Being proactive in SEO is perhaps the most abstract of the 5 Pillars of SEO. It is also perhaps the most important. The simplest way to think about proactiveness and how it relates to SEO is to always be informed and prepared. Sandra Wallace not only needs to understand her own niche in the RC hobby industry, but she needs to develop an understanding of the SEO industry as well.
Posted Nov 16, 2016
Searchmetrics expanded its pilot program for its agile content development platform. The Searchmetrics Content Experience is pathfinding software that lets users create content optimized to stand atop search page rankings.
Posted Oct 25, 2016
The SEO industry is constantly changing. It is important that Sandra Wallace and her business, Wally's Hobbies, keep up to date with all these changes. Where should she be doing her research?
Posted Oct 19, 2016
Mobile-first strategy is a must, but an often overlooked part of that is Local SEO. Learn why and how you should incorporate local searches into your strategy.
Posted Oct 12, 2016
Libraries can now increase the power of linked data by adding reader's advisory services with NoveList Select for Linked Data. NoveList, a division of EBSCO Information Services, (EBSCO) has partnered with Zepheira to boost the visibility of library collections online and enrich the information available to people in the community.
Posted Oct 04, 2016
Take a deep dive into the third pillar of SEO: Thinking Outside of the Box. From link-building to newsjacking, this is everything you need to know about getting creative with your SEO.
Posted Sep 27, 2016
Facebook announced it will be relying less on human curation for its Trending section, and turning to algorithms to help scale the feature. Facebook announced the Trending feature in 2014, but you may not be familiar with it because it still isn't available to everyone.
Posted Aug 30, 2016
Self-learning systems have been adopted in various fields, ranging from self-driving cars to robotics. Google, the world's most popular search engine has now integrated its own machine learning system as a part of its search algorithm. In this article we will delve into exactly how you can create and optimize your content for Google's RankBrain.
Posted Aug 26, 2016
Understanding your niche is a foundation for any marketing campaign, SEO or otherwise. Businesses need to know who they are appealing to, what attracts an audience, and even better, why potential customers are attracted to particular pieces of content or use certain keywords in their online searches.
Posted Aug 03, 2016
Converting the five pillars of SEO into actionable strategies can be complex and difficult. Each pillar represents an abstract philosophy or ideal. However, within these guiding principles you can derive actionable techniques. Relevance may be the most important pillar as it impacts all aspects of SEO. Beginning with relevance, we discuss how strategies are put into practice, with examples of how a company can become and remain relevant within their market and their desired target audience.
Posted Jul 13, 2016
dtSearch is a provider of enterprise and developer text retrieval software and document filters. Contegra Systems is a major provider of custom search development services for the dtSearch Engine developer market. Together the companies announce a new version of Contegra's Kaleido user interface built around the dtSearch Engine SDK. The new features work alongside Kaleido's existing faceted search user interface built on top of the dtSearch Engine faceted searching developer API.
Posted Jul 12, 2016
There are a few aspects of SEO that over the years have solidified themselves as the foundation of any campaign. This is because Google's changes are at their core about trying to provide the best user experience. Therefore, if you align your SEO efforts to improving user experience (and searcher intent), then you can rest relatively sure that your work is future safe, no matter how Google alters their algorithm. Here are the five rules that always have an impact on your SEO campaign.
Posted Jun 01, 2016
Innovation never rests, and in the past decade, the way users discover content has continued to change rapidly. First Google and other search engines allowed a user to target specific topics and go right to related content, bypassing a site's homepage. Social media then developed completely new routes for users to discover content. It makes sense that marketers are now focusing on these other channels. But, does that mean they can completely ignore the homepage?
Posted May 13, 2016
Publishers are making the investment in native ads and sponsored content because the engagement metrics show a favorable reader experience. While the signs point to native ads being here to stay, publishers still have a lot of room to improve and optimize the native ad experience before it has long-lasting appeal. One opportunity that publishers can take to enhance their native ad program is by delivering a custom site search experience that helps advertisers reach their target audience while also showing fast and relevant results to readers. Here are three ways to successfully incorporate native ads into your reader's search experience.
Posted Apr 29, 2016
While the majority of SEO professionals are aware of Google's new Accelerated Mobile Pages (AMP) protocol and understand the impact it will have on search rankings, barely one-fourth are currently implementing the protocol, according to a new survey conducted by SEO PowerSuite, an all-in-one SEO toolkit with two million registered users. The study, conducted in partnership with Nathan Safran of Blue Nile Consulting, polled nearly 400 professionals representing a mix of in-house SEOs and agency SEOs across North America and Europe.
Posted Apr 28, 2016
IgnitionOne, a global marketing cloud provider, released its Q1 2016 Digital Marketing Report, demonstrating both steady trends and surprising changes in digital advertising metrics. Q1 marked a drop in U.S. paid search spend for the first time in six years, down 5% year over year (YoY). Mobile continues to be the star of search, demonstrating the largest jump in impressions in several years at 19% year over year. Programmatic display is up 10% YoY, with Facebook dominating Google in growth, up 51%.
Posted Apr 12, 2016
Searchmetrics announced several new features for its search and content performance software suite, including the ability for online marketers to track and compare how their mobile apps perform in paid and organic searches. Searchmetrics says its Mobile App Rankings is the first to automate the way app owners and their marketing teams track a particular application's performance against competitors.
Posted Apr 07, 2016
Privacy focused search engines StartPage.com and Ixquick.com are combining forces to make a bigger impact on privacy: Ixquick has rebranded as "StartPage by Ixquick." Like StartPage, "StartPage by Ixquick" will privately give users actual Google search results in full anonymity. The company will no longer actively market Ixquick, but will still offer the classic Ixquick metasearch results, from a combination of other search engines, at www.ixquick.eu.
Posted Mar 31, 2016
The Google ad experience as we know it is changing. The search giant will no longer serve text ads in the right rail of search results. Instead, text ads will appear above and/or below search results. Additionally, users can expect an extra ad-four instead of three-above the search results for what Google calls "highly commercial queries." According to Search Engine Land, Google has been testing variations of this for quite a while.
Posted Feb 24, 2016
Webtexttool has created a do-it-yourself tool that allows businesses to write optimized text to rank well on Google and other search engines. The tool has helped entrepreneurs in the Netherlands and is set to release in the United States today. Webtexttool also collaborated with Ebay Business to create a webinar for Dutch businesses, in an effort to improve online visibility.
Posted Feb 02, 2016
Searchmetrics, a provider of search and content performance tools, introduced Link Optimization, a new feature designed to help online marketers work smarter and save time when optimizing the structure of internal links between the pages on their websites. This is a much underrated website optimization process, which, if performed correctly, makes it easier for site visitors to find what they are looking for, increases traffic to important pages, and improves search performance.
Posted Dec 10, 2015
New research confirms, according to Searchmetrics, that online marketers and website owners need to follow a separate strategy to help their pages rank higher in mobile phone searches on Google. It is essential to pay particular attention to the specific user experience and technical requirements for mobile visitors, while ensuring the underlying content on pages continues to be relevant and comprehensive.
Posted Oct 06, 2015
Europe's "Right to Be Forgotten" law which allows individuals to request to have results removed from search engine results based on his or her name. Google requires users to fill out a form with information regarding the specific URLs they wish to have removed from results, along with their country of residence. This piece of the law has been in effect for quite some time, but up until now, the results only had to be removed from European search results. Now, France's CNIL, a data protection agency, has rejected an informal appeal from Google and ruled that the company must remove those URLs from all search results.
Posted Sep 22, 2015