Social Media and Communities

Despite always having a strong consumer following, in 2009, Kirkland's found that the traditional marketing techniques it had always relied on to engage customers were no longer producing the same positive results they once were. Instead of sinking more money into mail flyers and promotional postcards, Kirkland's decided on a new approach, jumping into the social media and e-marketing sphere with hopes of attracting new shoppers, boosting sales, and further strengthening their relationship with their existing customer base.

Posted Nov 18, 2011

MindTouch, Inc. released a "how-to" toolkit to offer businesses a new social publishing endpoint that replaces static HTML and PDF. Instead, MindTouch offers end users a social, collaborative environment through CCMS (Componentized Content Management Systems), complete with behavioral analytrics.

Posted Nov 17, 2011

A few weeks ago, I had the privilege to address a number of CEOs and senior executives at a weekend retreat (The Executive Forum) at IBM's Armonk, NY campus. I shared with them "The State of Social Media," but the presentation could have easily been titled, "What Senior Executives Should Know About Social Media." Clearly, the latter was my intent.

Posted Nov 17, 2011

LBi International NV, an independent global marketing and technology agency, purchased Mr Youth, a social media and marketing agency. The deal is valued between $40-50 million and includes a performance-contingent pay-out structure.

Posted Nov 15, 2011

Provide Support, LLC introduced a social media application to allow owners of corporate, association, and non-profit Facebook pages to offer live chat service to their visitors. The application aims to expedite customer service.

Posted Nov 15, 2011

LinkedIn Corporation announced today that it has filed a registration statement with the U.S. Securities and Exchange Commission (SEC) for a proposed public offering of shares of its Class A common stock. LinkedIn proposes to sell approximately $100 million of its shares, as well as any shares issued to the underwriters to cover over-allotments. The remaining shares will be sold by existing stockholders.

Posted Nov 04, 2011

New Media Strategies (NMS) is hosting the first social media-focused event held by the New York Stock Exchange (NYSE) on Friday, Nov. 4. The daylong conversation on achieving success through social media marketing is intended to connect corporations and consumers over social networks, establishing better communication in light of the economic unrest and #Occupy protests.

Posted Nov 02, 2011

Social media, tablets, and eReaders have not only changed the publishing model, they have given authors and publishers a whole new avenue to engage readers beyond books. Now, with the launch of interactive websites that accompany these books, such as J.K. Rowling's Harry Potter experience, Pottermore, and the continued growth and acceptance of mobile apps, the list of digital possibilities is getting longer.

Posted Oct 31, 2011

UK-based social reading site, Anobii is now making it possible for users to buy books directly from the site. Already backed by HMV, HarperCollins UK, Penguin UK and Random House UK, Anobii recently signed with 10 publishers to allow its users to buy through the site. By the end of this month, Anobii will be able to sell e-books from participating publishers which include Penguin, Random House and HarperCollins, along with Hachette, Pan Macmillan, Bloomsbury, Canongate, Faber, Wiley and Harlequin UK.

Posted Oct 28, 2011

According to comScore, the U.S. mobile social media audience grew by 37% over the past year, a significant increase by anyone's standards. It seems only logical that smartphone users access social media more regularly--after all, they aren't paying those high fees for data plans just to read the occasional email. But what does it really mean?

Posted Oct 28, 2011

A new social reading app called Subtext launched for the iPad. As reported on MediaBistro, users of the free app can read ebooks and discuss them with a network of friends within the pages of the ebook itself. Readers can add comments and links and participate in discussions as they would on other social networking sites, such as Facebook

Posted Oct 26, 2011

There was a time, long ago, when writing on virtual walls, being "poked" by friends, and tagging pictures was entertainment enough to convert everyday internet surfers into Facebook users. But compared to today's Facebook, on which people share videos, play games, check in at locations, and make virtual purchases, the original Facebook's entertainment offering seems bare-bones. According to Facebook statistics, users install 20 million apps every day. Playing games and streaming videos have become social activities. With more app support and more content sharing, Facebook, and social media in general, is increasingly becoming a multimedia entertainment platform-which seems to be the end goal for many of these sites.

