Social Media and Communities

Internet search provider Google has bought Prya Labs, a company that created some of the earliest technology for writing weblogs and helping to make the online journals more popular.

Posted Feb 21, 2003

Go Club has released its new Web technology designed to help associations, clubs, churches, and other membership organizations manage their events and members online.

Posted Jan 28, 2003

E-centives, Inc., a provider of interactive direct marketing technologies and services, has completed its acquisition of the assets of Consumer Review, Inc., a source for consumer product reviews and information on the Web.

Posted Jan 17, 2003

Sarah Chubb has a unique "problem"...the sort more Web executives would like to have. She is running out of ad inventory. And the solution is simple, but few Web sites have been willing or able to realize it; the Internet allows publishers to sell advertising against users, not just against content.

Posted Sep 01, 2002

The question for Web sites is no longer, "to charge or not to charge," but rather "how much can I charge for what?" Many sites that have found success charging for interactive content are doing so, in part, by leveraging the value of online community. Their success stories can be yours.

Posted Sep 01, 2002

Posted Jul 01, 2002

Most site owners would love the opportunity to know what goes on inside the heads of their site users. For better or worse, however, technology has not yet provided us with that level of access to the mindset of site visitors. Enter the world of online surveys, which purport to provide feedback from users on the sites' content and effectiveness.

Posted Apr 01, 2002

When E*Trade launched its online community in the summer of 1998, it found itself in uncharted waters. No financial brokerage had ever given voice to its customers in such a public forum. The risks were great, but E*Trade wanted to strengthen the notion that financial matters are integrated into our lives: We share experiences, offer advice, commiserate, speculate. Despite the risks (e.g., liability issues, potential for censorship, and the complex rules governing corporate financial information), E*Trade's online community began as a general set of discussions on topics like retirement planning, Internet stocks, and mutual funds.

Posted Sep 01, 2001

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