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It's getting harder and harder to "game the system" with exploitive linkbuilding strategies and blackhat SEO. In short, it's not just about keywords; it's about creating a cohesive and appealing user experience. This is known as organic optimization. A strong linking structure and other internal SEO best practices can provide that. Here are four considerations to keep in mind when optimizing the internal SEO of your website.

Posted Nov 22, 2017

Health-related websites must create highly relevant, long-form content tailored to answer searchers' questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.

Posted Nov 16, 2017

Gale, a Cengage company, has developed a Google Chrome extension for its Opposing Viewpoints In Context database. The extension makes it easier for users to find and access content from Opposing Viewpoints In Context through their library from a Google search, creating a simple and direct path to authoritative digital resources.

Posted Nov 09, 2017

To ensure brand marketers are still able to get the same or better ROI out of their online rankings, here are three very important but not-so-well-known factors that can positively impact a brand's online reputation.

Posted Oct 18, 2017

Qubit, providers of personalization technology, launched Qubit Aura, a product discovery solution for mobile web. The product has been built to help retail brands tackle a specifically mobile issue: while shoppers now spend equal time on mobile and desktop, the conversion rate for mobile is only half. Qubit Aura sits on an existing mobile website and, through AI-powered personalization, changes the products a user will see based on their behavior.

Posted Oct 12, 2017

Presari lets people select where they get their search results from. With just a click or a touch this search tool operates on desktops or mobile devices like a TV remote. Only instead of switching stations you select search engines, and your results open up for you.

Posted Sep 13, 2017

I should cop to my bias at the outset. I have been on the podcasting bandwagon since shortly after Apple added the format to its iTunes player in 2005. Personalization and portability, along with the seamless continuity of media experiences across different contexts, was the magic for me. And it is not surprising that the same recipe is at the heart of the most successful digital media brand of our era: Netflix.

Posted Sep 12, 2017

A quarter-century ago, when SEO was in its infancy, it was as easy as slathering on a heavy layer of keywords and tossing in abundant backlinks to rise in the rankings on search engine results pages. But by 2018, that rudimentary approach will be a distant memory, with Google, Bing, and other search engines' sophisticated algorithms in a state of constant refinement. Those organizations will seek to outwit unscrupulous players determined to manipulate results at the cost of user experience. Meeting the challenge of effective SEO may take on even more importance in the year to come, considering the renewed pressure on search engine providers to help users weed out fake news and other low-quality content.

Posted Sep 06, 2017

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From the smallest start-ups to multinational corporations, an increasing number of companies are now using voiceovers to bring credibility, closeness and a human touch to their corporate communication materials. The right human voice is able to reach out and engage culturally diverse audiences in a dialogue. What's more, voiceovers offer countless possibilities for multilingual adaptation of prime content.

Posted Aug 28, 2017

Chatmeter, a provider of local search marketing and review management, released several updates to its comprehensive dashboard to help brands and retailers better engage with customers and track the conversion of searches to actual purchases.

Posted Aug 10, 2017

The notion that we can simply place keywords in our HTML to rise in Google's ranking is so 90s. While it is true that Google does not read the keywords within the HTML, putting the weight on specified keywords, like it used to do in years past for direct ranking purposes, they are still far from dead. The truth is that we do not control keywords, and we should not be targeting an individual keyword as an isolated search strategy. Rather, keywords should be used to guide us in topical relevance that provides a great customer experience.

Posted Jul 19, 2017

A new survey released by BrightEdge, a provider of enterprise SEO and content performance marketing solutions, reveals that marketers believe in a future ruled by the likes of Alexa, Artificial Intelligence (AI), voice search, and the Internet of Things (IoT). Yet, most in-house marketers and agency practitioners have done little to introduce these powerful components into their content marketing strategy.

Posted Jun 22, 2017

New research highlights the key industry-specific factors that are commonly found in bank, insurance and other financial services websites that rank higher in Google searches. The study also reveals that financial services web pages that rank high on Google are 70% more likely to be shared or engaged with on LinkedIn (than other content that ranks highly). But financial content is less popular on Facebook.

Posted Jun 13, 2017

Audioburst, an AI-powered audio content platform, announced the launch of its cross-platform API along with a $6.7 million Series A round of financing. Audioburst is aiming to change the way people consume audio content in a connected world by automating the process of indexing, organizing, and discovering audio segments in real-time.

Posted Jun 13, 2017

With over 80% of internet users now owning a smartphone, more and more searches are being conducted via mobile devices. In fact, according to a study commissioned by Google, 42% of B2B researchers now use mobile for the purchase process. Suffice it to say, if you have a poor search marketing strategy for mobile then you might as well shut down shop and ferry your prospects to your competitors' doors.

Posted May 24, 2017

You may have developed a quality piece of content, but if it doesn't reach the right people, it will never have the influence you want. The mark of a great blogger or content manager is knowing where to publish a piece of content for maximum exposure.

Posted May 03, 2017

Kenshoo, a provider of agile marketing, released a new infographic, Kenshoo Digital Marketing Snapshot: Q1 2017, highlighting the continued impact that mobile, product-focused and video ad types deliver for social and search advertisers. Social ad spending increased 41% year-over-year (YoY) supported by substantial growth in video ad (153%) and Dynamic Product Ad (202%) spending.

Posted May 02, 2017

Posted May 01, 2017

BrightEdge, a provider of enterprise organic search and content performance, launched ContentIQ and HyperLocal, tools designed to drive marketers' organic search revenue conversions.

Posted Mar 07, 2017

For most businesses, organic search traffic is one of the most important sources for sales leads. However, competition is fierce for high-value search terms and it can seem like an almost impossible task to complete with competitors already well-established within your market. Fear not as with a well-structured content strategy there is usually lots of room to target niche search terms that pull potential customers towards your content that can produce almost immediate results.

Posted Feb 22, 2017

There's a fine balance you'll have to find, when you're trying to create content that readers will love, and that will appease the search engines. While it may be tempting to stuff as many keywords as possible into your content to up your rankings in search engine results, if your content isn't of any value to the reader, you'll find that whatever clicks you receive won't be worth much. Here are six vital steps to take when creating well-balanced online content.

Posted Jan 20, 2017

ProQuest says that one fast, comprehensive search now encompasses content in the its platform and Alexander Street's popular Academic Video Online, connecting researchers seamlessly to documentaries, training videos, journal articles, news, dissertations, primary sources, ebooks and more in one place.

Posted Jan 17, 2017

The "Fake News" problem has been a hot topic of discussion in recent weeks, and Google has been one of the companies under pressure to do something about it. One step the company is taking is to remove "In the News" from the top of its desktop search, instead serving up a carousel of "Top Stories"—like it already does on its mobile search products.

Posted Dec 08, 2016

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