Online Video

In the world of digital ads, two names continue to dominate: Google and Facebook. The competition isn't even close, with these online juggernauts now representing 73% of all U.S. digital advertising, a rise from 63% in the second quarter of 2015, per Pivotal's Brian Wieser in a recent note to clients. But a recent report by investment firm Cowen, "Ad Buyer Survey VI," suggests that Facebook may be poised to snatch that crown, due to the growth in video ads and Instagram.

Posted Jan 22, 2018

Social video creation platform, Wochit, reports that Facebook's de-prioritization of publisher and brand content is already having a negative impact across video metrics. The finding is among critical trends featured in the 2017 Wochit Social Video Performance Index, which is based on data from 33,000 videos posted to over 500 Facebook pages by nearly 300 brands.

Posted Jan 18, 2018

Video content has quickly surpassed all other trends in digital marketing when it comes to consumer engagement. That's why Smart1 Marketing announced a partnership with global visual content platform Slidely. The companies say this partnership will harness the power of video and make it accessible and affordable to small businesses in an effort to drive their online, digital marketing efforts.

Posted Jan 18, 2018

TimefireVR, Inc. announced investing in the cryptocurrency Ethereum as part of the Company's shift in corporate focus towards strategic investments in cryptocurrency and potential acquisitions of blockchain technology businesses. Ethereum is a leading blockchain platform for Decentralized Applications ("DApps") that run on a peer-to-peer network of computers instead of on one single computer or server.

Posted Jan 09, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference 2017. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what trend they were most excited about in 2018. We heard about content marketing, personalized video, augemented reality and machine learning, automation in translation and localization, and more.

Posted Jan 05, 2018

Stareable is dedicated to helping creators collaborate and get discovered as part of its mission to create a community around great web series. It's helped thousands of independent filmmakers

Posted Jan 04, 2018

Fyber, a programmatic trading technology platform, has partnered with Innovid, a video marketing platform, to scale programmatic supply of VPAID video ads on mobile and in-app on its Video Advertising Monetization Platform (VAMP). Fyber's proprietary in-app video player can now respond to the growing programmatic dollars going to mobile apps .

Posted Dec 19, 2017

Tubi, a free streaming TV and movie network, launched its Content Personalization Engine to help solve the discovery problem associated with VOD. Tubi will leverage new Artificial Intelligence and Deep Learning technology to program and personalize its VOD service, making it, according to Tubi, the only free streaming service (AVOD) with a personalization engine.

Posted Dec 14, 2017

Socialbakers, an AI-powered social media marketing platform, announced the addition of performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries, and regions.

Posted Dec 07, 2017

Vidyard, a video platform for business, says it is making it easier than ever for B2B marketers to attract, engage, and convert more leads with online video content. With its new Interactive Events Library, Free Automated Transcription service, and Facebook Analytics integration, Vidyard helps marketers ensure that each video they publish is an evergreen lead generation engine, and is optimized for SEO, social media engagement, and lead conversion.

Posted Dec 07, 2017

Can you believe we're at the end of 2017 already? I feel like just last week, I was talking to someone about the Snapchat IPO and then to someone else about the YouTube "Adpocalypse." New products, new announcements, and new ideas have recently risen up in the online video world to bring us to where we are today—staring smack dab at the impending new year and all the changes and trends it will bring.

Posted Dec 07, 2017

Efficiently creating compelling content to support broadcast and digital marketing campaigns with cohesive and consistent messages across multiple channels is the new name of the game. A holistic approach to this process, backed by the appropriate expertise, systems and technology is the way to get there. While still in its infancy for even the largest brands, there's one industry that's been at this for a while and has paved the way: Hollywood.

Posted Dec 06, 2017

Hold the phone, Mr. and Mrs. Marketer, and not so fast, John Q. Publisher: That mobile video content you're preparing to post better be future-proofed beyond just the message and branding. Viewable convenience and an amenable aspect ratio are also key criteria today and likely will be for the foreseeable future—which means that your video better be vertical.

Posted Nov 27, 2017

Receptiv, a video advertising platform delivering brand experiences across premium mobile environments, announced the launch of Reveal -- a new mobile web outstream product deployed across over 40 key mobile publishers. Reveal is an outstream video product built specifically to comply with the IAB's LEAN (Light, Encrypted, Ad choice supported, and Non-invasive) principles and the Coalition for Better Ads' initial standards.

Posted Nov 21, 2017

Extreme Reach, the cloud technology platform for TV & Video ad workflow and Talent & Rights management, released initial insights from a new study exploring the most common pain points faced by ad ops teams. Based on a survey of 150 advertising industry professionals working in digital video campaign activation, the research has found that 70% of those on the front lines would reinvent the process of video campaign activation from scratch if given the opportunity.

Posted Nov 21, 2017

Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.

Posted Nov 15, 2017

SendtoNews (STN) announced the full release of its new AI powered feature for its video player that intelligently scans articles and matches them to the most relevant content in its extensive short form sports video library. Once matched, it instantly displays the video in its high viewability player.

Posted Nov 14, 2017

Webinars are still widely promoted online, but does the format still resonate with end users and, if so, which ones? Can webinars reach, and influence, a B2C audience or are they primarily used for B2B outreach? What emerging technologies are moving into the webinar space? These are questions marketers need to be asking themselves.

Posted Nov 08, 2017

HapYak announced new enhancements to its interactive video platform aimed at helping organizations more closely align video strategy with business goals through engaging, data-rich user experiences. Used daily by market leaders to facilitate eCommerce, communication, learning, and customer support, HapYak's new release features a fast, single-click workflow for video branching, broad publishing options, and powerful user-level analytics.

Posted Nov 07, 2017

It's a company's worst nightmare: Disgruntled clients pull back due to dissatisfaction with the company's business practices and do so publicly, with government officials urging them on. But when the company being targeted by clients' ire is the video and search behemoth YouTube—and the business practice is the airing of revenue-generating advertisements for creators of extremist content with dangerous real-world implications—both the impact and the stakes are especially high.

Posted Nov 06, 2017

Wistia, a video platform for business, released its inaugural State of Video for Business report, detailing the ongoing rise of video for business. The report studies the 6.7 million videos created and uploaded so far in 2017 by over 300,000 companies. As business videos bring a human touch back to online business and materially impact the bottom line, this report reveals growing production and demand, best practices, consumption trends, and more.

Posted Nov 02, 2017

In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.

Posted Nov 01, 2017

For media companies leveraging short-form video to reach audiences on Facebook, increasing the quantity of video posts yields disproportionate gains in views and engagement, shows Wochit's Q3 Social Performance Index. On average, publishers that increased their video production found a tri-fold increase in video views.

Posted Oct 31, 2017

In today's day and age, video plays a large part in how society consumes information. In fact, YouTube states approximately 1 billion hours of video are watched every day on its website alone. So, it comes as no surprise that video also plays a big role in modern day learning. This is why eLogic Learning prioritized the delivery of the new Video Management feature in its eSSential LMS application.

Posted Oct 31, 2017

true[X], an engagement advertising platform for on-demand, interactive media, and Innovid, a video marketing platform, announced their first-to-market strategic partnership that powers Engagement Ads for living room TV devices. This partnership has debuted with the launch of engagement-powered viewing for FX Network's Fall 2017 content on the Roku platform and is now available to all true[X] long-form video partners. Over the coming months, choice-driven ads will be rolled out across all Fox Network Groups living room apps via many streaming devices.

Posted Oct 19, 2017

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