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The games performance advertising specialist, TrafficCaptain, is expanding its portfolio of search engine marketing (SEM) services. TrafficCaptain supports games providers in the development and ongoing optimization of worldwide SEM campaigns. A number of customers are already using this service, which TrafficCaptain is now expanding.
Posted Mar 11, 2014
Webster's Dictionary says the word "analytics" dates from 1590, and it defines the term as "the method of logical analysis." These days, though, it's tough to think of the word in anything but a computer-related context-particularly when it comes to content and marketing analytics. The latter, as digital media expert Julie Blakley describes it, is "data that can help inform decisions about the marketing decisions you make moving forward"-or, as she more succinctly puts it, "to be able to see what's working, what's not, and then what's the best way to move forward."
Posted Feb 26, 2014
All day long, every person with access to the web is generating a trail of data that has been a boon to businesses and marketers. According to Robert Boeri-an independent consultant in the Washington, D.C., metro area-pinpointing an exact definition for this Big Data can be tricky. "The definition is somewhat subjective, and it can vary by sector depending on what kinds of software tools are available," explains Boeri.
Posted Feb 24, 2014
Predictive analytics is not reaching its full potential because companies are struggling to rapidly bring information sources together to make meaningful predictions.With this in mind, Attivio eliminates the source integration challenge through the newest version of Active Intelligence Engine (AIE), a unified information access platform, which integrates and correlates silos of structured data and unstructured content.
Posted Feb 13, 2014
The Search Agency, a global online marketing firm independent U.S. search marketing agency, released its quarterly State of Paid Search Report for Q4 2013, which found that after three quarters of sequential growth in impressions, Bing's impressions declined last quarter. Additionally, mobile continued to gain market share over desktop, with one-fifth of all clicks coming from smartphones, and one-eighth coming from tablet devices.
Posted Jan 30, 2014
Skillsoft announced a multi-phase joint development agreement with IBM to leverage the power of big data in enterprise learning. The goal of this collaboration is the development of an enhanced adaptive learning experience for users with a focus on productive data-driven learning outcomes. The project will combine IBM Research's big data and customer experience analytics capabilities with content interaction data from Skillsoft's 50,000+ learning assets, to create new methods of creating and assessing optimal learning experiences at an individual level.
Posted Jan 28, 2014
Attivio, Inc., creator of the Active Intelligence Engine (AIE) unified information access platform, and Quant5, Inc., a developer of marketing and sales analytics solutions, announced the availability of an integrated suite of cloud-based predictive customer analytics solutions for deeper, actionable customer insights.
Posted Jan 23, 2014
Digital marketing business models are in a constant state of flux as technological advances continue to shape and re-shape how customers engage with companies online and off. If you compare current marketing strategies to even just a few years ago, a lot has changed. When considering marketing channels, it is imperative to think broadly. The distinctions between digital channels are increasingly blurred.In most cases, within an organization, digital marketing is performed in silos. Integrated marketing strategies -- you know the ones that incorporate the best of both worlds -- are often dismissed or poorly devised through no real fault of their own. How does a company shift gears in a landscape that is vast and in continuous cycles of change?
Posted Jan 20, 2014
EBSCO Information Services has acquired Plum Analytics, an altmetrics provider which moved beyond metrics about articles to track all research output in any form. Plum Analytics is the provider of PlumX, a product that delivers a more complete picture of research and answers questions about research impact.
Posted Jan 16, 2014
Brill and Semantico announced the launch of BrillOnline Discovery, which offers users the option to search across all of Brill's online resources from one place. BrillOnline Discovery uses the Scolaris Linking Hub technology developed by Semantico. This enables federated search across the family of Brill platforms.
Posted Dec 19, 2013
Coveo announced the launch of Coveo for Sitecore - Advanced Search Edition, a powerful application for contextual website search, content federation, and personalization. Coveo for Sitecore - Advanced Search Edition provides cutting-edge search, navigation, personalized recommendations, connectivity, and relevance tuning capabilities. Integrated with the underlying structure of the Sitecore WCM platform, Coveo provides capabilities far beyond the search currently available.
Posted Dec 10, 2013
Searchmetrics has introduced a working search analytics solution to fill the knowledge gap created by Google's expansion of secure search which has left digital marketers and Search Engine Optimization (SEO) professionals unable to track which keywords are driving traffic to individual web pages from organic searches. The company's new Traffic Insight feature provides an analysis of the top keywords that drive traffic to specific landing pages, including the specific traffic data for each of those keywords.
