Online Video

Netflix wants to make sure its users aren't sitting around looking at loading screens, waiting for their favorite shows to buffer. So the streaming media service has struck a deal with Comcast, America's biggest internet provider (and owner of NBCUniversal Media, LLC) to make sure its subscribers for more reliable service.

Posted Feb 25, 2014

Openwave Mobility, a software provider enabling operators to manage and monetize mobile data, announced General Availability of DynaMO, the latest incarnation of its congestion control software. This solution has full HD video and streaming audio optimization capabilities as well as the most advanced reporting dashboard to measure traffic profile and savings.

Posted Feb 25, 2014

Citizen journalism is back in the spotlight, this time as Ukrainian citizens protest their government-and the government fights back with extreme force. The country's only opposition-friendly television station has been shut down, and as such, protesters are turning to the internet to get their message-and images-out to world at large. Ustream, which was already being used in an ad hoc manner for distributing video from the protests, has responded by introducing UStream for Change.

Posted Feb 20, 2014

According to research from the Diffusion Group called Benchmarking the Connected Consumer, over 60% of homes with broadband have connected TVs. This represents a 19% increase over the last year.

Posted Feb 18, 2014

Are You a Human, a Detroit startup that specializes in creating alternative ways for brands to interact with users, announced that it has launched PlayThru for Video. PlayThru for Video is an add-on to existing pre-roll campaigns by rewarding them for engaging with the brand. By interacting with the advertiser-for example, by dragging a "Sold" sign to a home in an ad for Quicken Loans-users can conclude the ad and get straight to the video they originally wanted to watch.

Posted Feb 18, 2014

Of all the routine activities that have become ingrained in our daily rituals-from getting dressed in the morning to eating dinner at night-one is climbing the ranks faster than nearly any other: pressing "play" online. Indeed, watching internet video has arguably become the nation's favorite new pastime, as indicated by the latest data. In September alone, nearly 189 million Americans-87% of U.S. internet users-viewed 46 billion online videos, the average length of which was 5.1 minutes, comScore reports. One hundred hours of video are uploaded every minute to YouTube. And consumer internet video traffic globally will comprise 69% of all consumer internet traffic by 2017, up from 57% tallied in 2012, according to Cisco.

Posted Feb 14, 2014

Rapt Media announced the official launch of its patent-pending Site Pairing technology, which breaks down the wall separating online video from website capabilities. The new technology is poised to transform the online media experience by creating a link between the video player and the website on which it is posted, enabling creatives and content producers to build immersive, mobile-ready, video-based web experiences at scale without worrying about technical implementation.

Posted Feb 11, 2014

Front Porch Digital, a provider of content storage management (CSM) solutions, announced that it has signed an agreement with thePlatform, a white-label video-publishing company, to offer cloud-based video-publishing services to Front Porch Digital customers throughout the global media and entertainment industry. Under the agreement, Front Porch Digital will integrate thePlatform's mpx video-publishing system into the Front Porch Digital LYNX cloud-based CSM system for managing media assets.

Posted Feb 11, 2014

Chipotle Mexican Grill is pulling out all the stops, blurring the lines between entertinament content and advertising in new ways with a show on Hulu called Farmed and Dangerous. It's a satirical show that takes a look at agri-business and factory farming, which brings attention to Chipotle's commitment to sustainable, humane farming practices while--hopefully--entertaining you.

Posted Jan 27, 2014

According to the letter Netflix sent to shareholders in the last quarter of 2013, it is exploring tiered pricing options, but only for new members. In April of last year, Netflix introduced a 4-concurrent stream option for $11.99 to "begin our evaluation of plan tiering." Now, Netflix is looking at adding more tiers.

Posted Jan 23, 2014

Comigo, the creator of a comprehensive multi-screen TV platform and Octoshape, provider of cloud-based OTT streaming technology, announced a partnership to deliver an end-to-end TV solution for operators. The Comigo-Octoshape solution leverages Octoshape's patented suite of multicast technologies.

