Social Media and Communities

Money is the root of all evil. It is also the foundation upon which economies are built. Certainly, it's high on the list of objectives for most organizations. Hey, even not-for-profits have to cover costs. So how do we reconcile this yearning for earning with such laudable corporate mottos as "do no evil"? Companies with good reputations generally earn them by delivering genuine value to customers. These, and others, often offset craven capitalistic endeavors by doing good works. Value and giving back are certainly admirable tactics, and I would not discourage any company from following this righteous path.

Posted Dec 12, 2011

Facebook has launched a counter lawsuit against Timelines, Inc., the company that sued Facebook for trademark infringement in September after Facebook announced its new feature called Timeline. Facebook's countersuit argues that "timeline" is not a valid trademark because it is a generic term, one that is used in features on at least 10 other websites, including Google.

Posted Dec 08, 2011

A list of the top most-shared articles on Facebook in 2011.

Posted Dec 07, 2011

You would be hard-pressed to find anything that has changed the way we communicate and share information more than social networking sites. No matter how much change these sites have spurred, the world of social networking has been undergoing its own overhaul in 2011. The introduction of Google+ and f8 caused plenty of discussion and, in some cases, public outcry. Myspace drew new interest from investors with a push to become an "entertainment portal," but 2012 just might be the year we find out who the winners and losers of the battle may be.

Posted Dec 07, 2011

Paramount Pictures announced that the three Mission: Impossible films would be available to rent from the Mission: Impossible Facebook Page. Facebook users that like the page can rent the entire collection using Facebook Credits: each rental can be purchased for 30 Facebook Credits, or $2.99.

Posted Nov 23, 2011

When the Pew Internet & American Life Project first measured gender differences in online social networking in 2005, only 9% of men and 6% of women who went online used social networking websites. Since then, millions more Americans have signed up on sites such as Facebook and LinkedIn. There has been another change in this statistical picture as well: For a few years now, women have been more likely than men to be online social networkers. According to the most recent Pew survey, from May of this year, 69% of women who are online use social networking sites, compared to 60% of men. Women also are more active on these sites; for example, 18% of women Facebook users update their statuses at least daily, compared to 11% of men.

Posted Nov 23, 2011

Facebook has partnered with HTC Corp. to build a smartphone that has the social network deeply integrated to its services, according to AllThingsD. The phone has been reportedly code-named "Buffy," will run on a modified version of Android, and support HTML5. It could be 12 to 18 months before Buffy enters the market.

Posted Nov 22, 2011

Let's face it. Most product support sucks. And, if yours doesn't, you're among the few organizations doing it right.What's the problem? Support has always been thought of as a necessary evil, something we must provide because it's expected, not because we value our customers and place a high value on providing exceedingly amazing experiences.

Posted Nov 22, 2011

Amplify Social launched the Virtual Fan Network (VFN), a media content network that allows brands to work directly with athletes to remotely engage with their fan-base in short-term, CPM-based media campaigns. VFN enables brands to integrate their messages into an athlete's social media presence.

Posted Nov 21, 2011

My family has a long history with the border town of Laredo, Texas. As a child my mother moved around a lot along with her six older siblings, as part of an Air Force family. Laredo just happened to be one of the towns that stuck. Two of my aunts and one of my uncles still call it home, along with their families. As a born and bred New Englander, it's pretty much another planet to me.

Posted Nov 19, 2011

Despite always having a strong consumer following, in 2009, Kirkland's found that the traditional marketing techniques it had always relied on to engage customers were no longer producing the same positive results they once were. Instead of sinking more money into mail flyers and promotional postcards, Kirkland's decided on a new approach, jumping into the social media and e-marketing sphere with hopes of attracting new shoppers, boosting sales, and further strengthening their relationship with their existing customer base.

Posted Nov 18, 2011

MindTouch, Inc. released a "how-to" toolkit to offer businesses a new social publishing endpoint that replaces static HTML and PDF. Instead, MindTouch offers end users a social, collaborative environment through CCMS (Componentized Content Management Systems), complete with behavioral analytrics.

Posted Nov 17, 2011

A few weeks ago, I had the privilege to address a number of CEOs and senior executives at a weekend retreat (The Executive Forum) at IBM's Armonk, NY campus. I shared with them "The State of Social Media," but the presentation could have easily been titled, "What Senior Executives Should Know About Social Media." Clearly, the latter was my intent.

