Content Creation

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A smart content strategy will ensure customers keep coming back. A well-executed strategy can be an incredible engagement tool that attracts consumers, grows your audience, and influences visitors to make a purchase. But finding the content that will speak best to your customers can be a challenge. Here are four quick and easy tips to help your marketing team spot the exact kind of content that will work best for your brand.

Posted Sep 21, 2018

BenchPress Unlimited says it offers flexibility and attractive pricing based on individual needs of publishers.

Posted Sep 20, 2018

Global technology consulting firm integrates the Nuxeo Content Services Platform into its portfolio.

Posted Sep 18, 2018

A good creative brief is an integral part of any marketing campaign--that includes content marketing. Follow these rules to deliver a useful creative brief to your content team.

Posted Sep 12, 2018

New version of Xillio API is ideal for the translation industry, business process management and Long-Term Storage (LTS) applications.

Posted Sep 11, 2018

Telestream, Cisco, and Cloudian announced they have a collaboration to support "at-home/REMI" production operations with virtualized production workflows. The joint solution is particularly valuable for organizations seeking to economically execute live remote productions.

Posted Sep 11, 2018

Adobe announced new features powered by Adobe Sensei, the company's AI and machine learning technology, in Adobe Target and Adobe Experience Manager in Adobe Marketing Cloud, part of Adobe Experience Cloud.

Posted Sep 11, 2018

App complements DocStar enterprise content management and process automation platform, empowering workers to be more productive and responsive.

Posted Sep 04, 2018

A new solution empowers cross-departmental customer engagement teams to collaborate where they work.

Posted Aug 28, 2018

Nuxeo 10.2 Includes Enhanced Annotation Capabilities, New Adobe CC Connector, Content Federation Improvements, and more.

Posted Aug 16, 2018

The partnership builds upon a long-standing relationship with Marketo, adding email creation and analytics integrations to the offering.

Posted Aug 14, 2018

An update to RedLink's popular Publisher Dashboard provides new insights into content usage at theproduct level to help editors, managers, and sales teams alike.

Posted Aug 07, 2018

Machine Learning, video and image recognition helps advertisers produce the highest performing ad creative.

Posted Jul 31, 2018

Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud help business users and developers deliver insight-driven experiences to acquire and retain customers.

Posted Jul 12, 2018

Hybrid-Cloud platform enables developer-ready microservices allowing customers and partners to deliver intelligent and connected applications. 

Posted Jul 12, 2018

Industry data shows that Netflix, Amazon, and Hulu spent $6B, $4.5B and $2.5B respectively on proprietary content in 2017.

Posted Jun 28, 2018

Acrolinx, the creator of a platform for strategy-aligned content creation, and MarketMuse, the provider of the AI-powered platform for building content strategies, have partnered to offer a combined solution to further improve content ROI.

Posted Jun 28, 2018

Adobe announced the completion of its acquisition of Magento Commerce, a commerce platform. The addition of the Magento Commerce Cloud to the Adobe Experience Cloud will deliver a single, end-to-end digital experience platform including content creation, marketing, advertising, analytics, and commerce for B2B and B2C customers.

Posted Jun 26, 2018

To truly engage with your audiences, there's a need for both short-form and long-form content. Each has its own benefit. That being said, neither will serve your company (or the reader) if not planned and executed properly, or if it feels like it wastes the reader's time. A brand must earn and re-earn customer loyalty throughout the buying journey—staying relentlessly relevant at every turn. Below is a brief overview of when to use short-form vs long-form and considerations of why.

Posted Jun 21, 2018

ZPPR announced a content operating platform for brands, agencies, and media companies. ZPPR addresses the complexity and inefficiency of today's content creation workflow—ushering in a new era of collaboration, efficiency, and speed that delivers high-impact content when and where it matters most.

Posted Jun 19, 2018

DocuWare, a provider of cloud-based document management and workflow automation software launches DocuWare version 7, the next generation in performance, stability, and scalability.

Posted Jun 05, 2018

To make sure the content running on your site is as per users' taste and interest, one could apply varied user-testing techniques to know whether it's being read and interpreted correctly by the users. Here are four tips to get the most out of your content test via user-testing techniques.

Posted May 31, 2018

While AWD offers several advantages over waterfall and other methodologies, it has its limitations too. Whether you're preparing to take your first iterative plunge or want to improve your familiar AWD processes, it's important to analyze agile's capabilities and limitations and pursue strategies that can produce better results on the web for you and your audience.

Posted May 28, 2018

ADLINK Technology has announced the launch of its innovative DXS IoT Digital Experiments as-a-Service offering. The service is for the testing of potential IoT-based endeavours to determine the viability of possible solutions without the upfront costs and risk associated with a full solution commitment.

Posted May 24, 2018

Remarq is a collaboration tool that supports highlighting, private notes, commenting, article sharing, and group collaboration, all on the publisher's site and utilizing the version of record.

Posted May 22, 2018

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