Social Media and Communities

Game designer Zynga has taken one of its most popular mobile apps-Words With Friends, a two-player Scrabble-like game-and made it available on the Facebook platform. Best known for creating Angry Birds, Zynga created many games specifically for iOS and Android devices, including Words With Friends. With a larger user base on Facebook, Zynga has brought many of the games it originally launched on the Facebook platform to mobile devices, but this is the first time that it has launched one of its mobile apps on Facebook.

Posted Aug 02, 2011

A team of four informatics and computing professors from Indiana University who established the Truthy website received a National Science Foundation (NSF) grant of $905,000 to broaden its analysis of the public data stream from social networks. The team gained national attention last year after they established the website, which identified political astroturfing on Twitter. The researchers eventually plan to create and maintain a web service that allows people to follow trends, bursts and suspicious memes based on the stream of information from large-scale social networks.

Posted Aug 02, 2011

A study of 250 marketing decision makers in the U.K. conducted by EPiServer found that 68% of businesses have appointed or plan to appoint a social media or online community manager within the next year. The survey, titled "The rise of the community manager," found that 28% already employ a social media or community manager and another 41% expect to hire one in the next 12 months.

Posted Jul 26, 2011

LinkedIn announced a plug-in that enables job seekers to submit their LinkedIn profile when job hunting on an employer's website. The Apply with LinkedIn button will be displayed on a company's site, and is intended to increase the opportunities for employers and candidates alike to find work.

Posted Jul 26, 2011

More than 600 million people use Facebook to keep in touch with old friends, get to know new ones, share pictures, network-and to keep up with their favorite brands and products. Creating and maintaining a Facebook presence has become a standard practice for companies of all sizes. Customers can "Like" the brands that they, well, like. Previously referred to as "becoming a fan," liking a page lets customers receive updates and promotions from a company. But what value truly lies in these likes? How much is a Facebook fan really worth?

Posted Jul 13, 2011

Acquia, a provider of commercial solutions for Drupal, announced today that Twitter selected a Drupal-based community solution for its new Twitter developer website at The site, which was developed with support and guidance from Acquia, launched July 11, 2011.

Posted Jul 12, 2011

LivingSocial announced that it would celebrate the launch of LivingSocial Instant Deals in San Francisco on July 13 by offering diners $1 lunch. Instant Deals helps consumers find immediate deals at local restaurants and attractions. San Francisco is the third LivingSocial Instant Deals launch this year.

Posted Jul 12, 2011

As the popularity of daily deal sites surges, Corp. acquired Screamin' Media Group, Inc., a firm that operates daily deals websites, including Screamin' Daily Deals, which launched in February 2010, and a related travel site. Screamin' Media generated $4.4 million in revenue during the first half of 2011.

Posted Jul 12, 2011

Facebook announced a video-calling feature on Wednesday in partnership with Skype, the popular Internet video-chat provider recently acquired by Microsoft. The addition of video chat comes a week after Google launched its own social network, Google+, which also includes a video-chatting program.

Posted Jul 07, 2011

As I write this, hundreds of mainstream media reporters are dismissing Charlie Sheen as a sad example of a Hollywood star on the decline. But have you noticed that those same media outlets devote tons of ink and countless hours of airtime to each and every pronouncement by Sheen? As a creator of econtent, Sheen is #WINNING.

Posted Jul 04, 2011

When it comes to leveraging Facebook pages, publishers can be forgiven for wondering, "Where do I start?" Even in the face of overwhelming evidence that Facebook users are highly engaged and influential consumers that brands should be falling over themselves to court, it isn't always obvious exactly how a Facebook page can help businesses grow. AllFacebook's AF Expo in San Francisco recently examined the question.

Posted Jun 30, 2011

Springer announced its 50th SpringerOpen journal, the International Journal of Disaster Risk Science (IJDRS. The journal focuses on issues in disaster science and risk management and is being fully sponsored by the Beijing Normal University. The open access initiative SpringerOpen was launched one year ago with the goal of expanding open access to more disciplines within the science, technology, and medicine fields. Most of the newly launched SpringerOpen journals derive from the fields of engineering, medicine and mathematics.

Posted Jun 30, 2011

Three of Twitter's leading faces are launching a new venture dubbed The Obvious Corporation. Few details have yet been released about the project, except a statement that the corporation intends to develop systems "that help people work together to improve the world." The venture is being launched by Biz Stone, Evan Williams, and Jason Goldman.

