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According to data from Flurry, consumers now spend more time on their mobile devices than watching their televisions. With that in mind, Yahoo announced that in-app inventory from Flurry and its Marketplace are now available to Yahoo advertisers. Flurry already serves more than 100 million video ads each month to more than a billion devices across the globe.
Posted Nov 20, 2014
Are cable companies laboring under the illusion that they can keep customers by simply refusing to provide them with an easy, decent way to watch web content on their internet-connected televisions? This may be the last chance cable providers have to prove their value, and they are tossing it away.
Posted Nov 20, 2014
Netflix CEO Ted Sarandos wasn't boasting when he told GQ back in January that the company's "goal is to become HBO faster than HBO can become us." This prediction came true in August when Netflix's $1.146 billion subscriber revenue surpassed the cable network's $1.141 billion. Maybe this is why HBO announced on October 15 that it plans to create its own digital VOD service. And it's likely CBS heard about HBO's service, because the very next day CBS declared it too was going to release a subscription service. Only a few days after that on October 28, YouTube's CEO Susan Wojcicki noted the video site may soon offer an ad-free subscription option. But will consumers actually be willing to throw more money at any of the new services?
Posted Nov 13, 2014
Consider that the average Facebook video is approximately 44 seconds long, according to Socialbakers. Yet, even that relatively brief visual message may be longer than ideal. Recently published data by Socialbakers indicates that Facebook videos shorter than approximately 21 seconds performed in the top 25% for completion rates. Additionally, 20% of viewers click away from a video after only 10 seconds or less; 33% of viewers click away in 30 seconds and 45% by one minute. Considering that video converts consumers better than other forms of digital content (71% of respondents to a fresh Vidyard poll revealed that video converts better than text and images), digital publishers, content providers, and marketers alike need to give careful thought to the runtime of their marketing videos, experts insist.
Posted Oct 29, 2014
Video may have killed the radio star, as The Buggles famously sang, but, as a recent survey indicates, it may help create the next marketing one. Or so many B2B marketers seem to hope. In June, Demand Metric, in partnership with Ascend2, released "B2B Video Marketing: B2B Benchmarks & Best Practices." The survey-which was sponsored by the video marketing platform Vidyard-garnered 398 responses, representing marketing, sales, and business professionals from around the world.
Posted Oct 27, 2014
Vdopia, a provider of mobile video advertising, launched a global programmatic buying and selling platform exclusively for mobile video advertising. The new marketplace product, called Chocolate, is built from the ground up solely for mobile video advertising. It is designed for brand marketers and demand partners who want a highly functional marketplace platform that offers top quality mobile video inventory at significant scale with complete transparency.
Posted Oct 23, 2014
Playwire, a division of Playwire Media, announced that it has partnered with music label Def Jam Recordings to develop new digital revenue streams for their artists that leverage both technology and ad sales. The main goal is helping artists, publishers, and content creators develop sustainable revenue streams without having to sacrifice copyright and trademark ownership of their content.
Posted Oct 23, 2014
Across the country cord-cutters have been using their parents' and friends' HBO Go log-in info to watch Game of Thrones for years. But HBO CEO Richard Plepler announced during Time Warner Investor Day that his network would be going all out to gain audience share among the 80 million homes that do not have HBO, and that includes the debut of a standalone HBO Go subscription in 2015.
Posted Oct 21, 2014
One of the most frequent questions people ask me when they find out what I write about is, "How do YouTubers make money?" This used to be a simple answer. When the very first YouTubers started making money, it was predominantly through electing to run ads on their channels' videos (which you can still do today), but also through selling merchandise. Creators would link to their branded t-shirts, stickers, buttons... basically, whatever they could cheaply produce and still earn a small profit from. More progressive production companies, who were already successful enough they could afford to take a few risks, would encourage viewers to sign up for their membership sites, promising exclusive content and promotions galore.
Posted Oct 16, 2014
Sporting News Media (SNM) has launched a proprietary research program, being called "Sporting Views", which will shed light on how sports fans consume and engage with digital sports content in the US. SNM will analyze data from its SN ePlayer network, which reaches more than 20 million sports fans and serves up over 300 million streams in the US each month across 350 local and national publishers' sites, news portals, and key digital sports news destinations. This first report looks at fan engagement and viewership from January 2014 through September 2014.
Posted Oct 14, 2014
Worldwide ownership of Connected TV Devices (including smart TVs, smart blu-ray players, IP-enabled game consoles, and digital media streamers) grew 7% percent quarter-on-quarter in Q2 2014 and 34% versus over the same period in 2013 to reach 500 million units. The growing demand for devices that facilitate the streaming of online video to the large screen TVs is creating a highly competitive environment with no fewer than 16 major technology brands accounting for 90% of devices in use according to Strategy Analytics' Connected Home Devices (CHD) service report, "Global Connected TV Device Tracker: Q2 2014".
