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Siteimprove, a technology firm that provides services to help audit, optimize, and manage websites, has unveiled a new component to the company's services — the Digital Certainty Index (DCI). The DCI Score gives users a comprehensive gauge to determine how websites are performing as it relates to quality assurance, SEO, and accessibility.

Posted Nov 02, 2017

In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.

Posted Nov 01, 2017

I bet Facebook is a really stressful place to work these days. Last week, Facebook announced the latest step it's taking to combat "fake news." This time Facebook is focusing on transparency in advertising. But what is Google doing to solve this issue before the next election?

Posted Oct 31, 2017

For media companies leveraging short-form video to reach audiences on Facebook, increasing the quantity of video posts yields disproportionate gains in views and engagement, shows Wochit's Q3 Social Performance Index. On average, publishers that increased their video production found a tri-fold increase in video views.

Posted Oct 31, 2017

Socialbakers, a social media marketing platform, announced an advertising performance benchmark for social networks. The benchmark, powered by data from billions of dollars in ad spend, provides marketers with a continuous view into how their ad spend performs against their industry, country, or region.

Posted Oct 24, 2017

Higher Logic, a provider of cloud-based community platforms, has acquired Informz, Inc. and Real Magnet, Inc., two leading marketing automation software companies. This acquisition accelerates Higher Logic's plans to use broader customer and member interactions as the cornerstone of a lifecycle engagement platform. Integrating the strength of these two marketing automation solutions with Higher Logic's leading engagement and community platform will result in more effective, targeted marketing and better customer interactions. From the initial web visit to renewal and ongoing engagement, the Higher Logic platform will track and manage interactions along each stage of the digital customer experience.

Posted Oct 17, 2017

It's 2017, and everyone is wrestling with fake news. Given the wide-ranging nature of artificial intelligence (AI) use cases, it is only natural to ask whether machine learning can help us combat fake news. It should be fairly simple to build ourselves a fact-checker, right? After all, software is able to flag spam email or pornographic images with a high degree of accuracy. It turns out that machine learning techniques are useful, but they have their limitations—and we are far away from a fully automated fact-checking tool.

Posted Oct 17, 2017

Successful social media marketing requires a lot of time and effort, unlike what many business owners and social media managers first assume, and if you are like most people, your workload leaves you with no room for social media marketing tasks. How do you overcome this hurdle? You could use social media tools to improve your efficiency and boost your results.

Posted Oct 13, 2017

By the time you read this column, I will have attended VidCon in Anaheim, Calif., for the fourth time in my career as an online video and digital media writer and content marketer. While the previous years' events each had their own special moments and points of interest for me, I'm particularly excited to see what VidCon 2017 will bring in terms of solutions for the growing, but turbulent, world of online video.

Posted Oct 03, 2017

One of the few axioms that marketing strategists can agree on involves brand and reputation management. There is an overwhelming consensus that brand reputation matters, impacts revenues, and can cripple organizations.

Posted Sep 19, 2017

Chatmeter, a provider of search marketing and review management, unveiled major enhancements to its social media features that allow brands to better compete with local competitors. The new technology enables major national retail brands and chains to publish, monitor, and respond to social activity and customer feedback in real-time at the local store level.

Posted Sep 07, 2017

Adtaxi, a digital marketing agency, has been awarded Facebook's Small Business Solutions Partner Badge, a distinction earned by companies that meet Facebook's highest standard for capability and performance, providing a solid track record of success. This badge was fortified with Adtaxi for building Magellan for Facebook, a differentiator and extension of their existing Magellan for RTB platform using the Facebook API.

Posted Aug 29, 2017

It's no surprise that influencer marketing -- or, modern day word of mouth -- has come into its own as a primary method of marketing for merchants, brands, networks, and the entire performance marketing ecosystem. These influencers, celebrity or otherwise, have built up huge followings on Twitter, Facebook, Instagram, Pinterest, Snapchat and elsewhere and have become an important tool for merchants to leverage to move product.

