisdom for content marketers as well.
Posted Jan 11, 2016
Our industry has been at a crossroads for a number of years. We are tasked with aligning evolving technologies with the humans that interact with those technologies. In my previous column, I discussed how we're constantly lured into a false sense of security with a preponderance of tools that should make our lives easier-but, in truth, either duplicate effort or perpetuate poor digital behaviors. No matter how many tools we use to wrangle content, we still have one constant that is very much a variable: people.
Posted Dec 18, 2015
Pydio has announced the release of the first dedicated Enterprise Distribution of its open source file sharing and sync platform. Pydio Enterprise Distribution combines the open source Pydio Core project together with a more powerful administration and security console for enterprise users. The new distribution also features software packages for on-premise, private, or public cloud environments, along with options for enterprise support. The new Enterprise Distribution will be available as a free download for up to 10 users, as well as through Pydio's free enterprise trial program.
Posted Dec 08, 2015
You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and targeting new audiences.
Posted Nov 30, 2015
Aquafadas announced that it has launched its Next Gen App, a digital publishing tool for creating branded apps. According to Aquafadas, this tool allows publishers to create branded apps completely online.
Posted Nov 24, 2015
No one has a crystal ball for looking into the future of content. How will people be viewing your content a year or 10 years from now? Will it be on a smartwatch or maybe as a hologram? The hologram example may be taking things a bit too far, but the point is that, as a content creator, you never know how your content will be used in years to come. If you want it to have staying power, you need to think about future-proofing.
Posted Nov 23, 2015
Altova announced new features in the 2.0 release of MobileTogether, its mobile development framework for multi-platform, data-centric apps. Using in-house developers with no mobile development experience necessary, users can create native apps for all platforms in anywhere from a couple days to a few weeks.
Posted Nov 17, 2015
Today's digital landscape is not too far removed from the baseball parks of 1998. We are bombarded with articles, blogs, videos, white papers, newsletters, emails, text alerts, and listicles clamoring for our attention. For years, we've witnessed this glut of content permeate every device and screen we interact with. Five years ago, audiences universally despised digital pop-up ads; whereas today, they are universally accepted in the interest of getting to the latest celebrity tidbit or thought leadership download.
Posted Nov 03, 2015
Are you a journalist? Does a chill run up your spine when people start talking about "content"? Are you confused by the idea that working in a newsroom makes you a "content creator" and not just a reporter? Join the club. I talk to a lot of content experts, many of whom seem to think that creating a magazine/newspaper/news site is the same as creating "content."
Posted Oct 27, 2015
The newly released oXygen XML Editor version 17.1 includes updates and improvements to make users XML authoring and developing experience more productive and effective. The company says the performance of many of the integral components has been optimized and numerous features were enhanced and fine-tuned to make oXygen XML Editor more powerful, dynamic, and easy to use. It also features a spectacular new visual design that makes everything look crisp and beautiful.
Posted Oct 22, 2015
It's pretty obvious that Jerry Seinfeld knows what he is doing when it comes to the entertainment business. After Seinfeld wrapped in 1998, there was not much left to do. TV Guide labeled Seinfeld's collaboration with Larry David "The greatest TV show of all time."
Posted Oct 20, 2015
Telestream, a provider of live streaming applications and video tools, is launching Gameshow, a new cross-platform application developed specifically to give game broadcasters new levels of production for their live streams. Available immediately, for as little as 25¢ a day, Gameshow lets game broadcasters easily set up and produce the highest quality streams, with beautiful graphic templates, dynamic editing, live switching, green screen technology, and built-in interactive widgets.
Posted Sep 29, 2015
In the Spring of 2015 Facebook announced its Instant Articles, a partnership with publishers that would allow those companies to host their stories directly on Facebook and push it to users in Facebook's mobile app. The announcement created a lot of initial buzz, but then largely fell from public view-though many publishers have been participating in the program. Now, Facebook says it is gearing up for a new push on the Instant Articles front.
Posted Sep 24, 2015
Crowdsite's new Shout service says it is as easy as Twitter and yet more powerful than Freelancer. It matches freelancers and those seeking services, based on a 140-character long interactive message. With the Crowdsite Shout service you can describe your project in 140 characters, use hashtags, and add location information. Shout your message to the Crowd and you'll get real-time notifications of freelancers who are interested.
Posted Sep 24, 2015
Publishing Technology has announced the launch of ingentaDrive, a packaged online solution that allows publishers to go live with fully branded, online sites, delivered from the cloud, within weeks. Combining the ease-of-use of ingentaconnect with the bespoke, feature rich experience of pub2web, the new product is built on Publishing Technology's technology framework and incorporates responsive design.
Posted Sep 03, 2015
Two weeks after its 2013 launch date, Electronic Arts, Inc. sold 1.1 million copies of its "SimCity 5" game, with digital downloads representing half of all sales. President Barack Obama's 2012 campaign website increased donation conversions by 49% and, ultimately, raised an additional $500 million. And Amazon famously changed its checkout button 6 years ago, increasing site revenue by $300 million. What's the common denominator in all three success stories and in countless other case studies across the internet? Each conducted A/B tests, which produced phenomenal results. And they're far from the fringe minority: 75% of strategic phase marketers rely on A/B testing to learn about customer behavior, per MarketingSherpa's 2012 "Website Optimization Benchmark Report."
Posted Sep 02, 2015
Mitu, a data and technology-driven media company, announced the development of a new platform with its acquisition of mobile video company Lightt. In addition, media industry veteran Michael Su has joined the company as chief product officer.
Posted Aug 20, 2015
In a blog post, Adobe announced the ability of Adobe Experience Manager (AEM) users to create shoppable video. According to the post, "This eliminates the costly developer time formerly required to produce shoppable or interactive videos, allowing marketers to deliver shoppable video at scale, driving more engagement and conversion from any device."
Posted Aug 18, 2015