Did you miss our latest EContent Live Hangout on Google+? You can still watch it here! Join Jose Castillo, Kipp Bodnar, and David Hobbs to discuss The Financial Times' gift articles; great content marketing from Microsfot and Coca-Cola; and our panelists' upcoming appearances at the Gilbane Conference.
Posted Nov 22, 2013
OverDrive, a supplier of ebooks, audiobooks, music, and video to libraries and schools, announced that the Streaming Video lending service has launched in its first pilot at Los Angeles Public Library. While LAPL is the first to offer the service, OverDrive is preparing to roll it out to their entire network, expanding to additional markets in North America and worldwide.
Posted Nov 21, 2013
Lightt, a mobile video creation and sharing platform for the iPhone and iPad, introduced Lightt 3.0. Selected by the App Store as one of its Best New Apps, Lightt 3.0 allows you to create continuous video timelines, synchronize music, and tap into a rich palette of features and effects in the moment with a touch of your screen or a shake of your phone.
Posted Nov 21, 2013
Join Jose Castillo for a conversation with Kipp Bodnar from HubSpot and consultant David Hobbs for our latest installment of EContent Live on Google+ at 11 a.m. EST on November 22.
Posted Nov 19, 2013
Curated video news is coming to Roku via AOL On, according to GigaOm. Within the next few weeks, a software update will bring a news home screen to most devices. The content for the channel will be provided exclusively by the AOL On platform, but the partnership is not without its critics.
Posted Nov 14, 2013
Creating a business video has never been easier. Vine and Instagram let business owners become mini-James Camerons by shooting 6-second and 15-second videos with a smartphone. And longer form videos (30 seconds to 60 seconds) need not break the bank, as video creation services such as Animoto.com enable content creators to make unlimited videos for less than the price of an iPad mini, a small fraction of the $5,000 that a professionally produced video would cost. Yet challenges remain for small and medium business owners who want reasonably priced, quality video on their websites. Small and medium businesses (SMBs) are wary of video, afraid that it will cost too much and not turn out the way they expected it to.
Posted Oct 28, 2013
Join content experts Val Swisher, Scott Abel, and Jose Castillo to talk about global content strategy, iPad Air, and whether or not news bundles are worth paying for.
Posted Oct 25, 2013
Join our panel of content experts, including Jose Castillo, Scott Abel, and Val Swisher, for this month's #ECLive Hangout on Friday, October 25, at 11 a.m. EST. Simply go to the EContent Google+ page and listen to our experts discuss the content news and topics that impact your business.
Posted Oct 22, 2013
In August of 1981, a fledgling cable TV channel launched that forever changed music, television, advertising, marketing, and pop culture. The format was pretty simple: play popular videos around the clock that are introduced and commented on by live hosts and fill around the edges with original programming. Now, 32 years after MTV's arrival, the focus is on social, not music videos, and another revolution is underway that may completely redefine how we think about, consume, and interact with live and prerecorded visual content-courtesy of HuffPost Live (HPL).
Posted Oct 21, 2013
Netflix announced updates to it iOS app that will no doubt send many running to hit the update button. Users can now stream HD content via their iPhone and iPad apps, assuming their internet connection can handle the workload. And users with Apple TVs at home can now use AirPlay to watch Netflix content on their television while using their iPad or iPhone as their remote control.
Posted Oct 03, 2013
Adobe announced a series of technology innovations in Adobe(R) Primetime, a TV delivery and monetization platform for programmers and pay-TV service providers. New analytics capabilities improve the viewer experience by giving content owners access to a broad set of data to better understand their digital audience, including viewer engagement with both content and ads. In addition, Adobe announced a new cloud DRM service to simplify the deployment of content protected videos across devices.
Posted Sep 26, 2013
Join us on September, 27 at 11 a.m. EST for another EContent Live Hangout on our Google+ page. Jose Castillo will be talking with Robert Rose from the Content Marketing Institute (and a member of our Content Marketing 50 list) and Michelle Manafy from the Online Publishers Association (and former editor of EContent).
