Search, SEO and SEM

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Annual Shopper Experience Index shows the influence of user-generated content on omnichannel shopping and cites mobile and social commerce as areas of focus.

Posted Apr 18, 2019

Report combines insights from Google Lighthouse and Searchmetrics, using each customer's keywords to compare search performance in individual market against thousands of direct competitors.

Posted Mar 28, 2019

Of course, most businesses know that having a lot of good reviews can boost sales by strengthening consumer confidence in their business. However, positive, authentic reviews can do a whole lot more than just build trust with customers who are checking out your product/service pages. They are also an essential ingredient to an effective SEO strategy.

Posted Mar 11, 2019

Year after year, we see numerous Google algorithm updates that improve the way users search for content on the web and the results they find. 2018 saw eight big changes, and this article explores what they mean for you.

Posted Mar 06, 2019

With every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice. SEO is not done once and over, rather, it is a continuous effort. Like any other channel, SEO work calls for experiments or tests to improve our understanding and improve the strategy.

Posted Dec 21, 2018

Discovery models (such as text search, voice search, visual search, chatbots, natural language search, and faceted search) may overlap in some areas of functionality, but also enhance different use cases and appeal to different types of users.

Posted Dec 11, 2018

The holidays are fast approaching, but it's not too late to make some last minute tweaks to ensure your holiday emails perform as efficiently as Santa's workshop. We all know the holidays are a critical time for email marketers, so every positive change you make can have a real impact on the bottom line.

Posted Dec 07, 2018

Content isn't created in a vacuum. Most of us rely on a variety of primary and secondary sources when writing content, using the information and insights of other people to create our best work. Unfortunately, too many content marketers neglect the importance of choosing the right sources, and their work suffers because of it.

Posted Nov 29, 2018

As news about data breaches inundated the public in 2017, WhiteHat Security saw a chance to capitalize on it and build a reputation as a trusted source for security-related topics as people searched for answers. The company decided to create a Knowledge Center to help confused information seekers find the answers they needed, but it had to have help making sure its strategy was sound.

Posted Nov 21, 2018

The U.S. midterm elections are nearly upon us, and digital platforms like Google and Facebook are still figuring out how to deal with fake news. Learn more about how Google is addressing the credibility issue.

Posted Oct 29, 2018

Google ranking factors study highlights big variations in search strategies for different niches.

Posted Oct 18, 2018

Small business and enterprise customers alike have shared a common frustration with Google's overly complex interface and left many marketers scratching their heads. Compared to the newer, sexier advertising platforms like Facebook which branded itself as the "easiest to use online advertising platform," Adwords has been described as complicated, outdated, and expensive.

Posted Oct 05, 2018

Global enterprise information archiving leader enables compliant productivity with new Connected Suite Product offerings.

Posted Sep 27, 2018

Using Digitile is as natural as a Google search, but for work files, says the company, reducing clutter and increasing productivity.

Posted Sep 27, 2018

Sinequa, a provider of cognitive search and analytics, announced a partnership with Infosys, a global leader in consulting, technology and next-generation services, to deliver Cognitive Search & Analytics solutions to empower large organizations to become information-driven.

Posted Sep 11, 2018

It's better to focus on sitewide improvements like site speed, maintaining a responsive site, and keeping design clean first. Once you are ready to look at individual pages, exploring the places users leave your site is a fantastic start.

Posted Sep 10, 2018

What does it take to reach the top of the SEO chart around the world?

Posted Aug 22, 2018

Google is preparing to re-enter the Chinese market, according to The Intercept and leaked documents, where the flow of information to people is severely limited.

Posted Aug 02, 2018

Searchmetrics Study finds 27% of finance-related Google searches trigger Direct Answers boxes, giving finance brands a valuable branding and traffic opportunity.

Posted Aug 02, 2018

Businesses increasingly identify digital marketing as the best way to reach consumers, tell their company's story, and give voice to their brand.

Posted Jul 19, 2018

Google "rewards" sites that it believes have implemented best practices for a solid consumer experience, and penalizes those that are not completely optimized. While they are promoting sites that do it well, they are also looking for reasons to decrease rankings when some of these basic recommendations have not been met. Here are five keys to ensure your site is fully optimized for mobile.

Posted Jul 06, 2018

Ahead of the rollout of Google's mobile "Speed Update" in July 2018, a new study by Searchmetrics suggested that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.

Posted Jul 03, 2018

To truly engage with your audiences, there's a need for both short-form and long-form content. Each has its own benefit. That being said, neither will serve your company (or the reader) if not planned and executed properly, or if it feels like it wastes the reader's time. A brand must earn and re-earn customer loyalty throughout the buying journey—staying relentlessly relevant at every turn. Below is a brief overview of when to use short-form vs long-form and considerations of why.

Posted Jun 21, 2018

RichRelevance, a provider of experience personalization, released the results of its second annual survey on how U.S. consumers search for and find products online. The survey shows that commerce search remains very important to consumers when shopping online, but retailers still struggle to provide an exceptional search experience across devices and touchpoints. And, while shoppers are interested in innovations such as personalized and image search, voice-assisted shopping is still far from mainstream.

Posted Jun 04, 2018

Alexa.com, a source of competitor and audience insights, announced the launch of the Alexa Agency Plan. The new plan will assist agencies with attracting key audiences for their clients and accelerating their growth.

Posted Apr 12, 2018

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