Online Video

Generation Y is a demographic coveted by retailers and marketers for its purchasing power. Millennials, the generation born between 1980-2000, will spend more than $200 billion annually starting in 2017, and $10 trillion in their lifetimes. Animoto, an online video creation application that empowers anyone to create and share videos, announced new data from the 2015 Animoto Online and Social Video Marketing Study.

Posted Jun 25, 2015

Social event marketing platform Tagkast announced the launch of its new branded video feature which aims to help brands enhance the user experience and boost organic shares on social media. Like Tagkast's branded photo sharing strategy, all branded video content will be consumer-generated, candid, created on site, and integrated with Facebook.

Posted Jun 25, 2015

Discovery U.S. Hispanic, a division of Discovery Communications, and mitú, a technology-driven media brand comprised of a large group of Latino digital content creators and social media influencers, announced a multiplatform development agreement to produce a slate of original digital and television series around mitú's most successful social influencers. Programming will premiere on Discovery en Español and Discovery Familia, with complementing content across mitú's digital properties.

Posted Jun 25, 2015

Sundance Channel Global wanted to regionalize its offerings in Brazil, replacing selected content on its Latin American satellite feed with content that was more localized and relevant for Brazil. Sundance Channel first launched in 1996. Strictly an American cable channel for many years, the company gradually started global distribution in the late 2000s, starting with Europe in 2009. In 2014, the channel launched a Portuguese version, in Brazil--and, from the start, the company knew it wanted regional, locally relevant content, to better benefit the channel's viewers.

Posted Jun 19, 2015

WWE launched UpUpDownDown, a new YouTube channel focusing on the world of video gaming, hosted by WWE Superstar and avid gamer, Xavier Woods. Woods, also known to online players by his handle "Austin Creed," will be joined by YouTube celebrities, WWE Superstars, and video game editors who will star in daily programming about everything in the world of gaming.

Posted Jun 18, 2015

YouTube is, of course, only 10 years old-and online video, as a whole, is a very young industry. And yet, within that time frame, digital stars, multichannel networks, and branded entertainment have risen exponentially. This growth has been mostly driven by tweens (ages 8-11) and teenagers who obsess over online video creators the way that people used to obsess about the Beatles. It's why multichannel networks, such as AwesomenessTV, have their own young adult book imprints, and why DigiTour Media is doubling the amount of in-person shows it hosts this year featuring social media stars.

Posted Jun 16, 2015

Zenterio and Stream Group have partnered to launch an integrated end-to-end solution that enables content providers and operators to deliver value added services, such as Video-On-Demand, Catch up TV, and Live TV via the internet, cable, satellite, or terrestrial TV. The solution can either be fully cloud based or hosted locally.

Posted Jun 02, 2015

For many companies, "social video" is an enigmatic content format. However, Tania Yuki, founder and CEO of the social media marketing and analytics company Shareablee, believes brands simply need to look at social video as "designed to be consumed within ephemeral environments-easy to consume, fast to the point, involving some spectacle that makes it worth stopping what you're doing, and enjoying a brief immersive video experience." This definition separates social video from more evergreen formats, such as films or interviews.

Posted May 27, 2015

WD, a Western Digital company, and a world leader in storage solutions is expanding its apps offerings by introducing Plex, an entertainment app that can now be downloaded to and deployed on the My Cloud NAS series. Plex organizes video, music and photos from personal media libraries and streams them to smart TVs, streaming boxes and mobile devices.

Posted May 19, 2015

New data from Juniper Research says that subscriber numbers to over-the-top (OTT) TV services such as Netflix and Amazon Prime will increase from 92.1 million in 2014, to 332.2 million globally by 2019. Continued growth in the North American market will see it remain as the leading region in terms of subscriber numbers, but closely followed by the Far East.

Posted May 19, 2015

Sure, using video for brand content has been around for a while. Short films, ads, and brand videos have been part of our lexicon for some time--but I believe we are coming into a video revolution, the likes of which we have not yet seen. Access to the tools necessary to create a kick-butt video campaign are getting cheaper, better, and more accessible by the day.

Posted May 19, 2015

Mediabong, a European network for contextual video advertising solutions, announced it has accepted $5 million in Series B funding in order to expand to the United States. Entrepreneur Venture and Conegliano Venture, two European funds who both have active businesses in the U.S., led the investment round.

Posted May 14, 2015

There is perhaps nothing more exciting--and challenging--to the world of digital content creators than the idea of wearable devices, and Noble Ackerson is at the forefront of this burgeoning field. "I was fortunate to be brought in at the ground floor of Google's Glass Explorer program. And as one of the first explorers, I had the pleasure of interfacing with the Glass team quite a bit," he says. "The technical and user experience insights gained from being a so-called Glass Pioneer, coupled with a decade of technical and business experience, made my leap to wearables a natural one."

