The last time you picked a new CMS did you hear this sentence uttered: "I can use that, it's just like Word!" Well, if you picked your CMS based on that usability, somewhere there is a content strategist who is very mad at you. According to Acquia's Tom Wentworth, who spoke in the "How to Make Authors and Content Strategists Happy and Content Creation Efficient" at the Gilbane Conference, content strategists are often at odds with CMS vendors and their users.
Posted Dec 03, 2013
MediaFire, an online storage and collaboration provider, announced the launch of the Public Beta of MediaFire Desktop, a free application for OSX and Windows that enables users to instantly upload, collaborate, and share their media in the cloud, directly from their desktop. Designed to complement MediaFire's online storage service, MediaFire Desktop keeps your online and locally stored files safe and in sync.
Posted Nov 21, 2013
Globalization Partners International (GPI), a provider of comprehensive document, software, and website translation services announced that it has launched an ebook translation and desktop publishing service. The new service will allow ebook publishers and companies that have developed ebooks to get them translated and correctly formatted for a variety of ebook formats including ePub and KF8.
Posted Nov 21, 2013
PK4 Media, a performance-based digital media company, announced the launch of XPS, its proprietary cross-platform technology solution that deploys and optimizes display and video creative across online, mobile, and tablet distribution platforms. XPS analyzes targeting data, while optimizing campaigns across any screen to find the most relevant users to engage with the advertiser's brand.
Posted Nov 07, 2013
OwnZones announced the opening of its advertising-free platform for premium niche content. It currently hosts more than 80,000 pieces of video, audio and text media, and will continue to expand its libraries to meet the growing demands for niche content. Users can explore via search or through its seventeen curated topic groups at launch.
Posted Nov 05, 2013
Group SJR's "Unfiltered" report took an in-depth look at a variety of digital media platforms and how consumers respond. The SJR Insights team asked 903 individuals of all ages about their current digital behaviors and gleaned results from their responses. Probably the most relevant results in the report are regarding how Millennials respond to news media through social media channels.
By Michelle L. Cramer
Posted Nov 11, 2013
Back in May, Social Media Today compiled case studies from several reputable sources regarding the correlation between blogging and sales for businesses. Unanimously, studies show that maintaining an active blog can provide an increase in traffic of up to 210% to a website. Clearly, blogging still remains one of the most commonly produced and read forms of content marketing (in fact, many experts find that blogging is the first thing someone thinks of when mentioning content marketing). And, just like any other form of marketing, the blogosphere is evolving.
By Michelle L. Cramer
Posted Sep 11, 2013
Suppose you've had an active Twitter account since 2008 and you've been posting, on average, about three tweets a day, five days, a week, 50 weeks a year at about 140 characters/tweet-that's about 115,500 words, or the equivalent of about three books' worth of content. But, if you haven't been collecting, aggregating and effectively using that content, it is literally "lost in cyberspace."
By Lin Grensing-Pophal
Posted Jul 24, 2013
We've all heard about the value of content curation in the digital age. People put a premium on any tool that is able to help them sort through the deluge of information. And content creators have realized that they can add quick value to their sites by providing a stream of curated content that is relevant to their readers. Bruce Clay Inc., a global internet marketing solutions and optimization company, and PublishThis, a cloud-based content platform and end-to-end content marketing manager studied how curating content as a strategy effects publisher SEO.
Posted May 01, 2013
Today's consumers have ravenous appetites for econtent-enough to earn them the nickname "digital omnivores." While that moniker may already be familiar to many electronic publishers and content providers, they may be surprised to learn that, between 2011 to 2012, the digital omnivore population surged 160%, according to the results of Deloitte's recent "State of the Media Democracy" survey.
By Erik J. Martin
Posted Apr 26, 2013
If you're like other publishers, you have a lot of content; a lot of great content. You also have a lot of channels on which you're pushing out that content and an equally diverse group of users to whom you're delivering it. But how do you make the most of that content? By ensuring you can reuse and repurpose it many times across multiple channels and platforms. Through its reuse, companies can get more mileage out of their, often expensive, content. Yes, there's also the cost factor that can't be ignored. "The main reason content is reused is it saves a huge amount of money," says global content strategist Scott Abel.
For content jockeys, of course, it is the dream: a single information store and automated delivery to multiple platforms in numerous configurations, all at the push of a button. And it is not a new ambition--it predates the tablet and smartphone outbreak by decades. The need for smart content management and the ability to automatically generate customized outputs, then, is greater than ever. Luckily, getting there is easy. All you need is intelligent content and cross-platform code development. (Okay, maybe getting there sounds easy.)
