New solution empowers businesses using Clarabridge CX Social to connect with customers quickly and easily.
Posted Aug 02, 2018
Taboola, a discovery platform, released its global travel report to help marketers understand their competitive advantage and opportunities on the open web.
Posted Jul 26, 2018
Integration enables users to search for content from the Widen Collective within Hootsuite.
Posted Jul 24, 2018
Friendz says it is taking advantage of the most powerful marketing tool--word of mouth on social media--to connect brands with their target audience based on peer-to-peer communication.
Posted Jul 24, 2018
If you ask any person with a mobile device when the last time they booked a vacation through a travel agent was, they may give back a strange, are-you-serious glare. However, they will probably recall last year's two-day Joshua Tree camping trip inspired by an Instagram post, or how they openly sourced Hawaii vacation itineraries on Facebook.
Posted Jul 23, 2018
Storyful has announced the integration of the Snap API into the Storyful Newswire and its tech stack.
Posted Jul 19, 2018
People in service-based businesses have always struggled with using Instagram to advance their enterprises. It doesn't need to be that way.
Posted Jul 18, 2018
A new study from Openet surveyed 1,500 consumers across the UK, US, Brazil, and The Philippines on their perceptions of digital services companies and mobile operators following the recent data scandal.
Posted Jul 12, 2018
Here's how Facebook's algorithm and AI-backed technology is changing the game for advertising, and how you can take advantage of these tools.
Posted Jul 11, 2018
Like any sports tournament, the World Cup has launched a host of technology innovation, the most hotly debated is the first deployment of the Video Assistant Referee (VAR) designed to correct "clear and obvious" refereeing errors.
Posted Jul 05, 2018
Bazaarvoice, Inc. announced that brands can now reach more than a billion shoppers each month by distributing ratings and reviews into the Bazaarvoice Network, no matter who their review collection provider is.
Posted Jul 03, 2018
Why spend your time and marketing budget finding new topics and creating new content when you can use what worked wonders in the past. Repurposing content isn't a shortcut, consider it one of the guerilla marketing tactics that will help you create a lot of buzz in a relatively short time and with minimal efforts. But most importantly, it will save your brand from the damage caused by unoriginal and run-of-the-mill content. Here is how you can recycle your best social media content for more engagement.
Posted Jun 25, 2018
As Scott Cook, CEO of Intuit said, "A brand is no longer what we tell our customers it is--it is what consumers tell each other it is." Social media has disintermediated the way marketers and publishers communicate with their audiences. The role of the gatekeeper gave way to the community manager, relinquishing some control to the audience in exchange for dialogue and engagement. And as authority has moved further away from brands so has the ability to shape brand perception.
Posted Jun 08, 2018
The latest Facebook consternation concerns how it's prepared to meet the European Union's strict General Data Protection Regulation (GDPR) rules, now in force, to protect customer data; experts complain that Zuckerberg hasn't explained how his company will meet these requirements. There's a moral to this morass: be honest with your users and act quickly and effectively when a data crisis occurs.
Posted Jun 04, 2018
For Jennifer Ehidiamen and Oluwabusayo Sotunde, co-founders of RuralReporters.com, an online news platform with in-depth coverage of underreported issues in rural communities in Nigeria and across Africa, the companies they follow closely lead the way in community engagement and storytelling.
Posted Jun 01, 2018
Socialbakers, an AI-powered social media marketing platform, has added next-generation Influencer Management into the Socialbakers Suite. The new addition enables marketers to identify macro and micro influencers that their audience trusts, engages with, and share similar interests with.
Posted May 31, 2018
We've all seen the changes in our Facebook newsfeeds recently— more stories and posts from our friends and fewer from brands. Highly engaged fans can help salvage your Facebook presence, and the Latino audience might be the key.
Posted May 25, 2018
#paid—a provider in the influencer marketing space whose platform leverages AI to match marketers and content creators for integrated influencer marketing programs, content creation, and native amplification—announced it has raised $9 million USD in Series A financing led by ScaleUP Ventures.
Posted May 17, 2018
It goes without saying that reputation matters. The impact is more readily apparent in some areas—healthcare, restaurants—than others, but the issue impacts all of us on some level (if not on a daily basis, then during particularly important times, such as during a job interview or leading up to a date). And reputation is also a sword that cuts both ways. As Warren Buffet famously mused, "It takes 20 years to build a reputation, and five minutes to ruin it." In the internet age, when news—good and bad—is disseminated at light speed, those 5 minutes have arguably been compressed to 50 seconds.
Posted May 09, 2018
Any marketing campaign worth its salt needs to carefully optimize its visual content. Brands want an image that will attract the attention of potential customers and that will make their product or service stand out from the crowd. But more than that, brands want to select images that generate the right kind of emotional response, keying into the appropriate brand values. It's no good advertising the latest running shoes with images that make the viewer feel restful and relaxed.
Posted May 03, 2018
Chatbots are all the rage. Marketers and customer service professionals can't get enough of them, but chatbots are also popping up somewhere that is, perhaps, less expected. No less a venerable media institution than the BBC is using in-article chatbots to introduce readers to complex topics.
Posted Apr 30, 2018
It goes against all received wisdom to withdraw completely from social media channels, like Wetherspoon's, or to increase friction for digital consumers like NRK. It seems certain, however, that as social media face increased scrutiny, more brands and content owners will start to swim against the tide.
Posted Apr 24, 2018
Facebook was a dream come true for marketers too. And marketers have tracked people and used their data without second thoughts. Why shouldn't marketers feed that data into artificial intelligence algorithms? Shouldn't customers want more personalized services, advertisements, and advice?
Posted Apr 23, 2018
Rep. Blackburn's question about control of the virtual-self hits at the epicenter of our Facebook problem: regaining personal control of our virtual identities is the answer to data privacy. Only when my real world-self owns my virtual-self can I truly have the benefit of data privacy and set both the boundaries and price for its use. This is achievable today, and it will be the largest disruption in the history of digital advertising.
Posted Apr 20, 2018
Facebook is in the middle of a PR crisis, for—more or less—simply conducting business as usual. Can they earn back customer trust, and continue to sell advertising based on user data?
Posted Apr 10, 2018