Search, SEO and SEM
MarkLogic Corporation, an Enterprise NoSQL database platform company, announced the immediate availability of MarkLogic 7 on the Amazon Web Services (AWS) Marketplace. Enterprises now have full access to the company's schema-agnostic Enterprise NoSQL database that includes search and application services and is engineered to harness the benefits of AWS.
Posted Nov 19, 2013
dtSearch Corp., a supplier of document filters and general enterprise and developer text retrieval software, announced version 7.73 of its product line. The new version enhances .NET, C++ and Java API options for dtSearch Engine developers embedding the document filters for data parsing, conversion, extraction, and display of retrieved data with highlighted hits.
Posted Nov 05, 2013
MarkLogic Corporation announced an update to its Connector for Hadoop that allows Hadoop applications direct access to data indexed and managed by the MarkLogic Enterprise NoSQL database platform. The Connector helps companies realize the value of Hadoop by simplifying data management, reducing infrastructure costs, and increasing development agility.
Posted Oct 31, 2013
Silicon Valley-based KuroBase, Inc. launched its new Database-as-as-Service (DBaaS), a fully-managed cloud-based data store. This is the first element in the KuroBase Orchestration Platform Architecture, which allows web, game, and mobile app developers to manage and control data stores with scalability. With this release, KuroBase offers a fully managed DBaaS hosting both the industry leading Couchbase NoSQL database and the recently released Couchbase Sync Gateway in the cloud.
Posted Oct 17, 2013
MarkLogic Corporation announced the latest version of its Enterprise NoSQL database platform, MarkLogic® 7. To help organizations gain better operational agility and optimize storage costs, MarkLogic 7 supports cloud computing, can run natively on the Hadoop Distributed File System (HDFS), and has new features that enable database elasticity and searchable tiered storage. Additionally, to help users understand and gain more meaning from their data, MarkLogic 7 introduces MarkLogic Semantics.
Posted Oct 11, 2013
You can never be too rich or too thin, or so the saying goes. But you can have too much data, according to the results of a survey of marketers. Digital marketers need to take control of their marketing data or the unrelenting flow of Big Data will overwhelm them, the survey says. Despite the grim prognosis, there is hope, said a marketing analyst familiar with the report.
We've all heard about the value of content curation in the digital age. People put a premium on any tool that is able to help them sort through the deluge of information. And content creators have realized that they can add quick value to their sites by providing a stream of curated content that is relevant to their readers. Bruce Clay Inc., a global internet marketing solutions and optimization company, and PublishThis, a cloud-based content platform and end-to-end content marketing manager studied how curating content as a strategy effects publisher SEO.
Posted May 01, 2013
Gartner has predicted that, by 2015, "big data" will generate 4.4 million jobs globally. The bad news? Only one-third of those jobs will be filled. Why? There is a shortage of skilled analysts to do the work.
By Lin Grensing-Pophal
Posted Jan 11, 2013
If it's not your job to pour over your site's Google Analytics results you may not have noticed that the search giant announced, just over a year ago, that it would make SSL (Secure Sockets Layer) search the default for signed-in users - and you definitely wouldn't have realized the effect this has on your company's SEO efforts. Optify recently took a look at what this change has meant for marketers and put its findings into a study dubbed "Google Not Provided On the Rise: The Impact of Google's SSL Enhancement on SEO Data."
Posted Nov 16, 2012
The 2012 election cycle marks the inaugural election during which "big data" analysis tools are widely available to examine where the Republican and Democratic presidential candidates stand on the major issues of the campaign. The technology company Atigeo is putting its big data cloud software platform, xPatterns, to work in a free online analytical tool that it hopes voters will use to sift through the cacophony of campaign commentary and make sense of the candidates' stances on the issues.
By Michael LoPresti
Posted Aug 22, 2012
Search engine optimization (SEO) is the process of maximizing your site's visibility in search engine results, which is an art and science, according to Rebecca Lieb, analyst of digital advertising and media at the Altimeter Group. "In laymen's terms, it's being on the first page of Google results, not on page 372, where people are unlikely to see it," she says.
Discovery has never been a simple process for organizations, even in the "old days" when discovery generally entailed gathering piles of documents into large boxes and wading through them by hand. Information long ago evolved from print documents to electronic formats, which has created challenges and opportunities.
By now, most of us know the basic ingredients for a good website. The mobile experience, though, is still a relatively new concept compared to the traditional web—so figuring out how to provide the best mobile search interface remains a work in progress. Yet organizations with digital content are wasting no time working with the technology to expand their traditional web search capabilities into the mobile space.
By Marji McClure
- May 2011 Issue
Posted May 25, 2011
It is the very breadth, depth, and possibility inherent in semantic technology that can prevent content companies from experimenting with a technology that may be one of the most useful commercial innovations of the past decade. The murkiness of the word itself—not to mention the standards, acronyms, and jargon that can dominate the discussion of semantics—only adds to the confusion.
With the proliferation of search-oriented online content providers such as AOL, Yahoo!, Demand Media, and About.com, internet users are increasingly likely to find that most of the general searches they do return results from these SEO-oriented content creators and so-called "content farms". Whether this is a good or a bad thing from the user perspective remains to be seen—and opinions vary. But from general tactics, to long tail search and universal search strategies, SEO remains critical to web publishers.
This is the third in a series of columns assessing the readiness of text and social analytics to play a productive role in enterprise solutions. In this column, I assess approaches to acquire analytics applications when dealing with a common institutional barrier: the chief information officer (CIO).
By Robert J. Boeri
Posted Dec 10, 2013
I recently spent an afternoon going down a podcast rabbit hole. It started with the DoubleX podcast from Slate, which led me to an episode of Dan Savage's Savage Love podcast, which pointed me to--of all things--the OkCupid blog. I was more surprised than anybody when I discovered we could all learn something from OkCupid about analytics and all the very scary things websites know about us.
By Theresa Cramer
Posted Nov 19, 2013
I have previously reviewed basic business practices required to anticipate and manage inevitable social media crises affecting brands. Even the best business practices can only mitigate social public relations (PR) disasters. And it is expensive, and of dubious value, to do as the Department of State is reported recently to have done: spend $630,000 on Facebook likes. That's probably, at best, a one-off solution.
By Robert J. Boeri
Posted Oct 22, 2013
In the mid 1990s, I bought an Iomega Zip drive boasting 100MB of storage. It was the size of a small pancake. The other popular offline storage medium, a 3.5" diskette, held 1.44MB. Each Zip drive packed the equivalent of almost 70 diskettes. Who would ever need more than a few Zip drives?
By Robert J. Boeri
- April 2013 Issue
Posted Apr 09, 2013
Every modern journalist needs a certain set of key skills. Certainly you have to know your way around social media to publicize your work, but these days, you also need to be able understand and make use of data.
By Ron Miller
- January/February 2013 Issue
Posted Jan 15, 2013