MadCap Software, Inc., a provider of multi-channel content authoring and a showcase company for Microsoft Visual Studio and Microsoft XPS, announced that the newest release of MadPak is now available. MadPak is a comprehensive technical authoring suite, featuring six fully integrated, XML-based products for technical communicators.
Posted Mar 06, 2014
Engage, developers of web and mobile solutions for enterprises, announced that it has open-sourced its suite of DNN modules. All Engage modules are now available for free to the DNN community, licensed under the MIT open-source license.
Posted Mar 04, 2014
Mag+ released version 5.0 of its platform for creating mobile applications. All of the changes in Mag+ 5.0 focus on helping clients to engage their users, bolster conversions, and increase sales. The update offers a richer in-app storefront and real-time newsfeed, new marketing tools and more.The most visible change in Mag+ 5.0 is a new interface for its white-label reader app, which includes a more customizable storefront for document and issue management, as well as a full-screen newsfeed window for delivering more frequent content updates.
Posted Jan 29, 2014
Acrolinx announced version 4.0 of its software that guides writers to create findable, engaging, and understandable content. With this release, Acrolinx enhances its support for technical communicators while expanding its support to marketing writers.
Posted Jan 28, 2014
Brainshark, Inc., a provider of cloud-based business presentations, announced the availability of new solution packages including the Brainshark Sales Cloud, Marketing Cloud and Learning Cloud. The aim is to help businesses improve the effectiveness of external and internal communications. Brainshark is also unveiling its new Analytics Dashboard, an integral component of these packages. The dashboard provides a visual, single-screen representation of real-time presentation viewing data so individual users and managers can see how their content is performing and take action.
Posted Jan 21, 2014
Content marketing is big business and predicted to get even bigger in the months and years ahead. While "content farms" drove content development for some time, consumers are becoming more discerning and more demanding about the information they consume. Readers have become attuned to and weary of content that amounts to "dreck," says Rachel Parker, founder and CEO of Resonance Content Marketing in Houston. "It's not that audiences are becoming more demanding," she says; "it's that they're on to the practice of buying dreck from content farms, slapping it into a blog post and expecting your audience to thank you for it."
By Lin Grensing-Pophal
Posted Jan 29, 2014
Group SJR's "Unfiltered" report took an in-depth look at a variety of digital media platforms and how consumers respond. The SJR Insights team asked 903 individuals of all ages about their current digital behaviors and gleaned results from their responses. Probably the most relevant results in the report are regarding how Millennials respond to news media through social media channels.
Back in May, Social Media Today compiled case studies from several reputable sources regarding the correlation between blogging and sales for businesses. Unanimously, studies show that maintaining an active blog can provide an increase in traffic of up to 210% to a website. Clearly, blogging still remains one of the most commonly produced and read forms of content marketing (in fact, many experts find that blogging is the first thing someone thinks of when mentioning content marketing). And, just like any other form of marketing, the blogosphere is evolving.
By Michelle L. Cramer
Posted Sep 11, 2013
Suppose you've had an active Twitter account since 2008 and you've been posting, on average, about three tweets a day, five days, a week, 50 weeks a year at about 140 characters/tweet-that's about 115,500 words, or the equivalent of about three books' worth of content. But, if you haven't been collecting, aggregating and effectively using that content, it is literally "lost in cyberspace."
By Lin Grensing-Pophal
Posted Jul 24, 2013
We've all heard about the value of content curation in the digital age. People put a premium on any tool that is able to help them sort through the deluge of information. And content creators have realized that they can add quick value to their sites by providing a stream of curated content that is relevant to their readers. Bruce Clay Inc., a global internet marketing solutions and optimization company, and PublishThis, a cloud-based content platform and end-to-end content marketing manager studied how curating content as a strategy effects publisher SEO.
Posted May 01, 2013
If you're like other publishers, you have a lot of content; a lot of great content. You also have a lot of channels on which you're pushing out that content and an equally diverse group of users to whom you're delivering it. But how do you make the most of that content? By ensuring you can reuse and repurpose it many times across multiple channels and platforms. Through its reuse, companies can get more mileage out of their, often expensive, content. Yes, there's also the cost factor that can't be ignored. "The main reason content is reused is it saves a huge amount of money," says global content strategist Scott Abel.
For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by decades. The need for smart content management and the ability to automatically generate customized outputs, then, is greater than ever. Luckily, getting there is easy. All you need is intelligent content and cross-platform code development. (Okay, maybe getting there sounds easy.)
