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Google ranking factors study highlights big variations in search strategies for different niches.

Posted Oct 18, 2018

Small business and enterprise customers alike have shared a common frustration with Google's overly complex interface and left many marketers scratching their heads. Compared to the newer, sexier advertising platforms like Facebook which branded itself as the "easiest to use online advertising platform," Adwords has been described as complicated, outdated, and expensive.

Posted Oct 05, 2018

Global enterprise information archiving leader enables compliant productivity with new Connected Suite Product offerings.

Posted Sep 27, 2018

Using Digitile is as natural as a Google search, but for work files, says the company, reducing clutter and increasing productivity.

Posted Sep 27, 2018

Sinequa, a provider of cognitive search and analytics, announced a partnership with Infosys, a global leader in consulting, technology and next-generation services, to deliver Cognitive Search & Analytics solutions to empower large organizations to become information-driven.

Posted Sep 11, 2018

It's better to focus on sitewide improvements like site speed, maintaining a responsive site, and keeping design clean first. Once you are ready to look at individual pages, exploring the places users leave your site is a fantastic start.

Posted Sep 10, 2018

What does it take to reach the top of the SEO chart around the world?

Posted Aug 22, 2018

Google is preparing to re-enter the Chinese market, according to The Intercept and leaked documents, where the flow of information to people is severely limited.

Posted Aug 02, 2018

Searchmetrics Study finds 27% of finance-related Google searches trigger Direct Answers boxes, giving finance brands a valuable branding and traffic opportunity.

Posted Aug 02, 2018

Businesses increasingly identify digital marketing as the best way to reach consumers, tell their company's story, and give voice to their brand.

Posted Jul 19, 2018

Google "rewards" sites that it believes have implemented best practices for a solid consumer experience, and penalizes those that are not completely optimized. While they are promoting sites that do it well, they are also looking for reasons to decrease rankings when some of these basic recommendations have not been met. Here are five keys to ensure your site is fully optimized for mobile.

Posted Jul 06, 2018

Ahead of the rollout of Google's mobile "Speed Update" in July 2018, a new study by Searchmetrics suggested that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches.

Posted Jul 03, 2018

To truly engage with your audiences, there's a need for both short-form and long-form content. Each has its own benefit. That being said, neither will serve your company (or the reader) if not planned and executed properly, or if it feels like it wastes the reader's time. A brand must earn and re-earn customer loyalty throughout the buying journey—staying relentlessly relevant at every turn. Below is a brief overview of when to use short-form vs long-form and considerations of why.

Posted Jun 21, 2018

RichRelevance, a provider of experience personalization, released the results of its second annual survey on how U.S. consumers search for and find products online. The survey shows that commerce search remains very important to consumers when shopping online, but retailers still struggle to provide an exceptional search experience across devices and touchpoints. And, while shoppers are interested in innovations such as personalized and image search, voice-assisted shopping is still far from mainstream.

Posted Jun 04, 2018

Alexa.com, a source of competitor and audience insights, announced the launch of the Alexa Agency Plan. The new plan will assist agencies with attracting key audiences for their clients and accelerating their growth.

Posted Apr 12, 2018

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.

Posted Apr 02, 2018

Online marketers seeking to follow their customers from desktop to mobile through organic search find fewer opportunities to build their brands and grow revenue as Google's evolving first page challenges them to feature in search via voice, direct answers, apps, videos and a growing list of newer universal search boxes, a new Searchmetrics' study finds.

Posted Mar 22, 2018

Adding to its suite of competitive analytics tools, Alexa.com has enabled gap analyses that give marketers a shortcut to finding opportunities to help improve search performance and brand awareness. With the introduction of Competitor Backlink Checker and new updates to Competitor Keyword Matrix, marketers can now uncover and close any gaps in their keyword and backlink strategy that competitors have taken better advantage of.

Posted Mar 15, 2018

Grayson Kemper is senior content developer for Clutch, a B2B research and reviews firm based in Washington, DC. Clutch and Ignite Visibility published a joint research report titled "How Organic and Paid Search Inform SEO Strategy." The report examines trends and the state of SEO among U.S. businesses in 2018. I interviewed Kemper about the report's findings and what it means for the future of SEO marketing.

Posted Mar 06, 2018

Choozle, a self-serve programmatic advertising platform based in Denver, in partnership with Grapeshot, a contextual intelligence platform, announced the release of a contextual keyword targeting tool to use within campaigns on the Choozle platform.

Posted Feb 27, 2018

There has been a lot said about the importance of website content and blog posts. Not only does good content reduce your site's bounce rate, but it also comes in handy for optimization. SEO specialists spend days and nights working to master Google's algorithms trying to rank first. Let's leave aside all the other means for a second, and focus on one very important SEO component: content.

Posted Dec 08, 2017

It's getting harder and harder to "game the system" with exploitive linkbuilding strategies and blackhat SEO. In short, it's not just about keywords; it's about creating a cohesive and appealing user experience. This is known as organic optimization. A strong linking structure and other internal SEO best practices can provide that. Here are four considerations to keep in mind when optimizing the internal SEO of your website.

Posted Nov 22, 2017

Health-related websites must create highly relevant, long-form content tailored to answer searchers' questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.

Posted Nov 16, 2017

Gale, a Cengage company, has developed a Google Chrome extension for its Opposing Viewpoints In Context database. The extension makes it easier for users to find and access content from Opposing Viewpoints In Context through their library from a Google search, creating a simple and direct path to authoritative digital resources.

Posted Nov 09, 2017

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