There are a few aspects of SEO that over the years have solidified themselves as the foundation of any campaign. This is because Google's changes are at their core about trying to provide the best user experience. Therefore, if you align your SEO efforts to improving user experience (and searcher intent), then you can rest relatively sure that your work is future safe, no matter how Google alters their algorithm. Here are the five rules that always have an impact on your SEO campaign.
Posted Jun 01, 2016
Innovation never rests, and in the past decade, the way users discover content has continued to change rapidly. First Google and other search engines allowed a user to target specific topics and go right to related content, bypassing a site's homepage. Social media then developed completely new routes for users to discover content. It makes sense that marketers are now focusing on these other channels. But, does that mean they can completely ignore the homepage?
Posted May 13, 2016
Publishers are making the investment in native ads and sponsored content because the engagement metrics show a favorable reader experience. While the signs point to native ads being here to stay, publishers still have a lot of room to improve and optimize the native ad experience before it has long-lasting appeal. One opportunity that publishers can take to enhance their native ad program is by delivering a custom site search experience that helps advertisers reach their target audience while also showing fast and relevant results to readers. Here are three ways to successfully incorporate native ads into your reader's search experience.
Posted Apr 29, 2016
While the majority of SEO professionals are aware of Google's new Accelerated Mobile Pages (AMP) protocol and understand the impact it will have on search rankings, barely one-fourth are currently implementing the protocol, according to a new survey conducted by SEO PowerSuite, an all-in-one SEO toolkit with two million registered users. The study, conducted in partnership with Nathan Safran of Blue Nile Consulting, polled nearly 400 professionals representing a mix of in-house SEOs and agency SEOs across North America and Europe.
Posted Apr 28, 2016
IgnitionOne, a global marketing cloud provider, released its Q1 2016 Digital Marketing Report, demonstrating both steady trends and surprising changes in digital advertising metrics. Q1 marked a drop in U.S. paid search spend for the first time in six years, down 5% year over year (YoY). Mobile continues to be the star of search, demonstrating the largest jump in impressions in several years at 19% year over year. Programmatic display is up 10% YoY, with Facebook dominating Google in growth, up 51%.
Posted Apr 12, 2016
Searchmetrics announced several new features for its search and content performance software suite, including the ability for online marketers to track and compare how their mobile apps perform in paid and organic searches. Searchmetrics says its Mobile App Rankings is the first to automate the way app owners and their marketing teams track a particular application's performance against competitors.
Posted Apr 07, 2016
Privacy focused search engines StartPage.com and Ixquick.com are combining forces to make a bigger impact on privacy: Ixquick has rebranded as "StartPage by Ixquick." Like StartPage, "StartPage by Ixquick" will privately give users actual Google search results in full anonymity. The company will no longer actively market Ixquick, but will still offer the classic Ixquick metasearch results, from a combination of other search engines, at www.ixquick.eu.
Posted Mar 31, 2016
The Google ad experience as we know it is changing. The search giant will no longer serve text ads in the right rail of search results. Instead, text ads will appear above and/or below search results. Additionally, users can expect an extra ad-four instead of three-above the search results for what Google calls "highly commercial queries." According to Search Engine Land, Google has been testing variations of this for quite a while.
Posted Feb 24, 2016
Webtexttool has created a do-it-yourself tool that allows businesses to write optimized text to rank well on Google and other search engines. The tool has helped entrepreneurs in the Netherlands and is set to release in the United States today. Webtexttool also collaborated with Ebay Business to create a webinar for Dutch businesses, in an effort to improve online visibility.
Posted Feb 02, 2016
Searchmetrics, a provider of search and content performance tools, introduced Link Optimization, a new feature designed to help online marketers work smarter and save time when optimizing the structure of internal links between the pages on their websites. This is a much underrated website optimization process, which, if performed correctly, makes it easier for site visitors to find what they are looking for, increases traffic to important pages, and improves search performance.
Posted Dec 10, 2015
New research confirms, according to Searchmetrics, that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user experience and technical requirements for mobile visitors, while ensuring the underlying content on pages continues to be relevant and comprehensive.
Posted Oct 06, 2015
Europe's "Right to Be Forgotten" law which allows individuals to request to have results removed from search engine results based on his or her name. Google requires users to fill out a form with information regarding the specific URLs they wish to have removed from results, along with their country of residence. This piece of the law has been in effect for quite some time, but up until now, the results only had to be removed from European search results. Now, France's CNIL, a data protection agency, has rejected an informal appeal from Google and ruled that the company must remove those URLs from all search results.
