Online Video

Viant has released a new Video Insights Report: 2015 Year-In-Review, which analyzed thousands of campaigns and tens of billions of ads served through its Vindico ad serving platform in 2015 to provide insights into the state of the current video ad landscape. The report takes a look at the ways in which mobile devices, viewability rates, and other factors are re-shaping video ad strategies for major media, internet brands, exchanges, and networks.

Posted Mar 17, 2016

YouTube hasn't had it easy in the copyright department as of late. In February 2016, a few well-known creators posted videos about their struggles with rights holders issuing takedown claims against their content. These creators claimed their videos were covered under fair use terms, and that YouTube's video claiming and copyright policies are so biased towards claimants that some of these creators no longer feel safe posting videos.

Posted Mar 17, 2016

Wiley announced a partnership between online IT learning and certification preparation platform ITPro.TV and the technical literature imprint, Sybex. This venture enables Sybex, a publisher of technology certification texts, to provide more interactive digital options alongside the educational books sold.

Posted Mar 10, 2016

Kaltura, a video technology provider, announced that it has developed and fully integrated an Interactive Video Quizzing tool into its platform. This will allow educational institutions, corporate training teams, and anyone else using videos for learning and training to add interactive quizzes to Kaltura video workflows for the purpose of enhancing feedback and assessment during video-based learning.

Posted Mar 03, 2016

Telestream, a provider of digital media tools and workflow solutions, and NewBlue Inc., a production-proven video special effects, transitions, and titling technology company, announced the release of Post Producer Titler Engine. Developed in partnership between the two companies, Post Producer Titler Engine is powered by NewBlueFX and runs on Telestream's file-based content assembly service, Post Producer, part of the Vantage media-processing platform. The new Titler Engine automates the creation of rich, animated, high-resolution titles and graphics when creating uniquely branded versions of the same package.

Posted Feb 23, 2016

Video distribution platform VHX unveiled itsnew white­label OTT apps at the 2016 Consumer Electronics Show, enabling anyone to launch their own subscription streaming service on the web, iPhone/iPad, Android, AppleTV and Roku. Now the Brooklyn­based video startup is announcing the public launch of their API and invites anyone to leverage VHX's technology platform and build their own custom apps and websites.

Posted Feb 18, 2016

"Today's users seek online video content on the screen of their choice. They should be able to access the video anywhere and virtually anytime they desire," says Matt Smith, chief evangelist for Anvato. "The models may vary, but every screen is the new normal." The new normal also includes more "snackable content" in the form of shorter videos that cater to smaller consumer attention spans. To wit: Snapchat, which limits user videos to 10 seconds or less, now has 6 billion video views per day.

Posted Feb 12, 2016

Mediabong, a video advertising platform, announced the launch of its Syncroll product, which says it is the only video advertising platform that guarantees 100% attention and viewability standard. Volvo, Wal-Mart, and Chrysler are among the first brands to leverage Syncroll to drive the effectiveness of their respective advertising campaigns.

Posted Feb 11, 2016

Retail advertising lead all mobile video advertising in Q4 2015, followed by Technology, Consumer Packaged Goods and Automotive advertising, according to data from outstream native mobile video advertising solution provider Positive Mobile.

Posted Feb 11, 2016

The first week of February 2016 will forever be remembered as one of the most controversial sequence of days in all of online video history. Why? Simply put, YouTube creators Benny and Rafi Fine of the popular The Fine Bros. channel tried to introduce a new program called React World, which would allow other creators to license their own versions of the "react" video format popularized by The Fine Bros. A little less delicately put, the Fine Bros. made a business decision which led to a very poor reaction from their peers.

Posted Feb 11, 2016

It's almost time for nachos, hot wings, commercials, and football. It's Super Bowl weekend, a good time for marketers to grab the attention of millions of Americans-even if you don't have $5 million for a 30-second ad. The sheer ubiquity of social media and, more and more, social video, make it possible for DIY marketers to get their fair share of Super Bowl attention.

Posted Feb 05, 2016

Facebook is taking a queue from Twitter's Periscope and other live video sharing apps. Users of Facebook's iPhone app can now broadcast their own live video in the U.S. and the company says it plans to roll out the functionality to the rest of the world in the coming weeks. Simply select the "Update Status" option while in the app and then choose the Live Video icon to start sharing your video.

