Online Video

Rapt Media announced the official launch of its patent-pending Site Pairing technology, which breaks down the wall separating online video from website capabilities. The new technology is poised to transform the online media experience by creating a link between the video player and the website on which it is posted, enabling creatives and content producers to build immersive, mobile-ready, video-based web experiences at scale without worrying about technical implementation.

Posted Feb 11, 2014

Front Porch Digital, a provider of content storage management (CSM) solutions, announced that it has signed an agreement with thePlatform, a white-label video-publishing company, to offer cloud-based video-publishing services to Front Porch Digital customers throughout the global media and entertainment industry. Under the agreement, Front Porch Digital will integrate thePlatform's mpx video-publishing system into the Front Porch Digital LYNX cloud-based CSM system for managing media assets.

Posted Feb 11, 2014

Chipotle Mexican Grill is pulling out all the stops, blurring the lines between entertinament content and advertising in new ways with a show on Hulu called Farmed and Dangerous. It's a satirical show that takes a look at agri-business and factory farming, which brings attention to Chipotle's commitment to sustainable, humane farming practices while--hopefully--entertaining you.

Posted Jan 27, 2014

According to the letter Netflix sent to shareholders in the last quarter of 2013, it is exploring tiered pricing options, but only for new members. In April of last year, Netflix introduced a 4-concurrent stream option for $11.99 to "begin our evaluation of plan tiering." Now, Netflix is looking at adding more tiers.

Posted Jan 23, 2014

Comigo, the creator of a comprehensive multi-screen TV platform and Octoshape, provider of cloud-based OTT streaming technology, announced a partnership to deliver an end-to-end TV solution for operators. The Comigo-Octoshape solution leverages Octoshape's patented suite of multicast technologies.

Posted Jan 08, 2014

Brightcove, a provider of cloud services for video, and Rovi Corporation, announced a collaboration designed to accelerate the adoption of next-generation video compression standards. Brightcove has licensed the DivX High-Efficiency Video Encoding (HEVC) solution. Brightcove plans to support DivX HEVC within its Zencoder cloud-based encoding service.

Posted Jan 08, 2014

Brightcove Inc., a provider of cloud services for video, announced it has entered into a definitive agreement to acquire substantially all the assets of Unicorn Media, a provider of cloud video ad insertion technology. Based on a $14 price per share of Brightcove common stock, the transaction is valued at approximately $49 million. The purchase price consists of approximately 2.9 million shares of Brightcove stock and approximately $9.0 million of cash used to pay transaction and other expenses of Unicorn Media.

Posted Jan 07, 2014

You may have noticed that videos are playing a bigger role in your Facebook newsfeed since September. That's because the social media giant was trying to make the video experience more engaging. The company says it has worked, and so now it is testing video ads. According to Facebook's blog post, "Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time - with high-quality sight, sound and motion."

Posted Dec 17, 2013

Even cord cutters needed the modern equivalent of bunny ears if they wanted to get live news on their television, but a deal between Bloomberg News and Apple TV may be changing that. According to Gigaom, Bloomberg launched an app on Apple TV on December 11, that provides a live feed of financial news and on-demand content.

Posted Dec 12, 2013

Qumu, an enterprise video platform provider, announced the newest version of its Video Control Center platform solution for the enterprise. Updates include user-friendly webcasting, improved mobile browsing and a new player interface.

Posted Nov 26, 2013

Katie Couric has come a long way since her days on The Today Show. Yahoo CEO Marissa Mayer announced in a blog post that Couric will be the new Global Anchor for Yahoo News.

Posted Nov 26, 2013

Chill.com will shut down its service on December 15, disappointing cord-cutters everywhere. Originally a social discovery service for video, Chill eventually started selling DRM-free video content, including original programming. That move didn't pay off.

Posted Nov 26, 2013

Did you miss our latest EContent Live Hangout on Google+? You can still watch it here! Join Jose Castillo, Kipp Bodnar, and David Hobbs to discuss The Financial Times' gift articles; great content marketing from Microsfot and Coca-Cola; and our panelists' upcoming appearances at the Gilbane Conference.

