In this sense, online video has, and always will be, an inherently social form of entertainment. This makes sense if you think about it; for decades, people have been congregating in churches, town halls, theaters, and now their own homes to watch moving pictures (better known as movies). Granted, we movie-goers don't tend to interact with each other during films. But the very fact that many of us are willing to go out in public--or sit down with friends and family in our own homes--to watch films says something about the way we prefer to enjoy the movie-watching experience.
Posted Apr 21, 2016
Unreel Entertainment, a startup which catalogs trending video data, announced the official launch of its white-label video streaming and distribution platform Unreel.me to help creators, MCNs, and publishers establish their own fully-branded homepages and video networks. To complement the launch, Unreel also unveiled the $1 Million Creator Appreciation Fund for early adopters to receive 100% of the platform's initial revenue up to $1 million.
Posted Apr 19, 2016
Zixi, a provider of broadcast quality contribution, management, and distribution, announced the debut of ZixiFY, a new cloud-based content delivery platform for the highest quality contribution to a content distribution network (CDN). ZixiFY is designed to reliably deliver live broadcast quality video from a Zixi enabled origination point including camera, encoder, phone, or tablet at any location to any device leveraging Zixi's proven protocol. Broadcasting and media organizations looking for cost-effective solutions to help engage viewers and generate revenue with high-quality live streaming content now have access to Zixi's cloud-based software platform.
Posted Apr 07, 2016
Part of the goal with ONE by AOL: Publishers is to provide an end-to-end unified video activation platform that enables publishers to syndicate and distribute premium content, create new inventory, increase viewability, and drive revenue with responsive, cross-device and customizable video players. To that end, AOL announced the latest developments with two video players that enhance viewing experiences and extend revenue opportunities for publishers: out-stream and in-line with a new SideView feature.
Posted Mar 31, 2016
Beamr, a provider of media optimization solutions, announced that it is acquiring Vanguard Video, a leading provider of HEVC and H.264 codec technologies, and raising a $15M funding round led by Disruptive Growth, with the participation of Marker and Innovation Endeavors. According to the company, the transaction positions Beamr as a global leader in H.264 and HEVC video encoding and optimization solutions, with over 80 employees and offices in Palo Alto, Tel Aviv and St. Petersburg, Russia.
Posted Mar 30, 2016
Viant has released a new Video Insights Report: 2015 Year-In-Review, which analyzed thousands of campaigns and tens of billions of ads served through its Vindico ad serving platform in 2015 to provide insights into the state of the current video ad landscape. The report takes a look at the ways in which mobile devices, viewability rates, and other factors are re-shaping video ad strategies for major media, internet brands, exchanges, and networks.
Posted Mar 17, 2016
YouTube hasn't had it easy in the copyright department as of late. In February 2016, a few well-known creators posted videos about their struggles with rights holders issuing takedown claims against their content. These creators claimed their videos were covered under fair use terms, and that YouTube's video claiming and copyright policies are so biased towards claimants that some of these creators no longer feel safe posting videos.
Posted Mar 17, 2016
Wiley announced a partnership between online IT learning and certification preparation platform ITPro.TV and the technical literature imprint, Sybex. This venture enables Sybex, a publisher of technology certification texts, to provide more interactive digital options alongside the educational books sold.
Posted Mar 10, 2016
Kaltura, a video technology provider, announced that it has developed and fully integrated an Interactive Video Quizzing tool into its platform. This will allow educational institutions, corporate training teams, and anyone else using videos for learning and training to add interactive quizzes to Kaltura video workflows for the purpose of enhancing feedback and assessment during video-based learning.
Posted Mar 03, 2016
Telestream, a provider of digital media tools and workflow solutions, and NewBlue Inc., a production-proven video special effects, transitions, and titling technology company, announced the release of Post Producer Titler Engine. Developed in partnership between the two companies, Post Producer Titler Engine is powered by NewBlueFX and runs on Telestream's file-based content assembly service, Post Producer, part of the Vantage media-processing platform. The new Titler Engine automates the creation of rich, animated, high-resolution titles and graphics when creating uniquely branded versions of the same package.
Posted Feb 23, 2016
Video distribution platform VHX unveiled itsnew whitelabel OTT apps at the 2016 Consumer Electronics Show, enabling anyone to launch their own subscription streaming service on the web, iPhone/iPad, Android, AppleTV and Roku. Now the Brooklynbased video startup is announcing the public launch of their API and invites anyone to leverage VHX's technology platform and build their own custom apps and websites.
