It's almost time for nachos, hot wings, commercials, and football. It's Super Bowl weekend, a good time for marketers to grab the attention of millions of Americans-even if you don't have $5 million for a 30-second ad. The sheer ubiquity of social media and, more and more, social video, make it possible for DIY marketers to get their fair share of Super Bowl attention.
Posted Feb 05, 2016
Facebook is taking a queue from Twitter's Periscope and other live video sharing apps. Users of Facebook's iPhone app can now broadcast their own live video in the U.S. and the company says it plans to roll out the functionality to the rest of the world in the coming weeks. Simply select the "Update Status" option while in the app and then choose the Live Video icon to start sharing your video.
Posted Feb 02, 2016
If you're tired of taping your smartphone to a drone and then crossing your fingers just to get a good Periscope video, you will be happy to hear that GoPro and Periscope-the Twitter owned livestreaming platform-have announced a partnership. Now, users of the GoPro HERO 4 can broadcast directly to Periscope for iPhone.
Posted Jan 27, 2016
Yahoo! Inc. announced a new video series on Yahoo, Cities Rising: Rebuilding America, sponsored by H&R Block. Hosted by Yahoo Global News Anchor Katie Couric, the series takes a look at urban renewal, positive changes, and growth in cities across America. In the new series, Couric visits different cities and explores how each is making pivotal changes to reinvent itself and reinvigorate the lives of the people in those communities.
Posted Jan 21, 2016
Without Netflix, entertainment fans around the world are still essentially at the mercy of Hollywood, local or regional entertainment brands, and even their governments. For example, let's assume a movie fan in Qatar wants to see The Danish Girl. That citizen is as of this moment out of luck, since online protesters convinced the government to pull the film about a transgender character out of local cinemas. Now let's assume Netflix were to add The Danish Girl to its streaming library in the next few months; that fan in Qatar could subscribe to Netflix and watch the movie, essentially negating the local government's decision.
Posted Jan 21, 2016
mitú, the digital media company announced it has raised $27 million in Series C funding. The round brings in new investors AwesomenessTV, WPP Digital, and Verizon as well as existing investors, including Upfront Ventures. To date the company has raised $43 million in funding.
Posted Jan 14, 2016
SendtoNews Video Inc. has teamed with the National Basketball Association (NBA) for the syndication of NBA highlights. SendtoNews will deliver daily highlights for the NBA, WNBA, and NBA D-League to its network of online sites for local newspapers, radio and television stations.
Posted Jan 12, 2016
Littlstar, a global network dedicated to virtual reality and 360 video, announced the launch of its Apple TV app. The app, which the company says is the first to bring immersive content to the new Apple TV platform, gives users access to a wide range of 360 video from well-known brands.
Posted Jan 07, 2016
The online video industry had a very impressive year. With YouTube's 400 hours of content uploaded every minute and Snapchat and Facebook's 4 billion video views per day (each!), digital video is only getting more popular. While individual milestones are important, so are the overarching trends in the online video industry as it moves forward.
Posted Dec 15, 2015
Kaltura Inc., provider of a video technology platform, unveiled highlights from its latest State of Video in the Enterprise research study. The research looks at the value organizations place on video and demonstrates the importance of video communication skills for today's workforce. The survey also finds that employee-generated video content is expected to become an important business tool within the next three years.
Posted Dec 10, 2015
SendtoNews announced that it has expanded its multi-faceted, multi-year agreement with MLB Advanced Media, LP ("MLBAM") to include exclusive distribution of local media specific syndication of Major League Baseball ("MLB") and Minor League Baseball ("MiLB") short-form digital video content beginning in 2016.
Posted Dec 08, 2015
Reelio, a provider of leading influencer marketing and data driven platform, announced the launch of Reelio Cares, a new division connecting today's hottest digital stars with nonprofits and corporate brands. Nonprofit founder and entrepreneur, Ava Kelly, joins Reelio to serve as manager of this initiative.
Posted Dec 03, 2015
hoopla digital unveiled support for Google Chromecast in the latest app update for Android, and iOS users in the U.S. and Canada. hoopla digital's support for Google Chromecast now connects the device with the service's Android and iOS apps. With the service update, featuring mirroring for enhanced user experience and navigation, public library cardholders can simply tap Google's Chromecast Cast button on a video title within the hoopla digital app to watch on their television at home.
