Online Video

Join our panel of content experts, including Jose Castillo, Scott Abel, and Val Swisher, for this month's #ECLive Hangout on Friday, October 25, at 11 a.m. EST. Simply go to the EContent Google+ page and listen to our experts discuss the content news and topics that impact your business.

Posted Oct 22, 2013

In August of 1981, a fledgling cable TV channel launched that forever changed music, television, advertising, marketing, and pop culture. The format was pretty simple: play popular videos around the clock that are introduced and commented on by live hosts and fill around the edges with original programming. Now, 32 years after MTV's arrival, the focus is on social, not music videos, and another revolution is underway that may completely redefine how we think about, consume, and interact with live and prerecorded visual content-courtesy of HuffPost Live (HPL).

Posted Oct 21, 2013

Netflix announced updates to it iOS app that will no doubt send many running to hit the update button. Users can now stream HD content via their iPhone and iPad apps, assuming their internet connection can handle the workload. And users with Apple TVs at home can now use AirPlay to watch Netflix content on their television while using their iPad or iPhone as their remote control.

Posted Oct 03, 2013

Adobe announced a series of technology innovations in Adobe(R) Primetime, a TV delivery and monetization platform for programmers and pay-TV service providers. New analytics capabilities improve the viewer experience by giving content owners access to a broad set of data to better understand their digital audience, including viewer engagement with both content and ads. In addition, Adobe announced a new cloud DRM service to simplify the deployment of content protected videos across devices.

Posted Sep 26, 2013

Join us on September, 27 at 11 a.m. EST for another EContent Live Hangout on our Google+ page. Jose Castillo will be talking with Robert Rose from the Content Marketing Institute (and a member of our Content Marketing 50 list) and Michelle Manafy from the Online Publishers Association (and former editor of EContent).

Posted Sep 23, 2013

It was 18 months ago that Upworthy launched to bring smart, informative, and uplifting viral videos to the masses. Now, the site is receiving $8 million in funding from Spark Capital, Catamount Ventures, Uprising, and the Knight Foundation.

Posted Sep 17, 2013

Sporting News Media, a PERFORM Group Company, announced an agreement with the National Football League (NFL), bringing the NFL's premium video content year-round to Sporting News Media's SN ePlayer, a digital sports video-on-demand (VOD) broadcast platform.

Posted Sep 09, 2013

Forbidden Technologies plc, the owner and developer of the cloud video platform FORscene, announced it has added new features and capabilities that strengthen FORscene's utility in news, sports, or traditional broadcast post-production environments.

Posted Sep 05, 2013

Filmmakers with an independent spirit will soon have a new source of funding and distribution within reach. According to paidContent, Vimeo will show the world its take on funding at the Toronto Film Festival which takes place this week.

Posted Sep 03, 2013

Primestream announced FORK Xchange Suite 2.5, the latest version of its companion application for the FORK media asset management and automation platform. FORK Xchange Suite gives broadcasters instant cloud access to content on their FORK Production servers from any Windows, Mac, or tablet device.

Posted Aug 27, 2013

Netflix announced that it will trade in the familiar "Instant Queue" for the "My List" feature to no small amount of consternation. (Slate already published an article on how to get your Instant Queue back.) For its part, Netflix says, "We've designed a better way to help you easily find and watch those titles you picked to watch on Netflix and are happy to introduce "My List" to all our streaming members globally. With "My List" you can now quickly go to your own row or gallery on Netflix and instantly find those titles you already picked to watch."

Posted Aug 22, 2013

Brainshark, Inc., a sales enablement platform provider, announced the launch of VideoSync -- a new Brainshark On-Demand feature that lets users quickly and easily combine video and slides, side-by-side. VideoSync can include "talking head" video clips, subject matter expert commentary, pre-recorded product demos, executive speeches, and more playing alongside and complementing slide content.

Posted Aug 20, 2013, a leading provider of curated video content, platform services, and video hosting and delivery announced that it had added a slate of premium video brands to its growing roster. Conde Nast will provide users with video from Wired Magazine, Vogue, Vanity Fair, Glamour, GQ, and Teen Vogue.