Posted Feb 18, 2016
"Today's users seek online video content on the screen of their choice. They should be able to access the video anywhere and virtually anytime they desire," says Matt Smith, chief evangelist for Anvato. "The models may vary, but every screen is the new normal." The new normal also includes more "snackable content" in the form of shorter videos that cater to smaller consumer attention spans. To wit: Snapchat, which limits user videos to 10 seconds or less, now has 6 billion video views per day.
Posted Feb 12, 2016
Mediabong, a video advertising platform, announced the launch of its Syncroll product, which says it is the only video advertising platform that guarantees 100% attention and viewability standard. Volvo, Wal-Mart, and Chrysler are among the first brands to leverage Syncroll to drive the effectiveness of their respective advertising campaigns.
Posted Feb 11, 2016
Retail advertising lead all mobile video advertising in Q4 2015, followed by Technology, Consumer Packaged Goods and Automotive advertising, according to data from outstream native mobile video advertising solution provider Positive Mobile.
Posted Feb 11, 2016
The first week of February 2016 will forever be remembered as one of the most controversial sequence of days in all of online video history. Why? Simply put, YouTube creators Benny and Rafi Fine of the popular The Fine Bros. channel tried to introduce a new program called React World, which would allow other creators to license their own versions of the "react" video format popularized by The Fine Bros. A little less delicately put, the Fine Bros. made a business decision which led to a very poor reaction from their peers.
Posted Feb 11, 2016
It's almost time for nachos, hot wings, commercials, and football. It's Super Bowl weekend, a good time for marketers to grab the attention of millions of Americans-even if you don't have $5 million for a 30-second ad. The sheer ubiquity of social media and, more and more, social video, make it possible for DIY marketers to get their fair share of Super Bowl attention.
Posted Feb 05, 2016
Facebook is taking a queue from Twitter's Periscope and other live video sharing apps. Users of Facebook's iPhone app can now broadcast their own live video in the U.S. and the company says it plans to roll out the functionality to the rest of the world in the coming weeks. Simply select the "Update Status" option while in the app and then choose the Live Video icon to start sharing your video.
Posted Feb 02, 2016
If you're tired of taping your smartphone to a drone and then crossing your fingers just to get a good Periscope video, you will be happy to hear that GoPro and Periscope-the Twitter owned livestreaming platform-have announced a partnership. Now, users of the GoPro HERO 4 can broadcast directly to Periscope for iPhone.
Posted Jan 27, 2016
Yahoo! Inc. announced a new video series on Yahoo, Cities Rising: Rebuilding America, sponsored by H&R Block. Hosted by Yahoo Global News Anchor Katie Couric, the series takes a look at urban renewal, positive changes, and growth in cities across America. In the new series, Couric visits different cities and explores how each is making pivotal changes to reinvent itself and reinvigorate the lives of the people in those communities.
Posted Jan 21, 2016
Without Netflix, entertainment fans around the world are still essentially at the mercy of Hollywood, local or regional entertainment brands, and even their governments. For example, let's assume a movie fan in Qatar wants to see The Danish Girl. That citizen is as of this moment out of luck, since online protesters convinced the government to pull the film about a transgender character out of local cinemas. Now let's assume Netflix were to add The Danish Girl to its streaming library in the next few months; that fan in Qatar could subscribe to Netflix and watch the movie, essentially negating the local government's decision.
Posted Jan 21, 2016
mitú, the digital media company announced it has raised $27 million in Series C funding. The round brings in new investors AwesomenessTV, WPP Digital, and Verizon as well as existing investors, including Upfront Ventures. To date the company has raised $43 million in funding.
Posted Jan 14, 2016
SendtoNews Video Inc. has teamed with the National Basketball Association (NBA) for the syndication of NBA highlights. SendtoNews will deliver daily highlights for the NBA, WNBA, and NBA D-League to its network of online sites for local newspapers, radio and television stations.
Posted Jan 12, 2016
Littlstar, a global network dedicated to virtual reality and 360 video, announced the launch of its Apple TV app. The app, which the company says is the first to bring immersive content to the new Apple TV platform, gives users access to a wide range of 360 video from well-known brands.
Posted Jan 07, 2016
The online video industry had a very impressive year. With YouTube's 400 hours of content uploaded every minute and Snapchat and Facebook's 4 billion video views per day (each!), digital video is only getting more popular. While individual milestones are important, so are the overarching trends in the online video industry as it moves forward.
Posted Dec 15, 2015
Kaltura Inc., provider of a video technology platform, unveiled highlights from its latest State of Video in the Enterprise research study. The research looks at the value organizations place on video and demonstrates the importance of video communication skills for today's workforce. The survey also finds that employee-generated video content is expected to become an important business tool within the next three years.
Posted Dec 10, 2015