Many digital publishers have found that the days of relying solely on static display ads are long gone. Similar to other publishers, Salon was looking for new revenue streams to boost the bottom line. Enter ConvertMedia.
Posted Jul 18, 2016
While the plethora of social video options may be confusing and even overwhelming, the truth is that choosing which one(s) to use to promote your brand doesn't have to be as complicated as much of the marketing industry makes it out to be. In fact, making this decision can, and should, be based on age-old, traditional marketing principles. Focusing on these guidelines, which are always relevant no matter what platforms come and go (and they do/will), will ensure you reach more of your audience, make the most impact, and even end up bringing in more revenue for your brand. Here are three ways for your company to help decide where best to invest your social video efforts.
Posted Jul 14, 2016
NetSeer, a provider of visual monetization solutions for publishers and advertisers, announced the introduction of their In-Video Image Overlay + Display ad solution for publishers to drive complementary and incremental video advertising revenue. This new non-linear ad monetization product says it gives publishers all the advantages of overlay ads combined with the ability to be used with publisher-owned video content located anywhere on the internet.
Posted Jul 12, 2016
ConvertMedia, a breakthrough video ad solution for publishers and an outstream video SSP, announced the launch of ConvertMedia Studio, a DIY platform giving publishers an easy hands-on tool to manage and customize every facet of audience experience for each video ad format. Publishers choose from a full range of units with multiple size and location options. Appearance, behavior and ad settings can be quickly tailored from a list of options such as auto-play, sound, detachability, and skippability.
Posted Jul 07, 2016
This spring, I found myself sitting in several conference sessions about social streaming video--think Facebook Live and Periscope. According to the experts, viewers will watch live streaming video for 20 to 30 minutes on average. Compare that to just 3 minutes or so with prerecorded video, and you understand why content creators are excited. I got excited about it. I wondered how I could use this to engage our Facebook fans. (The consensus seems to be that Facebook is winning in the social streaming space.) I left the conference, which was filled with online video enthusiasts, and went home--where I quickly realized I had never seen a single one of my friends--even the most "socially" active friends-use Facebook Live. Ditto for Periscope.
Posted Jul 05, 2016
ConvertMedia, the video ad solution for publishers and an outstream video SSP, announced that 11 DSP and RTB companies are new partners. The partnerships will provide access to ConvertMedia's outstream video portfolio of over 10 formats for desktop and mobile including the Inline, Interstitial, Slider, Coffee Break, and Slideshow. The list of recent of partners includes: Eyeview, Gamut, Giant Media, Index Exchange, PubMatic, Pulsepoint, Rubicon Project, StackAdapt, SundaySky, TubeMogul, and Videology.
Posted Jun 23, 2016
Animoto, the online video creation application that makes it easier for anyone to create professional videos, launched its 2016 Social Video Forecast. The report examines how two types of marketers--professional marketers and small- and medium-sized business owners (SMB owners) who are responsible for their own marketing--are embracing the overlap of social media and video. Nearly two-thirds of all marketers are planning to incorporate video in their campaigns for the coming year, and investment in video promotion on social channels and talent to support it will increase across the board.
Posted Jun 23, 2016
The more I think about it, the more I realize some online video companies--especially larger ones such as multichannel networks--are so entrenched in old media business models and structures that they can't get out of them. While that may be frustrating to me (I'd love to work for these online video companies from the comfort of my Phoenix home), I understand that despite the labeling of online video as "new media," the industry more often than not relies on old media for long-term success.
Posted Jun 21, 2016
Some people argue a video speaks louder and longer than text. While this might not always be true, videos fit nicely in top-notch digital experiences as dynamic and engaging components. Video creators know well they have to tap into several types of expertise to glue multiple layers of content together and define the winning combination of text, visuals, and sound. That challenge is actually replicated as many times as the number of international markets and audiences you want to target. Diversity plays out in such content which is no exception to globalization best practices.
Posted Jun 17, 2016
As I do each morning, I opened up my business email and scanned over the subject lines (a practice I know some entrepreneurs would frown upon for productivity reasons). One email in particular caught my eye, as the subject line simply said "Point" and it was from someone I'm choosing to call Bob. In his email, Bob said he'd read one of my columns but believed I was missing a valuable aspect to the online video industry, and that was the human, face-to-face element.
Posted Jun 16, 2016
Amobee, a marketing technology company, announced it is on the market with Twitter pre-roll, Twitter's new expanded VAST compliant video offering that connects brands with audiences across premium publishers using video ad messages in a live digital environment. Amobee's cross channel, cross device digital marketing solutions are used by leading brands including Allstate, Airbnb, and the NBA.
Posted Jun 07, 2016
33Across, a global publisher monetization platform, is providing a new way for publishers to drive incremental mobile web revenue through in-feed video ad units. The company says its new "Mobile In-Feed" offering enables publishers to monetize mobile web traffic through high impact autoplay in-feed videos. For buyers, it enables them to scale programmatic on the mobile web with video ad units delivered only when the player is in-view.
