Search, SEO and SEM
Apigee launched a major new version of Apigee Insights, its big data analytics platform that now enables enterprises to increase customer satisfaction and revenue by predicting and immediately adapting to the needs of individual customers at scale. With Apigee Insights, businesses can apply predictive analytics on fine-grained data and then proactively act on those insights in real-time, delivering individualized services through predictive apps.
Posted Apr 14, 2014
Covario, an independent search marketing firm, issued its Global Paid Search Spend Analysis for the first quarter of 2014, reporting that spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients rose by 25% over the same period a year ago and by 7% from the fourth quarter of 2013.
Posted Apr 10, 2014
Rosoka Software, a Natural Language Processing (NLP) software company announced a new version of Rosoka and Rosoka GeoGravy which will enhance the capabilities of its line of natural language processing and geospatial analysis product lines. Rosoka and Rosoka GeoGravy are a family of products that include entity and relationship extraction, language identification, geotagging, and geospatial analysis for over 230 languages.
Posted Apr 08, 2014
ReachLocal Inc., which powers local online marketing for small-to-medium sized businesses (SMBs), announced ReachSEO. The new offering aims to help SMBs drive more organic search traffic to their websites powered by ReachEdge. ReachSEO leverages industry best-practices in local SEO and ReachLocal's deep proprietary data on keyword effectiveness gained through its decade of experience building highly effective SMB paid search marketing campaigns.
Posted Apr 03, 2014
Panopto, a video platform provider for the enterprise and education markets, introduced a product update with a comprehensive way to search inside video content. The update allows Panopto customers to search for any word that is spoken or shown in their videos, and fast forward to that precise moment.
Posted Mar 27, 2014
Making sense of large amounts of disorganized information that is spread across wide swaths of an organization has always been the defining challenge of knowledge management. In recent years, the ability for organizations to capture information about themselves, their customers, and every facet of their business has increased exponentially; the phenomenon, of course, is known as "big data." As troves of data grow, so too does the potential to leverage it, and one key to keeping up with that potential is through the implementation of systems and solutions that streamline your organization's ability to analyze it, access it, and act on it. In short, big data is spurring the symbolic "long tail" of institutional knowledge to grow ever longer, and organizations must be prepared to adjust their knowledge management strategy to compensate.
By Michael LoPresti
Posted Apr 11, 2014
You can never be too rich or too thin, or so the saying goes. But you can have too much data, according to the results of a survey of marketers. Digital marketers need to take control of their marketing data or the unrelenting flow of Big Data will overwhelm them, the survey says. Despite the grim prognosis, there is hope, said a marketing analyst familiar with the report.
We've all heard about the value of content curation in the digital age. People put a premium on any tool that is able to help them sort through the deluge of information. And content creators have realized that they can add quick value to their sites by providing a stream of curated content that is relevant to their readers. Bruce Clay Inc., a global internet marketing solutions and optimization company, and PublishThis, a cloud-based content platform and end-to-end content marketing manager studied how curating content as a strategy effects publisher SEO.
Posted May 01, 2013
Gartner has predicted that, by 2015, "big data" will generate 4.4 million jobs globally. The bad news? Only one-third of those jobs will be filled. Why? There is a shortage of skilled analysts to do the work.
By Lin Grensing-Pophal
Posted Jan 11, 2013
If it's not your job to pour over your site's Google Analytics results you may not have noticed that the search giant announced, just over a year ago, that it would make SSL (Secure Sockets Layer) search the default for signed-in users - and you definitely wouldn't have realized the effect this has on your company's SEO efforts. Optify recently took a look at what this change has meant for marketers and put its findings into a study dubbed "Google Not Provided On the Rise: The Impact of Google's SSL Enhancement on SEO Data."
Posted Nov 16, 2012
Big Data is all about a relatively simple idea--an idea with profound impacts for publishers: "Big Data is the ability to customize and personalize a user experience based on what you know about that user," says Gordon McLeod, president of Krux, producers of a data management platform that can help businesses collect, analyze, and make Big Data actionable. "So there are many other ways to use it beyond the core advertising technology. It's all the same data. It's what you know about your users and about people like them and taking action against it in real time."
By Robert Springer
Posted Mar 31, 2014
Webster's Dictionary says the word "analytics" dates from 1590, and it defines the term as "the method of logical analysis." These days, though, it's tough to think of the word in anything but a computer-related context-particularly when it comes to content and marketing analytics. The latter, as digital media expert Julie Blakley describes it, is "data that can help inform decisions about the marketing decisions you make moving forward"-or, as she more succinctly puts it, "to be able to see what's working, what's not, and then what's the best way to move forward."
All day long, every person with access to the web is generating a trail of data that has been a boon to businesses and marketers. According to Robert Boeri-an independent consultant in the Washington, D.C., metro area-pinpointing an exact definition for this Big Data can be tricky. "The definition is somewhat subjective, and it can vary by sector depending on what kinds of software tools are available," explains Boeri.
Search engine optimization (SEO) is the process of maximizing your site's visibility in search engine results, which is an art and science, according to Rebecca Lieb, analyst of digital advertising and media at the Altimeter Group. "In laymen's terms, it's being on the first page of Google results, not on page 372, where people are unlikely to see it," she says.
Discovery has never been a simple process for organizations, even in the "old days" when discovery generally entailed gathering piles of documents into large boxes and wading through them by hand. Information long ago evolved from print documents to electronic formats, which has created challenges and opportunities.
This is the third in a series of columns assessing the readiness of text and social analytics to play a productive role in enterprise solutions. In this column, I assess approaches to acquire analytics applications when dealing with a common institutional barrier: the chief information officer (CIO).
By Robert J. Boeri
- December 2013 Issue
Posted Dec 10, 2013
I have previously reviewed basic business practices required to anticipate and manage inevitable social media crises affecting brands. Even the best business practices can only mitigate social public relations (PR) disasters. And it is expensive, and of dubious value, to do as the Department of State is reported recently to have done: spend $630,000 on Facebook likes. That's probably, at best, a one-off solution.
By Robert J. Boeri
- November 2013 Issue
Posted Nov 19, 2013
I recently spent an afternoon going down a podcast rabbit hole. It started with the DoubleX podcast from Slate, which led me to an episode of Dan Savage's Savage Love podcast, which pointed me to--of all things--the OkCupid blog. I was more surprised than anybody when I discovered we could all learn something from OkCupid about analytics and all the very scary things websites know about us.
By Theresa Cramer
Posted Nov 19, 2013
In the mid 1990s, I bought an Iomega Zip drive boasting 100MB of storage. It was the size of a small pancake. The other popular offline storage medium, a 3.5" diskette, held 1.44MB. Each Zip drive packed the equivalent of almost 70 diskettes. Who would ever need more than a few Zip drives?
By Robert J. Boeri
- April 2013 Issue
Posted Apr 09, 2013
Every modern journalist needs a certain set of key skills. Certainly you have to know your way around social media to publicize your work, but these days, you also need to be able understand and make use of data.
By Ron Miller
- January/February 2013 Issue
Posted Jan 15, 2013