Social Media and Communities

XING released new iPhone and BlackBerry apps, both of which are now available for free download from their respective mobile app stores. The iPhone app, in particular, now sports an upgraded interface and a number of new features.

Posted Oct 19, 2010

Sharethrough recently closed a Series A equity financing round at $5 million. The round was led by North Bridge Venture Partners and Floodgate.

Posted Oct 19, 2010

United Business Media Ltd. (UBM) acquired and related properties and assets from, Inc. for a total of $0.8 million. This acquisition expands UBM's network of sites aimed at medical professionals and gives the organization access to an audience of online healthcare readers, which UBM reports are in-demand for advertisers.

Posted Oct 19, 2010

The personal nature of the mobile phone, the form factor of the mobile device (small keypad, tiny screen), and the obvious shortcomings of PageRank algorithms play in favor of a new approach to mobile search that puts people back in the equation.

Posted Oct 13, 2010

For almost as long as there have been books, there have been authors trying to get their manuscripts in front of an acquisitions editor. Today, there are many roads that can lead writers to professional publication. While the destination is often the same, new routes are emerging all the time.

Posted Oct 13, 2010

I recently updated the portrait I use on my blog, website, and social networking sites, including Facebook and Twitter. Updating my photo got me to thinking about how essential the choice of image is in social media circles. It's amazing how much you can discern about people simply by glancing at the image they choose to represent their online persona. The photo you choose to represent you says a great deal about who you are.

Posted Oct 08, 2010

Attensity, a developer of customer experience management software applications, announced Attensity Respond for Social Media. Attensity Respond for Social Media extends the value of Attensity's platform for social media monitoring and measurement, Attensity360.

Posted Oct 07, 2010

EPiServer launched its EPiServer MobileCenter App for Apple's iPhone and iPad mobile devices. The app is essentially a mobile version EPiServer OnlineCenter designed to give web developers, interactive marketers, and content publishers greater control over their online properties.

Posted Oct 05, 2010

Given the rise of social media and socially mediated everything-from sales to customer communication-it might seem rather obvious that content consumers want to interact with information and those who produce it. However, as an old school content producer who still produces print publications, I am painfully aware of a "digital divide" that exists between the way we conceive of content for print and the way it wants to be consumed digitally.

Posted Oct 01, 2010

On September 28, AOL announced the acquisition of two potentially major sources of content for the company, the TechCrunch network of news and information sites and 5min Media, which owns and maintains the web's largest video syndication network. The company also announced its acquisition of Thing Labs, makers of social media tool Brizzly.

Posted Oct 01, 2010

CloudCenter LLC announced the availability of Rainmaker on the Google Apps marketplace. Rainmaker allows Google Apps users to share contacts within a domain, while simultaneously populating Google Contacts(TM) with social data from LinkedIn, Twitter, and Facebook. Users can also enhance and share their current contact information using integration with Google Contacts.

Posted Sep 16, 2010

XING released plans to launch a major new media push this fall, in conjunction with the announcement of a handful of new features for its social business platform. Along with a newly revamped design, XING plans to add a number of major enhancements, including improved navigation options and expanded mobile functionality.

Posted Sep 16, 2010

Twitter announced that it would be rolling out a handful of new features and capabilities for its social messaging service. The company will be introducing a new version of the site that features a cleaner timeline and a richer details pane to provide information on individual Tweets, along with the ability to scroll through an unlimited number of Tweets without having to select "More."

Posted Sep 16, 2010

Alterian, a developer of customer engagement technology and solutions, announced the acquisition of Intrepid, an international market research and social media analytics consultant firm. Intrepid is a consulting business with a heavy focus on insights from social media data, which allows social media to be integrated as a core element of mainstream marketing.

Posted Sep 02, 2010

AOL is purchasing locational social networking service Rally Up for an undisclosed amount. Rally Up, which was founded in 2009, develops mobile applications for the iPad and iPhone that allow users to check in to various locations, send messages, and locate friends. The service features a friend feed that lets users share their location or upload text and photos. The service also features integration with Facebook.

Posted Sep 02, 2010

Inmagic released the latest version of Inmagic Presto, an application that enables non-technical business users to create and manage KnowledgeNets, Social Knowledge Networks (SKN) that are tied to a specific business objective. The new version includes enhanced functionality and new features, including discussion forums that facilitate topic-specific collaboration, extended single sign-on (SSO) third-party authentication, and optimization for enterprise installations.

Posted Aug 26, 2010

Ektron Inc. announced a new software product that integrates Facebook with corporate websites. The new tool is part of Ektron's Marketing Optimization Suite, which is designed to simplify the personalization of a website. Ektron's Facebook Social Targeting Software allows marketers to match social behavior to relevant experiences on a corporate website, allowing them to personalize product recommendations, offers, promotions, and other types of content to site visitors.

Posted Aug 19, 2010

Twitter announced, via its blog, the creation of a new Tweet Button. The button can, with a few lines of HTML code, be embedded in any website and allow the user to more easily share a link to the website through his or her Twitter account.

Posted Aug 17, 2010

Marketing and communications research firm HCD Research introduced a new tool that uses social media-based sentiment and emotional analysis to give pharmaceutical marketers insight into brand power and scope. NetClassRX helps medical marketers sort through digital conversations on blogs, websites, forums, and social networks, finding and highlighting remarks that pertain to their brand.

Posted Aug 12, 2010

Market research company Quester and digital developer Omnigon are releasing a new service called FeedbackFX with Socrates, an online research tool that allows users to highlight and annotate sections of content. The tool's automated moderator, dubbed Scorates, then analyzes the comments and asks follow-up questions to generate more precise feedback for researchers.

Posted Aug 12, 2010

Professional social networking company LinkedIn announced the acquisition of mSpoke, a startup that develops recommendation technology with offerings for content publishers, research analysts, and individuals. LinkedIn, which, at 75 million users, is the largest networking site of its kind, would not disclose the terms of the transaction.

Posted Aug 10, 2010

Open source microblogging developer StatusNet Inc. scored some new investors in a funding round led by FirstMark Capital, along with BOLDstart Ventures, iNovia Capital, and Montreal Start Up. FirstMark venture partner and angel investor Scott Switzer will also be joining the StatusNet board.

Posted Aug 05, 2010

Question and answer-based site began testing a newly revamped version of its flagship site, which will focus more on answering questions. The new site is part of an announced strategy by the company to move away from providing links in response to queries, instead providing specific answers.

Posted Jul 29, 2010

Online Marketing Suite, the business optimization platform from Adobe Systems Incorporated, will now link to new mobile and social media features. The Omniture-powered suite now features advanced bid strategies for Facebook ads, image ad support for Google, and personalization capabilities for BlackBerry and Android mobile apps.

Posted Jul 27, 2010

As recently as the last decade, content marketing - that is, content not as the product itself but as the basis for engaging a target audience and helping compel that audience to purchase a company's product - was reduced to a fairly short list of flavors. Today, however, companies have an opportunity to engage customers directly with endlessly unfolding content communication opportunities.

Posted Jul 19, 2010