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Not infrequently I've found myself in the following situation: I'm at a large PR agency pitching the services of my team of social media specialists to an account director. When we come to the topic of earned media, I tell the account director how we would earn consumer-generated media coverage by identifying influencers, reaching out to them in a spirit of collaboration and persuading them to carry our branded content and messaging. It's at this point that the account director gently interrupts me and says, "Oh, you mean pitching bloggers? We already do that."
Posted Feb 23, 2012
Google announced a new feature called Search plus Your World that offers signed-in users a customized set of search results that contain personal photos and friends' activities pulled from the web, including social media sites. However, results apparently do not include material from Facebook or Twitter, and this sparked some back-and-forth.
Posted Jan 12, 2012
When your Chief Marketing Officer is breathing down your neck, demanding to know why your company's website still isn't the top hit for the most-searched term in your industry -- and you're trying to figure out the most tactful way to tell him that it'll never happen -- breathe easy. Conductor, the SEO technology provider, has come along with some solid new research demonstrating that you can get as much bang for your SEO buck without nabbing top billing on the highest-volume search terms.
Posted Jan 06, 2012
Google disabled its author search functionality from Google News in favor of the Google+ Authorship capabilities it introduced in November. Searching within Google News for "author:‘firstname lastname,'" returns no documents, but participating journalists can opt to have a link to their Google+ profiles displayed next to articles they've written.
Posted Dec 21, 2011
Content in the cloud is a natural evolution from storing files on our desktops-but the content creation explosion that has overfilled our inboxes and overwhelmed our social networks won't be solved by moving the growing mass of data from a private realm to a public one.In fact, there's a solution on the horizon that promises to keep the clouds fluffy and the content contextual. It's the "curated cloud," and it's the next big thing. By one measure, we created 5EB (exabytes) of data from the beginning of time until 2008. Now we're creating 5EB every 2 days. Where did that statistic come from? The folks who should know: Google.
Posted Dec 19, 2011
Microsoft acquired VideoSurf, Inc., a video discovery technology company offering back-end computer vision that can identify video frames. Microsoft plans to integrate this technology with its entertainment platform and enhance search and discovery of entertainment content using Xbox LIVE.
Posted Nov 23, 2011
Covario, Inc. and Adobe announced plans to integrate SEO data from Covario Organic Search Insight with Adobe SearchCenter+. The integration is designed to help marketers asses the impact of Organic Search rankings on paid-search programs.
Posted Sep 29, 2011
Covario, Inc. and Kenshoo, providers of digital marketing solutions, announced an agreement to deliver search and social marketing solutions for enterprise marketers. Under the agreement, Covario will license Kenshoo's digital marketing software to enable scalable online media buying.
Posted Sep 15, 2011
Google is performing a "fall spring-clean" over the coming months, according to its blog. As reported on paidContent, the company is shutting down some of its products and services, and modifying some of its existing products to incorporate features from the discontinued products. Among the shuttered products is Google's Fast Flip.
Posted Sep 08, 2011
Ness Computing debuted its personal search engine app in Apple's App Store as a featured app. The free app, called Ness, tailors search results specifically to each user, learning a person's preferences over time and considering friend's recommendations when providing search results.
Posted Aug 30, 2011
Gale, part of Cengage Learning announced enhancements to the Gale PowerSearch platform, which offers cross-searching of periodical content, reference content, primary source information, multimedia, and ebooks. The new features include search assist, enhanced results lists, language customizability, expanded content ,and enhanced subject and publication search options, designed to make the search and discovery process more efficient.
Posted Aug 02, 2011
After many successful Enterprise Search Summit events in the U.S., Information Today, Inc. (EContent's parent company) is launching Enterprise Search Europe in London. Conference Chair Martin White calls the event noteworthy, because in a world where "search" and "Google" are synonymous, he says, it is important to realize the scale of information retrieval research and of the enterprise search business in Europe.
Posted Aug 01, 2011
Five months after its acquisition of ebrary, ProQuest is linking the two companies' search platforms to enable users to discover ebooks in the context of their libraries' ProQuest content and use tools from both environments. The platform is rolling out in libraries around the world, and it adds a flexible technological architecture that lets users look deeper into multiple content sources in multiple formats.
