I conducted an experiment to help combat my stress. I would only use my smartphone to call or text, nothing else. If I wanted to check Facebook or my email, I would sit down at my laptop and check it. It took me a few days to get used to this. The end result? I spent so much less time online. And this is bad news if you are a company whose business model depends on garnering as many users, or views, as possible.
Posted Feb 05, 2015
Twitter added the abilities for users to shoot video and have group chats within its mobile app. According Business Insider, Twitter has an engagement problem, and these new features are designed to keep users hanging around longer.
Posted Jan 29, 2015
Shocase announced the first social network designed specifically for marketing professionals. Shocase integrates features of LinkedIn, Pinterest, Facebook, and YouTube into one network. This new social network features, connects, and promotes professionals-from all marketing disciplines.
Posted Jan 27, 2015
There's an all too familiar pattern many businesses, especially startups, face when they are trying to get their content out there - they spend hours and hours working on high-quality videos, or online advertisements, and yet, the following just isn't coming in the way they want. It doesn't matter how many times you Facebook post or Tweet your new video; the following remains at a frustrating standstill.
Posted Jan 19, 2015
We all know consumer technology is infiltrating the workplace and changing employee expectations. Facebook knows this too. Recode and others report that Facebook soft-launched its Facebook at Work tool. It is basically exactly what it sounds like-Facebook that limits your network to your colleagues.
Posted Jan 15, 2015
A small business may not have the time, resources, or the inclination to invest in social media like bigger businesses do. Manta, which services small businesses in the U.S., surveyed a number of them to understand their engagement with social media and found that 50% had increased their efforts on social media while 55% used social media to generate leads.
Posted Jan 12, 2015
Finally, 2014 is officially over. The ball has dropped, and it's time to turn our sights to the year ahead. If you are anything like me, you've already had your fill of "New Year, New You" mottos being blasted around social media. So in the spirit of the New Year, I've decided to reexamine 2014 and what I've learned.
Posted Jan 08, 2015
Managing localization in a time and cost effective way is critical for the definition and execution of digital globalization plans. It is therefore no surprise that product leaders and content owners need process enhancements while making the most of localization budgets according to clear requirements and indicators. This is where automation comes in to play. However, it may turn out to be a great efficiency enabler as well as a dangerous pitfall if it is not used at the right time and within the right framework.
Posted Jan 07, 2015
Welcome to 2015, and a whole new era in social media marketing on Facebook: the "post promotional post" era. That's because, beginning this month, Facebook will be instituting new content and volume controls for organic posts that are promotional in nature. This includes posts that push users to purchase a product or install an app, reuse the exact same content from ads, or impel people to enter promotions or sweepstakes without context. Facebook is making these modifications in response to results of a survey of its users who reported being unhappy with the amount of promotional posts infiltrating their News Feeds.
Posted Jan 05, 2015
As social media professionals, we often like to imagine ourselves as iconoclast pioneers. To a large extent, 2014 has decisively disabused us of that illusion. We now have more than a decade of rigorous research by major think tanks that leads us to the same inevitable conclusion: On social media, the same basic rules of mass media still apply-very little ever goes viral, and the best way to achieve mass awareness and adoption is by securing the broadest possible reach. At the same time, the continuing evolution of the major social networking platforms is making it increasingly difficult to achieve mass reach solely through purely organic and earned media strategies.
Posted Dec 12, 2014
Check out these sites and technologies on the cutting edge of content.
Posted Dec 03, 2014
In its recent third quarter reporting, the company posted a 7% decrease in user engagement and a slide in growth of monthly active users: growth increased 23%, but that was down from 24% posted in the second quarter of 2014 and down from 38% reported in the third quarter of 2013. Consequently, Twitter's stock price has fallen in recent weeks, and the S&P downgraded Twitter's debt to junk status, describing the company's risk as significant. So, how did it come to this? Where did Twitter go wrong, and, more importantly, what can it do to right the ship and recruit new users?
Posted Nov 26, 2014
This online content thing is not as hard as everyone thinks. Don't get me wrong...it can, at times, be tough. Tough to get traffic. But I recently learned a universal law from my last post: the more you give, the more you get. In that last column, "8 Things I Learned from Analyzing My Tweets", I learned this incredibly valuable lesson. By simply relaying to the audience what I learned from a basic Twitter analysis (which provided tactical value and actionable content), I was rewarded with over 900 shares. More plainly put, I took the modest information from my head and shared it with an audience hungry for tips and tricks.
