Social Media and Communities

New web platforms designed to help publishers and newsrooms better manage content and combat fake news.

Posted Oct 09, 2018

The EU Copyright Directive, as it's known, is expected to pass into law when it comes to a final vote in January. It will remake the balance of power in copyright law in the European Union.

Posted Oct 09, 2018

As Facebook faces new data breach issues, Google announces it is tightening security measures for it Google Chrome extensions.

Posted Oct 03, 2018

Startup marketing can be a very complex endeavor. In order to get the most bang for your buck, you'll need to be patient, plan, revise, and research. There are only so many hours in the day and time management for new companies is extremely important.

Posted Oct 03, 2018

Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys.

Posted Sep 20, 2018

Brickfish, an end-to-end social media management company expanded its capabilities adding Nuvi--a real-time research, monitoring, and analytics platform.

Posted Sep 20, 2018

Mobile app gives marketers the ability to manage and respond to conversations and reviews at the speed of mobile.

Posted Sep 18, 2018

Evergreen content has long been a staple of content marketing strategies but with the rise of apps like Snapchat, time-limited content is making in-roads. Here are four reasons why you should invest in content that eventually disappears!

Posted Sep 14, 2018

Rivet Works' platform allows direct-to-consumer businesses to easily generate and organize visual content for immediate use in commerce and digital marketing.

Posted Sep 04, 2018

Referrals primarily influence businesses' search for both social media marketing agencies and software solutions, according to a survey of nearly 350 social media marketers across the world.

Posted Aug 23, 2018

BBTV actively monitoring hundreds of PBS titles on YouTube.

Posted Aug 21, 2018

Of the many disasters the digital media industrial complex has weathered in recent months, the most damaging may be that serious journalists are now scrutinizing it. How ironic that legacy media, with deep traditional journalism chops, exposed social channels that generally have been commoditizing news.

Posted Aug 14, 2018

New solution empowers businesses using Clarabridge CX Social to connect with customers quickly and easily.

Posted Aug 02, 2018

Taboola, a discovery platform, released its global travel report to help marketers understand their competitive advantage and opportunities on the open web.

Posted Jul 26, 2018

Integration enables users to search for content from the Widen Collective within Hootsuite.

Posted Jul 24, 2018

Friendz says it is taking advantage of the most powerful marketing tool--word of mouth on social media--to connect brands with their target audience based on peer-to-peer communication.

Posted Jul 24, 2018

If you ask any person with a mobile device when the last time they booked a vacation through a travel agent was, they may give back a strange, are-you-serious glare. However, they will probably recall last year's two-day Joshua Tree camping trip inspired by an Instagram post, or how they openly sourced Hawaii vacation itineraries on Facebook.

Posted Jul 23, 2018

Storyful has announced the integration of the Snap API into the Storyful Newswire and its tech stack.

Posted Jul 19, 2018

People in service-based businesses have always struggled with using Instagram to advance their enterprises. It doesn't need to be that way.

Posted Jul 18, 2018

A new study from Openet surveyed 1,500 consumers across the UK, US, Brazil, and The Philippines on their perceptions of digital services companies and mobile operators following the recent data scandal.

Posted Jul 12, 2018

Here's how Facebook's algorithm and AI-backed technology is changing the game for advertising, and how you can take advantage of these tools.

Posted Jul 11, 2018

Like any sports tournament, the World Cup has launched a host of technology innovation, the most hotly debated is the first deployment of the Video Assistant Referee (VAR) designed to correct "clear and obvious" refereeing errors.

Posted Jul 05, 2018

Bazaarvoice, Inc. announced that brands can now reach more than a billion shoppers each month by distributing ratings and reviews into the Bazaarvoice Network, no matter who their review collection provider is.

Posted Jul 03, 2018

Why spend your time and marketing budget finding new topics and creating new content when you can use what worked wonders in the past. Repurposing content isn't a shortcut, consider it one of the guerilla marketing tactics that will help you create a lot of buzz in a relatively short time and with minimal efforts. But most importantly, it will save your brand from the damage caused by unoriginal and run-of-the-mill content. Here is how you can recycle your best social media content for more engagement.

Posted Jun 25, 2018

As Scott Cook, CEO of Intuit said, "A brand is no longer what we tell our customers it is--it is what consumers tell each other it is." Social media has disintermediated the way marketers and publishers communicate with their audiences. The role of the gatekeeper gave way to the community manager, relinquishing some control to the audience in exchange for dialogue and engagement. And as authority has moved further away from brands so has the ability to shape brand perception.

Posted Jun 08, 2018

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