By Kelsey Nelson
- May 2013 Issue
Posted May 15, 2013
Digital data has not only gotten "big," as we now put it. Data has gotten fast, unstructured, and overwhelming. According to IBM, 90% of the data in the world has been produced in just the past 2 years. Feeds from social media, offline transactions, user video and image posts, and more all converge into massive dashboards that give marketers and now publishers increasingly real-time, unmediated, and holistic views of the consumer. The big impact of Big Data is only beginning to be felt among content providers, but many in the industry see it as both a threat to the traditional ownership media companies had over audiences and an opportunity to reinvent content as data-driven products and services and to give a struggling media industry new business models.
By Steve Smith
- March 2013 Issue
Posted Mar 04, 2013
If you are in the business of digital content-and in this day and age, we all are-you have undoubtedly heard the phrase "content strategy" tossed around lately. You've heard how important strategy is to any content endeavor, but you may still be wondering what that means to you.Content strategy defines how a company is going to use content to meet the needs of a business, guides decisions about content from creation to deletion, and sets benchmarks against which to measure success. Deciding to post a YouTube video is not content strategy, nor are the myriad and growing numbers of features that your CMS offers. A strategy sets a vision for the future. Although it can be revised, it is perennial, not seasonal.
The World Wide Web has forever changed the way companies of all sizes do business. From the smallest mom-and-pop shop to the largest enterprise, the internet has not only made it easier for companies to grow, but it has added new concerns. To be sure, the web is the great equalizer. In the past, only a select few corporations operated on a global scale, but the web has made it possible for organizations in Peoria, Ill., to sell goods and services to those in Prague. While leveraging the web to deliver the right information to the right people at the right time may seem relatively straightforward, it is not.
Find the resources and the tools that inspire you. One might think this is weird but Google Analytics inspires me. It challenges me to think about ways to solve the daily riddles of business. For example, "what page on my website creates the highest conversions, yet sees less than 5% of the traffic." I suddenly feel like Edward Nigma from Batman. Questions such as those keep me up nights.
Column/The Digital Race
By Drew Bedard
Posted Jan 30, 2014
Love motivates us to create things that share that story with the world. And tapping into that desire with your customers forms a bond that will last a lifetime. Do your customers love you? Do they love your products and services? Do they love you enough to post a picture of you, sing a song about you, or write a eulogy for you? The cold, calculating world of business comes down to customer choice between something they love and something they don't. But why is love such a big deal?
By Jose Castillo
Posted Jan 23, 2014
It used to be really hard to create good content. Twenty-five years ago if you wanted photos of your product it was a chore. As a kid I remember watching the process in my dad's advertising agency in Knoxville, TN. First you needed several thousands of dollars of professional camera equipment and lighting. Then you would gather all the products and shoot endless rolls of film, which you would then ship off to be developed and wait weeks for the actual shots. It was tedious at best and even then you would wind up editing things in a dark room. It would take me hours to resize clip art with a photostat machine that now takes seconds and requires a click and drag with my pointer. In 2013 if you are a major brand and you want a killer photo of your product, it takes one step: Search.
By Jose Castillo
Posted Nov 21, 2013
Every year it's the same story. Millions of people leave their homes to visit our region and take in the gorgeous surroundings. But why is the Mountain South the place to visit? What makes this place so special compared to others? The same questions can be asked about content online. What makes one blog post stand out from the others? Why do some videos on YouTube gather hundreds of thousands of views while others barely crack 100? The answer to all of these questions lies in the eye of the viewer. And while we can't solve the riddle of why people prefer one thing over another, we can certainly tackle how to make our content more attractive. So here are three ways to make your online content more beautiful.
By Jose Castillo
Posted Oct 17, 2013
In her annual presentation on the state of the internet, Kleiner Perkins Caufield & Byers' analyst Mary Meeker teased out a single theme that will challenge content providers for another generation. The proliferation of devices in the last 5 or 6 years has created a massive new flow of data. But this time that data is coming more from the users than from traditional content providers. The amount of data being created and shared increased nine times in just 5 years to almost 2 zettabytes (or 2 trillion gigabytes) in 2011. That will increase to 5 zettabytes by 2015. The number of photos uploaded and shared each day has gone up from about 200 million in 2010 to more than 500 million (projected) per day this year.
Column/Follow the Money
By Steve Smith
- September 2013 Issue
Posted Sep 17, 2013