Online Video

If you're looking to create online videos, there's no better time to do so than now. According to a study from Pew Research Center, internet users doubled their sharing and viewing of video in 2013. And the video industry is only slated to grow with the increasing adoption of HTML5.

Posted May 28, 2014

What child hasn't become immersed in a picture book, fervently wishing the characters could come to life? In the past, a child sitting on the floor with a book, talking to the characters and imagining that they had come to life might have been considered fanciful, but the connection with imaginary characters is a rite of childhood. It's a fantasy that has been conveyed through movies such as 1994's The Pagemaster, starring Macaulay Culkin. Today, thanks to HTML5, these fantasies have become reality, literally making it possible for the characters and scenes in books-ranging from children's stories to business tomes and textbooks-to emerge from the "page" and spring to life in full color, image, movement, and sound.

Posted May 19, 2014

Great content is integral to digital success, and in order to create great content, you need to be able to tell a great story. Of course, in the age of social media, online video, and apps, storytelling doesn't always look like it used to. So Jose Castillo sat down at The International Storytelling Center with director Kiran Singh Sirah, and Brad Eshbach to talk about the art and power of storytelling -- digital and otherwise.

Posted May 16, 2014

As an account manager in the London headquarters of Kulu Valley, a digital communications solution provider that allows users to create and distribute interactive presentations, with video, synced slides, and other resources, Somaya Khan's main job is to make sure clients are using the platform's functionality to the fullest. "I advise on what works and what doesn't in the digital space," Khan says. While the platform is designed to be self-explanatory, she says, "Sometimes, clients just need some hand-holding, especially the first few times or when it's an especially important presentation." This could mean going to the client's offices to assist with video recordings or bringing clients to Kulu Valley's own production facilities.

Posted May 16, 2014

There is no denying that social media has profoundly changed the way people communicate with family and friends and the way businesses interact with customers--as well as prospective clients. What you may not have noticed is the way that the increasing popularity of social networks as a gateway to the wider web has changed online video and the way we consume it.

Posted May 12, 2014

My suspicions about the popularity of digital entertainment have been confirmed by several recent events and statistics. Disney is in the process of acquiring YouTube network Maker Studios for $500 million, and Yahoo is aiming to create original TV series like Netflix did with House of Cards. In terms of using video in marketing, the industry's exploding with demand and opportunity. For example, 25% of marketers learned last year that embedding video in their email newsletters and campaigns resulted in a 280% higher return than traditional emails.

Posted May 08, 2014

Long Island-based technology company Aereo provides a service that many entertainment consumers want: the ability to stream their favorite TV shows live or record them to view later. The company accomplishes this by leasing its customers a remote antenna that can pick up 28 different channels, including the major broadcast ones, and offering DVR recording space using their cloud service. Its customers can use the service on Windows, Mac, and Linux computers, as well as via iOS devices or a Roku box. Aereo currently serves eleven main cities across the United States, and plans to cover 19 more in the near future.

Posted Apr 30, 2014

Performance marketing company Matomy Media Group announced the launch of its video advertising and content monetization service, Matomy Video. The service is being launched in partnership with Vidible, a multi-device exchange for distributing and discovering content.

Posted Apr 29, 2014

Good news for Sopranos and The Wire fans! Amazon.com, Inc. announced a content licensing agreement with HBO, making Prime Instant Video the exclusive online-only subscription home for select HBO programming. This means that, even if you don't have an HBO subscription--or access to someone's HBO GO--you'll be able to stream older content straight to your living room. But you'll have to wait for access to some of HBO's newer hits.

Posted Apr 24, 2014

Opera Software's Skyfire unit released Rocket Insights as part of its Rocket Optimizer platform to help operators better manage network loads by providing a real-time analytics dashboard that analyzes mobile video congestion. Operators can now instantly view key metrics such as stall rates, video start times, bitrate distribution and mean opinion score, and use this data to improve overall network traffic management.

Posted Apr 22, 2014

Amazon Instant Video announced that video streams on Prime Instant Video nearly tripled year over year. According to a report from Qwilt, which tracks growth in online video usage, Amazon has now passed both Apple and Hulu in streaming video usage.

Posted Apr 10, 2014

Adobe announced a major new release of Adobe Primetime, a TV delivery and monetization platform for programmers and pay-TV service providers. Primetime 2.0 includes a new cloud ad insertion service that lets customers insert ads into live, linear, and on-demand content across any platform. Adobe also unveiled Concurrency Monitoring as an extension to the Emmy award-winning Primetime PayTV Pass service allowing customers to manage the number of streams accessed across each device.

