Social Media and Communities

Mzinga, Inc. and Pandemic Labs have partnered to deliver social technology and services solutions. The pair's goal is to help enterprises improve customer loyalty, increase revenue through collaboration, and gain insight into employee performance.

Posted Mar 19, 2012

Word-of-mouth has long been the best way to advertise a product, but how long does that buzz last -- especially in the digital age? A new study says that customers-turned-volunteer "brand advocates" are still much more likely to buy and recommend products than they were before they got involved in the marketing campaign a year before.

Posted Mar 19, 2012

Mzinga, Inc. and ISM, Inc. have entered into a partnership to deliver customer-centric solutions by combining Mzinga's OmniSocial platform and ISM's social CRM (customer relationship management) offerings for online communities.

Posted Mar 15, 2012

Twitter has acquired blogging company Posterous in a deal that seems motivated by Posterous' staff rather than its product: "Posterous engineers, product managers and others will join our teams working on several key initiatives," Twitter said.

Posted Mar 13, 2012

Games have been around since before recorded history, but it's only within the past 2 years that they've really gotten down to (online) business. As acceptance of and familiarity with game mechanisms within online social networks and on entertainment sites increase, games are popping up on once-static web properties as a means of captivating audiences, enhancing market research, and stimulating conversation between companies and customers.

Posted Mar 12, 2012

Yes, the typical website registration and login process sucks, to be blunt. It's a user experience nightmare and pretty much everyone agrees. The problem starts when well-intentioned marketers employ site registration systems that prevent consumers from getting to the content they desire unless they are willing to give up an increasing amount of information. Usually it's a laundry list of all sorts of personal, financial, and demographic information.

Posted Mar 01, 2012

Yandex tweaked its search results page in an effort to make it easier for users to find the latest information. For example, when users enter queries about events, Yandex will provide links to the most recent web documents, including links shared on Twitter.

Posted Feb 29, 2012

Covario, Inc. hosted a webinar for more than 100 digital marketers across the U.S. They discussed social media, content syndication, and search engine optimization (SEO). During the session, attendees were polled on their favorite social media and sharing sites.

Posted Feb 27, 2012

Sociable Labs has rolled out a new commerce solution, EverShare, which combines sharing via Facebook's Open Graph with social curation. The goal of EverShare is to propel referral traffic and on-site conversion in an effort to boost social ROI.

Posted Feb 22, 2012

Smartphone apps created with appsbar, Inc.'s platform can now be shared and used on any site supported by HTML5, including Facebook. Additionally, appsbar has provided three more means to enhance users' apps' discoverability.

Posted Feb 22, 2012

Yandex has partnered with Twitter in an agreement that will license the full feed of all public tweets to Yandex's search engine. Tweets in Russian, Ukrainian, Belarusian, or Kazakh will appear in Yandex's Blog Search results in real time.

Posted Feb 21, 2012

Once the limits and benefits of each social medium are established and the audience is determined, a media company must decide how it will use content to reach readers in this new forum. Most editors agree that they hope to foster interaction-to allow their readers to not only get their content, but also to respond, knowing that the staff is getting the readers' viewpoints.

Posted Feb 17, 2012

Starting today, the Obama administration will renew its #40dollars Twitter campaign. The President posted a 40-second video on YouTube in which he asks supporters to use the #40dollars hashtag or to add comments on the White House website.

Posted Feb 14, 2012

In the lawless, uncharted Wild West that is social media, Twitter and Facebook are dueling cowboys while a tumbleweed named Tumblr drifts over the barren landscape. The two behemoths draw pistols at dawn for the elusive goals of increased ad revenue, engaged readership and stronger editorial content.Spaghetti western metaphors aside, it's clear that media professionals' interpretation and use of social media vary widely. While some prefer to foster a sense of community with their readership, others seek to unload content, or seek out story ideas, or hand the spotlight over to their advertisers.

Posted Feb 10, 2012

The recent Facebook IPO filing for $5 billion is not the largest or the most sensational public offering, but it is the most interesting in the last few years for several reasons. With 845 million members and over half of those visiting daily, is one of the most popular portals for sharing and consuming content. While we won't get in to the details of whether or not you should invest in Facebook (that's better left to the money managers and magic eight balls) this filing has revealed massive amounts of information and clues about this global technology giant. How will this transition effect the company, its users and most importantly the content creators? Is this the beginning of an incredible technology platform or the beginning of the end for another social network? In this episode of Content Throwdown we will put the risks and rewards of Facebook to the test.

Posted Feb 09, 2012

Facebook is set to begin inserting "featured stories" into users' mobile feeds as soon as early March. These stories will be marketing-led posts, not paid ads, the company claims, and could mark Facebook's first step in profiting from its 425 million active mobile users.

Posted Feb 06, 2012

Twitter has announced another set of advertising partners who will feature branded profile pages, including NPR; NBC News; The Huffington Post; Al Jazeera; aNobii; and others.

Posted Feb 03, 2012

Facebook filed a nearly 200-page S-1 statement to register with the U.S. Securities and Exchange Commission (SEC). In it, the company claims 845 million users, more than half of which (483 million) are daily active users, a 48% increase over Dec. 2010.

Posted Feb 02, 2012

Facebook added Open Graph to its Platform to bring action-specific ad targeting to advertisers. The goal of Open Graph is to deliver ads that, based on user activity on Facebook apps, are more relevant to users and thus more likely to generate sales.

Posted Feb 01, 2012

Pew research from the University of Missouri shows that internet users often come across their news serendipitously while they are searching for other information or doing nonnews-related activities online, such as shopping or visiting social networking sites. This information is hardly surprising, but there are wider implications, for media outlets.

Posted Feb 01, 2012

Google adjusted its age restrictions on its social network, Google+, to allow teenagers to create an account. Google had previously limited users to being 18 and over; the new cut-off at 13 is the same threshold as Facebook.

Posted Jan 27, 2012

Twitter is adding right-to-left languages to the Twitter Translation Center, beginning with Arabic, Farsi, Hebrew, and Urdu. These four will become fully available later this spring; however, speakers of a language other than English are already able to tweet in their language of choice.

Posted Jan 26, 2012

I don't have to tell you how the word "expert" is just a tad over used. You are probably cynical about social media experts without any help from me, but putting the snarky comments and jabs aside, let's talk about this seriously as I have some important points of considerations for you.An expert is someone that has mastered a topic and/or specialty. So while the world of social media continues to evolve, how can one accomplish mastery of something that isn't done evolving?

Posted Jan 26, 2012

In an effort to help brands better understand the intent and motivations of their target audiences, San Francisco-based Twelvefold Media--which calls itself "an emotive-based media company that helps brands target, reach and persuade engaged audiences"--introduced the Mindset Index on Jan. 24.

Posted Jan 25, 2012

Facebook has unleashed more than 60 apps for its Timeline interface, allowing users to more fully integrate their social experiences into their profile. The first batch of apps have been provided by companies and services like Ticketmaster, Pinterest, Foodspotting, and TripAdvisor.

Posted Jan 23, 2012