Social Media and Communities

Once again "Big Data" is all the rage as enterprises struggle to cope with the data deluge that is exploding across the globe. To provide an illustration of this phenomenon, consider first that, according to Google's Eric Schmidt, there were five exabytes of data created between the dawn of civilization and 2003 (one exabyte is equivalent to one million terabytes). Now consider that, according to Cisco, by 2016 global IP traffic will reach 109.5 exabytes per month. Companies, organizations, and governments are all drowning in data and the bulk of what's contributing to this raging flood is user-generated content.

Posted Jun 28, 2012

Looking to "simplify the purchase experience," Facebook has decided to get rid of the Credit system of payment on the site, according to The BBC. Users with a Credit balance will have the remaining amount converted into local currency. As a result of getting rid of Credits, game publishers will now be able to charge a subscription fee for playing games starting in July. Subscriptions are currently being tested by game companies Zynga and KIXEYE.

Posted Jun 20, 2012

Let's face it, something isn't right with Klout. If you're a marketing, public relations, or social media pro, you've been conditioned to recognize influence much like Judge Potter Stuart famously recognized objectionable content: hard to define, but you know it when you see it. On the surface, Klout is ingenious; it's essentially developed a way to score influence by analyzing some of your online activity (and any related activity from your network) and assign a value from one to one hundred. If you play the Klout game correctly, you receive a high score and loads of freebies. If you choose to sit out the Klout game, your score usually sinks faster than a stone.

Posted Jun 20, 2012

So, you want to get social? You realize your business cannot live without it. Kudos to you for having a strategy and a plan and for not just putting up Facebook and Twitter pages. But now you realize how time-consuming it will be to drive real measurable success. So let me tell you how we determined the right tools to help us drive our social media practice.

Posted Jun 20, 2012

Twitter has long been known for its 140 character limit for status updates, but the company recently announced that Tweets will now be more than just 140 characters. Yes, Twitter is introducing expanded tweets.

Posted Jun 14, 2012

UK online press release distribution company, RealWire, has announced the launch of a new app, Lissted. The company believes Lissted will make it easier for PR, marketing and media professionals to find, listen to and monitor the media on Twitter. Lissted is based on a database of over 10,000 journalists, media professionals and outlets on Twitter. The app will have the ability to stream and index approximately 100,000 tweets per day as well as monitor conversations in real time for subject, content, and links.

Posted Jun 13, 2012

In an effort to help small businesses gain a web presence on Facebook, Likable has launched a comprehensive Facebook platform called Likable Local. The company says this new platform will help small businesses build their brand and engage with customers.

Posted Jun 13, 2012

What is a "Like" really worth? It isn't quite an age-old question, but digital marketers and brands have been wondering what success really means when it comes to social media marketing. comScore is trying (again) to answer that question with "The Power of a Like 2: How Social Marketing Works" - a collaboration with Facebook.

Posted Jun 13, 2012

Social media agency Affinitive has been acquired by global marketing company Project: WorldWide. Affinitive had run over 200 online marketing campaigns, were a Preferred Marketing Developer for Facebook and were a founding member of the Word of Mouth Marketing Association.

Posted Jun 12, 2012

By using the thousands of photos uploaded every day on photo-sharing websites like Facebook and Flickr, two researchers are using those pictures to develop algorithms to build 3D representations of a specific place. According to ReadWriteWeb, researchers David Crandall of Indiana University and Noah Snavely of Cornell University believe these algorithms can statistically analyze how people travel around a city, and who visits certain sites.

Posted Jun 11, 2012

Social network site Everyme has put a high priority on its user's privacy and has announced a new policy to reflect that. In a statement from the company, Everyme says users own their own data, including photos or stories posted, the company will not share user's information with advertisers or third parties, the company does not track its users and there will be no public sharing.

Posted Jun 07, 2012

It's time to put a stop to the content marketing amateur hour on Facebook. Seriously. It's really embarrassing. Begging people to "like" your Facebook page is not only pathetic, it's a waste of time and money.It's also unprofessional. Who cares if 1,563 people clicked the "like" button on your Facebook page? Seriously. What does that mean, exactly? Come on, I challenge you to translate "likes" into something meaningful -- sales, leads, something tangible.You can't. Can you?

