Online Video

For many companies, "social video" is an enigmatic content format. However, Tania Yuki, founder and CEO of the social media marketing and analytics company Shareablee, believes brands simply need to look at social video as "designed to be consumed within ephemeral environments-easy to consume, fast to the point, involving some spectacle that makes it worth stopping what you're doing, and enjoying a brief immersive video experience." This definition separates social video from more evergreen formats, such as films or interviews.

Posted May 27, 2015

WD, a Western Digital company, and a world leader in storage solutions is expanding its apps offerings by introducing Plex, an entertainment app that can now be downloaded to and deployed on the My Cloud NAS series. Plex organizes video, music and photos from personal media libraries and streams them to smart TVs, streaming boxes and mobile devices.

Posted May 19, 2015

New data from Juniper Research says that subscriber numbers to over-the-top (OTT) TV services such as Netflix and Amazon Prime will increase from 92.1 million in 2014, to 332.2 million globally by 2019. Continued growth in the North American market will see it remain as the leading region in terms of subscriber numbers, but closely followed by the Far East.

Posted May 19, 2015

Sure, using video for brand content has been around for a while. Short films, ads, and brand videos have been part of our lexicon for some time--but I believe we are coming into a video revolution, the likes of which we have not yet seen. Access to the tools necessary to create a kick-butt video campaign are getting cheaper, better, and more accessible by the day.

Posted May 19, 2015

Mediabong, a European network for contextual video advertising solutions, announced it has accepted $5 million in Series B funding in order to expand to the United States. Entrepreneur Venture and Conegliano Venture, two European funds who both have active businesses in the U.S., led the investment round.

Posted May 14, 2015

There is perhaps nothing more exciting--and challenging--to the world of digital content creators than the idea of wearable devices, and Noble Ackerson is at the forefront of this burgeoning field. "I was fortunate to be brought in at the ground floor of Google's Glass Explorer program. And as one of the first explorers, I had the pleasure of interfacing with the Glass team quite a bit," he says. "The technical and user experience insights gained from being a so-called Glass Pioneer, coupled with a decade of technical and business experience, made my leap to wearables a natural one."

Posted May 13, 2015

Limelight Networks, Inc., a provider of digital content delivery, revealed the results of its "The State of Online Video," research report, which demonstrated a clear shift in video consumption trends led by Millennials. Among the findings, the research reveals that, under the right circumstances, 90% of consumers are open to "cutting the cord" and cancelling their cable and pay-TV subscriptions in favor of over-the-top (OTT) video services such as HBO Now and Hulu.

Posted May 11, 2015

Animoto, an online video creation application that empowers users to create and share extraordinary videos, reported new survey results that detail the continuing evolution and growth of video marketing. The Animoto Online and Social Video Marketing Study surveyed 1,051 U.S. consumers and revealed that fourtimes as many consumers would rather watch a video about a product than read about it.

Posted May 11, 2015

Numbers rarely tell the story, but sometimes, they can go a long way. Such is the case with the growth of YouTube as a branding platform, targeted advertising medium, and vehicle to reach consumers, especially younger ones. It's no longer just the home of cute cat videos and footage of an 8-year-old's first soccer goal; YouTube is a huge force in social media. Popular YouTube stars--known as influencers or creators--are every bit as popular and influential as Jennifer Lawrence and Jon Stewart. With the younger crowd, they hold a considerable amount of sway.

Posted May 11, 2015

IRIS.TV, a programmatic content delivery system, announced a new dynamic, personalized end-screen plugin for Kaltura, provider of video technology platform. The plugin for Kaltura will offer clients of both a personalized and dynamic stream of video along with a personalized end-screen framework. Publishers can now provide users with both dynamic streams of video - powered by consumption and interaction - along with thumbnail choices specific to their real-time consumption habits. The partnership is aimed to help consumers discover relevant and engaging content while viewing across all connected devices.

Posted May 07, 2015

Amazon and JetBlue announced that they will bring unlimited, on-demand entertainment to airline travel later this year through JetBlue's free high-speed Fly-Fi broadband internet. The collaboration will enable Fly-Fi for Amazon Prime members to access tens of thousands of movies and TV episodes, including exclusive Amazon Original Series such as Transparent, Mozart in the Jungle and Bosch, at no additional cost to their membership.

Posted May 07, 2015

Marking its first original scripted content for non-linear distribution, Lifetime will launch the short-form digital platform Fall Into Me (a working title), featuring eight series of romantic drama stories. Catering to the fast-growing romance-fiction marketplace, each of the eight series on the Fall Into Me platform consists of eight webisodes, six-minutes in length, which can be discreetly enjoyed on phones and tablets.

Posted May 05, 2015

Yahoo Inc. announced at its 2015 Digital Content NewFront, 18 new series across Live, Digital Magazines, and Original video programming as well as new advertising opportunities. The new series, along with other newly launched programming, make up 55 video series.

