Search, SEO and SEM

Directory
Learn more in the Directory!

To truly engage with your audiences, there's a need for both short-form and long-form content. Each has its own benefit. That being said, neither will serve your company (or the reader) if not planned and executed properly, or if it feels like it wastes the reader's time. A brand must earn and re-earn customer loyalty throughout the buying journey—staying relentlessly relevant at every turn. Below is a brief overview of when to use short-form vs long-form and considerations of why.

Posted Jun 21, 2018

RichRelevance, a provider of experience personalization, released the results of its second annual survey on how U.S. consumers search for and find products online. The survey shows that commerce search remains very important to consumers when shopping online, but retailers still struggle to provide an exceptional search experience across devices and touchpoints. And, while shoppers are interested in innovations such as personalized and image search, voice-assisted shopping is still far from mainstream.

Posted Jun 04, 2018

Alexa.com, a source of competitor and audience insights, announced the launch of the Alexa Agency Plan. The new plan will assist agencies with attracting key audiences for their clients and accelerating their growth.

Posted Apr 12, 2018

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.

Posted Apr 02, 2018

Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google's evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics' study finds.

Posted Mar 22, 2018

Adding to its suite of competitive analytics tools, Alexa.com has enabled gap analyses that give marketers a shortcut to finding opportunities to help improve search performance and brand awareness. With the introduction of Competitor Backlink Checker and new updates to Competitor Keyword Matrix, marketers can now uncover and close any gaps in their keyword and backlink strategy that competitors have taken better advantage of.

Posted Mar 15, 2018

Grayson Kemper is senior content developer for Clutch, a B2B research and reviews firm based in Washington, DC. Clutch and Ignite Visibility published a joint research report titled "How Organic and Paid Search Inform SEO Strategy." The report examines trends and the state of SEO among U.S. businesses in 2018. I interviewed Kemper about the report's findings and what it means for the future of SEO marketing.

Posted Mar 06, 2018

Choozle, a self-serve programmatic advertising platform based in Denver, in partnership with Grapeshot, a contextual intelligence platform, announced the release of a contextual keyword targeting tool to use within campaigns on the Choozle platform.

Posted Feb 27, 2018

There has been a lot said about the importance of website content and blog posts. Not only does good content reduce your site's bounce rate, but it also comes in handy for optimization. SEO specialists spend days and nights working to master Google's algorithms trying to rank first. Let's leave aside all the other means for a second, and focus on one very important SEO component: content.

Posted Dec 08, 2017

It's getting harder and harder to "game the system" with exploitive linkbuilding strategies and blackhat SEO. In short, it's not just about keywords; it's about creating a cohesive and appealing user experience. This is known as organic optimization. A strong linking structure and other internal SEO best practices can provide that. Here are four considerations to keep in mind when optimizing the internal SEO of your website.

Posted Nov 22, 2017

Health-related websites must create highly relevant, long-form content tailored to answer searchers' questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.

Posted Nov 16, 2017

Gale, a Cengage company, has developed a Google Chrome extension for its Opposing Viewpoints In Context database. The extension makes it easier for users to find and access content from Opposing Viewpoints In Context through their library from a Google search, creating a simple and direct path to authoritative digital resources.

Posted Nov 09, 2017

To ensure brand marketers are still able to get the same or better ROI out of their online rankings, here are three very important but not-so-well-known factors that can positively impact a brand's online reputation.

Posted Oct 18, 2017

Qubit, providers of personalization technology, launched Qubit Aura, a product discovery solution for mobile web. The product has been built to help retail brands tackle a specifically mobile issue: while shoppers now spend equal time on mobile and desktop, the conversion rate for mobile is only half. Qubit Aura sits on an existing mobile website and, through AI-powered personalization, changes the products a user will see based on their behavior.

Posted Oct 12, 2017

Presari lets people select where they get their search results from. With just a click or a touch this search tool operates on desktops or mobile devices like a TV remote. Only instead of switching stations you select search engines, and your results open up for you.

Posted Sep 13, 2017

I should cop to my bias at the outset. I have been on the podcasting bandwagon since shortly after Apple added the format to its iTunes player in 2005. Personalization and portability, along with the seamless continuity of media experiences across different contexts, was the magic for me. And it is not surprising that the same recipe is at the heart of the most successful digital media brand of our era: Netflix.

Posted Sep 12, 2017

A quarter-century ago, when SEO was in its infancy, it was as easy as slathering on a heavy layer of keywords and tossing in abundant backlinks to rise in the rankings on search engine results pages. But by 2018, that rudimentary approach will be a distant memory, with Google, Bing, and other search engines' sophisticated algorithms in a state of constant refinement. Those organizations will seek to outwit unscrupulous players determined to manipulate results at the cost of user experience. Meeting the challenge of effective SEO may take on even more importance in the year to come, considering the renewed pressure on search engine providers to help users weed out fake news and other low-quality content.

Posted Sep 06, 2017

Sponsored Guest Commentary

From the smallest start-ups to multinational corporations, an increasing number of companies are now using voiceovers to bring credibility, closeness and a human touch to their corporate communication materials. The right human voice is able to reach out and engage culturally diverse audiences in a dialogue. What's more, voiceovers offer countless possibilities for multilingual adaptation of prime content.

Posted Aug 28, 2017

Chatmeter, a provider of local search marketing and review management, released several updates to its comprehensive dashboard to help brands and retailers better engage with customers and track the conversion of searches to actual purchases.

Posted Aug 10, 2017

The notion that we can simply place keywords in our HTML to rise in Google's ranking is so 90s. While it is true that Google does not read the keywords within the HTML, putting the weight on specified keywords, like it used to do in years past for direct ranking purposes, they are still far from dead. The truth is that we do not control keywords, and we should not be targeting an individual keyword as an isolated search strategy. Rather, keywords should be used to guide us in topical relevance that provides a great customer experience.

Posted Jul 19, 2017

A new survey released by BrightEdge, a provider of enterprise SEO and content performance marketing solutions, reveals that marketers believe in a future ruled by the likes of Alexa, Artificial Intelligence (AI), voice search, and the Internet of Things (IoT). Yet, most in-house marketers and agency practitioners have done little to introduce these powerful components into their content marketing strategy.

Posted Jun 22, 2017

New research highlights the key industry-specific factors that are commonly found in bank, insurance and other financial services websites that rank higher in Google searches. The study also reveals that financial services web pages that rank high on Google are 70% more likely to be shared or engaged with on LinkedIn (than other content that ranks highly). But financial content is less popular on Facebook.

Posted Jun 13, 2017

Audioburst, an AI-powered audio content platform, announced the launch of its cross-platform API along with a $6.7 million Series A round of financing. Audioburst is aiming to change the way people consume audio content in a connected world by automating the process of indexing, organizing, and discovering audio segments in real-time.

Posted Jun 13, 2017

With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to a study commissioned by Google, 42% of B2B researchers now use mobile for the purchase process. Suffice it to say, if you have a poor search marketing strategy for mobile then you might as well shut down shop and ferry your prospects to your competitors' doors.

Posted May 24, 2017

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71