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From the smallest start-ups to multinational corporations, an increasing number of companies are now using voiceovers to bring credibility, closeness and a human touch to their corporate communication materials. The right human voice is able to reach out and engage culturally diverse audiences in a dialogue. What's more, voiceovers offer countless possibilities for multilingual adaptation of prime content.

Posted Aug 16, 2017

Chatmeter, a provider of local search marketing and review management, released several updates to its comprehensive dashboard to help brands and retailers better engage with customers and track the conversion of searches to actual purchases.

Posted Aug 10, 2017

The notion that we can simply place keywords in our HTML to rise in Google's ranking is so 90s. While it is true that Google does not read the keywords within the HTML, putting the weight on specified keywords, like it used to do in years past for direct ranking purposes, they are still far from dead. The truth is that we do not control keywords, and we should not be targeting an individual keyword as an isolated search strategy. Rather, keywords should be used to guide us in topical relevance that provides a great customer experience.

Posted Jul 19, 2017

A new survey released by BrightEdge, a provider of enterprise SEO and content performance marketing solutions, reveals that marketers believe in a future ruled by the likes of Alexa, Artificial Intelligence (AI), voice search, and the Internet of Things (IoT). Yet, most in-house marketers and agency practitioners have done little to introduce these powerful components into their content marketing strategy.

Posted Jun 22, 2017

New research highlights the key industry-specific factors that are commonly found in bank, insurance and other financial services websites that rank higher in Google searches. The study also reveals that financial services web pages that rank high on Google are 70% more likely to be shared or engaged with on LinkedIn (than other content that ranks highly). But financial content is less popular on Facebook.

Posted Jun 13, 2017

Audioburst, an AI-powered audio content platform, announced the launch of its cross-platform API along with a $6.7 million Series A round of financing. Audioburst is aiming to change the way people consume audio content in a connected world by automating the process of indexing, organizing, and discovering audio segments in real-time.

Posted Jun 13, 2017

With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to a study commissioned by Google, 42% of B2B researchers now use mobile for the purchase process. Suffice it to say, if you have a poor search marketing strategy for mobile then you might as well shut down shop and ferry your prospects to your competitors' doors.

Posted May 24, 2017

You may have developed a quality piece of content, but if it doesn't reach the right people, it will never have the influence you want. The mark of a great blogger or content manager is knowing where to publish a piece of content for maximum exposure.

Posted May 03, 2017

Kenshoo, a provider of agile marketing, released a new infographic, Kenshoo Digital Marketing Snapshot: Q1 2017, highlighting the continued impact that mobile, product-focused and video ad types deliver for social and search advertisers. Social ad spending increased 41% year-over-year (YoY) supported by substantial growth in video ad (153%) and Dynamic Product Ad (202%) spending.

Posted May 02, 2017

Posted May 01, 2017

BrightEdge, a provider of enterprise organic search and content performance, launched ContentIQ and HyperLocal, tools designed to drive marketers' organic search revenue conversions.

Posted Mar 07, 2017

For most businesses, organic search traffic is one of the most important sources for sales leads. However, competition is fierce for high-value search terms and it can seem like an almost impossible task to complete with competitors already well-established within your market. Fear not as with a well-structured content strategy there is usually lots of room to target niche search terms that pull potential customers towards your content that can produce almost immediate results.

Posted Feb 22, 2017

There's a fine balance you'll have to find, when you're trying to create content that readers will love, and that will appease the search engines. While it may be tempting to stuff as many keywords as possible into your content to up your rankings in search engine results, if your content isn't of any value to the reader, you'll find that whatever clicks you receive won't be worth much. Here are six vital steps to take when creating well-balanced online content.

Posted Jan 20, 2017

ProQuest says that one fast, comprehensive search now encompasses content in the its platform and Alexander Street's popular Academic Video Online, connecting researchers seamlessly to documentaries, training videos, journal articles, news, dissertations, primary sources, ebooks and more in one place.

Posted Jan 17, 2017

The "Fake News" problem has been a hot topic of discussion in recent weeks, and Google has been one of the companies under pressure to do something about it. One step the company is taking is to remove "In the News" from the top of its desktop search, instead serving up a carousel of "Top Stories"—like it already does on its mobile search products.

Posted Dec 08, 2016

Being proactive in SEO is perhaps the most abstract of the 5 Pillars of SEO. It is also perhaps the most important. The simplest way to think about proactiveness and how it relates to SEO is to always be informed and prepared. Sandra Wallace not only needs to understand her own niche in the RC hobby industry, but she needs to develop an understanding of the SEO industry as well.

Posted Nov 16, 2016

Searchmetrics expanded its pilot program for its agile content development platform. The Searchmetrics Content Experience is pathfinding software that lets users create content optimized to stand atop search page rankings.

Posted Oct 25, 2016

The SEO industry is constantly changing. It is important that Sandra Wallace and her business, Wally's Hobbies, keep up to date with all these changes. Where should she be doing her research?

Posted Oct 19, 2016

Mobile-first strategy is a must, but an often overlooked part of that is Local SEO. Learn why and how you should incorporate local searches into your strategy.

Posted Oct 12, 2016

Libraries can now increase the power of linked data by adding reader's advisory services with NoveList Select for Linked Data. NoveList, a division of EBSCO Information Services, (EBSCO) has partnered with Zepheira to boost the visibility of library collections online and enrich the information available to people in the community.

Posted Oct 04, 2016

Take a deep dive into the third pillar of SEO: Thinking Outside of the Box. From link-building to newsjacking, this is everything you need to know about getting creative with your SEO.

Posted Sep 27, 2016

Facebook announced it will be relying less on human curation for its Trending section, and turning to algorithms to help scale the feature. Facebook announced the Trending feature in 2014, but you may not be familiar with it because it still isn't available to everyone.

Posted Aug 30, 2016

Self-learning systems have been adopted in various fields, ranging from self-driving cars to robotics. Google, the world's most popular search engine has now integrated its own machine learning system as a part of its search algorithm. In this article we will delve into exactly how you can create and optimize your content for Google's RankBrain.

Posted Aug 26, 2016

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