Openwave Mobility, a software provider enabling operators to manage and monetize mobile data, announced General Availability of DynaMO, the latest incarnation of its congestion control software. This solution has full HD video and streaming audio optimization capabilities as well as the most advanced reporting dashboard to measure traffic profile and savings.
Posted Feb 25, 2014
Netflix wants to make sure its users aren't sitting around looking at loading screens, waiting for their favorite shows to buffer. So the streaming media service has struck a deal with Comcast, America's biggest internet provider (and owner of NBCUniversal Media, LLC) to make sure its subscribers for more reliable service.
Posted Feb 25, 2014
Citizen journalism is back in the spotlight, this time as Ukrainian citizens protest their government-and the government fights back with extreme force. The country's only opposition-friendly television station has been shut down, and as such, protesters are turning to the internet to get their message-and images-out to world at large. Ustream, which was already being used in an ad hoc manner for distributing video from the protests, has responded by introducing UStream for Change.
Posted Feb 20, 2014
Are You a Human, a Detroit startup that specializes in creating alternative ways for brands to interact with users, announced that it has launched PlayThru for Video. PlayThru for Video is an add-on to existing pre-roll campaigns by rewarding them for engaging with the brand. By interacting with the advertiser-for example, by dragging a "Sold" sign to a home in an ad for Quicken Loans-users can conclude the ad and get straight to the video they originally wanted to watch.
Posted Feb 18, 2014
According to research from the Diffusion Group called Benchmarking the Connected Consumer, over 60% of homes with broadband have connected TVs. This represents a 19% increase over the last year.
Posted Feb 18, 2014
Creating a business video has never been easier. Vine and Instagram let business owners become mini-James Camerons by shooting 6-second and 15-second videos with a smartphone. And longer form videos (30 seconds to 60 seconds) need not break the bank, as video creation services such as Animoto.com enable content creators to make unlimited videos for less than the price of an iPad mini, a small fraction of the $5,000 that a professionally produced video would cost. Yet challenges remain for small and medium business owners who want reasonably priced, quality video on their websites. Small and medium businesses (SMBs) are wary of video, afraid that it will cost too much and not turn out the way they expected it to.
There were plenty of lessons to be learned from this year's Streaming Media East conference, held May 21-22, in New York City. Digital content creators of all stripes have plenty to learn from the video-focused crowd at SME, but a few key takeaways stood out above the rest.
By Theresa Cramer
Posted May 22, 2013
It's been an eventful week for streaming video.From the Olympics, to Amazon's new instant video app for iPad it seems like you can't turn around without running into news about the popularity of streaming video. On the Olympics front, according to paidContent, NBC told critics of its coverage that 60% of video streams are online while another 45% are happening on mobile devices. In total, NBC has had 64 million video streams during this Olympics.
Posted Aug 03, 2012
With a global audience, not only of sports enthusiasts but family viewers as well, the Olympic Games are a potential goldmine for advertisers. But the Games starting in London offer greater opportunities than ever before, because these are the first ever to be streamed online in their entirety.
By Tim Buckley Owen
Posted Jul 26, 2012
Big brands in non-media industries (beverage and automobile companies, for instance), as well as smaller companies and even nonprofits - none of which are likely to have either the extensive volume of content or the in-house personnel and expertise to manage that content that the big media companies do - may begin looking for video management and publishing solutions that match more modest needs. thePlatform now offers just such a solution aimed at those potential customers.
By Michael LoPresti
Posted Jun 06, 2012
Of all the routine activities that have become ingrained in our daily rituals-from getting dressed in the morning to eating dinner at night-one is climbing the ranks faster than nearly any other: pressing "play" online. Indeed, watching internet video has arguably become the nation's favorite new pastime, as indicated by the latest data. In September alone, nearly 189 million Americans-87% of U.S. internet users-viewed 46 billion online videos, the average length of which was 5.1 minutes, comScore reports. One hundred hours of video are uploaded every minute to YouTube. And consumer internet video traffic globally will comprise 69% of all consumer internet traffic by 2017, up from 57% tallied in 2012, according to Cisco.
