Online Video

It seems that Hollywood is starting to catch on to what many viewers already know: Some of the best shows on TV are not on a network; they're streaming over your internet connection. Shows such as House of Cards and Orange Is the New Black from Netflix have been capturing people's imagination for years, although major awards have often eluded them. But in the first months of 2015, one announcement after another pointed toward a sort of streaming content renaissance.

Posted Mar 30, 2015

Rapt Media announced an agreement that will enable Condé Nast Entertainment (CNÉ) to enhance both CNÉ's original digital video programming as well as its advertising offerings. CNÉ is a division of Condé Nast focusing on the development, production, and distribution of original television, feature film, and digital video offerings based on the company's iconic media brands.

Posted Mar 19, 2015

Good news for cord-cutters has been coming fast and furious in 2015. The latest on this theme is a report from the Wall Street Journal that Apple is planning to go a step beyond Apple TV, and actually "offer a slimmed-down bundle of TV networks this fall." Many of these channels would be broadcast channels like ABC and NBC (which you can get for free via an antenna), but would total about 25 channels.

Posted Mar 19, 2015

While you may not be able to get HBO Go on your Playstation, HBO Now-the network's new streaming service-is coming to Apple TV in April, and if you sign up right away, you will get the service free for 30-days. The catch, of course, is that you need an Apple device. Engadget reports that Apple has an exclusive three-month contract with HBO, preventing anyone else from selling subscriptions. And though you can watch on your Mac or iPad later, you'll need an Apple TV to sign up initially.

Posted Mar 10, 2015

Over half (54%) of chief marketing officers (CMOs) surveyed said they use digital video to supplement TV as a holistic strategy, but only 31% align their budgets for TV and digital advertising spend. This separation leads to a disconnect between the value of each medium, as just over half (52%) claim that they have different expectations across the platforms. In addition, three quarters of CMOs say that they measure reach the same way for both TV and digital video but only one-third see Nielsen as the ongoing foundation of their reach metrics.

Posted Mar 10, 2015

If you're a Comcast customer who has been looking forward to using the HBO Go app on your Playstation 4, you're probably very upset right about now. As TechDirt reports, Comcast is basically refusing to confirm that you are a paying cable customer, which results in customers not being allowed to use the service. This has been a problem before with other devices, like Roku boxes, which was only resolved when Roku filed an FCC complaint.

Posted Mar 09, 2015

Openwave Mobility, a software company enabling operators to manage and monetize mobile video traffic, announced a new solution, Secure Traffic Manager, leveraging its NFV-enabled Integra. It optimizes encrypted mobile video and audio streaming traffic. Network operators can now use a comprehensive solution that optimizes not just the TCP/IP transport layer, but also the video and audio application layer for encrypted traffic to maximize network utilization.

Posted Mar 03, 2015

Have you been thinking about trying Sling TV but don't have a compatible streaming device at home? Well, Sling announced it will chip in and help you get that new Roku 3 or Amazon Fire TV streaming box for 50% off. Or, alternatively, you can get Fire TV stick or Roku streaming stick for free. You can order any of those devices on Sling TV's website now.

Posted Feb 16, 2015

Back in 1979, The Buggles prophesized the enormous power of visual content and nascent technology with their hit "Video Killed the Radio Star." More than 35 years later, video is still making a killing—not on MTV, but on virtually every screen connected online. To fathom how pervasive internet video's reach is in our country alone, consider that comScore's Video Metrix says more than 196 million Americans view online content videos today, equating to approximately 78% of U.S. internet users. In fact, according to a New York Times survey, 34% of Millennials report viewing less TV than online videos or no TV at all.

Posted Feb 16, 2015

Amazon announced that Fire TV's selection is up 5x since its launch in April, with 2015 best-of-CES Sling TV now available for download as well as other popular services and games such as FOX Sports GO, TED, WSJ Live, Crossy Road, and Game of Thrones - A Telltale Games Series.

Posted Feb 12, 2015

Sporting News Media (SNM), a PERFORM Group company, which operates, the Sporting News (SN) ePlayer and the U.S. edition of, has announced its latest "Sporting Views" proprietary research, which analyzed data from its SN ePlayer network, which its says reaches more than 30 million sports fans and serves up over 400 million streams in the U.S. each month. The research sheds light on how sports fans engage with digital sports video content in the U.S. This latest report studies consumption trends of Super Bowl and NFL fans in Q4 2014 through February 3, 2015.

Posted Feb 10, 2015

Amazon Studios, known for television series such as Transparent, Tumble Leaf, and Mozart in the Jungle, announced that it will begin to produce and acquire original movies for theatrical release and early window distribution on Amazon Prime Instant Video. Whereas it typically takes 39 to 52 weeks for theatrical movies to premiere on subscription video services, Amazon Original Movies will premiere on Prime Instant Video in the U.S. just 4 to 8 weeks after their theatrical debut.

