It is a mistake to assume that content development is an assumed talent, or that it can be an afterthought in the digital marketing realm. Content strategy is more than writing for the web. There is a science and strategy behind developing quality content for web pages, blogs, advertisements and social media. And although every successful copywriter must have a foundation of basics writing skills, such as subject matter expertise, an engaging style and tone, and basic grammar usage, there is much more to being a content king.
Posted Jun 29, 2016
Telestream, a provider of digital video tools and workflow solutions announced the release of version 3.0 of Switch its cross-platform media player and inspection tool. This latest version of Switch continues its evolution as an affordable visual QC tool and standalone media player with new features for comparing multiple files, previewing output through Blackmagic Design devices, and new one-step publishing destinations for Vimeo, YouTube, and Facebook.
Posted May 19, 2016
Rapt Media released a report questioning whether personalization in content creation is being approached in the right way. The Future of Content: Personalizing the Content Experience, suggests that marketers are relying too much on distribution technology and "push" marketing rather than leveraging emerging content creation technologies that could help them customize content at the point of creation.
Posted May 13, 2016
ScribbleLive, a provider of content, marketing, and publishing technology announced key updates to its Engage product, a solution brands and publishers use today to create and publish content experiences to drive audience engagement. The ScribbleLive Engage product announcement highlights the changing landscape for both publishers and brands.
Posted May 05, 2016
FXHOME released all-in-one video editing and visual effects software HitFilm 4 Express designed to enable a new generation of online creators. Available for free, the technology gives YouTubers the ability to make bigger and better content than ever before; from music videos and Let's Play videos to action movies with blockbuster-quality visual effects.
Posted May 03, 2016
The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Melissa Johnson, content editor at SaleHoo.
Posted Apr 15, 2016
Managing Editor Inc (MEI), a provider of digital and print publishing and workflow solutions, announced a partnership agreement with Twixl media of Belgium. Twixl media is the creator of Twixl Publisher, the digital publishing platform that allows organizations to create mobile content starting from InDesign, to build tablet, phone, and web apps, and to distribute your content in the app stores or in-house.
Posted Apr 07, 2016
Object Theory announced a mixed reality collaboration service to help organizations design and build multi-user holographic experiences, for Microsoft HoloLens and Windows Holographic. This collaboration service allows Microsoft HoloLens users to share 3D experiences from remote locations, enabled by life size 3D avatars.
Posted Apr 05, 2016
Edition Digital, a developer digital publishing platforms, is ready to share its signature technology with a new generation of passionate and ambitious students. Edition Digital is now available for all students to create digital projects using the new generation of publishing solutions which are not just app-based but ready for mobile and web. By offering free access to all students everywhere, Edition Digital empowers students with the technology to create and deliver magazines, portfolios, yearbooks, and other digital projects to a global audience.
Posted Mar 10, 2016
Managing Editor Inc (MEI), a leading provider of digital and print publishing and workflow solutions, announced the release of TruEdit 2.0, the latest update of the company's flagship content management solution. TruEdit 2.0 is a cloud-based, flexible workflow platform that manages the omnichannel content lifecycle for publishing teams and creative designers to produce content that is easier to distribute to websites, mobile apps, and print publications. Teams using TruEdit 2.0 are able to create, track, distribute and measure all digital and print content, meet the demands of continuous publishing to digital channels and shorten the time to market.
Posted Mar 02, 2016
Adobe unveiled the Adobe Digital Design Templates for Government, an open source package that enables public sector website managers to quickly deploy U.S. Digital Service and 18F draft U.S. Web Design Standards using Adobe Experience Manager (AEM).
Posted Feb 25, 2016
Telestream, a provider of digital media tools and workflow solutions, and NewBlue Inc., a production-proven video special effects, transitions, and titling technology company, announced the release of Post Producer Titler Engine. Developed in partnership between the two companies, Post Producer Titler Engine is powered by NewBlueFX and runs on Telestream's file-based content assembly service, Post Producer, part of the Vantage media-processing platform. The new Titler Engine automates the creation of rich, animated, high-resolution titles and graphics when creating uniquely branded versions of the same package.
Posted Feb 23, 2016
In unison with Adobe's release of ColdFusion 2016, cloud hosting company Media3 announced the launch of its ColdFusion 2016 Cloud offerings. According to Media3, overall performance enhancements in this new release, combined with their cloud environment, allow existing applications built with ColdFusion to run up to 30% faster.
Posted Feb 18, 2016
Akoonu, Inc. announced that it has expanded its strategic marketing platform to include a Content Planning module, which provides collaborative features, frameworks, and workflows enabling B2B marketers to develop strategic content plans from ideation through descriptive briefs. Through integration with the Akoonu Audience and Brand modules, the Content Planning module helps guide marketers to create buyer-centric content plans balanced to address purchaser needs across all personas and journey stages, giving Marketing and Sales the content coverage they need to engage and nurture all buyers throughout the entire funnel.
Posted Feb 16, 2016
Syncro Soft, the developer of the Oxygen XML suite of products, announced the immediate availability of version 17.1.1 of its Oxygen XML Web Author. The new Oxygen XML Web Author takes advantage of the state-of-the-art Oxygen authoring technology to bring XML editing and reviewing to any device that supports modern Web browsers. The adaptive and innovative user interface is designed to allow you to interact with XML content in the most efficient and productive way possible.
Posted Feb 16, 2016
It's almost time for nachos, hot wings, commercials, and football. It's Super Bowl weekend, a good time for marketers to grab the attention of millions of Americans-even if you don't have $5 million for a 30-second ad. The sheer ubiquity of social media and, more and more, social video, make it possible for DIY marketers to get their fair share of Super Bowl attention.
Posted Feb 05, 2016
ScribbleLive announced that it has acquired Visually, a content creation platform. The integration of the two companies' platforms and solutions will create an all-in-one content marketing platform that marries data science with content creation.
Posted Feb 02, 2016
Facebook is taking a queue from Twitter's Periscope and other live video sharing apps. Users of Facebook's iPhone app can now broadcast their own live video in the U.S. and the company says it plans to roll out the functionality to the rest of the world in the coming weeks. Simply select the "Update Status" option while in the app and then choose the Live Video icon to start sharing your video.
Posted Feb 02, 2016
Webtexttool has created a do-it-yourself tool that allows businesses to write optimized text to rank well on Google and other search engines. The tool has helped entrepreneurs in the Netherlands and is set to release in the United States today. Webtexttool also collaborated with Ebay Business to create a webinar for Dutch businesses, in an effort to improve online visibility.
Posted Feb 02, 2016
Xeditor 2.7 includes a new XML preview and updated folder structure for improved customization support. The new XML preview allows users to see the underlying XML as a read-only window parallel to the WYSIWYG editor. As the user makes changes in the editor, the XML preview is updated in real-time.
Posted Jan 28, 2016
Veeva Systems introduced Veeva Web2PDF, a free online solution that quickly and accurately converts web content into complete PDFs. Open and available to all, at no cost, Veeva Web2PDF automates a highly manual, error-prone process by delivering a precise rendition of rich, interactive content in minutes, enabling faster digital content review and mark-up.
Posted Jan 28, 2016