Content Creation

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You may have recently noticed a podcast renaissance of sorts. The success of Serial woke many brands, marketers, journalists, and more up to the power of the podcast. As a result, podcasts are popping up in almost every facet of business with renewed purpose, and targeting new audiences.

Posted Nov 30, 2015

Aquafadas announced that it has launched its Next Gen App, a digital publishing tool for creating branded apps. According to Aquafadas, this tool allows publishers to create branded apps completely online.

Posted Nov 24, 2015

No one has a crystal ball for looking into the future of content. How will people be viewing your content a year or 10 years from now? Will it be on a smartwatch or maybe as a hologram? The hologram example may be taking things a bit too far, but the point is that, as a content creator, you never know how your content will be used in years to come. If you want it to have staying power, you need to think about future-proofing.

Posted Nov 23, 2015

Altova announced new features in the 2.0 release of MobileTogether, its mobile development framework for multi-platform, data-centric apps. Using in-house developers with no mobile development experience necessary, users can create native apps for all platforms in anywhere from a couple days to a few weeks.

Posted Nov 17, 2015

Today's digital landscape is not too far removed from the baseball parks of 1998. We are bombarded with articles, blogs, videos, white papers, newsletters, emails, text alerts, and listicles clamoring for our attention. For years, we've witnessed this glut of content permeate every device and screen we interact with. Five years ago, audiences universally despised digital pop-up ads; whereas today, they are universally accepted in the interest of getting to the latest celebrity tidbit or thought leadership download.

Posted Nov 03, 2015

Are you a journalist? Does a chill run up your spine when people start talking about "content"? Are you confused by the idea that working in a newsroom makes you a "content creator" and not just a reporter? Join the club. I talk to a lot of content experts, many of whom seem to think that creating a magazine/newspaper/news site is the same as creating "content."

Posted Oct 27, 2015

The newly released oXygen XML Editor version 17.1 includes updates and improvements to make users XML authoring and developing experience more productive and effective. The company says the performance of many of the integral components has been optimized and numerous features were enhanced and fine-tuned to make oXygen XML Editor more powerful, dynamic, and easy to use. It also features a spectacular new visual design that makes everything look crisp and beautiful.

Posted Oct 22, 2015

It's pretty obvious that Jerry Seinfeld knows what he is doing when it comes to the entertainment business. After Seinfeld wrapped in 1998, there was not much left to do. TV Guide labeled Seinfeld's collaboration with Larry David "The greatest TV show of all time."

Posted Oct 20, 2015

Telestream, a provider of live streaming applications and video tools, is launching Gameshow, a new cross-platform application developed specifically to give game broadcasters new levels of production for their live streams. Available immediately, for as little as 25¢ a day, Gameshow lets game broadcasters easily set up and produce the highest quality streams, with beautiful graphic templates, dynamic editing, live switching, green screen technology, and built-in interactive widgets.

Posted Sep 29, 2015

In the Spring of 2015 Facebook announced its Instant Articles, a partnership with publishers that would allow those companies to host their stories directly on Facebook and push it to users in Facebook's mobile app. The announcement created a lot of initial buzz, but then largely fell from public view-though many publishers have been participating in the program. Now, Facebook says it is gearing up for a new push on the Instant Articles front.

Posted Sep 24, 2015

Crowdsite's new Shout service says it is as easy as Twitter and yet more powerful than Freelancer. It matches freelancers and those seeking services, based on a 140-character long interactive message. With the Crowdsite Shout service you can describe your project in 140 characters, use hashtags, and add location information. Shout your message to the Crowd and you'll get real-time notifications of freelancers who are interested.

Posted Sep 24, 2015

Publishing Technology has announced the launch of ingentaDrive, a packaged online solution that allows publishers to go live with fully branded, online sites, delivered from the cloud, within weeks. Combining the ease-of-use of ingentaconnect with the bespoke, feature rich experience of pub2web, the new product is built on Publishing Technology's technology framework and incorporates responsive design.