Posted Oct 07, 2014
A notice posted on Redbox Instant's site gave users little warning that the service would end on October 7. The notice was short on details, but got the point across. Gigaom reports that new sign-ups had been disabled for three months due to a credit-card fraud issue. This resulted in new customers being shut out, as well as problem for existing customers whose cards had expired and could not update their payment information.
Posted Oct 07, 2014
PostOffice Films needed a solution that would provide it with the ability to connect to anywhere in the world and transfer files quickly to partners and clients. Previous solutions-ranging from other file transfer programs to old-fashioned courier services such as FedEx-were impractical, says David Jancso, owner and film editor at PostOffice Films.
Posted Oct 01, 2014
By the time this month's column is published, the Streamy Awards will already be finished, the winners having gone home and giddily placed their awards in a prominent location like a display shelf or a fireplace mantle. If this was a different column, I would start talking about the Streamy Award winners without having to explain who those people are, what they do, and why they won. But this isn't that kind of column, because you're not that kind of audience.
Posted Sep 11, 2014
Kaltura, a video technology company, unveiled Kaltura OTT TV, its next-generation, end-to-end pay OTT TV solution. The result of integrating pay OTT technology from the company's recent acquisition of Tvinci with Kaltura's video platform, Kaltura OTT TV is an advanced and comprehensive pay OTT solution on the market today. It includes advanced monetization, social and personalization features; innovative tools for improving user acquisition and retention; and multi-screen, multi-device support.
Posted Sep 09, 2014
Amazon.com, Inc. announced it has reached an agreement to acquire Twitch Interactive, Inc., a live video platform for gamers. In July, more than 55 million unique visitors viewed more than 15 billion minutes of content on Twitch produced by more than 1 million broadcasters.
Posted Aug 26, 2014
Vine, the short video creation and sharing app, announced new editing and creation tools on its blog. Now users can use existing videos on their phones to create new Vines. They can also use a new editing tool to help create these new videos.
Posted Aug 21, 2014
Digital entertainment has been the favored medium of the younger generation for the last several years, and there's a new statistic in town to prove it. We've already seen in a past column that people between the ages of 18-36 are the least likely to subscribe to cable television. Instead, they beat out all other age ranges in subscriptions to Netflix, Hulu, and Amazon Prime. But if you turn your attention to even younger age ranges, the divide between traditional media and new media gets even larger.
Posted Aug 12, 2014
Brightcove Inc., a provider of cloud services for video, announced that Yelp, which connects people with great local businesses, has launched a new video feature powered by Brightcove. Yelp users can upload video clips up to 12 seconds long with the help of the Brightcove Video Cloud online video platform and the Brightcove Zencoder cloud-based encoding service.
Posted Jul 29, 2014
Video platform company uStudio, Inc. announced the availability of VideoShare, a solution that allows businesses to use and measure video across their sales, marketing, and services operations. uStudio is enabling teams to use Salesforce to share video among users internally and with prospects, customers and partners, while also correlating those video investments with revenue impact.
Posted Jul 24, 2014
Adobe released its latest set of World Cup insights and data including stats on online video viewing, social media buzz and World Cup sponsors. The report analyzed more than 2.7 billion online video starts across smartphones, tablets, gaming consoles, and OTT devices as well as 100 million social mentions captured through Adobe Social with the term "World Cup" being tracked in over 36 languages.
Posted Jul 15, 2014
Do you know what an MCN is? Neither did I until last month. The acronym stands for multi-channel network, which is a company that partners with online video (usually YouTube) channels to help streamline their management, finances, production, and public relations. I'd heard a few years back that some of the biggest YouTubers had managers and agents, much like "real" celebrities do. I just didn't know they were all part of this bigger thing known as an MCN.
Posted Jul 10, 2014
Panopto, a video software provider for the enterprise and education markets, released a major update to its developer platform. The update provides businesses and universities with a video upload API that simplifies the process of centralizing, managing and searching libraries of organizational knowledge.
Posted Jul 10, 2014
Another cult television favorite is being saved from cancellation by an online streaming service. This time, instead of Arrested Development or The Killing being picked up by Netflix, Yahoo is reviving the recently cancelled Community.
Posted Jul 01, 2014
OverDrive, a digital media lending platform for libraries and schools, announced an agreement with Warner Bros. Digital Distribution to offer hundreds of streaming video titles to public and government library partners in the U.S. and Canada. This deal expands a growing collection of quality, in-demand streaming videos available through OverDrive.
Posted Jun 26, 2014