Do you often find yourself on a plane or otherwise without a reliable internet connection and wishing you could watch something from your Netflix queue? Now you can! Netflix announced that you can now download content to watch offline.
Posted Dec 01, 2016
MTV's first music video, The Buggles' "Video Killed the Radio Star," became stuck in my head when I read that Facebook EMEA VP Nicola Mendelsohn declared that Facebook will be "all video" in 5 years. Mendelsohn said that text has been declining every year and that Facebook users now view videos 8 billion times per day, up from 1 billion a year ago. Apparently, Facebook thinks video will kill off text, sooner rather than later.
Posted Nov 29, 2016
ABC's live streaming of the Republican National Convention via Facebook garnered 11.5 million views, according to Digiday. If a political convention can generate that much engagement, just think of the audience your product or service might be able to attract. You don't need to be a big brand to generate big brand engagement through live video.
Posted Nov 28, 2016
Kaltura, a video technology provider, announced that it has integrated Kaltura OTT TV with global commerce platform, Stripe. Kaltura OTT TV supports multiple business models including transactions, subscriptions, advertising, and freemium, while Stripe enables businesses to securely accept payments online and in mobile apps in over 130 currencies, in addition to alternative payment methods like Apple Pay and Android Pay.
Posted Nov 17, 2016
Experts at Streaming Media West had plenty of solid points about the future of online video, particularly related to technical issues and consumer expectations. During the conference, I also scraped a couple of takeaways myself which were addressed either directly during the conference, or based on my personal observations.
Posted Nov 10, 2016
Social video creation platform Wochit announced receipt of $13 million in funding, with investment from media giants ProSieben, Singapore Press Holdings' SPH Media Fund, Carlo de Benedetti and several existing investors including Redpoint, Marker LLC, and Cedar Fund.
Posted Nov 01, 2016
At Streaming Media West, EuclidIQ, a provider of video compression products, announced the immediate availability of OptiiQ.ly, an Online Video Platform (OVP) that offers a simple end-to-end channel solution for distribution of live and pre-recorded video content over the internet.
Posted Nov 01, 2016
YouTube recently introduced its new Community tab, a feature which helps channel owners interact with viewers outside of uploaded video content. Unfortunately, the new feature is currently only available to a select group of YouTube creators, but just because the Community tab isn't yet available to your business's channel doesn't mean you can't plan ahead on how to best use the feature.
Posted Oct 06, 2016
Digital Content Next (DCN) released new findings it commissioned from comScore's July 2016 research, "The Halo Effect". The follow-up analysis of the original data found that video ads served on premium sites yielded 68% higher brand lift than video on non-premium sites and drove even higher brand lift when looking at sales funnel brand metrics.
Posted Sep 29, 2016
Verimatrix, a specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, announced the availability of the a new version of its ViewRight Ultra downloadable app package, which is a key component of a secure video delivery solution using the Verimatrix Video Content Authority System (VCAS) for Internet TV.
Posted Sep 29, 2016
VideoAmp, The Total Video platform for the TV and video ecosystem, announced transparent video viewability measurement and optimization capabilities.
Posted Sep 29, 2016
Game streaming is big business, and now Facebook Live is getting in on the action—at least for Android game. The BlueStack desktop emulator for PC and Mac can stream your game play directly to Facebook Live.
Posted Sep 22, 2016
Video is taking over the web--especially the social web. Facebook continues to evolve its offerings while LinkedIn is just finally hopping on the video wagon. Here we discuss the differences that are pertinent to marketers.
Posted Sep 21, 2016
ROLIK, a digital video ad marketplace, unveiled a public beta of its self-service platform at TechCrunch Disrupt. The ROLIK marketplace is a platform where video creators can seamlessly upload ads that were created using any professional tools, and for buyers to purchase high quality, finished digital video commercials without the headache associated with lengthy production cycles.
Posted Sep 20, 2016
If you're a publisher or brand looking to get into branded content, it's no surprise you're probably feeling a bit overwhelmed right now. That particular marketing realm can be tricky, but it becomes less so when you embark on your branded content journey with a solid plan of action in mind. To help you prepare, here are three areas to consider as you look to join the branded content game.
Posted Sep 15, 2016
HIRO Media, a programmatic online video ecosystem, announced a new Programmatic Video Content Marketing engine that it says is capable of delivering branded video content at scale to comScore's top 1000 online properties reaching more than 100 million unique viewers. HIRO Media developed its Programmatic Video Content Marketing engine in response to the growing demand for video content marketing solutions, and offers high quality video content, enhanced relevancy, and unobtrusive video advertisements at scale.
Posted Sep 13, 2016
In many ways, of course, motivated fans who passionately engage with content are highly desirable, generating buzz and invaluable word-of-mouth. The danger is that, in the hands of an engaged fan, content can spiral out of control. There is a fine line-some would say no line at all-between passionate sharing and piracy, as well as between brand-enhancing homage and brand-damaging fan fiction or comedy mashups.
Posted Sep 13, 2016
SendtoNews, a North American online sports content syndicator, announced its partnership with Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers, to ensure the highest level of transparency and performance monitoring for SendtoNews premium video advertising network.
Posted Sep 08, 2016
One of the videos is a self-produced video that Rand and his team created at Moz, an SEO technology firm, and the other is a video that my agency produced of him speaking at one of our events several years ago. These two videos provide an opportunity to discuss the value of producing presentation videos, at two distinctly different levels of production value.
Posted Sep 01, 2016
Sizmek, an open ad management company for multiscreen campaigns, announced a partnership with interactive video solutions provider, Fuisz Video, to enable brand marketers and agencies using Sizmek to serve object level interactive videos that propel consumer engagement through a full-service offering that extends the capabilities of interactive video ads.
Posted Aug 25, 2016
Mobile video platform LoopMe has announced new optimization and reporting technology, PurchaseLoop. The new self-learning technology will use AI to continuously optimize mobile video campaigns toward brand metrics such as purchase intent, brand affinity, or product recall, helping deliver ads to the users most likely to change opinion and move along the path to purchase.
Posted Aug 23, 2016
No other news has hit quite as hard or caused as much speculation within the online video industry as the recent news of Yahoo's acquisition by Verizon, as well as Twitter's second quarter earnings report. Many experts are pondering the future of the brands, speculating on how Verizon will integrate Yahoo into its fold or debating about the sustainability of Twitter as a whole. But there's an important lesson to be learned for content companies from Yahoo and Twitter's pasts, which shouldn't be overlooked.
Posted Aug 11, 2016
Kaltura, a video technology provider, announced that it has secured a $50 million pre-IPO funding from Goldman Sachs' Private Capital Investing group. Kaltura will use the additional capital to extend its footprint across all six continents, and to further its unique positioning as the "Everything Video" company -- providing video products for an unprecedented array of markets and use-cases. Holger Staude, Vice President in Goldman Sachs' Private Capital Investing group, will be joining Kaltura's board of directors.
Posted Aug 09, 2016