Posted Jun 07, 2012

On the chaotic and often tumultuous playground that is the World Wide Web, one thing is becoming more and more clear: Publishers have to play nice with social media if they hope to succeed. Yes, Facebook and Twitter are the popular kids on the playground, and they're the ones spreading the word about your content. According to the "State of the News Media 2012" report from the Pew Research Center's Project for Excellence in Journalism (PEJ), "Facebook users spent an average of 423 minutes each on the site in December. By contrast, a PEJ analysis of Nielsen Net View data puts the average time on a top 25 news site at just under 12 minutes per month."

Posted Jun 04, 2012

A new survey from SteelHouse shows that Pinterest users are nearly twice as likely to make purchases from items they have seen posted on the site as compared to Facebook users who see an item in their news feed. According to the survey, 33% of Facebook users said they purchased a product or service seen on Facebook, as compared to 59% of Pinterest users.

Posted May 30, 2012

Menlo Ventures, an investor in consumer and enterprise technology companies, has announced that its portfolio company, PowerReviews, has agreed to be acquired by Bazaarvoice. PowerReviews Is a social commerce company that allows customers to share their insights on brands while Bazaarvoice, a software-as-a-service company, offers social commerce solutions to retailers and brands.

Posted May 29, 2012

Marketo has announced a new tool for marketing automation with the launch of its new Marketo Social Marketing. The new product is a suite of easy-to-use products the company says will make every marketing campaign inherently social.

Posted May 24, 2012

Social video chat provider ooVoo has announced several new features to the service. The biggest is a new video chat app that works in conjunction with Facebook allowing up to 12 friends to chat at the same time. The feature can be used on a home computer or mobile devices.

Posted May 23, 2012

In November of 2011, Google+ opened its doors to brands and Simply Measured is now looking at whether or not the brands that jumped on the bandwagon are seeing much engagement. Google's forays into the world of social networking have been, well... less than successful in the past. While Google+ has fared better, it's still no "Facebook killer."

Posted May 23, 2012

If there is one thing we are used to from Facebook -- or, at least, are used to complaining about -- it is change. The company has a history of introducing new features at will and then abandoning them. Going forward, though, Facebook's willy-nilly changes may be frowned upon as investors from Friday's IPO start putting in their two cents. When the closing bell rang on Friday, Facebook raised about $16 billion, was valued at short of $105 billion. But investors are not the only ones taking on risk; marketers that think Facebook is the Holy Grail also gamble with company money.

Posted May 22, 2012

If you were one of the people who rushed to buy Facebook stock last Friday, you're probably none too happy today. Stock prices fell about 11% from Friday's closing price of $38.23. Prices fell as low as $33 per share before rebounding a bit to $34.03 before closing.

Posted May 21, 2012

New data from digital business analytics company comSource says that Facebook users are not reliant on just Facebook for their social networking habits. Data shows that the percentage of Facebook users using other social networking sites, including Twitter, Google+, and Pinterest, are rising. At over 40%, the percentage of users using other social sites and sharing services is up from 20%.

Posted May 21, 2012

Online ad technology company Vizu announced the availability of a series of case studies developed to evaluate the effectiveness of different approaches to social media advertising. A survey Vizu conducted says 63% of brands it polled said they planned to increase advertising on social media sites, the company believes these studies will help companies looking to widen a brands' reach.

Posted May 21, 2012

Microsoft has launched a new social networking site called, which is designed to combine social networking and search, according to ReadWriteWeb. Initially targeted at students, allows users to research a topic and then share what they think are the best pieces of information on that topic on their page.

Posted May 21, 2012

With Facebook's impending IPO approaching growing closer, the social media site has announced it will be offering over 421 million shares of stock in the company, according to the Washington Post. Founder Mark Zuckerberg will be selling 126 million personal shares which will lower his post-IPO voting power slightly.

Posted May 16, 2012

For the first quarter of 2012, revenue for online coupon vendor Groupon, Inc. soared 89% to $559.3 million, compared to $295.5 million posted in the prior year's quarter, according to Daily Deal Media. This news sent share of Groupon up 18.5%, or $1.84 per share, to $11.74 in after-hours trading.

Posted May 15, 2012