Search, SEO and SEM

Directory
Learn more in the Directory!

Scope e-Knowledge Center, a provider of knowledge services and a Quatrro Global Services company, announced the launch of its indexing solution InDEXr. InDEXr is the latest addition to the list of platform-based services from Scope designed to serve as content enrichment and discovery solutions to help publishers and online information providers.

Posted May 22, 2014

Splice Machine, provider of the only Hadoop RDBMS, announced that its real-time relational database management system is now available as a public beta. The Splice Machine database enables companies to replace traditional RDBMS systems. A full-featured, transactional SQL database on Hadoop, Splice Machine moves Hadoop beyond its batch analytics heritage to power operational applications and real-time analytics.

Posted May 13, 2014

Access Innovations, Inc. announced the Author Submit extension module as part of the Data Harmony Version 3.9 release. Author Submit is an application for integration of author-selected subject metadata information into a publishing workflow during the submissions or upload process. It also facilitates the addition of taxonomy terms by the author.

Posted May 12, 2014

It is one thing to talk about trends affecting the digital content industry, but it's something completely different to be one of the people whose job it is to bring those trends to life. From Big Data to content marketing, EContent talked with three people who exemplify what it means to be working in digital content today. Today we profile a Big Data expert: Vikram Somaya, General Manager, WeatherFX.

Posted May 07, 2014

I love browsing in independent bookstores, and close to my home on the south coast of England is an outstanding example. The Hayling Island Bookshop is run by Marie Telford. She is also a member of the advisory panel for the U.K.'s Independent Booksellers Forum, regularly meeting other independent booksellers to share experiences and ideas. She recently found herself being lauded for her possible "quote of the year" when she was asked by The Bookseller for her predictions for 2014. Her forecast? Independent bookshops "will invest in small, roof-mounted, surface-to-air missile defence systems to defend themselves from passing airborne book delivery drones."

Posted May 06, 2014

With concerns about privacy raging after media coverage of high-profile events-such as Edward Snowden and National Security Agency (NSA) surveillance, the Internal Revenue Service (IRS) tax profiling uproar, and Target's massive loss of personal data to hackers over the holiday season-consumer concern about how their personal information is being used is at an all-time high, and it's likely to go higher. This is at a time when the promise and opportunity of Big Data for content providers is also at an all-time high.

Posted Apr 28, 2014

The Search Agency, an online marketing firm and the largest independent U.S. search marketing agency, released its quarterly State of Paid Search Report for Q1 2014, which found that Bing grew at a faster rate than Google. While advertisers spent more on both Google and Bing from the previous year, Bing grew 60%, which is more than double the rate of Google's 29% over the same period.

Posted Apr 22, 2014

Content creators have their plates full. As soon as they think they've got their web strategies figured out, something else pops up. Whether it's a new device or an emerging revenue stream, challenges to content strategy are numerous in this increasingly global market-"global" being the key word. Not only do you have to keep translation in mind when you're creating your content, you also have to think about making it discoverable to far-flung audiences that are increasingly important to your bottom line.

Posted Apr 21, 2014

Apigee launched a major new version of Apigee Insights, its big data analytics platform that now enables enterprises to increase customer satisfaction and revenue by predicting and immediately adapting to the needs of individual customers at scale. With Apigee Insights, businesses can apply predictive analytics on fine-grained data and then proactively act on those insights in real-time, delivering individualized services through predictive apps.

Posted Apr 14, 2014

Making sense of large amounts of disorganized information that is spread across wide swaths of an organization has always been the defining challenge of knowledge management. In recent years, the ability for organizations to capture information about themselves, their customers, and every facet of their business has increased exponentially; the phenomenon, of course, is known as "big data." As troves of data grow, so too does the potential to leverage it, and one key to keeping up with that potential is through the implementation of systems and solutions that streamline your organization's ability to analyze it, access it, and act on it. In short, big data is spurring the symbolic "long tail" of institutional knowledge to grow ever longer, and organizations must be prepared to adjust their knowledge management strategy to compensate.

Posted Apr 11, 2014

Covario, an independent search marketing firm, issued its Global Paid Search Spend Analysis for the first quarter of 2014, reporting that spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients rose by 25% over the same period a year ago and by 7% from the fourth quarter of 2013.

Posted Apr 10, 2014

Rosoka Software, a Natural Language Processing (NLP) software company announced a new version of Rosoka and Rosoka GeoGravy which will enhance the capabilities of its line of natural language processing and geospatial analysis product lines. Rosoka and Rosoka GeoGravy are a family of products that include entity and relationship extraction, language identification, geotagging, and geospatial analysis for over 230 languages.