Posted Sep 03, 2015

Two weeks after its 2013 launch date, Electronic Arts, Inc. sold 1.1 million copies of its "SimCity 5" game, with digital downloads representing half of all sales. President Barack Obama's 2012 campaign website increased donation conversions by 49% and, ultimately, raised an additional $500 million. And Amazon famously changed its checkout button 6 years ago, increasing site revenue by $300 million. What's the common denominator in all three success stories and in countless other case studies across the internet? Each conducted A/B tests, which produced phenomenal results. And they're far from the fringe minority: 75% of strategic phase marketers rely on A/B testing to learn about customer behavior, per MarketingSherpa's 2012 "Website Optimization Benchmark Report."

Posted Sep 02, 2015

Mitu, a data and technology-driven media company, announced the development of a new platform with its acquisition of mobile video company Lightt. In addition, media industry veteran Michael Su has joined the company as chief product officer.

Posted Aug 20, 2015

In a blog post, Adobe announced the ability of Adobe Experience Manager (AEM) users to create shoppable video. According to the post, "This eliminates the costly developer time formerly required to produce shoppable or interactive videos, allowing marketers to deliver shoppable video at scale, driving more engagement and conversion from any device."

Posted Aug 18, 2015

Adobe announced the general availability of Adobe Digital Publishing Solution (DPS), the next generation of its Digital Publishing Suite, offering new ways for brands to deliver high-impact content to mobile apps. Using DPS, corporations, universities, and media companies can repurpose existing content, empowering marketers, and designers to create immersive apps, without writing code. These apps can be targeted at internal audiences or made available, through popular app stores, for the general public.

Posted Jul 30, 2015

Data Conversion Laboratory (DCL), an industry provider in organizing and converting content into digital formats, announced the start of the second phase of the Scopus Cited References Expansion Program. To date, DCL has converted and enriched 3.7 million Elsevier, American Physical Society (APS), and Springer articles with more than 80 million cited references. The second phase of the project is focused on converting millions of records from more of the world's peer-reviewed journal publishers such as the Institute of Physics (IOP) and Wiley-Blackwell.

Posted Jul 21, 2015

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done.

Posted Jul 17, 2015

Canto launched the Adobe InDesign Plug-In for its Flight ACE (Asset Collaboration and Engagement) platform. The InDesign Plug-In will extend the creative workflow capabilities of Flight by enabling users to drag-and-drop files from Flight into InDesign to create linked assets.

Posted Jul 07, 2015

The new release from Xeditor is available immediately. Xeditor says the new update guarantees fluent editing of large documents of more than 50MB and more than 1000 pages.

Posted Jul 07, 2015

Discovery U.S. Hispanic, a division of Discovery Communications, and mitú, a technology-driven media brand comprised of a large group of Latino digital content creators and social media influencers, announced a multiplatform development agreement to produce a slate of original digital and television series around mitú's most successful social influencers. Programming will premiere on Discovery en Español and Discovery Familia, with complementing content across mitú's digital properties.

Posted Jun 25, 2015

Altova announced the availability of Version 2015 Release 4 (v2015r4) of its Altova MissionKit desktop developer tools and line of server software products. This release provides new functionality to increase validation speeds for XML and XBRL, adds frequently requested functionality for EDGAR filing validation, provides support for SQLite databases and the TRADACOMS EDI format, and much more.

Posted Jun 11, 2015

Adobe announced the 2015 release of Adobe Technical Communication Suite, the next generation of its single-source authoring and multi-device publishing toolkit for technical writers, help and policy authors, and instructional designers. The latest version of the end-to-end content development toolkit, streamlines the creation of standards-compliant, bidirectional technical content for global audiences.

Posted Jun 04, 2015

After a period of relentless hype, clarity is emerging on use cases for Big Data, and the toolsets are also showing signs of maturity. Digital media publishers may have been slow to join the Big Data party, but it is not too late. This article provides a quick overview of the Big Data tools for publishers, and the focus here is not on internal business intelligence use cases, but on the content-creation side of the business.

Posted Jun 03, 2015

On the morning I wrote this, I used 10: email, Evernote, GitHub, Slack, Google Docs, InDesign, text messaging, Basecamp, Excel, and (gulp!) Word. I use these tools interchangeably under the guise of organization. However, if I track back to my digital production schedule 10 years ago, InDesign, Excel, Word, and email were my only writing/communication tools. Even though the technology is streamlined, I'm using twice as many tools to accomplish the same core tasks that I did 10 years ago.

Posted Jun 02, 2015