Posted Apr 28, 2015

ThingLink announced its interactive images and videos are now supported on WordPress.com. When users paste a ThingLink URL into the WP editor, WordPress.com automatically converts the link into an interactive media unit. ThingLink is also supported for WordPress.org users.

Posted Apr 21, 2015

Kaltura, provider of video technology platforms, announced a Universal DRM (Digital Rights Management) solution, adding support for DASH and the Common Encryption (CENC) standard, which enables media companies, content rights owners, and OTT providers to stream premium content without needing to worry about which browser, device, or platform is being used. The solution also aims to reduce storage costs and integration fees. With Google and others moving to deprecate or disable existing content protection systems, and Google choosing to disable NPAPI (Netscape Plugin Application Programming Interface) support in the Chrome browser in April 2015, Kaltura's Modular DRM allows video service providers to transition without disrupting service.

Posted Apr 14, 2015

Americans are more likely to subscribe to Amazon Prime for free two-day shipping than for Prime Instant Video. Additionally, in the U.S. when they do subscribe, people are more likely to use Netflix than Prime Instant Video, according to global intelligence firm Strategy Analytics. In fact, nearly two-thirds (63%) of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video.

Posted Apr 08, 2015

Facebook's network of apps just keeps growing. This time it is introducing Riff, which allows friends to collaborate on short videos. Here's how it works: You log into Riff using your Facebook account, enter a hashtag subject, and record a video that is up to 20 seconds long. You can then post it to your Facebook page where your friends can pick up the thread and add their own video. Then their friends can chime in and so on. There is currently no limit to how long these conversations can get.

Posted Apr 02, 2015

It seems that Hollywood is starting to catch on to what many viewers already know: Some of the best shows on TV are not on a network; they're streaming over your internet connection. Shows such as House of Cards and Orange Is the New Black from Netflix have been capturing people's imagination for years, although major awards have often eluded them. But in the first months of 2015, one announcement after another pointed toward a sort of streaming content renaissance.

Posted Mar 30, 2015

Rapt Media announced an agreement that will enable Condé Nast Entertainment (CNÉ) to enhance both CNÉ's original digital video programming as well as its advertising offerings. CNÉ is a division of Condé Nast focusing on the development, production, and distribution of original television, feature film, and digital video offerings based on the company's iconic media brands.

Posted Mar 19, 2015

Good news for cord-cutters has been coming fast and furious in 2015. The latest on this theme is a report from the Wall Street Journal that Apple is planning to go a step beyond Apple TV, and actually "offer a slimmed-down bundle of TV networks this fall." Many of these channels would be broadcast channels like ABC and NBC (which you can get for free via an antenna), but would total about 25 channels.

Posted Mar 19, 2015

While you may not be able to get HBO Go on your Playstation, HBO Now-the network's new streaming service-is coming to Apple TV in April, and if you sign up right away, you will get the service free for 30-days. The catch, of course, is that you need an Apple device. Engadget reports that Apple has an exclusive three-month contract with HBO, preventing anyone else from selling subscriptions. And though you can watch on your Mac or iPad later, you'll need an Apple TV to sign up initially.

Posted Mar 10, 2015

Over half (54%) of chief marketing officers (CMOs) surveyed said they use digital video to supplement TV as a holistic strategy, but only 31% align their budgets for TV and digital advertising spend. This separation leads to a disconnect between the value of each medium, as just over half (52%) claim that they have different expectations across the platforms. In addition, three quarters of CMOs say that they measure reach the same way for both TV and digital video but only one-third see Nielsen as the ongoing foundation of their reach metrics.

Posted Mar 10, 2015

If you're a Comcast customer who has been looking forward to using the HBO Go app on your Playstation 4, you're probably very upset right about now. As TechDirt reports, Comcast is basically refusing to confirm that you are a paying cable customer, which results in customers not being allowed to use the service. This has been a problem before with other devices, like Roku boxes, which was only resolved when Roku filed an FCC complaint.

Posted Mar 09, 2015

Openwave Mobility, a software company enabling operators to manage and monetize mobile video traffic, announced a new solution, Secure Traffic Manager, leveraging its NFV-enabled Integra. It optimizes encrypted mobile video and audio streaming traffic. Network operators can now use a comprehensive solution that optimizes not just the TCP/IP transport layer, but also the video and audio application layer for encrypted traffic to maximize network utilization.

Posted Mar 03, 2015

Have you been thinking about trying Sling TV but don't have a compatible streaming device at home? Well, Sling announced it will chip in and help you get that new Roku 3 or Amazon Fire TV streaming box for 50% off. Or, alternatively, you can get Fire TV stick or Roku streaming stick for free. You can order any of those devices on Sling TV's website now.

Posted Feb 16, 2015

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39