Mobile video platform LoopMe has announced new optimization and reporting technology, PurchaseLoop. The new self-learning technology will use AI to continuously optimize mobile video campaigns toward brand metrics such as purchase intent, brand affinity, or product recall, helping deliver ads to the users most likely to change opinion and move along the path to purchase.
Posted Aug 23, 2016
No other news has hit quite as hard or caused as much speculation within the online video industry as the recent news of Yahoo's acquisition by Verizon, as well as Twitter's second quarter earnings report. Many experts are pondering the future of the brands, speculating on how Verizon will integrate Yahoo into its fold or debating about the sustainability of Twitter as a whole. But there's an important lesson to be learned for content companies from Yahoo and Twitter's pasts, which shouldn't be overlooked.
Posted Aug 11, 2016
Kaltura, a video technology provider, announced that it has secured a $50 million pre-IPO funding from Goldman Sachs' Private Capital Investing group. Kaltura will use the additional capital to extend its footprint across all six continents, and to further its unique positioning as the "Everything Video" company -- providing video products for an unprecedented array of markets and use-cases. Holger Staude, Vice President in Goldman Sachs' Private Capital Investing group, will be joining Kaltura's board of directors.
Posted Aug 09, 2016
With a tidal wave of young users, live streaming video has become the hot new property for social media companies. Facebook put its full weight into Facebook Live. Twitter acquired Periscope. Google is even reportedly building a future Facebook and Periscope competitor called YouTube Connect. But a big question has been whether anyone can make a profit off of live streaming. One of the top competitors, Meerkat, is already bowing out and looking at other opportunities.
Posted Aug 08, 2016
With so much variation in the approaches to video, it's no wonder that content marketers are faced with challenges about how to produce quality video products.This is the first of several posts about video that we'll share to help lift the veil on how videos are produced by examining the anatomy of video approaches that are commonly used in content marketing. Our objective with this series of posts is to help you: plan for and produce video; speak the lingo of video production with video providers; learn how to buy from and work with video service providers.
Posted Aug 04, 2016
Taboola, a content discovery platform, has announced the acquisition of ConvertMedia, an outstream video SSP. According to the announcement, there are three main reasons for the purchase, but one stands out: "We have an important goal in common with ConvertMedia: to become one of the top video/TV companies in the world."
Posted Aug 02, 2016
Kaltura, a video technology provider, announced that it has received ISO/ICE 27001:2013, ISO 27799:2008 Certifications. The ISO/IEC 27001:2013 is an international standard specifying the requirements for an information security management system within an organization. ISO 27799:2008 specifically applies to information security management in healthcare. Implementing security controls for managing health information is a necessary requirement for compliance with privacy and data security standards and regulations, such as the United States' Health Insurance Portability and Accountability Act (HIPAA).
Posted Jul 28, 2016
Likqid Media, Inc. has announced that LKQD FUSION technology is now available to all premium publishers globally. LKQD FUSION addresses the technical and operational challenges encountered by Publishers and Advertisers as digital video struggles to transition from Flash to HTML5. LKQD FUSION provides real-time communication and functionality bridges between Flash and HTML5 video ads. This enables Publishers to support video ads from all advertisers.
Posted Jul 21, 2016
Many digital publishers have found that the days of relying solely on static display ads are long gone. Similar to other publishers, Salon was looking for new revenue streams to boost the bottom line. Enter ConvertMedia.
Posted Jul 18, 2016
While the plethora of social video options may be confusing and even overwhelming, the truth is that choosing which one(s) to use to promote your brand doesn't have to be as complicated as much of the marketing industry makes it out to be. In fact, making this decision can, and should, be based on age-old, traditional marketing principles. Focusing on these guidelines, which are always relevant no matter what platforms come and go (and they do/will), will ensure you reach more of your audience, make the most impact, and even end up bringing in more revenue for your brand. Here are three ways for your company to help decide where best to invest your social video efforts.
Posted Jul 14, 2016
NetSeer, a provider of visual monetization solutions for publishers and advertisers, announced the introduction of their In-Video Image Overlay + Display ad solution for publishers to drive complementary and incremental video advertising revenue. This new non-linear ad monetization product says it gives publishers all the advantages of overlay ads combined with the ability to be used with publisher-owned video content located anywhere on the internet.
Posted Jul 12, 2016
ConvertMedia, a breakthrough video ad solution for publishers and an outstream video SSP, announced the launch of ConvertMedia Studio, a DIY platform giving publishers an easy hands-on tool to manage and customize every facet of audience experience for each video ad format. Publishers choose from a full range of units with multiple size and location options. Appearance, behavior and ad settings can be quickly tailored from a list of options such as auto-play, sound, detachability, and skippability.
Posted Jul 07, 2016
This spring, I found myself sitting in several conference sessions about social streaming video--think Facebook Live and Periscope. According to the experts, viewers will watch live streaming video for 20 to 30 minutes on average. Compare that to just 3 minutes or so with prerecorded video, and you understand why content creators are excited. I got excited about it. I wondered how I could use this to engage our Facebook fans. (The consensus seems to be that Facebook is winning in the social streaming space.) I left the conference, which was filled with online video enthusiasts, and went home--where I quickly realized I had never seen a single one of my friends--even the most "socially" active friends-use Facebook Live. Ditto for Periscope.