Posted Nov 17, 2011

LBi International NV, an independent global marketing and technology agency, purchased Mr Youth, a social media and marketing agency. The deal is valued between $40-50 million and includes a performance-contingent pay-out structure.

Posted Nov 15, 2011

Provide Support, LLC introduced a social media application to allow owners of corporate, association, and non-profit Facebook pages to offer live chat service to their visitors. The application aims to expedite customer service.

Posted Nov 15, 2011

LinkedIn Corporation announced today that it has filed a registration statement with the U.S. Securities and Exchange Commission (SEC) for a proposed public offering of shares of its Class A common stock. LinkedIn proposes to sell approximately $100 million of its shares, as well as any shares issued to the underwriters to cover over-allotments. The remaining shares will be sold by existing stockholders.

Posted Nov 04, 2011

New Media Strategies (NMS) is hosting the first social media-focused event held by the New York Stock Exchange (NYSE) on Friday, Nov. 4. The daylong conversation on achieving success through social media marketing is intended to connect corporations and consumers over social networks, establishing better communication in light of the economic unrest and #Occupy protests.

Posted Nov 02, 2011

Social media, tablets, and eReaders have not only changed the publishing model, they have given authors and publishers a whole new avenue to engage readers beyond books. Now, with the launch of interactive websites that accompany these books, such as J.K. Rowling's Harry Potter experience, Pottermore, and the continued growth and acceptance of mobile apps, the list of digital possibilities is getting longer.

Posted Oct 31, 2011

UK-based social reading site, Anobii is now making it possible for users to buy books directly from the site. Already backed by HMV, HarperCollins UK, Penguin UK and Random House UK, Anobii recently signed with 10 publishers to allow its users to buy through the site. By the end of this month, Anobii will be able to sell e-books from participating publishers which include Penguin, Random House and HarperCollins, along with Hachette, Pan Macmillan, Bloomsbury, Canongate, Faber, Wiley and Harlequin UK.

Posted Oct 28, 2011

According to comScore, the U.S. mobile social media audience grew by 37% over the past year, a significant increase by anyone's standards. It seems only logical that smartphone users access social media more regularly--after all, they aren't paying those high fees for data plans just to read the occasional email. But what does it really mean?

Posted Oct 28, 2011

A new social reading app called Subtext launched for the iPad. As reported on MediaBistro, users of the free app can read ebooks and discuss them with a network of friends within the pages of the ebook itself. Readers can add comments and links and participate in discussions as they would on other social networking sites, such as Facebook

Posted Oct 26, 2011

There was a time, long ago, when writing on virtual walls, being "poked" by friends, and tagging pictures was entertainment enough to convert everyday internet surfers into Facebook users. But compared to today's Facebook, on which people share videos, play games, check in at locations, and make virtual purchases, the original Facebook's entertainment offering seems bare-bones. According to Facebook statistics, users install 20 million apps every day. Playing games and streaming videos have become social activities. With more app support and more content sharing, Facebook, and social media in general, is increasingly becoming a multimedia entertainment platform-which seems to be the end goal for many of these sites.

Posted Oct 19, 2011

In the coming weeks, Google will shut down Google Buzz to focus their social media efforts solely on Google+. Users will still be able to see previously-posted content on their Google Profile and download it using Google Takeout. In addition to Buzz, iGoogle's social features, Google Labs, Google Code Search, and Jaiku will soon shut down.

Posted Oct 18, 2011

Marketers are increasingly aware of the crucial differences between social media and the media technologies that preceded it. Yet, many marketers still have not realized that Marshall McLuhan's famous declaration, "the medium is the message," applies just as much to social media as it did to earlier media technologies. Despite the growing awareness of most marketers, there are some who continue to view social media as simply another vehicle for delivering marketing messages, no different from print or television. However, there are important differences between social media and all previous forms of media technology and-as McLuhan's famous statement suggests- these differences have profound implications for marketers.

Posted Oct 13, 2011

People love saving money. Sales and coupons are time-honored advertising traditions for a broad field of retail businesses, from supermarkets to office suppliers. The latest manifestation of human beings' long-running obsession with coupons is the daily deal-websites and mobile apps that deliver a selection of daily coupons and deals to savings-hungry consumers.Companies such as Groupon, Inc. and LivingSocial have made a name for themselves by combining daily coupons, group buying, and local marketing. And the success of these two companies is spawning a thriving ecosystem of businesses, publishers, and deal networks all looking to get a piece of the pie.

Posted Oct 12, 2011

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