Posted Sep 22, 2015
People are different--that's not news to anyone. However, content creators and marketers may be surprised by how these individual differences affect search queries. A recent Blue Nile Research study, "Psychology of the Searcher," observed people as they searched for information online and found some significant differences between what people search for and how sites create content.
Posted Jul 13, 2015
I have to admit that much of my early SEO success could be attributed to dumb luck. When I started writing for the web, Danny Sullivan had just started his Search Engine Watch website, Google didn't exist, and SEO hadn't even been given a name. It turned out the websites I created were optimized for search because the content was optimized for our readers. In the early years, this wasn't the result of a strategic plan on my part. It was just a result of editorial instinct--years of magazine editing, ad writing, and PR. Without knowing it, I was practicing content marketing in the broadest sense of the word.
Posted Jun 24, 2015
dtSearch Corp., a supplier of general enterprise and developer text retrieval software for searching terabytes of text in a variety of online and offline data formats, announced version 7.80 of its product line. All dtSearch products embed dtSearch's proprietary document filters. The latest release expands these document filters to directly support a broader range of encrypted PDFs, covering PDF files encrypted with an owner password up to 128-bit RC4 and 128-bit and 256-bit AES.
Posted Jun 16, 2015
Lycos maintains a large portfolio of patented technologies ranging from search engine technology to on-line advertising and online gaming that it is making available for sale. As Lycos prepares to launch a suite of hard good products in the coming weeks, the company has decided to sell some of its technologies.
Posted May 21, 2015
Launched in 2013, Plano, Texas-based ITContract.com describes itself as "a specialist employment solutions website designed to make job hunt and talent sourcing faster and smarter." The site is specifically geared toward people looking for jobs in the IT field-both in the U.S. and abroad. ITContract wanted to develop a better job-searching experience for its customers: Make navigation of the site faster? and also provide filters to help people narrow down what they're looking for.
Posted May 20, 2015
The fact is, Google ranking directly impacts businesses' ability to attract customers and make money - that's real. According to a 2014 Advanced Web Ranking study, more than 71 percent of searched lead to an organic click for sites on Google's first page of search results. That was only true for 5.59 percent of searches on the second and third results pages. Additionally, and even more compelling, the first five results on a search page account for more than 67 percent of all clicks. That's even more real.Here's the good news. Even sites behind on mobile-optimization will have an opportunity to take action and make the necessary upgrades without any permanent damage. There are five things Vokal recommends that you do right now to navigate the changes and improve your site's performance. Read on to learn more...,
Posted May 15, 2015
Searchmetrics, a provider of search and content optimization, announced new features to its award-winning Searchmetrics Suite that provide actionable insights and recommendations to guide brands in optimizing their search and content for mobile performance, enabling them to influence online consumer intent and win more business. It is also announcing a new Mobile SEO Visibility Score.
Posted Apr 21, 2015
Altiar full-service cloud-based enterprise content management (ECM) optimized for Microsoft Azure and dtSearch, a provider ofenterprise and developer text retrieval products, announce the integration of dtSearch's core developer product, the dtSearch Engine into the Altiar platform.
Posted Apr 21, 2015
Providing a good mobile experience is no longer optional (and frankly, it's hasn't been for a long time). You may have heard dire predictions about the latest changes coming from Google. If your website isn't friendly to mobile browsers, you may have big problems as Google rolls out mobile-focused algorithm changes. Of course, we hope that you already got the message about the importance of mobile-friendly sites, but just in case you did not, here are some tips on how to weather this change.
Posted Apr 20, 2015
Search and content optimization provider, Searchmetrics, has introduced a new set of KPIs in its software that give digital marketers an at-a-glance indication of how visible their web pages are in Google's mobile search results compared with search results displayed on desktop or laptop computers.
Posted Mar 24, 2015
Search and content optimization provider, Searchmetrics, has announced a new integration with Adobe Experience Manager, Adobe's digital experience management solution. The integration will help content marketers and authors create web content that reflects the way Google now delivers search results by analyzing the intentions behind searchers' queries. The aim is to help companies create high-performing, data-driven content marketing programs to boost online traffic, conversions, and sales.
Posted Mar 12, 2015
Attivio, Inc., a provider of enterprise search and Big Data discovery software, announced the launch of its new online community, Attivio Insighters. This community offers members a platform to collaborate and share experiences, learn best practices, and build relationships with other users, industry experts and the Attivio team. Additionally, participants play an active role in shaping Attivio's product roadmap.
Posted Jan 22, 2015