Posted May 26, 2016
Kaltura, a video technology provider, announced the launch of the Kaltura Video Platform as a Service (VPaaS), a specialized cloud video service, enabling organizations to build and rapidly deploy any video application, workflow, and experience. Kaltura VPaaS lets SaaS providers, integrators, in-house teams in large organizations, and developers everywhere to quickly add video capabilities and integrate video as a native data type into existing platforms and workflows by leveraging the Kaltura APIs, SDKs, and developer tools for their specific needs.
Posted May 19, 2016
CSG Systems International, Inc. announced survey findings that reveal new trends in consumer use of streaming video services and the impact of streaming on Pay TV services. In the survey titled Going with the Flow: How to Captivate Video Streamers, The Diffusion Group (TDG), on behalf of CSG, polled nearly 2,000 consumers across the United States who regularly use streaming services to watch video. Survey respondents reported their opinions about watching short- and long-form video content including movies, TV shows, sports and other content across devices and from multiple providers.
Posted May 19, 2016
Telestream, a provider of digital video tools and workflow solutions announced the release of version 3.0 of Switch its cross-platform media player and inspection tool. This latest version of Switch continues its evolution as an affordable visual QC tool and standalone media player with new features for comparing multiple files, previewing output through Blackmagic Design devices, and new one-step publishing destinations for Vimeo, YouTube, and Facebook.
Posted May 19, 2016
From mid-April to early May, my husband and I were on a bucket-list trip in Europe. We wanted to see Scotland, Ireland, England, and the Netherlands before we invested our focus on things like upgrading the house and starting a family. Through this entire trip, I only had 100MB of data available on my phone because of the lower-end international plan I purchased. Needless to say, that small amount of data makes watching YouTube videos nearly impossible.
Posted May 19, 2016
Thanks to an increased selection and availability of production tools, creating videos has never been easier. Both individuals and brands with even the most beginner-level skills can produce attractive, quality content with little more than a smartphone camera and some free editing software. But until recently, setting up a video subscription service to distribute that content to audiences was a different matter entirely.
Posted May 09, 2016
When you think about social media stars, you might think about teenagers on YouTube or the Kardashians on Instagram. But there is a whole other world out there of people who share their expertise and express their creativity through social channels and make a living from it. People such as Tati Westbrook. She's the makeup artist and stylist behind GlamLifeGuru, a YouTube channel with 1,167,897 subscribers (as of this writing), where she posts beauty product reviews, tutorials, hauls, and more.
Posted May 04, 2016
FXHOME released all-in-one video editing and visual effects software HitFilm 4 Express designed to enable a new generation of online creators. Available for free, the technology gives YouTubers the ability to make bigger and better content than ever before; from music videos and Let's Play videos to action movies with blockbuster-quality visual effects.
Posted May 03, 2016
In this sense, online video has, and always will be, an inherently social form of entertainment. This makes sense if you think about it; for decades, people have been congregating in churches, town halls, theaters, and now their own homes to watch moving pictures (better known as movies). Granted, we movie-goers don't tend to interact with each other during films. But the very fact that many of us are willing to go out in public--or sit down with friends and family in our own homes--to watch films says something about the way we prefer to enjoy the movie-watching experience.
Posted Apr 21, 2016
Unreel Entertainment, a startup which catalogs trending video data, announced the official launch of its white-label video streaming and distribution platform Unreel.me to help creators, MCNs, and publishers establish their own fully-branded homepages and video networks. To complement the launch, Unreel also unveiled the $1 Million Creator Appreciation Fund for early adopters to receive 100% of the platform's initial revenue up to $1 million.
Posted Apr 19, 2016
Zixi, a provider of broadcast quality contribution, management, and distribution, announced the debut of ZixiFY, a new cloud-based content delivery platform for the highest quality contribution to a content distribution network (CDN). ZixiFY is designed to reliably deliver live broadcast quality video from a Zixi enabled origination point including camera, encoder, phone, or tablet at any location to any device leveraging Zixi's proven protocol. Broadcasting and media organizations looking for cost-effective solutions to help engage viewers and generate revenue with high-quality live streaming content now have access to Zixi's cloud-based software platform.
Posted Apr 07, 2016
Part of the goal with ONE by AOL: Publishers is to provide an end-to-end unified video activation platform that enables publishers to syndicate and distribute premium content, create new inventory, increase viewability, and drive revenue with responsive, cross-device and customizable video players. To that end, AOL announced the latest developments with two video players that enhance viewing experiences and extend revenue opportunities for publishers: out-stream and in-line with a new SideView feature.
Posted Mar 31, 2016
Beamr, a provider of media optimization solutions, announced that it is acquiring Vanguard Video, a leading provider of HEVC and H.264 codec technologies, and raising a $15M funding round led by Disruptive Growth, with the participation of Marker and Innovation Endeavors. According to the company, the transaction positions Beamr as a global leader in H.264 and HEVC video encoding and optimization solutions, with over 80 employees and offices in Palo Alto, Tel Aviv and St. Petersburg, Russia.
Posted Mar 30, 2016