Search, SEO and SEM

Directory
Learn more in the Directory!

Pinterest Launches Pinterest Shop — a brand new shopping profile — as part of Small Business Saturday (Nov. 30). You'll find hundreds of shoppable Product Pins from 17 different small businesses.

Posted Nov 26, 2019

Up to 60% of the results returned by search engines in the study offer consumers access to counterfeit and possibly dangerous goods.

Posted Oct 24, 2019

Global report examines U.S., U.K., Nordic, Benelux and DACH regions across industries to determine most common drivers of lost revenue, delayed launches, and customer dissatisfaction in B2B.

Posted Oct 24, 2019

In my homeland of Australia, there's been a recent crackdown on SEOs and digital marketing agencies that have been ripping off businesses. And in the near future, I believe this will be a global issue that all SEO consultants will have to contend with I call this SEO-Darwinism.

Posted Oct 18, 2019

Scholarly publishing technology provider, HighWire, announced it has partnered with AI-powered academic search engine, Semantic Scholar to enhance article discovery for researchers.

Posted Oct 17, 2019

Report identifies commonly missed opportunities for retail banks, credit unions, tax, insurance and check cashing companies to improve local branch search rankings, customer engagement, and trust.

Posted Sep 26, 2019

Backlinks provide a number of known benefits, including visibility, branding, and traffic. But not all link building is the same.

Posted Sep 26, 2019

BrightEdge Autopilot is made possible through the acquisition of new mobile technology from Trilibis. The technology helps close the loop on self-driving SEO.

Posted Sep 19, 2019

Brands are flocking to LinkedIn with 30% of brands increasing activity on the platform in 2018 and more than 50% this year.

Posted Aug 13, 2019

Brands gain the ability to act on user-generated responses at scale, while improving customer experience, local rankings and voice search.

Posted Aug 08, 2019

The Adthena Search Intelligence Index evaluates the leading players and challengers across the search landscape.

Posted Aug 01, 2019

Chatmeter, a provider of local search marketing and reputation management for multi-location businesses, announced a strategic investment by funds advised by Providence Strategic Growth.

Posted Jul 11, 2019

Link building can be an important part of SEO strategy, but Google frowns on many of the most commonly used link-building techniques. Here, we weigh the pros and cons of the link building marketplace.

Posted Jul 03, 2019

Enhancements aim to increase access to Library Resources Online and in the classroom through new user-preferred design.

Posted Jun 25, 2019

Searchmetrics uses Google Lighthouse to analyze Google Ranking Factors 2019. Even highly-ranked sites neglect accessibility for the visually impaired and blind.

Posted May 21, 2019

SEO has grown to encompass much more than its original acronym, and the SERP isn't limited to ten blue links anymore. Because digital marketing strategies are changing to keep up with SEO's advancements, we can hardly predict what will happen next—but these fast-growing trends might give us a clue about the future of SEO.

Posted May 10, 2019

There's plenty of buzz about the growing prevalence of voice. As Alexa and her ilk become more ubiquitous it seems that analysts' predictions about the shift toward a voice-first landscape are becoming a reality. But it's not just about smart speakers. Content is everywhere, and that includes voice content. Although the implications for digital publishers are still coming into focus, those looking to get ahead of the pack may not have much time left to claim their spot on the frontier.

Posted May 06, 2019

After voting took place throughout March, EContent announces the winners of its first People's Choice Awards. From household names to the technology providers that quietly provide the backbone to the web, the first annual EContent People's Choice Awards provides an interesting look into the minds of readers, and where they think content is headed.

Posted May 01, 2019

In an increasingly competitive quest to rank ever higher in Google SERP (search engine results page), some content marketers may go a bit overboard when it comes to chasing the numbers.

Posted Apr 24, 2019

Annual Shopper Experience Index shows the influence of user-generated content on omnichannel shopping and cites mobile and social commerce as areas of focus.

Posted Apr 18, 2019

Report combines insights from Google Lighthouse and Searchmetrics, using each customer's keywords to compare search performance in individual market against thousands of direct competitors.

Posted Mar 28, 2019

Of course, most businesses know that having a lot of good reviews can boost sales by strengthening consumer confidence in their business. However, positive, authentic reviews can do a whole lot more than just build trust with customers who are checking out your product/service pages. They are also an essential ingredient to an effective SEO strategy.

Posted Mar 11, 2019

Year after year, we see numerous Google algorithm updates that improve the way users search for content on the web and the results they find. 2018 saw eight big changes, and this article explores what they mean for you.

Posted Mar 06, 2019

With every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice. SEO is not done once and over, rather, it is a continuous effort. Like any other channel, SEO work calls for experiments or tests to improve our understanding and improve the strategy.

Posted Dec 21, 2018

Discovery models (such as text search, voice search, visual search, chatbots, natural language search, and faceted search) may overlap in some areas of functionality, but also enhance different use cases and appeal to different types of users.

Posted Dec 11, 2018

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73