Search, SEO and SEM

Directory
Learn more in the Directory!

Digital marketing intelligence provider AdGooroo, a Kantar Media company, announced it has expanded its service for clients with the addition of search marketing intelligence data on the Yahoo! Bing Network, including estimated PPC spend, clickthrough rates (CTR), cost per click (CPC) and impression share/share of voice by keyword, ad and advertiser.

Posted Mar 20, 2013

Searchmetrics, a provider of search and social analytics software, has expanded the localized search data it provides to allow online marketers to analyze search results in 154 cities and 14 countries around the world. Search engines are increasingly displaying results tailored to searchers' locations, driven by the growth of mobile devices and greater use of location data such as IP addresses.

Posted Mar 20, 2013

Google announced an upgrade to its AdWords program through enhanced campaigns. As the folks at Google put it: "This is a first step to help you more simply and smartly manage your ad campaigns in today's multi-device world." The new enhanced campaigns will allow a company to serve different ads to different people based on not only their search terms, but on their context as well - such as their device and location. A "mobile preferred creative" option will make this possible. In the past, a user would have to set up separate campaigns.

Posted Feb 07, 2013

San Diego-based Rio SEO, a provider of software tools for search engine optimization automation and reporting, announced the launch of a suite of social media marketing products following the recent acquisition and integration of Seattle-based Meteor Solutions.

Posted Feb 05, 2013

IBM announced it will provide a modified version of an IBM Watson system to Rensselaer Polytechnic Institute, making it the first university to receive such a system. The arrival of the Watson system will enable new leading-edge research at Rensselaer, and afford faculty and students an opportunity to find new uses for Watson and deepen the systems' cognitive capabilities. The firsthand experience of working on the system will also better position Rensselaer students as future leaders in the areas of Big Data, analytics, and cognitive computing.

Posted Jan 30, 2013

Catalyst Repository Systems, Inc., a provider of cloud-based document repositories for e-discovery and other complex legal matters, announced the release of its integrated predictive coding tool for e-discovery, Insight Predict. With Insight Predict, review teams are able to identify the most relevant documents much earlier in the review process, making the entire review workflow more focused and efficient.

Posted Jan 30, 2013

Senexx, Inc. announced the availability of SolvePath, an enterprise questions and answers (Q&A) collaboration platform that empowers businesses to provide their employees with fast, easy access to critical knowledge and expertise within their organization. SolvePath is a cloud-based solution that helps eliminate the obstacle of finding a subject matter expert or the right piece of information hidden within the massive volumes of "big data" that exist in today's corporate enterprises. Unlike existing Social Business Software (SBS) systems that force users to spend time going through videos, files, and other content to find the answers to specific questions, SolvePath uses advanced Natural Language Processing and machine learning algorithms to provide a targeted solution to the information consumption problem.

Posted Jan 22, 2013

The Search Agency, a global online marketing firm, released its quarterly State of Paid Search Report, which, among other findings, reports that smartphones and tablets drove 23% of total clicks in the fourth quarter of 2012, an 89% increase year over year. The quarterly report analyzes aggregated client data from various industries on paid search marketing trends across search engines and devices on a year-over-year and quarter-over-quarter basis.

Posted Jan 22, 2013

Ovum has published three "Trends to watch reports" on Cloud computing and predicts that 2013 will see cloud computing continue to grow rapidly. "2013 Trends to Watch: Private and Public Clouds" report, drills downs into not only private and public cloud trends, but also infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS) trends. Meanwhile, "2013 Trends to Watch: Cloud Services" report, looks at cloud computing from the point of view of IT service providers. Finally, "2013 Trends to Watch: Cloud Computing" report, looks at the way cloud service providers and consumers adapt to cloud computing both on their own and as part of increasingly sophisticated cloud ecosystems.

Posted Jan 17, 2013

Facebook put speculators out of their misery nearly a week after inviting members of the press to "come see what we're building" by finally letting everyone in on the secret at today's event. And as it turns out, some of the prognosticators turned out to be right: it's a search engine.

Posted Jan 15, 2013

Every modern journalist needs a certain set of key skills. Certainly you have to know your way around social media to publicize your work, but these days, you also need to be able understand and make use of data.

Posted Jan 15, 2013

Gartner has predicted that, by 2015, "big data" will generate 4.4 million jobs globally. The bad news? Only one-third of those jobs will be filled. Why? There is a shortage of skilled analysts to do the work.

Posted Jan 11, 2013

IBM announced it has entered into a definitive agreement to acquire StoredIQ Inc., a privately held company based in Austin, Texas. Financial terms of the deal were not disclosed.