Posted Feb 02, 2016

If you're tired of taping your smartphone to a drone and then crossing your fingers just to get a good Periscope video, you will be happy to hear that GoPro and Periscope-the Twitter owned livestreaming platform-have announced a partnership. Now, users of the GoPro HERO 4 can broadcast directly to Periscope for iPhone.

Posted Jan 27, 2016

Yahoo! Inc. announced a new video series on Yahoo, Cities Rising: Rebuilding America, sponsored by H&R Block. Hosted by Yahoo Global News Anchor Katie Couric, the series takes a look at urban renewal, positive changes, and growth in cities across America. In the new series, Couric visits different cities and explores how each is making pivotal changes to reinvent itself and reinvigorate the lives of the people in those communities.

Posted Jan 21, 2016

Without Netflix, entertainment fans around the world are still essentially at the mercy of Hollywood, local or regional entertainment brands, and even their governments. For example, let's assume a movie fan in Qatar wants to see The Danish Girl. That citizen is as of this moment out of luck, since online protesters convinced the government to pull the film about a transgender character out of local cinemas. Now let's assume Netflix were to add The Danish Girl to its streaming library in the next few months; that fan in Qatar could subscribe to Netflix and watch the movie, essentially negating the local government's decision.

Posted Jan 21, 2016

mitú, the digital media company announced it has raised $27 million in Series C funding. The round brings in new investors AwesomenessTV, WPP Digital, and Verizon as well as existing investors, including Upfront Ventures. To date the company has raised $43 million in funding.

Posted Jan 14, 2016

SendtoNews Video Inc. has teamed with the National Basketball Association (NBA) for the syndication of NBA highlights. SendtoNews will deliver daily highlights for the NBA, WNBA, and NBA D-League to its network of online sites for local newspapers, radio and television stations.

Posted Jan 12, 2016

Littlstar, a global network dedicated to virtual reality and 360 video, announced the launch of its Apple TV app. The app, which the company says is the first to bring immersive content to the new Apple TV platform, gives users access to a wide range of 360 video from well-known brands.

Posted Jan 07, 2016

The online video industry had a very impressive year. With YouTube's 400 hours of content uploaded every minute and Snapchat and Facebook's 4 billion video views per day (each!), digital video is only getting more popular. While individual milestones are important, so are the overarching trends in the online video industry as it moves forward.

Posted Dec 15, 2015

Kaltura Inc., provider of a video technology platform, unveiled highlights from its latest State of Video in the Enterprise research study. The research looks at the value organizations place on video and demonstrates the importance of video communication skills for today's workforce. The survey also finds that employee-generated video content is expected to become an important business tool within the next three years.

Posted Dec 10, 2015

SendtoNews announced that it has expanded its multi-faceted, multi-year agreement with MLB Advanced Media, LP ("MLBAM") to include exclusive distribution of local media specific syndication of Major League Baseball ("MLB") and Minor League Baseball ("MiLB") short-form digital video content beginning in 2016.

Posted Dec 08, 2015

Reelio, a provider of leading influencer marketing and data driven platform, announced the launch of Reelio Cares, a new division connecting today's hottest digital stars with non­profits and corporate brands. Non­profit founder and entrepreneur, Ava Kelly, joins Reelio to serve as manager of this initiative.

Posted Dec 03, 2015

hoopla digital unveiled support for Google Chromecast in the latest app update for Android, and iOS users in the U.S. and Canada. hoopla digital's support for Google Chromecast now connects the device with the service's Android and iOS apps. With the service update, featuring mirroring for enhanced user experience and navigation, public library cardholders can simply tap Google's Chromecast Cast button on a video title within the hoopla digital app to watch on their television at home.

Posted Nov 30, 2015

With, Inc., developer of the Hang w/ (Hang with) live streaming social media platform and a developer of mobile applications for the Apple iOS and Android platforms, announced that it has released a powerful new update for the Hang w/ platform for Android. The update features an improvement of the Android video broadcasting capabilities, allowing users to enjoy improved connection stability as well as certain broadcast features that were previously unavailable for Android -- such as the ability to flip between the front-facing and rear-facing camera mid broadcast.

Posted Nov 24, 2015

A new iteration of Forbidden's professional video editing software, Forscene, will be released on Nov. 24 and will be immediately available to all clients of the post-production platform. The functionality introduced in this release enables new Avid workflows and aims to increase efficiencies on multitrack productions. Forscene says many of the new features were requested by longtime client Princess Productions.

Posted Nov 17, 2015

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