Posted Aug 28, 2017

BLOCKv unveiled its blockchain-based development platform that enables the creation of smart, secure, and dynamic virtual objects to dramatically expand the $100 billion industry beyond games, music, and books. The platform promises to usher in the next generation digital goods economy. As sharable digital goods become more ingrained in the lives of consumers, BLOCKv technology provides an opportunity for brands, marketers, and developers to engage with and build stronger relationships with consumers.

Posted Aug 24, 2017

More changes are coming to your Facebook newsfeed. In a post on its website, Facebook announced a number of changes, starting with comment updates. The company says it will now be easier to see which comment are direct replies to another person. Facebook also says it's doing a number of things to make the newsfeed generally more readable.

Posted Aug 22, 2017

Whether you're Kim Kardashian or a mommy-blogger, you're looking to turn the online following you've built into cash. And as influencer marketing gains more steam, this has become increasingly easy for many people. Maybe too easy. In the quest for authenticity, some brands are being taken in by fake influencers, and Mediakix set out to prove it by building its own fake Instagram accounts.

Posted Aug 22, 2017

ConsumerAcquisition.com announced its acceptance as a Facebook Creative Platform partner. Facebook has recognized Consumer Acquisition as both an Ad Tech partner and Creative Platform partner making it possible to offer an end-to-end solution for Facebook user acquisition.

Posted Aug 17, 2017

In a post on its site, Facebook introduced Watch, a new platform for shows. Available on mobile, desktop, and in Facebook TV apps, "Watch is personalized to help you discover new shows, organized around what your friends and communities are watching."

Posted Aug 15, 2017

Toluna, a provider of on-demand, real-time digital consumer insights, announced the launch of QuickCommunities. This do-it-yourself (DIY) product enables you to build, create, and recruit your target consumers into a custom community experience for real-time discussions, events, and focus groups.

Posted Aug 08, 2017

Media outlets that have been seeking a fairer deal from Facebook for years may soon be getting their wish. That's because the social media giant recently confirmed that publisher paywalls are coming soon to its Instant Articles platform. But be careful what you wish for, say the experts, as questions still linger about how this paid subscription model would work, why it's taken so long, and who really stands to benefit.

Posted Aug 02, 2017

According to an announcement on the Source3 website, Facebook has acquired the content rights management startup. "At Source3, we set out to recognize, organize and analyze branded intellectual property in user-generated content, and we are proud to have identified products across a variety of areas including sports, music, entertainment and fashion," the company wrote in the announcement. "Along the way, we built an end-to-end platform to manage online IP and establish relationships with brands."

Posted Jul 27, 2017

PodcastOne, an advertiser supported podcast network, with more than 200 programs, announced the launch of its new platform and mobile app. In addition to the standard feature set, this podcast app offers unique video and social capabilities designed to enhance the listening experience and offer new and exciting ways for fans to engage with their favorite shows and hosts.

Posted Jul 25, 2017

TokBox, a real-time communications (RTC) company, announced its first Social Media RTC Study, which evaluated social media applications that use the OpenTok platform from October 2016 - May 2017.

Posted Jul 25, 2017

Snap Interactive, Inc., a provider of live video social networking and interactive dating applications, announced an exclusive media representation and ad operations partnership with Krush Media, a full-service digital advertising and media company that allows brands and publishers to traditionally and programmatically execute ad campaigns that engage and monetize audiences across all screens.

Posted Jul 25, 2017

Until 2017, Snapchat Ads were available mostly to big budget brands. But, Snapchat has launched the brand new self-serve ad manager for the purpose of buying video Snap Ads. The self-serve ad manager seeks to make Snapchat more affordable for small businesses. However, because this platform has not always been accessible to smaller companies, Snapchat is still a mystery for many marketers. Here, we try to demystify Snapchat.

Posted Jul 21, 2017

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