Posted Oct 19, 2011

In the coming weeks, Google will shut down Google Buzz to focus their social media efforts solely on Google+. Users will still be able to see previously-posted content on their Google Profile and download it using Google Takeout. In addition to Buzz, iGoogle's social features, Google Labs, Google Code Search, and Jaiku will soon shut down.

Posted Oct 18, 2011

Marketers are increasingly aware of the crucial differences between social media and the media technologies that preceded it. Yet, many marketers still have not realized that Marshall McLuhan's famous declaration, "the medium is the message," applies just as much to social media as it did to earlier media technologies. Despite the growing awareness of most marketers, there are some who continue to view social media as simply another vehicle for delivering marketing messages, no different from print or television. However, there are important differences between social media and all previous forms of media technology and-as McLuhan's famous statement suggests- these differences have profound implications for marketers.

Posted Oct 13, 2011

People love saving money. Sales and coupons are time-honored advertising traditions for a broad field of retail businesses, from supermarkets to office suppliers. The latest manifestation of human beings' long-running obsession with coupons is the daily deal-websites and mobile apps that deliver a selection of daily coupons and deals to savings-hungry consumers.Companies such as Groupon, Inc. and LivingSocial have made a name for themselves by combining daily coupons, group buying, and local marketing. And the success of these two companies is spawning a thriving ecosystem of businesses, publishers, and deal networks all looking to get a piece of the pie.

Posted Oct 12, 2011

Ektron, Inc. and PR Newswire Association, LLC. partnered to integrate press release publishing and social media monitoring into the Ektron platform with PR Newswire Sync and the PR Newswire Listening Dashboard.

Posted Oct 11, 2011

Social networks are changing the way consumers obtain information about products and services. Nearly everyone -- except for Prince, who declared the internet dead -- is getting in on the action.Consumer research indicates that members of social networks are more likely to purchase products and services referred to them by their friends, fans, and followers. In fact, 90% of consumers say they trust recommendations from people they know; 70% trust opinions of unknown users. 71% claim reviews from family members or friends exert a "great deal" or "fair amount" of influence on what they purchase, while the same number of consumers don't believe the claims made in traditional advertising messages at all.

Posted Oct 06, 2011

Mzinga released OmniSocial 2011, its social business software suite, available for immediate purchase. This latest version is equipped with various upgrades and additions to allow businesses to create, manage, and repurpose virtual sub-sites. OmniSocial 2011 includes new user permission and personalization options in addition to greater content management and design control.

Posted Oct 06, 2011

Vouchfor!, Inc. launched its cloud-based referral marketing platform, Vouchfor!, which allows businesses to connect with customers over social networks and build customized local rewards programs. Designed to harness the ubiquity of social media, Vouchfor! lets customers "vouch for" the business and refer friends.

Posted Sep 27, 2011

Indiana University-Purdue University Indianapolis computer scientist Ali Jafari introduced a classroom-oriented social network called CourseNetworking (CN). A free online platform, CN combines social with the functionality of a learning management system (LMS) to connect teachers and students worldwide.

Posted Sep 22, 2011

The Wall Street Journal launched the beta version of WSJ Social, a Facebook app that lets users read, share, and comment on news articles from The Wall Street Journal within Facebook. Content includes articles and blogs from that cover breaking news, columns, analysis, and opinion.

Posted Sep 20, 2011

Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing CampaignDave PeckJohn Wiley & Sons, Inc.Paperback$19.79

Posted Sep 20, 2011

As digital natives immerse themselves in emerging entertainment channels-and concurrently force old ones to change in order to meet their expectations-they are reshaping the way people are entertained, as well as how they entertain. In the natives' world, the tools of content creation available through these emerging platforms are free (or cheap) and readily accessible. And they have been that way since a native first thumbed his name into a smartphone.

Posted Sep 19, 2011

When social media first came onto the scene, many people said, "Oh, it's just a passing fad - the soup du jour." Now, though, just about everyone is on the bandwagon, but that doesn't mean people really understand social media marketing and how to go about it. Social media can be simplified and demystified by looking back at some traditional approaches to marketing.

Posted Sep 08, 2011

LOOKK, a platform that connects young fashion designers with consumers through an open social network, went live with a team of seed investors. LOOKK provides a platform for designers to showcase their fashion to a community of fashion lovers, giving aspiring designers and new labels a different way to enter the fashion market.

Posted Sep 01, 2011