Social video creation platform Wochit announced receipt of $13 million in funding, with investment from media giants ProSieben, Singapore Press Holdings' SPH Media Fund, Carlo de Benedetti and several existing investors including Redpoint, Marker LLC, and Cedar Fund.
Posted Nov 01, 2016
At Streaming Media West, EuclidIQ, a provider of video compression products, announced the immediate availability of OptiiQ.ly, an Online Video Platform (OVP) that offers a simple end-to-end channel solution for distribution of live and pre-recorded video content over the internet.
Posted Nov 01, 2016
YouTube recently introduced its new Community tab, a feature which helps channel owners interact with viewers outside of uploaded video content. Unfortunately, the new feature is currently only available to a select group of YouTube creators, but just because the Community tab isn't yet available to your business's channel doesn't mean you can't plan ahead on how to best use the feature.
Posted Oct 06, 2016
Digital Content Next (DCN) released new findings it commissioned from comScore's July 2016 research, "The Halo Effect". The follow-up analysis of the original data found that video ads served on premium sites yielded 68% higher brand lift than video on non-premium sites and drove even higher brand lift when looking at sales funnel brand metrics.
Posted Sep 29, 2016
Verimatrix, a specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, announced the availability of the a new version of its ViewRight Ultra downloadable app package, which is a key component of a secure video delivery solution using the Verimatrix Video Content Authority System (VCAS) for Internet TV.
Posted Sep 29, 2016
VideoAmp, The Total Video platform for the TV and video ecosystem, announced transparent video viewability measurement and optimization capabilities.
Posted Sep 29, 2016
Game streaming is big business, and now Facebook Live is getting in on the action—at least for Android game. The BlueStack desktop emulator for PC and Mac can stream your game play directly to Facebook Live.
Posted Sep 22, 2016
Video is taking over the web--especially the social web. Facebook continues to evolve its offerings while LinkedIn is just finally hopping on the video wagon. Here we discuss the differences that are pertinent to marketers.
Posted Sep 21, 2016
ROLIK, a digital video ad marketplace, unveiled a public beta of its self-service platform at TechCrunch Disrupt. The ROLIK marketplace is a platform where video creators can seamlessly upload ads that were created using any professional tools, and for buyers to purchase high quality, finished digital video commercials without the headache associated with lengthy production cycles.
Posted Sep 20, 2016
If you're a publisher or brand looking to get into branded content, it's no surprise you're probably feeling a bit overwhelmed right now. That particular marketing realm can be tricky, but it becomes less so when you embark on your branded content journey with a solid plan of action in mind. To help you prepare, here are three areas to consider as you look to join the branded content game.
Posted Sep 15, 2016
HIRO Media, a programmatic online video ecosystem, announced a new Programmatic Video Content Marketing engine that it says is capable of delivering branded video content at scale to comScore's top 1000 online properties reaching more than 100 million unique viewers. HIRO Media developed its Programmatic Video Content Marketing engine in response to the growing demand for video content marketing solutions, and offers high quality video content, enhanced relevancy, and unobtrusive video advertisements at scale.
Posted Sep 13, 2016
In many ways, of course, motivated fans who passionately engage with content are highly desirable, generating buzz and invaluable word-of-mouth. The danger is that, in the hands of an engaged fan, content can spiral out of control. There is a fine line-some would say no line at all-between passionate sharing and piracy, as well as between brand-enhancing homage and brand-damaging fan fiction or comedy mashups.
Posted Sep 13, 2016
SendtoNews, a North American online sports content syndicator, announced its partnership with Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers, to ensure the highest level of transparency and performance monitoring for SendtoNews premium video advertising network.
Posted Sep 08, 2016
One of the videos is a self-produced video that Rand and his team created at Moz, an SEO technology firm, and the other is a video that my agency produced of him speaking at one of our events several years ago. These two videos provide an opportunity to discuss the value of producing presentation videos, at two distinctly different levels of production value.
Posted Sep 01, 2016
Sizmek, an open ad management company for multiscreen campaigns, announced a partnership with interactive video solutions provider, Fuisz Video, to enable brand marketers and agencies using Sizmek to serve object level interactive videos that propel consumer engagement through a full-service offering that extends the capabilities of interactive video ads.
Posted Aug 25, 2016
Mobile video platform LoopMe has announced new optimization and reporting technology, PurchaseLoop. The new self-learning technology will use AI to continuously optimize mobile video campaigns toward brand metrics such as purchase intent, brand affinity, or product recall, helping deliver ads to the users most likely to change opinion and move along the path to purchase.
Posted Aug 23, 2016
No other news has hit quite as hard or caused as much speculation within the online video industry as the recent news of Yahoo's acquisition by Verizon, as well as Twitter's second quarter earnings report. Many experts are pondering the future of the brands, speculating on how Verizon will integrate Yahoo into its fold or debating about the sustainability of Twitter as a whole. But there's an important lesson to be learned for content companies from Yahoo and Twitter's pasts, which shouldn't be overlooked.
Posted Aug 11, 2016
Kaltura, a video technology provider, announced that it has secured a $50 million pre-IPO funding from Goldman Sachs' Private Capital Investing group. Kaltura will use the additional capital to extend its footprint across all six continents, and to further its unique positioning as the "Everything Video" company -- providing video products for an unprecedented array of markets and use-cases. Holger Staude, Vice President in Goldman Sachs' Private Capital Investing group, will be joining Kaltura's board of directors.
Posted Aug 09, 2016
With a tidal wave of young users, live streaming video has become the hot new property for social media companies. Facebook put its full weight into Facebook Live. Twitter acquired Periscope. Google is even reportedly building a future Facebook and Periscope competitor called YouTube Connect. But a big question has been whether anyone can make a profit off of live streaming. One of the top competitors, Meerkat, is already bowing out and looking at other opportunities.
Posted Aug 08, 2016
With so much variation in the approaches to video, it's no wonder that content marketers are faced with challenges about how to produce quality video products.This is the first of several posts about video that we'll share to help lift the veil on how videos are produced by examining the anatomy of video approaches that are commonly used in content marketing. Our objective with this series of posts is to help you: plan for and produce video; speak the lingo of video production with video providers; learn how to buy from and work with video service providers.
Posted Aug 04, 2016
Taboola, a content discovery platform, has announced the acquisition of ConvertMedia, an outstream video SSP. According to the announcement, there are three main reasons for the purchase, but one stands out: "We have an important goal in common with ConvertMedia: to become one of the top video/TV companies in the world."
Posted Aug 02, 2016
Kaltura, a video technology provider, announced that it has received ISO/ICE 27001:2013, ISO 27799:2008 Certifications. The ISO/IEC 27001:2013 is an international standard specifying the requirements for an information security management system within an organization. ISO 27799:2008 specifically applies to information security management in healthcare. Implementing security controls for managing health information is a necessary requirement for compliance with privacy and data security standards and regulations, such as the United States' Health Insurance Portability and Accountability Act (HIPAA).
Posted Jul 28, 2016
Likqid Media, Inc. has announced that LKQD FUSION technology is now available to all premium publishers globally. LKQD FUSION addresses the technical and operational challenges encountered by Publishers and Advertisers as digital video struggles to transition from Flash to HTML5. LKQD FUSION provides real-time communication and functionality bridges between Flash and HTML5 video ads. This enables Publishers to support video ads from all advertisers.
Posted Jul 21, 2016
Many digital publishers have found that the days of relying solely on static display ads are long gone. Similar to other publishers, Salon was looking for new revenue streams to boost the bottom line. Enter ConvertMedia.
Posted Jul 18, 2016