Posted Nov 30, 2015
With, Inc., developer of the Hang w/ (Hang with) live streaming social media platform and a developer of mobile applications for the Apple iOS and Android platforms, announced that it has released a powerful new update for the Hang w/ platform for Android. The update features an improvement of the Android video broadcasting capabilities, allowing users to enjoy improved connection stability as well as certain broadcast features that were previously unavailable for Android -- such as the ability to flip between the front-facing and rear-facing camera mid broadcast.
Posted Nov 24, 2015
A new iteration of Forbidden's professional video editing software, Forscene, will be released on Nov. 24 and will be immediately available to all clients of the post-production platform. The functionality introduced in this release enables new Avid workflows and aims to increase efficiencies on multitrack productions. Forscene says many of the new features were requested by longtime client Princess Productions.
Posted Nov 17, 2015
You can barely open up your web browser without the words "live streaming" smacking you in the face. Whether it's someone raving about Periscope or claiming you must be on Meerkat or risk missing out on the "next big thing," you're surrounded by the reality that is the live-streaming phenomenon of 2015.
Posted Nov 17, 2015
Today, any company worth its salt is stepping in front of the lens and clicking the Record button. When it comes to marketing in 2015, video is the undisputed king among consumers. Case in point: More than 70% of marketers say video generates conversions better than any other type of content, per survey data, sponsored by Vidyard, in Demand Metric's August 2014 report, "Video Content Marketing: Identifying Metrics & Measuring Impact." But with increasingly shorter audience attention spans, many content providers are veering away from extended play clips and relying more on short-form videos to build a customer base and push brands, products, and services.
Posted Nov 11, 2015
LG Smart TV announced it will launch selected channels from Opera TV's portfolio in eight markets: the United Kingdom, France, Spain, Italy, Germany, USA, Mexico and Brazil. The first phase of the Opera TV launch will include up to 18 channels in each country with thousands of videos ranging from movies and TV series, music, sports, news, lifestyle, nature and travel. More channels will be added periodically, representing a significant opportunity for video content owners to reach LG's vast audiences.
Posted Nov 10, 2015
In November Disney will launch a subscription service in Europe called DisneyLife. The service, which will allow users access to shows and movies that are not available through providers like Netflix, will come to other markets in 2016.
Posted Oct 22, 2015
Tuesday was a big day for YouTube. It announced a subscription streaming service, as well as a music streaming app. The membership is called YouTube Red and costs $9.99 per month for desktop, Android, and $12.99 per month on iOS. Eventually it will include access to exclusive content, and features a "save" feature.
Posted Oct 22, 2015
A picture may be worth a thousand words, but a video is worth significantly more. How much more? According to James McQuivey of Forrester Research, a 1-minute video is worth 1.8 million words. The big lesson here is that video matters-a lot. So much so that if you're not creating video already, you are missing out on big business opportunities.
Posted Oct 13, 2015
Amazon Prime Instant Video already brings TV shows and movies to your connected devices on-demand, but now rumors are surfacing that suggest it may be thinking about launching its own online television service. According to Bloomberg, Amazon has reached out to networks like CBS and NBC about including the channels in Amazon's line-up.
Posted Oct 08, 2015
With Apple's public release of the TVOS SDK, adjust announced that its mobile ad analytics and attribution tool has been expanded to support apps for the Apple TV. adjust says this is the first time a dedicated marketing analytics solution has been announced for smart TVs. adjust's offering for the Apple TV will allow app developers to analyze the aggregate behavior of users targeted by ad campaigns, using adjust technology embedded in their Apple TV apps.
Posted Sep 29, 2015
Telestream, a provider of live streaming applications and video tools, is launching Gameshow, a new cross-platform application developed specifically to give game broadcasters new levels of production for their live streams. Available immediately, for as little as 25¢ a day, Gameshow lets game broadcasters easily set up and produce the highest quality streams, with beautiful graphic templates, dynamic editing, live switching, green screen technology, and built-in interactive widgets.
Posted Sep 29, 2015
In the wake of the growth of native, in-feed, auto-play video, Opera Mediaworks and comScore have partnered on an industry-first study on the subject to better understand ad effectiveness of mobile-first video for native environments to help brands drive more impact with their creative. The study found that brands and agencies are seeing meaningful results from mobile-first, purpose-built video ad creative. But the results also led to creative best practices for high-level native mobile video.
Posted Sep 11, 2015