From a meow to a roar: That's a simplistic, but spot-on, way to describe the evolution of online video, a realm previously ruled by cute and curious cat videos. But it's now populated by countless contemporary iterations of playable visual content—including those of the short-form, live-streamed, silent, branded, vertical, and viral variety.
Posted Feb 20, 2017
It's no secret that video use in content marketing is on the rise. Online video is becoming an efficient means for people to gather and consume information quickly and frequently impacts purchasing decisions. However, many businesses are failing to include it as part of their marketing strategies—doing so at their peril.
Posted Feb 16, 2017
Vidyard, a video platform for business, launched ViewedIt Enterprise, a business-class edition of ViewedIt, the free video-recording tool that makes it easy for organizations to embrace the power of video for personalized communications.
Posted Jan 12, 2017
VideoAmp, a video platform for the TV and video ecosystem, and Immersv, a virtual reality (VR) discovery and advertising platform, announced an agreement to connect Immersv's VR/360 advertising platform with VideoAmp's proprietary user graph, and its screen tensor video ad platform.
Posted Jan 10, 2017
Adults in the U.S. spend an average of 5.5 hours watching digital video content every day. With so much video content viewed on a daily basis, brands need to start thinking differently about their marketing approach. Here are five key considerations for financial marketers looking to harness the power of video and stand out from the crowd.
Posted Jan 09, 2017
It's that time of year in which every expert wants to provide advice on what next year's trends will be. Sometimes, focusing on trends that have yet to occur means companies forget the progress and success they've made over the last year. This lack of hindsight can cause problems going into the upcoming year, especially if overlooked flaws clash with future goals.
Posted Dec 22, 2016
It's high time for brands to think about video content strategy, to create compelling content for their audience and efficiency for their business. Easier said than done. Over 300 hours of video is uploaded to YouTube every minute. Globally, more than half of YouTube views come from mobile devices. Brands need a video content strategy, and here are five actionable steps to creating one.
Posted Dec 21, 2016
Cass Sapir, customer success director at HapYak, talked to Gilbane Digital Content Conference goers about how he believes you can use interactive video to boost your video marketing techniques.
Posted Dec 16, 2016
Video marketing strategies only go so far if your videos themselves aren't optimized for maximum reach and impact. For example, you might have a month-long video campaign laid out and ready to go for next year, but without videos that actually attract and keep viewers' attention, that campaign could easily fall flat. Here are a few best practices to follow when working on your videos for 2017.
Posted Dec 15, 2016
Tim Lewis, producer of digital content at Continuum Management Services talked to Gilbane Digital Content Conference audiences about using videos to increase leads. See the video here.
Posted Dec 09, 2016
Do you often find yourself on a plane or otherwise without a reliable internet connection and wishing you could watch something from your Netflix queue? Now you can! Netflix announced that you can now download content to watch offline.
Posted Dec 01, 2016
MTV's first music video, The Buggles' "Video Killed the Radio Star," became stuck in my head when I read that Facebook EMEA VP Nicola Mendelsohn declared that Facebook will be "all video" in 5 years. Mendelsohn said that text has been declining every year and that Facebook users now view videos 8 billion times per day, up from 1 billion a year ago. Apparently, Facebook thinks video will kill off text, sooner rather than later.
Posted Nov 29, 2016
ABC's live streaming of the Republican National Convention via Facebook garnered 11.5 million views, according to Digiday. If a political convention can generate that much engagement, just think of the audience your product or service might be able to attract. You don't need to be a big brand to generate big brand engagement through live video.
Posted Nov 28, 2016
Kaltura, a video technology provider, announced that it has integrated Kaltura OTT TV with global commerce platform, Stripe. Kaltura OTT TV supports multiple business models including transactions, subscriptions, advertising, and freemium, while Stripe enables businesses to securely accept payments online and in mobile apps in over 130 currencies, in addition to alternative payment methods like Apple Pay and Android Pay.
Posted Nov 17, 2016
Experts at Streaming Media West had plenty of solid points about the future of online video, particularly related to technical issues and consumer expectations. During the conference, I also scraped a couple of takeaways myself which were addressed either directly during the conference, or based on my personal observations.
Posted Nov 10, 2016
Social video creation platform Wochit announced receipt of $13 million in funding, with investment from media giants ProSieben, Singapore Press Holdings' SPH Media Fund, Carlo de Benedetti and several existing investors including Redpoint, Marker LLC, and Cedar Fund.
Posted Nov 01, 2016
At Streaming Media West, EuclidIQ, a provider of video compression products, announced the immediate availability of OptiiQ.ly, an Online Video Platform (OVP) that offers a simple end-to-end channel solution for distribution of live and pre-recorded video content over the internet.
Posted Nov 01, 2016
YouTube recently introduced its new Community tab, a feature which helps channel owners interact with viewers outside of uploaded video content. Unfortunately, the new feature is currently only available to a select group of YouTube creators, but just because the Community tab isn't yet available to your business's channel doesn't mean you can't plan ahead on how to best use the feature.
Posted Oct 06, 2016
Digital Content Next (DCN) released new findings it commissioned from comScore's July 2016 research, "The Halo Effect". The follow-up analysis of the original data found that video ads served on premium sites yielded 68% higher brand lift than video on non-premium sites and drove even higher brand lift when looking at sales funnel brand metrics.
Posted Sep 29, 2016
Verimatrix, a specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, announced the availability of the a new version of its ViewRight Ultra downloadable app package, which is a key component of a secure video delivery solution using the Verimatrix Video Content Authority System (VCAS) for Internet TV.
Posted Sep 29, 2016
VideoAmp, The Total Video platform for the TV and video ecosystem, announced transparent video viewability measurement and optimization capabilities.
Posted Sep 29, 2016
Game streaming is big business, and now Facebook Live is getting in on the action—at least for Android game. The BlueStack desktop emulator for PC and Mac can stream your game play directly to Facebook Live.
Posted Sep 22, 2016
Video is taking over the web--especially the social web. Facebook continues to evolve its offerings while LinkedIn is just finally hopping on the video wagon. Here we discuss the differences that are pertinent to marketers.
Posted Sep 21, 2016