Online Video

Widen, a provider of digital asset management (DAM) software, introduced Video Portals and an enhanced Video Management suite.

Posted Apr 17, 2018

Telestream, a provider of media streaming and delivery technologies, video service assurance, and file-based media workflow orchestration announced a strategic upgrade to its end-to-end multiscreen video monitoring and analytics solution.

Posted Apr 10, 2018

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.

Posted Apr 02, 2018

I don't have to tell you how popular online video has become. Hopefully, you've already added it to your digital marketing strategy, because video can be the star of your content marketing plan, but only if you do it right. Here are six ways to make your videos work for you and take your marketing game to the next level!

Posted Apr 02, 2018

Volley Media, a provider of event video capture and sharing technology, announced Volley, its patent-pending platform for curating and sharing video moments of any live or pre-recorded event broadcast. With Volley, audiences can capture, edit, curate, and distribute custom moments from brands' high-quality, brand-compliant, HD AV broadcasts.

Posted Mar 29, 2018

Media technology specialist IPV, announces Curator 2.0-the new package of their asset management software that's used by the likes of NASA, AMPAS, KSE, and Turner Broadcast.

Posted Mar 22, 2018

TVPage, a provider of cloud-based interactive video e-commerce technology, announced the launch of Influencer Video Affiliate Marketing, a first of its kind branded program that unites brands, products, affiliate marketing, and influencers on the TVPage platform to maximize the impact of video marketing.

Posted Mar 20, 2018

Cloudinary announced a partnership with eZ Systems, a provider of content management software.

Posted Mar 08, 2018

Netsertive, a marketing technology company that enables brands, publishers, and local businesses to execute multi-channel, localized marketing at scale, announced the launch of a scalable and localized solution for digital marketing on YouTube.

Posted Mar 01, 2018

Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, announced that it will provide Akamai Technologies Inc. with extensive research into OTT quality-of-experience (QoE), giving both Eurofins and Akamai customers an objective dataset to help inform OTT workflow decisions.

Posted Mar 01, 2018

Consider, for a moment, the latest staggering stats. Worldwide, people watch an average of 5 hours and 45 minutes of online video weekly—a 34% increase from 2016, based on the results of Limelight Network's "The State of Online Video 2017" consumer survey. By 2021, a million minutes of video content will cross global IP networks every second, according to Cisco; at that rate, it would take you more than 5 million years to watch all the video crossing the network each month. And within 3 years, IP video traffic will account for 82% of all consumer internet traffic, per Cisco.

Posted Feb 14, 2018

Limelight Networks, Inc., a provider of digital content delivery, announced the addition of an integrated Digital Rights Management (DRM) solution to its Video Delivery Services that simplifies the encryption and delivery of content in all popular DRM formats while reducing the costs of managing and storing the encrypted content.

Posted Feb 13, 2018

At Kidscreen Summit 2018, over thirty YouTubers and five agencies announced participation in SuperAwesome's SafeFam initiative. SafeFam's content certification is designed for young YouTubers and their parents to better understand and navigate the digital safety and privacy requirements of the under-13 audience on YouTube.

Posted Feb 13, 2018

Telemundo, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, announced the launch of "El 12" ("The 12th"), a new, bilingual digital initiative to search for the next generation of top soccer influencers in partnership with the global soccer media company COPA90.

Posted Feb 08, 2018

With YouTubers uploading videos at the rate of 60 hrs of video content per minute, being noticed on YouTube is easy task. Social media managers who work hard to get views for brand videos, sometimes fall short because of the sheer competition on the platform. This post describes five marketing tools and how you can use them to get your brand to shine on YouTube.

Posted Feb 02, 2018

Synereo announced the allocation of $500,000 to YouTube creators using WildSpark, their direct content monetization app. WildSpark allows YouTube creators to monetize their content, also rewarding their subscribers for sharing their work. Today, many YouTube creators rely almost entirely on advertising to make money.

Posted Jan 31, 2018

Adtaxi, a digital marketing agency, released the results of its Super Bowl Viewership and Consumer Streaming Trends Survey, an in-depth look at how consumers nationwide will be watching the Super Bowl, as well as an examination of their digital streaming habits more broadly. Although movies and television series still dominate the streaming world, there are important opportunities for digital advertisers to reach consumers while viewing major sporting events—namely through social media.

Posted Jan 31, 2018

This past holiday season saw huge gains in sales and not just in retail goods. Consumers used their growing disposable income to test out new digital experiences, enabling the App Store to hit a record $300 million in sales. One digital app experience sticks out: virtual reality. VR app usage spiked over the 2017 holidays.

Posted Jan 23, 2018

In the world of digital ads, two names continue to dominate: Google and Facebook. The competition isn't even close, with these online juggernauts now representing 73% of all U.S. digital advertising, a rise from 63% in the second quarter of 2015, per Pivotal's Brian Wieser in a recent note to clients. But a recent report by investment firm Cowen, "Ad Buyer Survey VI," suggests that Facebook may be poised to snatch that crown, due to the growth in video ads and Instagram.

Posted Jan 22, 2018

Social video creation platform, Wochit, reports that Facebook's de-prioritization of publisher and brand content is already having a negative impact across video metrics. The finding is among critical trends featured in the 2017 Wochit Social Video Performance Index, which is based on data from 33,000 videos posted to over 500 Facebook pages by nearly 300 brands.

Posted Jan 18, 2018

Video content has quickly surpassed all other trends in digital marketing when it comes to consumer engagement. That's why Smart1 Marketing announced a partnership with global visual content platform Slidely. The companies say this partnership will harness the power of video and make it accessible and affordable to small businesses in an effort to drive their online, digital marketing efforts.

Posted Jan 18, 2018

TimefireVR, Inc. announced investing in the cryptocurrency Ethereum as part of the Company's shift in corporate focus towards strategic investments in cryptocurrency and potential acquisitions of blockchain technology businesses. Ethereum is a leading blockchain platform for Decentralized Applications ("DApps") that run on a peer-to-peer network of computers instead of on one single computer or server.

Posted Jan 09, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference 2017. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what trend they were most excited about in 2018. We heard about content marketing, personalized video, augemented reality and machine learning, automation in translation and localization, and more.

Posted Jan 05, 2018

Stareable is dedicated to helping creators collaborate and get discovered as part of its mission to create a community around great web series. It's helped thousands of independent filmmakers

Posted Jan 04, 2018

Fyber, a programmatic trading technology platform, has partnered with Innovid, a video marketing platform, to scale programmatic supply of VPAID video ads on mobile and in-app on its Video Advertising Monetization Platform (VAMP). Fyber's proprietary in-app video player can now respond to the growing programmatic dollars going to mobile apps .

Posted Dec 19, 2017

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