Content Creation

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Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud help business users and developers deliver insight-driven experiences to acquire and retain customers.

Posted Jul 12, 2018

Hybrid-Cloud platform enables developer-ready microservices allowing customers and partners to deliver intelligent and connected applications. 

Posted Jul 12, 2018

Industry data shows that Netflix, Amazon, and Hulu spent $6B, $4.5B and $2.5B respectively on proprietary content in 2017.

Posted Jun 28, 2018

Acrolinx, the creator of a platform for strategy-aligned content creation, and MarketMuse, the provider of the AI-powered platform for building content strategies, have partnered to offer a combined solution to further improve content ROI.

Posted Jun 28, 2018

Adobe announced the completion of its acquisition of Magento Commerce, a commerce platform. The addition of the Magento Commerce Cloud to the Adobe Experience Cloud will deliver a single, end-to-end digital experience platform including content creation, marketing, advertising, analytics, and commerce for B2B and B2C customers.

Posted Jun 26, 2018

To truly engage with your audiences, there's a need for both short-form and long-form content. Each has its own benefit. That being said, neither will serve your company (or the reader) if not planned and executed properly, or if it feels like it wastes the reader's time. A brand must earn and re-earn customer loyalty throughout the buying journey—staying relentlessly relevant at every turn. Below is a brief overview of when to use short-form vs long-form and considerations of why.

Posted Jun 21, 2018

ZPPR announced a content operating platform for brands, agencies, and media companies. ZPPR addresses the complexity and inefficiency of today's content creation workflow—ushering in a new era of collaboration, efficiency, and speed that delivers high-impact content when and where it matters most.

Posted Jun 19, 2018

DocuWare, a provider of cloud-based document management and workflow automation software launches DocuWare version 7, the next generation in performance, stability, and scalability.

Posted Jun 05, 2018

To make sure the content running on your site is as per users' taste and interest, one could apply varied user-testing techniques to know whether it's being read and interpreted correctly by the users. Here are four tips to get the most out of your content test via user-testing techniques.

Posted May 31, 2018

While AWD offers several advantages over waterfall and other methodologies, it has its limitations too. Whether you're preparing to take your first iterative plunge or want to improve your familiar AWD processes, it's important to analyze agile's capabilities and limitations and pursue strategies that can produce better results on the web for you and your audience.

Posted May 28, 2018

ADLINK Technology has announced the launch of its innovative DXS IoT Digital Experiments as-a-Service offering. The service is for the testing of potential IoT-based endeavours to determine the viability of possible solutions without the upfront costs and risk associated with a full solution commitment.

Posted May 24, 2018

Remarq is a collaboration tool that supports highlighting, private notes, commenting, article sharing, and group collaboration, all on the publisher's site and utilizing the version of record.

Posted May 22, 2018

In this new frontier of branded marketing, marketers are asking themselves, "How can we ensure a presence on voice assistants and drive outcomes at scale?" Here are a few considerations marketers will need to keep in mind to incorporate artificial intelligence (AI) into their content efforts.

Posted May 17, 2018

Commercialmotor.com launched in 2011, as a mix of editorial content and classified ads. But by 2015, the site was showing its age, no longer able to keep up with customer expectations or the publication's needs. Not only was the content siloed in two separate CMSs, but the supplier of its classified platform was no longer developing the platform. Unable to grow or develop the site in any significant way, Commercial Motor decided it was time for an overhaul.

Posted May 14, 2018

Independent global content production company CreativeDrive has acquired Zebra Worldwide in the next stage of its growth.

Posted May 10, 2018

LookBookHQ announced the launch of PathFactory, what it says is the first Content Insight and Activation Engine. This Engine helps B2B marketers connect audiences at all lifecycle stages with the information they need, wherever they engage.

Posted May 08, 2018

As director of customer success for Wochit, a cloud-based video creation platform, Jason Harris leads a team that oversees all product-related activities for video creators of the company's publisher, brand, and agency partners.

Posted May 04, 2018

CrossInstall, a provider of programmatic interactive mobile ads, unveiled Creatives as a Service (CaaS), a new unit dedicated to producing high-quality playable ad units across major networks like Facebook, Google UAC, Snap, and others.

Posted May 03, 2018

A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a promotion. But, given the widespread applications for the use of big data and the power of predictive analytics, the question could be applied to any field or area of business practice—including content marketing.

Posted Apr 23, 2018

Copyright Clearance Center, Inc. (CCC), a provider of content management, copyright licensing, discovery and delivery solutions, announced the launch of task workflow tool, Content Kanban.

Posted Apr 05, 2018

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.

Posted Apr 02, 2018

Jerrick Media Holdings, Inc. (JMDA), a digital technology company and the creators of Vocal, announced that it entered into a Memorandum of Understanding (the "MOU") outlining the terms of a proposed joint venture with Thinkmill, Inc.

Posted Mar 27, 2018

Media technology specialist IPV, announces Curator 2.0-the new package of their asset management software that's used by the likes of NASA, AMPAS, KSE, and Turner Broadcast.

Posted Mar 22, 2018

FireFly Cinema, a developer of affordable software for the digital workflow from film set dailies processing to postproduction color grading and finish, will unveil FireVision, a new cloud-based application designed to help production teams easily share comments, tag videos, color data, and resolve issues from any location.

Posted Mar 22, 2018

Aprimo, a provider of global marketing operations and digital asset management (DAM) technology, announced new capabilities that help content marketers solve the planning and collaboration process challenges they're faced with.

Posted Mar 22, 2018

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