Posted Aug 08, 2013

AOL Inc. announced it has entered into an agreement to acquire, Inc., a global, programmatic video advertising platform for brands, agencies, and publishers. brings to AOL, a global programmatic video technology stack for publishers and advertisers across all screens; a unified yield management platform for advertisers and publishers for planning, targeting, ad-serving and measurement; and a talented team which has driven innovation in the automation of global video advertising.

Posted Aug 08, 2013

Vidyard, a video marketing platform, announced the launch of the new Vidyard app for HootSuite, a widely adopted social relationship platform. The Vidyard app tackles a need for video marketing enablement in social media, and is available now through the HootSuite App Directory. On the heels of Vidyard's recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another step toward Vidyard's vision of transforming results and return-on-investment (ROI) with video content.

Posted Aug 01, 2013

If you share your Netflix subscription with your family or roommates, you will likely welcome the addition of personalized profiles - but only if you have Apple TV. Expected to officially launch in August, Macrumors reported that Apple TV users started seeing the profiles appear on July 29, 2013.

Posted Jul 30, 2013

If you haven't yet made the switch from cable to internet based television, Google may have just delivered the device to change your mind. Announced on July 24 at Google headquarters, the Chromecast dongle costs just $35 - but comes with $24 worth of Netflix subscriptions - and plugs into an HDMI port on your TV. It's the size of a thumb drive.

Posted Jul 25, 2013

Innovid, a platform delivering immersive video advertising anywhere, released its Interactive Video Advertising Benchmarks: H1 2013. Similar to Innovid's Q4 2012 Benchmarks, the report showed that campaigns leveraging video interactivity could increase ad engagement by 232%. The report also showed that interactive ads produced significantly higher awareness rates, viewing rates, and more time spent interacting with the ad. Overall, the latest benchmarks showed a 161% increase in brand exposure.

Posted Jul 25, 2013

blinkx, an internet media platform powered by CORE video technology, announced a beta version of its new blinkx VideoAdvantage. Publishers who leverage blinkx VideoAdvantage will be enabled to power their web and mobile properties with content from blinkx's video catalogue, with the opportunity to share in video advertising revenue.

Posted Jul 25, 2013

Brightcove Inc., a global provider of cloud content services, announced that it has teamed up with Yahoo!7, an online destinations for Australian consumers and advertisers, to deliver a technology platform for online video consumption and monetization in Australia.

Posted Jul 23, 2013

Few series have garnered more hype over the past year than those produced by Netflix. From Arrested Development's return to its latest original show, Orange is the New Black, the shows have not only received great reviews, but they have helped boost Netflix's bottom line with new subscribers. And now, a new milestone, House of Cards and Arrested Development have been nominated for a raft of Emmy awards.

Posted Jul 18, 2013

One of the pioneers of TV on the web is gone. AllThingsD reported that Microsoft quietly shut down its MSN TV. Originally WebTV, MIcrosoft bought it for $425 million in 1997. MSN TV included a set-top box and a keyboard, and eventually lent some of its technology to the Xbox.

Posted Jul 08, 2013

Broadcast Interactive Media (BIM), a provider of ad optimization and data services platforms for web and mobile publishers, announced the launch of the BIMvid App. The new app is a mobile video manager for iPhone, iPad, and iPod touch that allows reporters in the field to upload videos from their mobile devices for quick online publication. Once uploaded, videos can be published, syndicated, and distributed anytime to any device.

Posted Jun 20, 2013

Rimage Corporation, a provider of secure multimedia content management and delivery solutions, announced that it will change its name to Qumu Corporation. The change will take effect in the third quarter of 2013.

Posted Jun 18, 2013

engajer, a web-enabled interactive video platform, announced that the engajer platform is now integrated with as well as other leading CRM platforms - including SugarCRM, Zoho CRM and PipelineDeals - to better facilitate access to millions of prospective customers.

Posted Jun 13, 2013