Posted Jan 08, 2014

Brightcove, a provider of cloud services for video, and Rovi Corporation, announced a collaboration designed to accelerate the adoption of next-generation video compression standards. Brightcove has licensed the DivX High-Efficiency Video Encoding (HEVC) solution. Brightcove plans to support DivX HEVC within its Zencoder cloud-based encoding service.

Posted Jan 08, 2014

Brightcove Inc., a provider of cloud services for video, announced it has entered into a definitive agreement to acquire substantially all the assets of Unicorn Media, a provider of cloud video ad insertion technology. Based on a $14 price per share of Brightcove common stock, the transaction is valued at approximately $49 million. The purchase price consists of approximately 2.9 million shares of Brightcove stock and approximately $9.0 million of cash used to pay transaction and other expenses of Unicorn Media.

Posted Jan 07, 2014

You may have noticed that videos are playing a bigger role in your Facebook newsfeed since September. That's because the social media giant was trying to make the video experience more engaging. The company says it has worked, and so now it is testing video ads. According to Facebook's blog post, "Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time - with high-quality sight, sound and motion."

Posted Dec 17, 2013

Even cord cutters needed the modern equivalent of bunny ears if they wanted to get live news on their television, but a deal between Bloomberg News and Apple TV may be changing that. According to Gigaom, Bloomberg launched an app on Apple TV on December 11, that provides a live feed of financial news and on-demand content.

Posted Dec 12, 2013

Qumu, an enterprise video platform provider, announced the newest version of its Video Control Center platform solution for the enterprise. Updates include user-friendly webcasting, improved mobile browsing and a new player interface.

Posted Nov 26, 2013

Katie Couric has come a long way since her days on The Today Show. Yahoo CEO Marissa Mayer announced in a blog post that Couric will be the new Global Anchor for Yahoo News.

Posted Nov 26, 2013 will shut down its service on December 15, disappointing cord-cutters everywhere. Originally a social discovery service for video, Chill eventually started selling DRM-free video content, including original programming. That move didn't pay off.

Posted Nov 26, 2013

Did you miss our latest EContent Live Hangout on Google+? You can still watch it here! Join Jose Castillo, Kipp Bodnar, and David Hobbs to discuss The Financial Times' gift articles; great content marketing from Microsfot and Coca-Cola; and our panelists' upcoming appearances at the Gilbane Conference.

Posted Nov 22, 2013

OverDrive, a supplier of ebooks, audiobooks, music, and video to libraries and schools, announced that the Streaming Video lending service has launched in its first pilot at Los Angeles Public Library. While LAPL is the first to offer the service, OverDrive is preparing to roll it out to their entire network, expanding to additional markets in North America and worldwide.

Posted Nov 21, 2013

Lightt, a mobile video creation and sharing platform for the iPhone and iPad, introduced Lightt 3.0. Selected by the App Store as one of its Best New Apps, Lightt 3.0 allows you to create continuous video timelines, synchronize music, and tap into a rich palette of features and effects in the moment with a touch of your screen or a shake of your phone.

Posted Nov 21, 2013

Join Jose Castillo for a conversation with Kipp Bodnar from HubSpot and consultant David Hobbs for our latest installment of EContent Live on Google+ at 11 a.m. EST on November 22.

Posted Nov 19, 2013

Curated video news is coming to Roku via AOL On, according to GigaOm. Within the next few weeks, a software update will bring a news home screen to most devices. The content for the channel will be provided exclusively by the AOL On platform, but the partnership is not without its critics.

Posted Nov 14, 2013

Creating a business video has never been easier. Vine and Instagram let business owners become mini-James Camerons by shooting 6-second and 15-second videos with a smartphone. And longer form videos (30 seconds to 60 seconds) need not break the bank, as video creation services such as enable content creators to make unlimited videos for less than the price of an iPad mini, a small fraction of the $5,000 that a professionally produced video would cost. Yet challenges remain for small and medium business owners who want reasonably priced, quality video on their websites. Small and medium businesses (SMBs) are wary of video, afraid that it will cost too much and not turn out the way they expected it to.

Posted Oct 28, 2013

Join content experts Val Swisher, Scott Abel, and Jose Castillo to talk about global content strategy, iPad Air, and whether or not news bundles are worth paying for.

Posted Oct 25, 2013