Posted Nov 25, 2014
Before Twitter and YouTube could respond, millions of users saw video of journalist James Foley being beheaded. An equally large number of people were privy to naked photos of celebrities on sites such as 4chan and reddit, after a hacker illegally stole the photos from the cloud. These were eventually removed, but not before a surprising controversy rose up around these instances: Should social media sites be in the business of censoring content-and, by extension, users?
Posted Nov 24, 2014
Kenshoo, a provider of predictive marketing software, and DataPop, a product advertising company focused on helping retailers better merchandise products, announced a new partnership. The partnership helps retailers drive sales by bridging data between search engine marketing and social media programs. The offering brings together Pinterest and Google Product Listing Ads (PLAs) data, capturing unique signals on consumer intent and identifying which products retailers should further promote across the two channels.
Posted Nov 06, 2014
Yesterday morning I jumped on Facebook to see what my friends had been up to over the weekend. There were a few fun posts, some pictures of autumn foliage and apple picking, a couple inspirational quotes or article links. And then, with little warning, I scrolled through at least six or seven ads in my newsfeed, one after the other. I had been shopping online the day before, and it seemed that everything I'd searched for was now showing up on my favorite social media site. A 15% off coupon for a yoga mat, a buy one get one free promotion for shoes, etc. When did Facebook turn into a giant billboard?
Posted Nov 06, 2014
Social media content can influence purchase decisions, but its role often goes uncredited since posts and tweets aren't usually the last click before a sale. "That's like only recognizing the pro basketball player who makes a shot, and completely disregarding the guy who's part of the assist," says Jason Cormier, co-founder of the digital marketing agency Room 214. New tools and strategies are changing the game, however, by enabling strong social content to more directly impact commerce.
Posted Nov 05, 2014
It's easy to forget what an important role social media plays in the media at large. When you're busy taking BuzzFeed quizzes on Facebook or sharing pictures of your cat on Instagram, it's hard to see these tools as anything but hives of narcissism. But as I write this column at the end of a long week filled with bad news, I can't help but think of social media as not only the best source for breaking news, but as the only truly free press left.
Posted Oct 28, 2014
Jay Izso, a psychological business consultant known as the Internet Doctor, has a new book on the way called Got Social Mediology? Using Psychology to Master Social Media Without Spending a Dime. Izso says that rather than engaging in paid-for, broadcast-style advertising, companies must understand the importance of understanding the psychology of the user, respecting the cultural nuances of each social media platform, and focusing on creating authentic relationships. EContent interviewed Izso about his approach to social media marketing.
Posted Oct 24, 2014
NUVI, a solution for real-time social media listening and reporting, announced two new features to help users better track and understand how their brands are profiled online. Those featured are a real time conversation feed and the option to schedule social media posts.
Posted Oct 23, 2014
I recently took a look at my Twitter analytics to understand what's working and what's not. I don't do this as much as I should.It turned out to be an extremely helpful exercise, and I learned a few things. Now I am sharing what I learned with you in the eight findings below.
Posted Oct 23, 2014
Social media monitoring really took off about five years ago with many companies hiring chief listening officers to bring the social media discussions into the boardroom. The job description was simple: monitor all forms of social media to see what the buzz was about the company and pass on any complaints, product ideas, or tips to various departments within the organization. However, as we get ready to turn the corner to 2015, some believe a CLO is too passive to be effective.
Posted Oct 22, 2014
Snap Skout, a media technology startup that intelligently connects businesses and consumers through relevant online content, announced it is changing the company name to Tack. The name change is effective immediately and reflects the company's mission to help local businesses stay firmly on the map.
Posted Oct 16, 2014
One of the major drawbacks of social media is that users have to wait for followers to be seen. Niume, a new interest-based social network, has been created to try and solve this problem. Niume addresses the need for a more instant, and interactive, social network. Users post in themed communities known as "circles" and the content is delivered to everyone following that circle. Posts can also be liked, shared, or "hyped" by the followers, all of whom have a shared interest in the subject.
Posted Oct 16, 2014
The most popular social networking apps were revealed by adjust, a leading mobile app attribution and analytics company. adjust analyzed 217,549 Social Networking and Communication apps across 155 Apple App Store countries and 157 Google Play storefront countries, focusing on a combination of the app store rank with the average of all ratings for the app given by customers.
Posted Oct 14, 2014