Posted Jun 30, 2011

Consumer Watchdog filed a complaint with the Federal Trade Commission charging that a virtual currency system called Facebook Credits used to play games on Facebook's social network violates antitrust law. According to the organization, Facebook controls well over 50% of the $2 billion market for virtual goods in social gaming.

Posted Jun 30, 2011

Google released details of its Google+ project, a far-reaching social networking initiative that comprises a number of individual projects and services, including Circles, Sparks, and Hangouts. According to the search company, the project is designed to add nuance and depth to online interaction by adding more options and individual control to the process.

Posted Jun 30, 2011

Free Range Content announced new features and functionality for Repost.Us, an instant syndication platform that makes articles and stories embeddable. Repost.Us will feature a new monetization model through Amazon Payments that establishes tiered pricing for content syndication, and is also introducing a new WordPress plug-in.

Posted Jun 28, 2011

You know the drill. You log onto Facebook and then, after posting that hilarious status update or checking out the photos of your former classmate's newborn baby, you play your next move in Scrabble, or tend your virtual farm. You, like millions of other people, have fallen under the spell of simple, but compelling (and not to mention free) online game.For an increasing amount of people, it seems playing a game while visiting a website is almost an expectation. In fact, according to a Saatchi & Saatchi report titled "Engagement Unleashed: Gamification for Business, Brands, and Loyalty", 54% of male US internet users play a social game daily-with 46% of women following suit. Games keep users coming back for more. This isn't lost on web publishers.

Posted Jun 24, 2011

Socialize Your Stuff, a provider of social media strategy and analytics solutions, released a new tool for Facebook and Twitter called The Shout Out. The Shout Out offers measurable social media promotion and lead capturing tools for the social media analytics market. As part of the Socialize Now platform, The Shout Out uses Facebook and Twitter and is also capable of supporting email marketing.

Posted Jun 16, 2011

Where would we be without the Facebook Like button and the Twitter stream sidebar? Someplace almost unrecognizable, according to a recent study by Lijit Networks, Inc. The study found an 80% increase in social media widget adoption in 2010. With search engine optimization (SEO) becoming an increasingly difficult task, more and more website publishers are using social widgets to drive traffic and to promote viewer engagement.

Posted Jun 15, 2011

Webtrends partnered with ShopIgniter to provide a social ecommerce analytics solution to enterprises. ShopIgniter, a social ecommerce software company, and Webtrends, a provider of analytics and social engagement solutions, combined their expertise to devise a new way to understand customer value which involves purchase and product interaction with social media engagement and referral.

Posted Jun 14, 2011

Imagine, for a moment, what would happen if a man went up to someone he found attractive at a bar and the first thing out of his mouth was, "Give me your phone number." What if a woman saw someone she found interesting at the local coffee emporium and started the conversation by saying, "How much money do you make?" If you're a famous celebrity - or amazingly attractive - this approach might work, but mere mortals are not likely to get far in the dating world by acting this way. The same goes in the marketing world.

Posted May 30, 2011

LinkedIn, the largest professional social network, went public with an IPO last week, with 7,840,000 shares of common stock. Of the total number of shares, 4,827,804 are being offered by LinkedIn Corp. and 3,012,196 are offered by selling stockholders. LinkedIn will not receive proceeds from the sales of shares by the stockholders.

Posted May 24, 2011

My inbox runneth over with can't-miss bargain offers. I am not sure how many Groupon and LivingSocial daily deal lists I actually subscribed to, but each morning my inbox is stuffed with 50%-off offers for everything from massages to theater tickets in several nearby locales. Clearly, one of the most lucrative innovations in emarketing in recent years has been the group buying and daily deal model. When LivingSocial sold a $20 voucher from (one of its primary investors) for $10, 1.4 million people took the bait ... including me.

Posted May 23, 2011

On May 17, in Boston, Mass.-the same city that gave us the first telephone call and first email-information professionals gathered at SIIA NetGain 2011, to discuss how organizations can integrate major information trends into business models to promote growth and expand customer reach. With "road trip to innovation" as its catchphrase, and with sessions that tackled topics such as the use of social media in marketing, SIIA NetGain presented attendees with a variety of strategies to help them not only survive in today's competitive market, but to succeed in the future.

Posted May 19, 2011

Facebook is adding a new Send button to its popular social networking service. The button is designed to replicate the functionality of "E-mail to a friend" options popular on some websites, and is meant to allow links or pages to be shared among groups of friends on the service. Uses of the button count towards a page's overall number of Likes.

Posted May 19, 2011