Posted Apr 08, 2014

ReachLocal Inc., which powers local online marketing for small-to-medium sized businesses (SMBs), announced ReachSEO. The new offering aims to help SMBs drive more organic search traffic to their websites powered by ReachEdge. ReachSEO leverages industry best-practices in local SEO and ReachLocal's deep proprietary data on keyword effectiveness gained through its decade of experience building highly effective SMB paid search marketing campaigns.

Posted Apr 03, 2014

Big Data is all about a relatively simple idea--an idea with profound impacts for publishers: "Big Data is the ability to customize and personalize a user experience based on what you know about that user," says Gordon McLeod, president of Krux, producers of a data management platform that can help businesses collect, analyze, and make Big Data actionable. "So there are many other ways to use it beyond the core advertising technology. It's all the same data. It's what you know about your users and about people like them and taking action against it in real time."

Posted Mar 31, 2014

Panopto, a video platform provider for the enterprise and education markets, introduced a product update with a comprehensive way to search inside video content. The update allows Panopto customers to search for any word that is spoken or shown in their videos, and fast forward to that precise moment.

Posted Mar 27, 2014

Data Harmony, a division of Access Innovations, Inc., has announced that version 3.9 of its suite of software tools will be released on March 31, 2014. Current customers will be the first to receive the new version.

Posted Mar 20, 2014

The games performance advertising specialist, TrafficCaptain, is expanding its portfolio of search engine marketing (SEM) services. TrafficCaptain supports games providers in the development and ongoing optimization of worldwide SEM campaigns. A number of customers are already using this service, which TrafficCaptain is now expanding.

Posted Mar 11, 2014

Webster's Dictionary says the word "analytics" dates from 1590, and it defines the term as "the method of logical analysis." These days, though, it's tough to think of the word in anything but a computer-related context-particularly when it comes to content and marketing analytics. The latter, as digital media expert Julie Blakley describes it, is "data that can help inform decisions about the marketing decisions you make moving forward"-or, as she more succinctly puts it, "to be able to see what's working, what's not, and then what's the best way to move forward."

Posted Feb 26, 2014

All day long, every person with access to the web is generating a trail of data that has been a boon to businesses and marketers. According to Robert Boeri-an independent consultant in the Washington, D.C., metro area-pinpointing an exact definition for this Big Data can be tricky. "The definition is somewhat subjective, and it can vary by sector depending on what kinds of software tools are available," explains Boeri.

Posted Feb 24, 2014

Predictive analytics is not reaching its full potential because companies are struggling to rapidly bring information sources together to make meaningful predictions.With this in mind, Attivio eliminates the source integration challenge through the newest version of Active Intelligence Engine (AIE), a unified information access platform, which integrates and correlates silos of structured data and unstructured content.

Posted Feb 13, 2014

The Search Agency, a global online marketing firm independent U.S. search marketing agency, released its quarterly State of Paid Search Report for Q4 2013, which found that after three quarters of sequential growth in impressions, Bing's impressions declined last quarter. Additionally, mobile continued to gain market share over desktop, with one-fifth of all clicks coming from smartphones, and one-eighth coming from tablet devices.

Posted Jan 30, 2014

Skillsoft announced a multi-phase joint development agreement with IBM to leverage the power of big data in enterprise learning. The goal of this collaboration is the development of an enhanced adaptive learning experience for users with a focus on productive data-driven learning outcomes. The project will combine IBM Research's big data and customer experience analytics capabilities with content interaction data from Skillsoft's 50,000+ learning assets, to create new methods of creating and assessing optimal learning experiences at an individual level.

Posted Jan 28, 2014

Attivio, Inc., creator of the Active Intelligence Engine (AIE) unified information access platform, and Quant5, Inc., a developer of marketing and sales analytics solutions, announced the availability of an integrated suite of cloud-based predictive customer analytics solutions for deeper, actionable customer insights.

Posted Jan 23, 2014

Digital marketing business models are in a constant state of flux as technological advances continue to shape and re-shape how customers engage with companies online and off. If you compare current marketing strategies to even just a few years ago, a lot has changed. When considering marketing channels, it is imperative to think broadly. The distinctions between digital channels are increasingly blurred.In most cases, within an organization, digital marketing is performed in silos. Integrated marketing strategies -- you know the ones that incorporate the best of both worlds -- are often dismissed or poorly devised through no real fault of their own. How does a company shift gears in a landscape that is vast and in continuous cycles of change?

Posted Jan 20, 2014

EBSCO Information Services has acquired Plum Analytics, an altmetrics provider which moved beyond metrics about articles to track all research output in any form. Plum Analytics is the provider of PlumX, a product that delivers a more complete picture of research and answers questions about research impact.

Posted Jan 16, 2014

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71