Posted Jul 14, 2011
Elsevier expanded its offering to researchers by adding full text from its SciVerse ScienceDirect database to EBSCO Discovery Service (EDS) as well as the Ex Libris Primo Central Index. In other Elsevier news, the company expanded its SciVal Funding tool to users in Canada, U.K., and European Union, with plans to expand to Australia, Singapore, South Africa, India, New Zealand, and Ireland by the end of 2011.
Posted Jun 28, 2011
ProQuest linked ebrary's search platform to its own, which enables users to discover multiple formats from multiple content sources. Leveraging tools from both platforms, users can discover search results that include ebrary's ebook content along with ProQuest's relevant reports, videos, and articles, and access the full text of the result from either source.
Posted Jun 28, 2011
Serials Solutions, a business unit of ProQuest LLC, and Elsevier announced that the full-text of SciVerse ScienceDirect content will be indexed within Serials Solutions' Summon web-scale discovery service. Once the indexing is complete, researchers will be able to search the full text of all ScienceDirect journal articles and ebooks via the Summon service.
Posted Jun 23, 2011
Optify, an online marketing software and services provider for the real time web, announced a new set of advanced keyword reports for SEO. Optify's advanced keyword reporting include support for grouped keywords, competitor keywords, keyword trends, and other forms of keyword reporting that can help companies get a better handle on their SEO tactics and trends.
Posted Jun 09, 2011
ADmantX completed $2.8 million in growth funding from Atlante Ventures Mezzogiorno, the venture capital Fund of Intesa Sanpaolo, an Italian bank. ADmantX designed an advanced semantic page-level analysis that examines reader emotions, behaviors, motivations, and intentions to match ads with similar emotional appeal, without using tracking cookies. The round represents the first outside funding since ADmantX was spun off last year from Expert System.
Posted Jun 09, 2011
Covario, Inc. announced the latest version of its proprietary organic search management system, Covario Organic Search Insight, which is a tool for marketers to manage complex global SEO programs. The upgrade uses a cloud computing framework to support localized search engine ranking results.
Posted Jun 07, 2011
By now, most of us know the basic ingredients for a good website. The mobile experience, though, is still a relatively new concept compared to the traditional web—so figuring out how to provide the best mobile search interface remains a work in progress. Yet organizations with digital content are wasting no time working with the technology to expand their traditional web search capabilities into the mobile space.
Posted May 25, 2011
Discovery has never been a simple process for organizations, even in the "old days" when discovery generally entailed gathering piles of documents into large boxes and wading through them by hand. Information long ago evolved from print documents to electronic formats, which has created challenges and opportunities.
Posted May 11, 2011
Recommind announced a hosting and sales alliance with LexisNexis to provide hosted eDiscovery review and analysis. Through the solution, Recommind, a provider of predictive information management software, is able to deploy Axcelerate On-Demand, its eDiscovery review platform with predictive coding capabilities.
Posted May 10, 2011
As a global law firm, Orrick had documents in repositories around the world. If someone at the firm needed to access the information in one of these repositories, he would need to search each one separately until he found the document he was looking for, taking up valuable time and resources. "The document repositories are not really user friendly," says Mark Salamon, senior knowledge analyst at Orrick. "So one of the main things we wanted to accomplish was being able to search all that content at once, and also being able to search it more easily."
Posted May 05, 2011
Colligo Networks and AvePoint successfully completed integration and compatibility testing of their SharePoint product suites, Colligo Contributor and the DocAve Software Platform. The Colligo Contributor suite helps drive SharePoint adoption by letting users easily access, capture, and tag SharePoint content from popular desktop applications such as Microsoft Outlook and Windows Explorer.
Posted May 05, 2011
VirtoSoftware introduced a new version of Virto Workflow Status Monitor with new features that extend its search, filtering, management, and reporting capabilities. Virto Workflow Monitor allows users to monitor active workflows in Microsoft SharePoint; administrators are fully informed on all running workflows as well as related issues and errors.
Posted May 03, 2011