By Kelsey Nelson
- May 2013 Issue
Posted May 15, 2013
Digital data has not only gotten "big," as we now put it. Data has gotten fast, unstructured, and overwhelming. According to IBM, 90% of the data in the world has been produced in just the past 2 years. Feeds from social media, offline transactions, user video and image posts, and more all converge into massive dashboards that give marketers and now publishers increasingly real-time, unmediated, and holistic views of the consumer. The big impact of Big Data is only beginning to be felt among content providers, but many in the industry see it as both a threat to the traditional ownership media companies had over audiences and an opportunity to reinvent content as data-driven products and services and to give a struggling media industry new business models.
By Steve Smith
- March 2013 Issue
Posted Mar 04, 2013
If you are in the business of digital content-and in this day and age, we all are-you have undoubtedly heard the phrase "content strategy" tossed around lately. You've heard how important strategy is to any content endeavor, but you may still be wondering what that means to you.Content strategy defines how a company is going to use content to meet the needs of a business, guides decisions about content from creation to deletion, and sets benchmarks against which to measure success. Deciding to post a YouTube video is not content strategy, nor are the myriad and growing numbers of features that your CMS offers. A strategy sets a vision for the future. Although it can be revised, it is perennial, not seasonal.
The World Wide Web has forever changed the way companies of all sizes do business. From the smallest mom-and-pop shop to the largest enterprise, the internet has not only made it easier for companies to grow, but it has added new concerns. To be sure, the web is the great equalizer. In the past, only a select few corporations operated on a global scale, but the web has made it possible for organizations in Peoria, Ill., to sell goods and services to those in Prague. While leveraging the web to deliver the right information to the right people at the right time may seem relatively straightforward, it is not.
It used to be really hard to create good content. Twenty-five years ago if you wanted photos of your product it was a chore. As a kid I remember watching the process in my dad's advertising agency in Knoxville, TN. First you needed several thousands of dollars of professional camera equipment and lighting. Then you would gather all the products and shoot endless rolls of film, which you would then ship off to be developed and wait weeks for the actual shots. It was tedious at best and even then you would wind up editing things in a dark room. It would take me hours to resize clip art with a photostat machine that now takes seconds and requires a click and drag with my pointer. In 2013 if you are a major brand and you want a killer photo of your product, it takes one step: Search.
By Jose Castillo
Posted Nov 21, 2013
Every year it's the same story. Millions of people leave their homes to visit our region and take in the gorgeous surroundings. But why is the Mountain South the place to visit? What makes this place so special compared to others? The same questions can be asked about content online. What makes one blog post stand out from the others? Why do some videos on YouTube gather hundreds of thousands of views while others barely crack 100? The answer to all of these questions lies in the eye of the viewer. And while we can't solve the riddle of why people prefer one thing over another, we can certainly tackle how to make our content more attractive. So here are three ways to make your online content more beautiful.
By Jose Castillo
Posted Oct 17, 2013
In her annual presentation on the state of the internet, Kleiner Perkins Caufield & Byers' analyst Mary Meeker teased out a single theme that will challenge content providers for another generation. The proliferation of devices in the last 5 or 6 years has created a massive new flow of data. But this time that data is coming more from the users than from traditional content providers. The amount of data being created and shared increased nine times in just 5 years to almost 2 zettabytes (or 2 trillion gigabytes) in 2011. That will increase to 5 zettabytes by 2015. The number of photos uploaded and shared each day has gone up from about 200 million in 2010 to more than 500 million (projected) per day this year.
Column/Follow the Money
By Steve Smith
- September 2013 Issue
Posted Sep 17, 2013
The power of communication is evident throughout the history of humankind. Whether it's Biblical stories about the Tower of Babel, misinterpreted spies in courts of old, or even modern day marketing gaffs in foreign countries, the struggle to be understood continues to this day. In a recent Spiegel article, Franz Josef Och head of Google Translate, laid out his vision for what's next. Och wants to build a perfect translation machine that will instantly translate any text or audio fed into it. And current tools show that we may not be too far away from that dream becoming a reality.
By Jose Castillo
Posted Sep 19, 2013
According to the U.S. Small Business Administration's (SBA) report "A World of Opportunity," 96% of the world's consumers do not live in the United States. This important fact is not lost upon American business executives, especially those looking for new ways to increase corporate revenues. That's why many U.S. firms have set their sights on emerging international markets. They're developing partnerships and setting up shop in nations around the globe.
Column/Flexing Your Content
By Scott Abel
- July/August 2013 Issue
Posted Aug 15, 2013