Posted Nov 22, 2013

OverDrive, a supplier of ebooks, audiobooks, music, and video to libraries and schools, announced that the Streaming Video lending service has launched in its first pilot at Los Angeles Public Library. While LAPL is the first to offer the service, OverDrive is preparing to roll it out to their entire network, expanding to additional markets in North America and worldwide.

Posted Nov 21, 2013

Lightt, a mobile video creation and sharing platform for the iPhone and iPad, introduced Lightt 3.0. Selected by the App Store as one of its Best New Apps, Lightt 3.0 allows you to create continuous video timelines, synchronize music, and tap into a rich palette of features and effects in the moment with a touch of your screen or a shake of your phone.

Posted Nov 21, 2013

Join Jose Castillo for a conversation with Kipp Bodnar from HubSpot and consultant David Hobbs for our latest installment of EContent Live on Google+ at 11 a.m. EST on November 22.

Posted Nov 19, 2013

Curated video news is coming to Roku via AOL On, according to GigaOm. Within the next few weeks, a software update will bring a news home screen to most devices. The content for the channel will be provided exclusively by the AOL On platform, but the partnership is not without its critics.

Posted Nov 14, 2013

Creating a business video has never been easier. Vine and Instagram let business owners become mini-James Camerons by shooting 6-second and 15-second videos with a smartphone. And longer form videos (30 seconds to 60 seconds) need not break the bank, as video creation services such as Animoto.com enable content creators to make unlimited videos for less than the price of an iPad mini, a small fraction of the $5,000 that a professionally produced video would cost. Yet challenges remain for small and medium business owners who want reasonably priced, quality video on their websites. Small and medium businesses (SMBs) are wary of video, afraid that it will cost too much and not turn out the way they expected it to.

Posted Oct 28, 2013

Join content experts Val Swisher, Scott Abel, and Jose Castillo to talk about global content strategy, iPad Air, and whether or not news bundles are worth paying for.

Posted Oct 25, 2013

Join our panel of content experts, including Jose Castillo, Scott Abel, and Val Swisher, for this month's #ECLive Hangout on Friday, October 25, at 11 a.m. EST. Simply go to the EContent Google+ page and listen to our experts discuss the content news and topics that impact your business.

Posted Oct 22, 2013

In August of 1981, a fledgling cable TV channel launched that forever changed music, television, advertising, marketing, and pop culture. The format was pretty simple: play popular videos around the clock that are introduced and commented on by live hosts and fill around the edges with original programming. Now, 32 years after MTV's arrival, the focus is on social, not music videos, and another revolution is underway that may completely redefine how we think about, consume, and interact with live and prerecorded visual content-courtesy of HuffPost Live (HPL).

Posted Oct 21, 2013

Netflix announced updates to it iOS app that will no doubt send many running to hit the update button. Users can now stream HD content via their iPhone and iPad apps, assuming their internet connection can handle the workload. And users with Apple TVs at home can now use AirPlay to watch Netflix content on their television while using their iPad or iPhone as their remote control.

Posted Oct 03, 2013

Adobe announced a series of technology innovations in Adobe(R) Primetime, a TV delivery and monetization platform for programmers and pay-TV service providers. New analytics capabilities improve the viewer experience by giving content owners access to a broad set of data to better understand their digital audience, including viewer engagement with both content and ads. In addition, Adobe announced a new cloud DRM service to simplify the deployment of content protected videos across devices.

Posted Sep 26, 2013

Join us on September, 27 at 11 a.m. EST for another EContent Live Hangout on our Google+ page. Jose Castillo will be talking with Robert Rose from the Content Marketing Institute (and a member of our Content Marketing 50 list) and Michelle Manafy from the Online Publishers Association (and former editor of EContent).

Posted Sep 23, 2013

It was 18 months ago that Upworthy launched to bring smart, informative, and uplifting viral videos to the masses. Now, the site is receiving $8 million in funding from Spark Capital, Catamount Ventures, Uprising, and the Knight Foundation.

Posted Sep 17, 2013

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