Posted Dec 10, 2013
This is the third in a series of columns assessing the readiness of text and social analytics to play a productive role in enterprise solutions. In this column, I assess approaches to acquire analytics applications when dealing with a common institutional barrier: the chief information officer (CIO).
Posted Dec 10, 2013
MarkLogic Corporation, an Enterprise NoSQL database platform company, announced the immediate availability of MarkLogic 7 on the Amazon Web Services (AWS) Marketplace. Enterprises now have full access to the company's schema-agnostic Enterprise NoSQL database that includes search and application services and is engineered to harness the benefits of AWS.
Posted Nov 19, 2013
I recently spent an afternoon going down a podcast rabbit hole. It started with the DoubleX podcast from Slate, which led me to an episode of Dan Savage's Savage Love podcast, which pointed me to--of all things--the OkCupid blog. I was more surprised than anybody when I discovered we could all learn something from OkCupid about analytics and all the very scary things websites know about us.
Posted Nov 19, 2013
I have previously reviewed basic business practices required to anticipate and manage inevitable social media crises affecting brands. Even the best business practices can only mitigate social public relations (PR) disasters. And it is expensive, and of dubious value, to do as the Department of State is reported recently to have done: spend $630,000 on Facebook likes. That's probably, at best, a one-off solution.
Posted Nov 19, 2013
dtSearch Corp., a supplier of document filters and general enterprise and developer text retrieval software, announced version 7.73 of its product line. The new version enhances .NET, C++ and Java API options for dtSearch Engine developers embedding the document filters for data parsing, conversion, extraction, and display of retrieved data with highlighted hits.
Posted Nov 05, 2013
MarkLogic Corporation announced an update to its Connector for Hadoop that allows Hadoop applications direct access to data indexed and managed by the MarkLogic Enterprise NoSQL database platform. The Connector helps companies realize the value of Hadoop by simplifying data management, reducing infrastructure costs, and increasing development agility.
Posted Oct 31, 2013
The Hummingbird is known not only for its hum-like chirp but also for its love of sweet nectar. But thanks to Google, it may also now be known in the digital world for its love of high-quality content. Earlier this month, Google unfurled the biggest change to its search engine since the company launched 15 years ago.The Hummingbird update brings about major changes to the way Google ranks search results. Hummingbird makes it more important than ever before for brands to hone their content marketing to draw users (and the Hummingbird) into deeper brand engagement.
Posted Oct 25, 2013
Silicon Valley-based KuroBase, Inc. launched its new Database-as-as-Service (DBaaS), a fully-managed cloud-based data store. This is the first element in the KuroBase Orchestration Platform Architecture, which allows web, game, and mobile app developers to manage and control data stores with scalability. With this release, KuroBase offers a fully managed DBaaS hosting both the industry leading Couchbase NoSQL database and the recently released Couchbase Sync Gateway in the cloud.
Posted Oct 17, 2013
MarkLogic Corporation announced the latest version of its Enterprise NoSQL database platform, MarkLogic® 7. To help organizations gain better operational agility and optimize storage costs, MarkLogic 7 supports cloud computing, can run natively on the Hadoop Distributed File System (HDFS), and has new features that enable database elasticity and searchable tiered storage. Additionally, to help users understand and gain more meaning from their data, MarkLogic 7 introduces MarkLogic Semantics.
Posted Oct 11, 2013
You can never be too rich or too thin, or so the saying goes. But you can have too much data, according to the results of a survey of marketers. Digital marketers need to take control of their marketing data or the unrelenting flow of Big Data will overwhelm them, the survey says. Despite the grim prognosis, there is hope, said a marketing analyst familiar with the report.
Posted Sep 09, 2013
Fishbowl Solutions, an Oracle WebCenter Content and Portal Specialized Gold Partner and a Google Enterprise Partner, has announced the release of its Google Search Appliance (GSA) Connector Version 3.0 for Oracle WebCenter Content. This release adds support for additional Google Search Appliance 7.0 features and introduces a redesigned WebCenter Content Google Search interface to bring a Google-like search experience to WebCenter users.
Posted Jul 01, 2013
Fishbowl Solutions, a Google Enterprise Partner and an Oracle WebCenter Content and Portal Specialized Partner, announced the upcoming release of their Google Search Appliance Connector Version 3.0 for Oracle WebCenter Content. The new connector is scheduled for release at the end of June.
Posted Jun 13, 2013
The completely rebuilt Dialog information service made its official debut at the Special Libraries Association Conference in San Diego. Now called ProQuest Dialog the reinvented service makes about a billion documents accessible for the first time to searchers of all skill levels. Three intuitive search modes in the same interface enable content to be quickly pinpointed and delivered in ready-to-use form.
Posted Jun 11, 2013