Posted Jan 20, 2015

Right about now, you can barely turn a corner on the internet without an article or blog post popping up in your face about what the new year will hold. Writers are going crazy covering topics like "the top ten marketing trends of 2015" or "what will content creation look like in 2015?" And that's exactly why I'm not going to ask you to focus on 2015's trends in online video. Ask yourself, "What do I want to do with online video in 2015?"

Posted Jan 06, 2015

Kaltura Inc., provider of a video technology platform, has published its inaugural State of Video in the Enterprise report, detailing the results of a survey into the use of video in organizations across the globe. The survey reveals strong support for enterprise software to be video ready: 75% of the 300 respondents say that integrating video into organizations' existing tools and applications is important, and that this capability will play an important role in the near future.

Posted Dec 09, 2014

Forbidden Technologies plc, the developer of the cloud video platform Forscene, announced it has released the new version of Forscene with a completely redesigned interface. In addition, it has revamped both the company website and the Forscene product website in order to give visitors more relevant, in-depth information about each and to bring the company's complete digital presence up to date.

Posted Dec 04, 2014

Zenterio, which develops an independent software platform for interactive TV, and Metrological, a TV application store provider, have signed a strategic partnership agreement. The combination of Zenterio OS and Metrological's product suite means that the two companies now will be able to offer a combined service revenue package to TV operators.

Posted Dec 04, 2014

RAMP, a provider of next-generation video experiences for media, marketing, and enterprises, announced the launch of its RAMP Video Live solution, an enterprise-class, self-service, live webcasting solution that is native to Microsoft SharePoint. RAMP has partnered with Wowza Media Systems to bring this live webcasting solution to global enterprises.

Posted Nov 25, 2014

Coull, a video advertising technology company in the UK, has partnered with advertising exchange PubMatic to create a programmatic Private Marketplace (PMP) for in-video overlay advertising. The partnership will enable advertisers to deliver highly-tailored in-video overlay campaigns on a global scale across Coull's established network of media partners in over 180 markets.

Posted Nov 25, 2014

According to data from Flurry, consumers now spend more time on their mobile devices than watching their televisions. With that in mind, Yahoo announced that in-app inventory from Flurry and its Marketplace are now available to Yahoo advertisers. Flurry already serves more than 100 million video ads each month to more than a billion devices across the globe.

Posted Nov 20, 2014

Are cable companies laboring under the illusion that they can keep customers by simply refusing to provide them with an easy, decent way to watch web content on their internet-connected televisions? This may be the last chance cable providers have to prove their value, and they are tossing it away.

Posted Nov 20, 2014

Netflix CEO Ted Sarandos wasn't boasting when he told GQ back in January that the company's "goal is to become HBO faster than HBO can become us." This prediction came true in August when Netflix's $1.146 billion subscriber revenue surpassed the cable network's $1.141 billion. Maybe this is why HBO announced on October 15 that it plans to create its own digital VOD service. And it's likely CBS heard about HBO's service, because the very next day CBS declared it too was going to release a subscription service. Only a few days after that on October 28, YouTube's CEO Susan Wojcicki noted the video site may soon offer an ad-free subscription option. But will consumers actually be willing to throw more money at any of the new services?

Posted Nov 13, 2014

Consider that the average Facebook video is approximately 44 seconds long, according to Socialbakers. Yet, even that relatively brief visual message may be longer than ideal. Recently published data by Socialbakers indicates that Facebook videos shorter than approximately 21 seconds performed in the top 25% for completion rates. Additionally, 20% of viewers click away from a video after only 10 seconds or less; 33% of viewers click away in 30 seconds and 45% by one minute. Considering that video converts consumers better than other forms of digital content (71% of respondents to a fresh Vidyard poll revealed that video converts better than text and images), digital publishers, content providers, and marketers alike need to give careful thought to the runtime of their marketing videos, experts insist.

Posted Oct 29, 2014

Video may have killed the radio star, as The Buggles famously sang, but, as a recent survey indicates, it may help create the next marketing one. Or so many B2B marketers seem to hope. In June, Demand Metric, in partnership with Ascend2, released "B2B Video Marketing: B2B Benchmarks & Best Practices." The survey-which was sponsored by the video marketing platform Vidyard-garnered 398 responses, representing marketing, sales, and business professionals from around the world.

Posted Oct 27, 2014

Vdopia, a provider of mobile video advertising, launched a global programmatic buying and selling platform exclusively for mobile video advertising. The new marketplace product, called Chocolate, is built from the ground up solely for mobile video advertising. It is designed for brand marketers and demand partners who want a highly functional marketplace platform that offers top quality mobile video inventory at significant scale with complete transparency.

Posted Oct 23, 2014

Playwire, a division of Playwire Media, announced that it has partnered with music label Def Jam Recordings to develop new digital revenue streams for their artists that leverage both technology and ad sales. The main goal is helping artists, publishers, and content creators develop sustainable revenue streams without having to sacrifice copyright and trademark ownership of their content.

Posted Oct 23, 2014