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If it's not your job to pour over your site's Google Analytics results you may not have noticed that the search giant announced, just over a year ago, that it would make SSL (Secure Sockets Layer) search the default for signed-in users - and you definitely wouldn't have realized the effect this has on your company's SEO efforts. Optify recently took a look at what this change has meant for marketers and put its findings into a study dubbed "Google Not Provided On the Rise: The Impact of Google's SSL Enhancement on SEO Data."
Posted Nov 16, 2012
You see references to "Big Data" everywhere. Even on the personal side, we all share a common sense of information overload. We don't (can't) back up all our information-personal, business, shared, and social-since it is stored in so many places. We often can't find critical pieces of information. And that's just our own. Expand the scope to massive corporate data sets, and the problem becomes mind-numbing. We also know that we aren't getting all the value that's available in this data storm. Not getting sufficient value from that information may be the biggest problem of all.
Posted Nov 13, 2012
Attunity Ltd., a provider of information availability software solutions, announced the release of Attunity Managed File Transfer (MFT) for Hadoop. The new generation enterprise data transfer solution is designed to accelerate Big Data collection processes and integrate them seamlessly into and out of Hadoop, the open-source programming framework for large-scale data processing. Building on the enterprise-scale capabilities of Attunity MFT, the solution empowers organizations to collect and transfer Big Data in both the cloud and enterprise data centers for strategic initiatives including log and machine-data analytics, business intelligence (BI), and data archiving.
Posted Nov 06, 2012
When most people (or businesses) start a blog they continue posting regularly, sometimes for years, and eventually develop a large body of work. The trouble is that despite their usefulness, very few readers will use the links or buttons at the end of a post to see what came before or after the one they are reading. If a reader does use these buttons he will probably only read one or two more posts before leaving the blog. Even when similar posts are recommended the likelihood that anyone will go on to read any of them is slim.
Posted Oct 26, 2012
MarkLogic Corporation, provider of the enterprise NoSQL database, and SGI, provider of Hadoop Big Data solutions, announced the SGI DataRaptor with MarkLogic database. An integrated and optimized hardware and software solution, SGI DataRaptor is designed to make it faster and easier for organizations to generate reliable, scalable, and secure Big Data results.
Posted Oct 18, 2012
Kenshoo, a digital marketing software provider, published its inaugural quarterly report, "Kenshoo Global Search Advertising Trends." The report examines the performance of paid search ads by analyzing aggregate campaign data across search engines including Google, Yahoo!, Bing, Baidu, and Yahoo! Japan based on more than $3 billion in annual paid search budgets managed through Kenshoo.
Posted Oct 16, 2012
With the advance of mobile applications and services and loads of made-for-mobile destinations and content, mobile does much more than allow people easy and instant access to the information they want, the way they want it. Mobile is fast becoming the lens through which we interact with the world around us.Consumers reach to connected devices-phones, smartphones, and now tablets-to manage their lives, engage with brands, transfer money, and even pray. Because we can do more with our devices and because our devices don't let us down, we are endowing them with new importance and traits.
Posted Oct 16, 2012
No on has taken a more hard line stance against search engine indexing of news content that Rupert Murdoch, but some two years after declaring that Google (and other search engines) would no longer be able to crawl News Corps' The Times, paidContent is reporting that the news site will now allow the first two sentences of its articles to be indexed.
Posted Sep 27, 2012
Google has been playing catch-up with Facebook for years - at least when it comes to the social media market. Now it's followed up Facebook's acquisition of super popular social photography app Instagram, with its own purchase of Snapseed - or more specifically, of Nik Software, the company behind Snapseed.
Posted Sep 18, 2012
The 2012 election cycle marks the inaugural election during which "big data" analysis tools are widely available to examine where the Republican and Democratic presidential candidates stand on the major issues of the campaign. The technology company Atigeo is putting its big data cloud software platform, xPatterns, to work in a free online analytical tool that it hopes voters will use to sift through the cacophony of campaign commentary and make sense of the candidates' stances on the issues.
Posted Aug 22, 2012
Search engine optimization (SEO) is the process of maximizing your site's visibility in search engine results, which is an art and science, according to Rebecca Lieb, analyst of digital advertising and media at the Altimeter Group. "In laymen's terms, it's being on the first page of Google results, not on page 372, where people are unlikely to see it," she says.
Posted Aug 20, 2012
Search marketing agency, Covario, released its newest Global Paid Search Spend Analysis report on online advertising. According to this report, Covario found that spending on online search advertising in the second quarter of 2012 by the company's enterprise technology, consumer electronics, and retail clients was up about 17% from the second quarter of last year.
