Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys.
Posted Sep 20, 2018
Brickfish, an end-to-end social media management company expanded its capabilities adding Nuvi--a real-time research, monitoring, and analytics platform.
Posted Sep 20, 2018
Mobile app gives marketers the ability to manage and respond to conversations and reviews at the speed of mobile.
Posted Sep 18, 2018
Evergreen content has long been a staple of content marketing strategies but with the rise of apps like Snapchat, time-limited content is making in-roads. Here are four reasons why you should invest in content that eventually disappears!
Posted Sep 14, 2018
Rivet Works' platform allows direct-to-consumer businesses to easily generate and organize visual content for immediate use in commerce and digital marketing.
Posted Sep 04, 2018
Referrals primarily influence businesses' search for both social media marketing agencies and software solutions, according to a survey of nearly 350 social media marketers across the world.
Posted Aug 23, 2018
BBTV actively monitoring hundreds of PBS titles on YouTube.
Posted Aug 21, 2018
Of the many disasters the digital media industrial complex has weathered in recent months, the most damaging may be that serious journalists are now scrutinizing it. How ironic that legacy media, with deep traditional journalism chops, exposed social channels that generally have been commoditizing news.
Posted Aug 14, 2018
New solution empowers businesses using Clarabridge CX Social to connect with customers quickly and easily.
Posted Aug 02, 2018
Taboola, a discovery platform, released its global travel report to help marketers understand their competitive advantage and opportunities on the open web.
Posted Jul 26, 2018
Integration enables users to search for content from the Widen Collective within Hootsuite.
Posted Jul 24, 2018
Friendz says it is taking advantage of the most powerful marketing tool--word of mouth on social media--to connect brands with their target audience based on peer-to-peer communication.
Posted Jul 24, 2018
If you ask any person with a mobile device when the last time they booked a vacation through a travel agent was, they may give back a strange, are-you-serious glare. However, they will probably recall last year's two-day Joshua Tree camping trip inspired by an Instagram post, or how they openly sourced Hawaii vacation itineraries on Facebook.
Posted Jul 23, 2018
Storyful has announced the integration of the Snap API into the Storyful Newswire and its tech stack.
Posted Jul 19, 2018
People in service-based businesses have always struggled with using Instagram to advance their enterprises. It doesn't need to be that way.
Posted Jul 18, 2018
A new study from Openet surveyed 1,500 consumers across the UK, US, Brazil, and The Philippines on their perceptions of digital services companies and mobile operators following the recent data scandal.
Posted Jul 12, 2018
Here's how Facebook's algorithm and AI-backed technology is changing the game for advertising, and how you can take advantage of these tools.
Posted Jul 11, 2018
Like any sports tournament, the World Cup has launched a host of technology innovation, the most hotly debated is the first deployment of the Video Assistant Referee (VAR) designed to correct "clear and obvious" refereeing errors.
Posted Jul 05, 2018
Bazaarvoice, Inc. announced that brands can now reach more than a billion shoppers each month by distributing ratings and reviews into the Bazaarvoice Network, no matter who their review collection provider is.
Posted Jul 03, 2018
Why spend your time and marketing budget finding new topics and creating new content when you can use what worked wonders in the past. Repurposing content isn't a shortcut, consider it one of the guerilla marketing tactics that will help you create a lot of buzz in a relatively short time and with minimal efforts. But most importantly, it will save your brand from the damage caused by unoriginal and run-of-the-mill content. Here is how you can recycle your best social media content for more engagement.
Posted Jun 25, 2018
As Scott Cook, CEO of Intuit said, "A brand is no longer what we tell our customers it is--it is what consumers tell each other it is." Social media has disintermediated the way marketers and publishers communicate with their audiences. The role of the gatekeeper gave way to the community manager, relinquishing some control to the audience in exchange for dialogue and engagement. And as authority has moved further away from brands so has the ability to shape brand perception.
Posted Jun 08, 2018
The latest Facebook consternation concerns how it's prepared to meet the European Union's strict General Data Protection Regulation (GDPR) rules, now in force, to protect customer data; experts complain that Zuckerberg hasn't explained how his company will meet these requirements. There's a moral to this morass: be honest with your users and act quickly and effectively when a data crisis occurs.
Posted Jun 04, 2018
For Jennifer Ehidiamen and Oluwabusayo Sotunde, co-founders of RuralReporters.com, an online news platform with in-depth coverage of underreported issues in rural communities in Nigeria and across Africa, the companies they follow closely lead the way in community engagement and storytelling.
Posted Jun 01, 2018
Socialbakers, an AI-powered social media marketing platform, has added next-generation Influencer Management into the Socialbakers Suite. The new addition enables marketers to identify macro and micro influencers that their audience trusts, engages with, and share similar interests with.
Posted May 31, 2018
We've all seen the changes in our Facebook newsfeeds recently— more stories and posts from our friends and fewer from brands. Highly engaged fans can help salvage your Facebook presence, and the Latino audience might be the key.
Posted May 25, 2018