SpotX and OmniVirt announced their partnership in powering 360° virtual reality (VR) advertising for brands. This partnership will bring OmniVirt's 360° VR technology across all media owners on SpotX's platform, giving marketers the ability to distribute their 360° VR content at scale.
Posted Apr 20, 2017
Telestream, a provider of digital media tools and workflow solutions, announced it has entered into a strategic partnership with Unified Streaming, a pioneer of smart video streaming technologies. This agreement allows Telestream to offer Unified Streaming's Origin as an option to its Lightspeed Live Stream system to provide an industry-leading, all-in-one streaming solution with extended format and DRM (Digital Rights Management) support.
Posted Apr 20, 2017
DVEO, a well respected supplier to leading telco TV/OTT and cable operators around the world, is now shipping their professional application for creating OTT or IPTV channels on Roku or Android set-top boxes.
Posted Apr 18, 2017
AEG, a sports and live entertainment company, is launching AEG Studios, an in-house branded content division. The new division will work as an extension to AEG's Global Partnership group and supports the creation, production, and development of innovative, original content for the company as a whole as well as its numerous brand partners. Veteran content strategist, Raymond Leon Roker, will oversee the new initiative as head of the division across music, sports and facilities.
Posted Apr 13, 2017
EuclidIQ, a provider of video compression products, announced it has been granted a new U.S. patent bringing its patent pool over 40, with additional patents pending in the U.S. and internationally.
Posted Apr 11, 2017
Krush Technologies, a provider of technology, products, and experiences that create and enhance human connections, including popular video chat and instant messaging app, ooVoo, announced a licensing partnership with Videology, a provider of converged TV and video advertising software. The new offering will give advertisers increased scale through the ability to reach ooVoo's unique audience wherever they're consuming video.
Posted Apr 04, 2017
ALTV, a free streaming service recently launched in the Middle East and North Africa, is breaking new ground in the Egyptian broadcast arena with the success of the region's first ever user-generated current events show.
Posted Mar 16, 2017
Wrike, the work management software for high performance teams, announced the release of a new set of tools that allow video producers, editors, and business users to share feedback and collaborate on the development of video assets.
Posted Mar 07, 2017
YouTube is wading into the OTT TV waters with the announcement of its own television package. In a blog post, the company said, "We're bringing the best of the YouTube experience to live TV. To do this, we've worked closely with our network and affiliate partners to evolve TV for the way we watch today."
Posted Mar 02, 2017
From a meow to a roar: That's a simplistic, but spot-on, way to describe the evolution of online video, a realm previously ruled by cute and curious cat videos. But it's now populated by countless contemporary iterations of playable visual content—including those of the short-form, live-streamed, silent, branded, vertical, and viral variety.
Posted Feb 20, 2017
It's no secret that video use in content marketing is on the rise. Online video is becoming an efficient means for people to gather and consume information quickly and frequently impacts purchasing decisions. However, many businesses are failing to include it as part of their marketing strategies—doing so at their peril.
Posted Feb 16, 2017
Vidyard, a video platform for business, launched ViewedIt Enterprise, a business-class edition of ViewedIt, the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.
Posted Jan 12, 2017
VideoAmp, a video platform for the TV and video ecosystem, and Immersv, a virtual reality (VR) discovery and advertising platform, announced an agreement to connect Immersv's VR/360 advertising platform with VideoAmp's proprietary user graph, and its screen tensor video ad platform.
Posted Jan 10, 2017
Adults in the U.S. spend an average of 5.5 hours watching digital video content every day. With so much video content viewed on a daily basis, brands need to start thinking differently about their marketing approach. Here are five key considerations for financial marketers looking to harness the power of video and stand out from the crowd.
Posted Jan 09, 2017
It's that time of year in which every expert wants to provide advice on what next year's trends will be. Sometimes, focusing on trends that have yet to occur means companies forget the progress and success they've made over the last year. This lack of hindsight can cause problems going into the upcoming year, especially if overlooked flaws clash with future goals.
Posted Dec 22, 2016
It's high time for brands to think about video content strategy, to create compelling content for their audience and efficiency for their business. Easier said than done. Over 300 hours of video is uploaded to YouTube every minute. Globally, more than half of YouTube views come from mobile devices. Brands need a video content strategy, and here are five actionable steps to creating one.
Posted Dec 21, 2016
Cass Sapir, customer success director at HapYak, talked to Gilbane Digital Content Conference goers about how he believes you can use interactive video to boost your video marketing techniques.
Posted Dec 16, 2016
Video marketing strategies only go so far if your videos themselves aren't optimized for maximum reach and impact. For example, you might have a month-long video campaign laid out and ready to go for next year, but without videos that actually attract and keep viewers' attention, that campaign could easily fall flat. Here are a few best practices to follow when working on your videos for 2017.
Posted Dec 15, 2016
Tim Lewis, producer of digital content at Continuum Management Services talked to Gilbane Digital Content Conference audiences about using videos to increase leads. See the video here.
Posted Dec 09, 2016
Do you often find yourself on a plane or otherwise without a reliable internet connection and wishing you could watch something from your Netflix queue? Now you can! Netflix announced that you can now download content to watch offline.
Posted Dec 01, 2016
MTV's first music video, The Buggles' "Video Killed the Radio Star," became stuck in my head when I read that Facebook EMEA VP Nicola Mendelsohn declared that Facebook will be "all video" in 5 years. Mendelsohn said that text has been declining every year and that Facebook users now view videos 8 billion times per day, up from 1 billion a year ago. Apparently, Facebook thinks video will kill off text, sooner rather than later.
Posted Nov 29, 2016
ABC's live streaming of the Republican National Convention via Facebook garnered 11.5 million views, according to Digiday. If a political convention can generate that much engagement, just think of the audience your product or service might be able to attract. You don't need to be a big brand to generate big brand engagement through live video.
Posted Nov 28, 2016
Kaltura, a video technology provider, announced that it has integrated Kaltura OTT TV with global commerce platform, Stripe. Kaltura OTT TV supports multiple business models including transactions, subscriptions, advertising, and freemium, while Stripe enables businesses to securely accept payments online and in mobile apps in over 130 currencies, in addition to alternative payment methods like Apple Pay and Android Pay.
Posted Nov 17, 2016
Experts at Streaming Media West had plenty of solid points about the future of online video, particularly related to technical issues and consumer expectations. During the conference, I also scraped a couple of takeaways myself which were addressed either directly during the conference, or based on my personal observations.
Posted Nov 10, 2016