Posted Jul 09, 2012
Once again "Big Data" is all the rage as enterprises struggle to cope with the data deluge that is exploding across the globe. To provide an illustration of this phenomenon, consider first that, according to Google's Eric Schmidt, there were five exabytes of data created between the dawn of civilization and 2003 (one exabyte is equivalent to one million terabytes). Now consider that, according to Cisco, by 2016 global IP traffic will reach 109.5 exabytes per month. Companies, organizations, and governments are all drowning in data and the bulk of what's contributing to this raging flood is user-generated content.
Posted Jun 28, 2012
In an effort to boost its local search engine optimization for retailers, SEO automation company Rio SEO has announced the acquisition of Top Local Search. Rio SEO sees this as an opportunity for businesses and franchises with multiple locations to customize web information by giving the software business unit five hyper-local SEO software offerings.
Posted Jun 06, 2012
Semantic software company Expert System has announced the release of its newest version of Cogito, a semantic technology designed to support big data management. The company says this new technology has the ability to understand words in context and will be able to process unstructured information which often goes unanalyzed.
Posted Jun 05, 2012
I started making a lot of hiking plans earlier this spring. I'd adopted a dog in January and had been wandering in the woods almost every weekend since. Then a friend of mine emailed me and asked if I'd be interested in section-hiking parts of the Appalachian Trail-specifically the parts that run through Connecticut and Massachusetts. I'd visited a couple of the Connecticut sections last summer, so I was excited to hit some new spots, this time with the dog in tow.
Posted May 30, 2012
IBM has announced the closing of its acquisition of Vivisimo. IBM had announced the company was acquiring Vivisimo on April 25, 2012. As a result of the takeover, about 120 Vivisimo employees will join IBM's Software Group and IBM will gain Vivisimo's customers, such as Airbus, the Social Security Administration, the US Navy and Air Force, LexisNexis, and others. IBM believes this move will further strengthen its position in the field of large data analytics as the company sees this industry growing by 40% over the next few years.
Posted May 29, 2012
Google has once again reworked its approach to search in an effort to better find what users are searching for by introducing Knowledge Graph. Many words or phrases have multiple meanings which search engines aren't always capable of recpgnizing.
Posted May 17, 2012
Ingram Content Group has reworked the search options on ipage, its digital and print book search engine. The revamped site has been given a host of new features. The new site allows users to better track best sellers and offers enhanced options when users search for titles. ipage can locate search terms across the entire spectrum of ipage items, such as books, e-books, audio books, and other products.
Posted May 07, 2012
The explosion of nondesktop access points to information and the proliferation of apps has had-and is likely to continue to have-a significant impact on the way that users seek and access information. Historically, search engines have driven access to content with organizations such as Google leading the pack. The Pew Research Center's Internet & American Life Project's "Search Engine Use 2012" report shows Google with a commanding lead-it's used by 83% of those searching online, compared with the next highest, Yahoo!, at just 6%.
Posted May 07, 2012
Looking to further link brands with social media, Talenthouse has unveiled a new engine, Sponsored Engagement Engine (SEE), to assist marketers in advertising. With SEE, Talenthouse can increase the web presence of a brand by targeting social media conversations that pertain to that brand.
Posted May 03, 2012
Covario, Inc., a search marketing agency, today unveiled a new business unit aimed at growing the market for its SEO (search engine optimization) and social media software tools.
Posted Apr 26, 2012
In 2008, Barack Obama turned to the web for everything from campaign fundraising to training volunteers. Now, as the Republican field is finally narrowing down and we move closer to the 2012 election, Conductor, Inc. is taking a look at the web-habits of the candidates. The study suggests Mitt Romney -- the Republican frontrunner -- has a steep hill to climb to win the battle for voter attention as November nears...at least online.
Posted Apr 18, 2012
Google is overhauling its web-search formula: Over the next few months, Google will water down the number of web links that a query returns in favor of more direct answers, which would appear at the top of the search results page, in an effort to yield more relevant results.
Posted Mar 15, 2012
Search engine allegiance is a funny thing. Perhaps you're a Bing die-hard, or you use Google because its your browser's default engine. Maybe you use one for general searches, and one for, say, finding the best travel deals. But one company recently put the two search engines in a head-to-head match up to see how each performed in the context of breaking news. Optify, a provider of in-bound marketing software, announced key findings of a report that helps B2B marketers develop new strategies to drive more organic traffic to websites during breaking news events. The report compares and contrasts how search engines treat breaking news search queries differently than other searches.
Posted Mar 14, 2012