Posted Jul 05, 2016
ConvertMedia, the video ad solution for publishers and an outstream video SSP, announced that 11 DSP and RTB companies are new partners. The partnerships will provide access to ConvertMedia's outstream video portfolio of over 10 formats for desktop and mobile including the Inline, Interstitial, Slider, Coffee Break, and Slideshow. The list of recent of partners includes: Eyeview, Gamut, Giant Media, Index Exchange, PubMatic, Pulsepoint, Rubicon Project, StackAdapt, SundaySky, TubeMogul, and Videology.
Posted Jun 23, 2016
Animoto, the online video creation application that makes it easier for anyone to create professional videos, launched its 2016 Social Video Forecast. The report examines how two types of marketers--professional marketers and small- and medium-sized business owners (SMB owners) who are responsible for their own marketing--are embracing the overlap of social media and video. Nearly two-thirds of all marketers are planning to incorporate video in their campaigns for the coming year, and investment in video promotion on social channels and talent to support it will increase across the board.
Posted Jun 23, 2016
The more I think about it, the more I realize some online video companies--especially larger ones such as multichannel networks--are so entrenched in old media business models and structures that they can't get out of them. While that may be frustrating to me (I'd love to work for these online video companies from the comfort of my Phoenix home), I understand that despite the labeling of online video as "new media," the industry more often than not relies on old media for long-term success.
Posted Jun 21, 2016
Some people argue a video speaks louder and longer than text. While this might not always be true, videos fit nicely in top-notch digital experiences as dynamic and engaging components. Video creators know well they have to tap into several types of expertise to glue multiple layers of content together and define the winning combination of text, visuals, and sound. That challenge is actually replicated as many times as the number of international markets and audiences you want to target. Diversity plays out in such content which is no exception to globalization best practices.
Posted Jun 17, 2016
As I do each morning, I opened up my business email and scanned over the subject lines (a practice I know some entrepreneurs would frown upon for productivity reasons). One email in particular caught my eye, as the subject line simply said "Point" and it was from someone I'm choosing to call Bob. In his email, Bob said he'd read one of my columns but believed I was missing a valuable aspect to the online video industry, and that was the human, face-to-face element.
Posted Jun 16, 2016
Amobee, a marketing technology company, announced it is on the market with Twitter pre-roll, Twitter's new expanded VAST compliant video offering that connects brands with audiences across premium publishers using video ad messages in a live digital environment. Amobee's cross channel, cross device digital marketing solutions are used by leading brands including Allstate, Airbnb, and the NBA.
Posted Jun 07, 2016
33Across, a global publisher monetization platform, is providing a new way for publishers to drive incremental mobile web revenue through in-feed video ad units. The company says its new "Mobile In-Feed" offering enables publishers to monetize mobile web traffic through high impact autoplay in-feed videos. For buyers, it enables them to scale programmatic on the mobile web with video ad units delivered only when the player is in-view.
Posted May 26, 2016
Kaltura, a video technology provider, announced the launch of the Kaltura Video Platform as a Service (VPaaS), a specialized cloud video service, enabling organizations to build and rapidly deploy any video application, workflow, and experience. Kaltura VPaaS lets SaaS providers, integrators, in-house teams in large organizations, and developers everywhere to quickly add video capabilities and integrate video as a native data type into existing platforms and workflows by leveraging the Kaltura APIs, SDKs, and developer tools for their specific needs.
Posted May 19, 2016
CSG Systems International, Inc. announced survey findings that reveal new trends in consumer use of streaming video services and the impact of streaming on Pay TV services. In the survey titled Going with the Flow: How to Captivate Video Streamers, The Diffusion Group (TDG), on behalf of CSG, polled nearly 2,000 consumers across the United States who regularly use streaming services to watch video. Survey respondents reported their opinions about watching short- and long-form video content including movies, TV shows, sports and other content across devices and from multiple providers.
Posted May 19, 2016
Telestream, a provider of digital video tools and workflow solutions announced the release of version 3.0 of Switch its cross-platform media player and inspection tool. This latest version of Switch continues its evolution as an affordable visual QC tool and standalone media player with new features for comparing multiple files, previewing output through Blackmagic Design devices, and new one-step publishing destinations for Vimeo, YouTube, and Facebook.
Posted May 19, 2016
From mid-April to early May, my husband and I were on a bucket-list trip in Europe. We wanted to see Scotland, Ireland, England, and the Netherlands before we invested our focus on things like upgrading the house and starting a family. Through this entire trip, I only had 100MB of data available on my phone because of the lower-end international plan I purchased. Needless to say, that small amount of data makes watching YouTube videos nearly impossible.
Posted May 19, 2016
Thanks to an increased selection and availability of production tools, creating videos has never been easier. Both individuals and brands with even the most beginner-level skills can produce attractive, quality content with little more than a smartphone camera and some free editing software. But until recently, setting up a video subscription service to distribute that content to audiences was a different matter entirely.
Posted May 09, 2016