Posted May 13, 2015

Limelight Networks, Inc., a provider of digital content delivery, revealed the results of its "The State of Online Video," research report, which demonstrated a clear shift in video consumption trends led by Millennials. Among the findings, the research reveals that, under the right circumstances, 90% of consumers are open to "cutting the cord" and cancelling their cable and pay-TV subscriptions in favor of over-the-top (OTT) video services such as HBO Now and Hulu.

Posted May 11, 2015

Animoto, an online video creation application that empowers users to create and share extraordinary videos, reported new survey results that detail the continuing evolution and growth of video marketing. The Animoto Online and Social Video Marketing Study surveyed 1,051 U.S. consumers and revealed that fourtimes as many consumers would rather watch a video about a product than read about it.

Posted May 11, 2015

Numbers rarely tell the story, but sometimes, they can go a long way. Such is the case with the growth of YouTube as a branding platform, targeted advertising medium, and vehicle to reach consumers, especially younger ones. It's no longer just the home of cute cat videos and footage of an 8-year-old's first soccer goal; YouTube is a huge force in social media. Popular YouTube stars--known as influencers or creators--are every bit as popular and influential as Jennifer Lawrence and Jon Stewart. With the younger crowd, they hold a considerable amount of sway.

Posted May 11, 2015

IRIS.TV, a programmatic content delivery system, announced a new dynamic, personalized end-screen plugin for Kaltura, provider of video technology platform. The plugin for Kaltura will offer clients of both a personalized and dynamic stream of video along with a personalized end-screen framework. Publishers can now provide users with both dynamic streams of video - powered by consumption and interaction - along with thumbnail choices specific to their real-time consumption habits. The partnership is aimed to help consumers discover relevant and engaging content while viewing across all connected devices.

Posted May 07, 2015

Amazon and JetBlue announced that they will bring unlimited, on-demand entertainment to airline travel later this year through JetBlue's free high-speed Fly-Fi broadband internet. The collaboration will enable Fly-Fi for Amazon Prime members to access tens of thousands of movies and TV episodes, including exclusive Amazon Original Series such as Transparent, Mozart in the Jungle and Bosch, at no additional cost to their membership.

Posted May 07, 2015

Marking its first original scripted content for non-linear distribution, Lifetime will launch the short-form digital platform Fall Into Me (a working title), featuring eight series of romantic drama stories. Catering to the fast-growing romance-fiction marketplace, each of the eight series on the Fall Into Me platform consists of eight webisodes, six-minutes in length, which can be discreetly enjoyed on phones and tablets.

Posted May 05, 2015

Yahoo Inc. announced at its 2015 Digital Content NewFront, 18 new series across Live, Digital Magazines, and Original video programming as well as new advertising opportunities. The new series, along with other newly launched programming, make up 55 video series.

Posted Apr 28, 2015

ThingLink announced its interactive images and videos are now supported on WordPress.com. When users paste a ThingLink URL into the WP editor, WordPress.com automatically converts the link into an interactive media unit. ThingLink is also supported for WordPress.org users.

Posted Apr 21, 2015

Kaltura, provider of video technology platforms, announced a Universal DRM (Digital Rights Management) solution, adding support for DASH and the Common Encryption (CENC) standard, which enables media companies, content rights owners, and OTT providers to stream premium content without needing to worry about which browser, device, or platform is being used. The solution also aims to reduce storage costs and integration fees. With Google and others moving to deprecate or disable existing content protection systems, and Google choosing to disable NPAPI (Netscape Plugin Application Programming Interface) support in the Chrome browser in April 2015, Kaltura's Modular DRM allows video service providers to transition without disrupting service.

Posted Apr 14, 2015

Americans are more likely to subscribe to Amazon Prime for free two-day shipping than for Prime Instant Video. Additionally, in the U.S. when they do subscribe, people are more likely to use Netflix than Prime Instant Video, according to global intelligence firm Strategy Analytics. In fact, nearly two-thirds (63%) of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video.

Posted Apr 08, 2015

Facebook's network of apps just keeps growing. This time it is introducing Riff, which allows friends to collaborate on short videos. Here's how it works: You log into Riff using your Facebook account, enter a hashtag subject, and record a video that is up to 20 seconds long. You can then post it to your Facebook page where your friends can pick up the thread and add their own video. Then their friends can chime in and so on. There is currently no limit to how long these conversations can get.

Posted Apr 02, 2015

It seems that Hollywood is starting to catch on to what many viewers already know: Some of the best shows on TV are not on a network; they're streaming over your internet connection. Shows such as House of Cards and Orange Is the New Black from Netflix have been capturing people's imagination for years, although major awards have often eluded them. But in the first months of 2015, one announcement after another pointed toward a sort of streaming content renaissance.

Posted Mar 30, 2015

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