Posted Sep 23, 2013
It was 18 months ago that Upworthy launched to bring smart, informative, and uplifting viral videos to the masses. Now, the site is receiving $8 million in funding from Spark Capital, Catamount Ventures, Uprising, and the Knight Foundation.
Posted Sep 17, 2013
Sporting News Media, a PERFORM Group Company, announced an agreement with the National Football League (NFL), bringing the NFL's premium video content year-round to Sporting News Media's SN ePlayer, a digital sports video-on-demand (VOD) broadcast platform.
Posted Sep 09, 2013
Forbidden Technologies plc, the owner and developer of the cloud video platform FORscene, announced it has added new features and capabilities that strengthen FORscene's utility in news, sports, or traditional broadcast post-production environments.
Posted Sep 05, 2013
Filmmakers with an independent spirit will soon have a new source of funding and distribution within reach. According to paidContent, Vimeo will show the world its take on funding at the Toronto Film Festival which takes place this week.
Posted Sep 03, 2013
Primestream announced FORK Xchange Suite 2.5, the latest version of its companion application for the FORK media asset management and automation platform. FORK Xchange Suite gives broadcasters instant cloud access to content on their FORK Production servers from any Windows, Mac, or tablet device.
Posted Aug 27, 2013
Netflix announced that it will trade in the familiar "Instant Queue" for the "My List" feature to no small amount of consternation. (Slate already published an article on how to get your Instant Queue back.) For its part, Netflix says, "We've designed a better way to help you easily find and watch those titles you picked to watch on Netflix and are happy to introduce "My List" to all our streaming members globally. With "My List" you can now quickly go to your own row or gallery on Netflix and instantly find those titles you already picked to watch."
Posted Aug 22, 2013
Brainshark, Inc., a sales enablement platform provider, announced the launch of VideoSync -- a new Brainshark On-Demand feature that lets users quickly and easily combine video and slides, side-by-side. VideoSync can include "talking head" video clips, subject matter expert commentary, pre-recorded product demos, executive speeches, and more playing alongside and complementing slide content.
Posted Aug 20, 2013
Magnify.net, a leading provider of curated video content, platform services, and video hosting and delivery announced that it had added a slate of premium video brands to its growing roster. Conde Nast will provide Magnify.net users with video from Wired Magazine, Vogue, Vanity Fair, Glamour, GQ, and Teen Vogue.
Posted Aug 08, 2013
AOL Inc. announced it has entered into an agreement to acquire Adap.tv, Inc., a global, programmatic video advertising platform for brands, agencies, and publishers. Adap.tv brings to AOL, a global programmatic video technology stack for publishers and advertisers across all screens; a unified yield management platform for advertisers and publishers for planning, targeting, ad-serving and measurement; and a talented team which has driven innovation in the automation of global video advertising.
Posted Aug 08, 2013
Vidyard, a video marketing platform, announced the launch of the new Vidyard app for HootSuite, a widely adopted social relationship platform. The Vidyard app tackles a need for video marketing enablement in social media, and is available now through the HootSuite App Directory. On the heels of Vidyard's recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another step toward Vidyard's vision of transforming results and return-on-investment (ROI) with video content.
Posted Aug 01, 2013
If you share your Netflix subscription with your family or roommates, you will likely welcome the addition of personalized profiles - but only if you have Apple TV. Expected to officially launch in August, Macrumors reported that Apple TV users started seeing the profiles appear on July 29, 2013.
Posted Jul 30, 2013
If you haven't yet made the switch from cable to internet based television, Google may have just delivered the device to change your mind. Announced on July 24 at Google headquarters, the Chromecast dongle costs just $35 - but comes with $24 worth of Netflix subscriptions - and plugs into an HDMI port on your TV. It's the size of a thumb drive.
Posted Jul 25, 2013
Innovid, a platform delivering immersive video advertising anywhere, released its Interactive Video Advertising Benchmarks: H1 2013. Similar to Innovid's Q4 2012 Benchmarks, the report showed that campaigns leveraging video interactivity could increase ad engagement by 232%. The report also showed that interactive ads produced significantly higher awareness rates, viewing rates, and more time spent interacting with the ad. Overall, the latest benchmarks showed a 161% increase in brand exposure.
Posted Jul 25, 2013