In August of 1981, a fledgling cable TV channel launched that forever changed music, television, advertising, marketing, and pop culture. The format was pretty simple: play popular videos around the clock that are introduced and commented on by live hosts and fill around the edges with original programming. Now, 32 years after MTV's arrival, the focus is on social, not music videos, and another revolution is underway that may completely redefine how we think about, consume, and interact with live and prerecorded visual content-courtesy of HuffPost Live (HPL).
Consumers are demanding their entertainment on a variety of platforms, and everywhere you look it seems like everything is streaming. But is that sustainable? There is not only the issue of monetization, but there's bandwidth too. Can we all stream our favorite shows and music? And can companies make enough money to keep producing the content?
Virtually all online video platforms (OVPs) offer browser-based single or multiple file upload. More advanced features include the ability to compress before uploading, which is great when upload bandwidth is limited. Other convenience features include uploading from a drop folder, FTP-driven upload, and the ability to write to the OVP's application programming interface for automated upload from your content management system. You may also need a service that accepts mobile uploads.
By Jan Ozer
- May 2012 Issue
Posted May 14, 2012
Just as a keyboard doesn't make someone a journalist, a camera and editing software doesn't make someone a videographer. There is a range of quality represented in the archives of YouTube-nearly 8 years' worth of video from hundreds of millions of users. Those are staggering numbers. What is driving this level of production and, presumably, related consumption of video content?
Social TV is making headlines as broadcasters endeavor to monetize their audiences whose attention is now spread simultaneously across multiple platforms. It is now common knowledge that most TV viewers, while watching their favorite shows, are actively engaged in social media conversations about the shows. Broadcasters have largely seen this phenomenon as an opportunity to grow the audience of their TV programs and accompanying websites, thereby increasing the value of those properties. However many broadcasters have been seeking ways to harness their social media audiences to create new incremental revenue streams. This may sound futuristic but, in many ways, the emerging business model actually harkens back to the earliest days of broadcast media.
By Sean Gelles
Posted May 09, 2013
My father was a true handyman. From the moment I could hold a hammer I was drafted into service for projects and repairs around the house. Construction and deconstruction are ripe opportunities for fathers to pass along words of wisdom to their sons, and my dad excelled at it. He was always passing along gems like, "A short pencil is better than a long memory," "Take care of your tools and they'll take care of you," and similar solid life lessons. And while I learned many things while hammering nails and digging ditches, the one pearl that has followed me throughout life is, "Measure twice, cut once."
By Jose Castillo
Posted Jan 17, 2013
In 2006 I wrote a blog post on thinkjose.com about a small appliance company in Utah doing something dangerous and in turn creating a viral success selling $400 blenders that could turn a rake into sawdust. Several months later I wrote a feature article for Streaming Media entitled "Giant Web 2.0 Lies" highlighting BlendTec and their runaway video success. BlendTec continues to use the Will It Blend? videos to test their devices' power by blending phones, gaming consoles, cars, and even food over the last six years. With over 120 YouTube videos the company has racked up almost half a million subscribers and over 212 million views on their YouTube.com/Blendtec channel.
By Jose Castillo
Posted Nov 08, 2012
I recently had lunch with a senior-level film producer who is based on one of the major studio lots. He's a guy who has spent his entire career navigating within the studio folds. Despite his young age, he has been very successful at it, having had a hand in some really great movies over the last decade. The purpose of our lunch, however, was for him to lament that nothing innovative ever happens at his studio. His feeling was that the model of film producing today is broken, and his greatest fear is waking up at age 50 and suddenly finding himself irrelevant. Sure, his studio would survive ... but would he?
By Richard Hull
- January/February 2012 Issue
Posted Feb 21, 2012
A few days before the wedding, I found myself sitting with my laptop searching YouTube for makeup tips. In a matter of seconds, I'd found exactly what I was looking for. I discovered a channel called The MakeUpChair With Sineady Cady (she has a really lovely accent, and the videos are worth watching just to hear her). Sineady is a young makeup artist living in Ireland, who uses a blog and her YouTube channel to promote her brand and find new clients. Her email address is posted right there on the channel, so if you're looking for someone to do your makeup for a special day, you can shoot her a message.
By Theresa Cramer
- December 2011 Issue
Posted Dec 27, 2011