Posted Apr 08, 2014

Imagine Communications, a portfolio company of The Gores Group and a provider of software and networking solutions serving the global media and entertainment markets, announced the acquisition of Digital Rapids, a provider of IP and file-based media processing solutions and software-defined workflow management technologies.

Posted Apr 07, 2014

Do you have questions about online video? Are you wondering how to get started? Which platforms to use? What tools you need? More importantly, are you wondering what Steve Garfield thinks about Google Glass? Do you want to see Jeff Cutler's cat? Then watch our most recent ECLive Google Hangout, hosted by Jose Castillo.

Posted Mar 28, 2014

Panopto, a video platform provider for the enterprise and education markets, introduced a product update with a comprehensive way to search inside video content. The update allows Panopto customers to search for any word that is spoken or shown in their videos, and fast forward to that precise moment.

Posted Mar 27, 2014

Digital Rapids, a provider of media transformation and workflow solutions for bringing video to wider audiences, and Cinnafilm, Inc., a provider of file-based image processing technology, announced that Cinnafilm's Tachyon standards conversion solution has now been integrated with the Digital Rapids Transcode Manager 2 automated media transformation software and its underlying Kayak workflow platform.

Posted Mar 25, 2014

Join Jose Castillo, Jeff Cutler, and Steve Garfield for a discussion about creating great video content on the EContent Google+ page. The live discussion will begin at 11 a.m. EST on Friday, March 28.

Posted Mar 21, 2014

Moguldom Media Group is the brainchild of its CEO and chairman Jamarlin Martin. The company bills itself as the world's largest network of owned and operated digital brands focusing on African Americans, and now Moguldom is taking what it knows about its audience--64% of its readers believe Hollywood does not produce enough documentaries about the African-American experience-- and producing custom video content to fill a niche it calls "docutainment."

Posted Mar 19, 2014

Pivotshare is a new platform combines the functionality of eBay and YouTube to create an online marketplace for the sale and purchase of online video content worldwide. Pivotshare is a complete self-service solution for media publishers. Anyone can monetize content on their own branded online channel or on their own website using pay-per-view rentals, subscription access, downloads and/ or tips in any combination.

Posted Mar 13, 2014

Netflix wants to make sure its users aren't sitting around looking at loading screens, waiting for their favorite shows to buffer. So the streaming media service has struck a deal with Comcast, America's biggest internet provider (and owner of NBCUniversal Media, LLC) to make sure its subscribers for more reliable service.

Posted Feb 25, 2014

Openwave Mobility, a software provider enabling operators to manage and monetize mobile data, announced General Availability of DynaMO, the latest incarnation of its congestion control software. This solution has full HD video and streaming audio optimization capabilities as well as the most advanced reporting dashboard to measure traffic profile and savings.

Posted Feb 25, 2014

Citizen journalism is back in the spotlight, this time as Ukrainian citizens protest their government-and the government fights back with extreme force. The country's only opposition-friendly television station has been shut down, and as such, protesters are turning to the internet to get their message-and images-out to world at large. Ustream, which was already being used in an ad hoc manner for distributing video from the protests, has responded by introducing UStream for Change.

Posted Feb 20, 2014

According to research from the Diffusion Group called Benchmarking the Connected Consumer, over 60% of homes with broadband have connected TVs. This represents a 19% increase over the last year.

Posted Feb 18, 2014

Are You a Human, a Detroit startup that specializes in creating alternative ways for brands to interact with users, announced that it has launched PlayThru for Video. PlayThru for Video is an add-on to existing pre-roll campaigns by rewarding them for engaging with the brand. By interacting with the advertiser-for example, by dragging a "Sold" sign to a home in an ad for Quicken Loans-users can conclude the ad and get straight to the video they originally wanted to watch.

Posted Feb 18, 2014

Of all the routine activities that have become ingrained in our daily rituals-from getting dressed in the morning to eating dinner at night-one is climbing the ranks faster than nearly any other: pressing "play" online. Indeed, watching internet video has arguably become the nation's favorite new pastime, as indicated by the latest data. In September alone, nearly 189 million Americans-87% of U.S. internet users-viewed 46 billion online videos, the average length of which was 5.1 minutes, comScore reports. One hundred hours of video are uploaded every minute to YouTube. And consumer internet video traffic globally will comprise 69% of all consumer internet traffic by 2017, up from 57% tallied in 2012, according to Cisco.

Posted Feb 14, 2014

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45