Online Video

For media companies leveraging short-form video to reach audiences on Facebook, increasing the quantity of video posts yields disproportionate gains in views and engagement, shows Wochit's Q3 Social Performance Index. On average, publishers that increased their video production found a tri-fold increase in video views.

Posted Oct 31, 2017

In today's day and age, video plays a large part in how society consumes information. In fact, YouTube states approximately 1 billion hours of video are watched every day on its website alone. So, it comes as no surprise that video also plays a big role in modern day learning. This is why eLogic Learning prioritized the delivery of the new Video Management feature in its eSSential LMS application.

Posted Oct 31, 2017

true[X], an engagement advertising platform for on-demand, interactive media, and Innovid, a video marketing platform, announced their first-to-market strategic partnership that powers Engagement Ads for living room TV devices. This partnership has debuted with the launch of engagement-powered viewing for FX Network's Fall 2017 content on the Roku platform and is now available to all true[X] long-form video partners. Over the coming months, choice-driven ads will be rolled out across all Fox Network Groups living room apps via many streaming devices.

Posted Oct 19, 2017

Tapjoy, a platform for mobile advertisers and app developers, launched a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, the industry's leading vehicle for in-game rewarded advertising. Interactive End Cards turn traditional video ads into interactive, rich media ad experiences.

Posted Oct 19, 2017

movingimage, a secure Enterprise Video Platform (EVP) provider, announced it is strengthening its global service by extending its partnership with Akamai Technologies. The movingimage secure EVP is powered by the Akamai content delivery network (CDN) and runs on the Microsoft Azure cloud platform.

Posted Oct 11, 2017

By the time you read this column, I will have attended VidCon in Anaheim, Calif., for the fourth time in my career as an online video and digital media writer and content marketer. While the previous years' events each had their own special moments and points of interest for me, I'm particularly excited to see what VidCon 2017 will bring in terms of solutions for the growing, but turbulent, world of online video.

Posted Oct 03, 2017

Vidyard, a provider of a new generation video platforms for business, announced new capabilities, a new name, and a new vision for its video messaging app. Now named Vidyard GoVideo, the free application formerly called ViewedIt makes it easier for business professionals, organizations, and third-party app developers to create, share and track personal videos from within the tools they use every day.

Posted Sep 26, 2017

Collab, a digital talent network and entertainment studio, announced the launch of a new division, CollabDRM, to help a wide range of content owners protect and maximize the value of their content through rights management and syndication.

Posted Sep 12, 2017

DVEO, a supplier to leading telco TV/OTT and cable operators around the world, is now shipping their scalable network management server. The DASHBOARD II enables control and monitoring of multiple DVEO streaming devices and file-based transcoders across an enterprise or a network via a single dashboard residing on a DVEO server at a highly connected central point.

Posted Aug 31, 2017

My Webinar, the newest offering from TSN Communications, has launched its new website to provide customers with one-time webinar hosting. This online webinar service provides the platform to hold a single webinar without purchasing additional products or software — or signing long-term contracts.

Posted Aug 29, 2017

Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. Rogers Venture Partners led the investment round, with participation from a top-tier group of institutional and strategic investors.

Posted Aug 22, 2017

In a post on its site, Facebook introduced Watch, a new platform for shows. Available on mobile, desktop, and in Facebook TV apps, "Watch is personalized to help you discover new shows, organized around what your friends and communities are watching."

Posted Aug 15, 2017

Telestream, a provider of digital media tools and workflow solutions, announced ScreenFlow 7.0 - the latest version of the company's video editing and screen recording software for the Mac. ScreenFlow says its intuitive design makes it easier for educators, vloggers/bloggers, marketers, online trainers, app developers, gamers, or any aspiring video producer to create high quality video content.

Posted Aug 03, 2017

Extreme Reach, a cloud technology platform for TV and video ad workflow, and talent and rights management, unveiled its Q2 2017 Benchmark Report. The quarterly numbers reveal a significant increase in consumer response to video advertising and also draw attention to an increasing advertiser focus on mobile.

Posted Jul 27, 2017

Social video creation platform Wochit released a report detailing characteristics common to the most successful social videos created using the company's cloud-based platform. Based on analysis of over 100 videos made by leading brands on Wochit from Q1 2017 that attained virality (over 1 million views) on Facebook, the findings are intended to help media companies and other content creators maximize the impact of their video creation efforts.

Posted Jun 27, 2017

Telestream, a provider of digital media tools and workflow solutions, has created a solution to address the growing challenge of delivering a continuous supply of compelling, high-quality video content to social media platforms. Designated Vantage Social, this extension to the company's media processing and workflow automation platform targets a range of audiences from broadcasters to sports teams, large corporations, and SMEs.

Posted Jun 22, 2017

To be sure, the real-time captions that appeared on the Facebook Live feed were frequently incomprehensible, which couldn't be anything but awkward when more than 75 thousand viewers were watching Zuckerberg's speech, on Zuckerberg's platform, in real time. You can bet there were executives at Facebook's headquarters whose faces were turning that particular shade of red known as Harvard crimson.

Posted Jun 09, 2017

ANATOMY released the results of its 2017 "The Young and The Brandless" report, which provides a look at the media consumption, content discovery habits, and network brand recognition capabilities of young (18-26) adults.

Posted Jun 06, 2017

2016 was the year immersive content went big time. NBC broadcast the Olympics in 360-degree video. Pokémon GO got millions of smartphone owners out of the house. Virtual reality (VR) made the cover of TIME. And major players rolled out headline-grabbing VR devices, including Samsung's Gear VR, Oculus' Rift, HTC's VIVE, and Google's Daydream View. The era of affordable and viable VR for the masses had arrived.

Posted Jun 05, 2017

OmniVirt is expanding its platform to provide a monetization solution for Virtual Reality Inventory. With this announcement OmniVirt's platform can be used to monetize a publisher's Virtual Reality inventory as well.

Posted Jun 01, 2017

Social video creation platform Wochit and Fresco News, a network connecting mobile journalists to newsrooms worldwide, announced a partnership that will add Fresco's vetted library of crowdsourced news content to Wochit's library of pre-cleared assets.

Posted May 18, 2017

Virtual reality is becoming … well … reality, thanks to a host of new tools and people willing to test the limits of what the technology is capable of—and what the audience expects. Nowhere is that more true than at USA TODAY's VRtually There, a weekly news show done entirely in virtual reality (VR). David Hamlin is part of the team that makes the show possible.

Posted May 17, 2017

Video is an increasingly important part of content strategies. Whether you're the editor of a news site or a content marketer, your audience wants video—and there is no place like Streaming Media East to learn about the business and technology of video. But after a day's worth of sessions, I came away with three tips that any publisher can apply to their content.

Posted May 16, 2017

Innovid Releases 2017 Global Video Benchmarks Study to Establish Industry Standards for Video Marketing and Measurement

Posted May 16, 2017

In an increasingly competitive and fragmented age for electronic content providers, publishers might want to consider seeking revenue solutions less in the real world than in the virtual world. Rolling out virtual reality (VR) and augmented reality (AR) content is a good start—but especially for those digital content players that lack the resources to provide such immersive digital consumables today, hosting and creating short-form VR and AR ads may prove to be a more winning strategy in the near future.

Posted May 08, 2017