Posted Dec 19, 2012

When David Feinleib, a California-based venture capitalist turned tech blogger, began to wonder what to post and when to post it, he had an arsenal of contacts in the Big Data world to help him figure this out. "These companies can all do these incredible things with their technology, but it's hard to get specific use-cases," or examples of a technology as applied to day-to-day business decisions. So Feinleib set off to find the company that would run analytics on the Forbes.com website to help his blog there and give him and the Forbes staff some useful input. He found Datameer, Inc., a Hadoop-based analytics software provider formed in 2009 that was nimble enough to do it.

Posted Dec 17, 2012

You say you don't have any personal Big Data? Not worried about cloud storage? Think again. Private data, including passwords, are breached almost every month. WikiLeaks is the poster child for loss of massive amounts of classified information, all due to poor oversight of personal external drives. Most recently the case of Mat Honan, a Wired magazine journalist, comes to mind. Privacy breaches and lost data aren't always due to personal carelessness, although that is often a contributing factor.

Posted Dec 06, 2012

Acrolinx announced the upcoming availability of its 3.0 release, which expands Acrolinx's support for Search Engine Optimization (SEO).To use Acrolinx for SEO, an author clicks the Acrolinx "Check" button in their authoring tool or web content management system. Acrolinx evaluates the document or web page and flags opportunities for improvement.

Posted Dec 05, 2012

If it's not your job to pour over your site's Google Analytics results you may not have noticed that the search giant announced, just over a year ago, that it would make SSL (Secure Sockets Layer) search the default for signed-in users - and you definitely wouldn't have realized the effect this has on your company's SEO efforts. Optify recently took a look at what this change has meant for marketers and put its findings into a study dubbed "Google Not Provided On the Rise: The Impact of Google's SSL Enhancement on SEO Data."

Posted Nov 16, 2012

You see references to "Big Data" everywhere. Even on the personal side, we all share a common sense of information overload. We don't (can't) back up all our information-personal, business, shared, and social-since it is stored in so many places. We often can't find critical pieces of information. And that's just our own. Expand the scope to massive corporate data sets, and the problem becomes mind-numbing. We also know that we aren't getting all the value that's available in this data storm. Not getting sufficient value from that information may be the biggest problem of all.

Posted Nov 13, 2012

Attunity Ltd., a provider of information availability software solutions, announced the release of Attunity Managed File Transfer (MFT) for Hadoop. The new generation enterprise data transfer solution is designed to accelerate Big Data collection processes and integrate them seamlessly into and out of Hadoop, the open-source programming framework for large-scale data processing. Building on the enterprise-scale capabilities of Attunity MFT, the solution empowers organizations to collect and transfer Big Data in both the cloud and enterprise data centers for strategic initiatives including log and machine-data analytics, business intelligence (BI), and data archiving.

Posted Nov 06, 2012

When most people (or businesses) start a blog they continue posting regularly, sometimes for years, and eventually develop a large body of work. The trouble is that despite their usefulness, very few readers will use the links or buttons at the end of a post to see what came before or after the one they are reading. If a reader does use these buttons he will probably only read one or two more posts before leaving the blog. Even when similar posts are recommended the likelihood that anyone will go on to read any of them is slim.

Posted Oct 26, 2012

MarkLogic Corporation, provider of the enterprise NoSQL database, and SGI, provider of Hadoop Big Data solutions, announced the SGI DataRaptor with MarkLogic database. An integrated and optimized hardware and software solution, SGI DataRaptor is designed to make it faster and easier for organizations to generate reliable, scalable, and secure Big Data results.

Posted Oct 18, 2012

Kenshoo, a digital marketing software provider, published its inaugural quarterly report, "Kenshoo Global Search Advertising Trends." The report examines the performance of paid search ads by analyzing aggregate campaign data across search engines including Google, Yahoo!, Bing, Baidu, and Yahoo! Japan based on more than $3 billion in annual paid search budgets managed through Kenshoo.

Posted Oct 16, 2012

With the advance of mobile applications and services and loads of made-for-mobile destinations and content, mobile does much more than allow people easy and instant access to the information they want, the way they want it. Mobile is fast becoming the lens through which we interact with the world around us.Consumers reach to connected devices-phones, smartphones, and now tablets-to manage their lives, engage with brands, transfer money, and even pray. Because we can do more with our devices and because our devices don't let us down, we are endowing them with new importance and traits.

Posted Oct 16, 2012

No on has taken a more hard line stance against search engine indexing of news content that Rupert Murdoch, but some two years after declaring that Google (and other search engines) would no longer be able to crawl News Corps' The Times, paidContent is reporting that the news site will now allow the first two sentences of its articles to be indexed.

Posted Sep 27, 2012

Google has been playing catch-up with Facebook for years - at least when it comes to the social media market. Now it's followed up Facebook's acquisition of super popular social photography app Instagram, with its own purchase of Snapseed - or more specifically, of Nik Software, the company behind Snapseed.

Posted Sep 18, 2012

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71