Social Media and Communities

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A new survey from SteelHouse shows that Pinterest users are nearly twice as likely to make purchases from items they have seen posted on the site as compared to Facebook users who see an item in their news feed. According to the survey, 33% of Facebook users said they purchased a product or service seen on Facebook, as compared to 59% of Pinterest users.

Posted May 30, 2012

Menlo Ventures, an investor in consumer and enterprise technology companies, has announced that its portfolio company, PowerReviews, has agreed to be acquired by Bazaarvoice. PowerReviews Is a social commerce company that allows customers to share their insights on brands while Bazaarvoice, a software-as-a-service company, offers social commerce solutions to retailers and brands.

Posted May 29, 2012

Marketo has announced a new tool for marketing automation with the launch of its new Marketo Social Marketing. The new product is a suite of easy-to-use products the company says will make every marketing campaign inherently social.

Posted May 24, 2012

Social video chat provider ooVoo has announced several new features to the service. The biggest is a new video chat app that works in conjunction with Facebook allowing up to 12 friends to chat at the same time. The feature can be used on a home computer or mobile devices.

Posted May 23, 2012

In November of 2011, Google+ opened its doors to brands and Simply Measured is now looking at whether or not the brands that jumped on the bandwagon are seeing much engagement. Google's forays into the world of social networking have been, well... less than successful in the past. While Google+ has fared better, it's still no "Facebook killer."

Posted May 23, 2012

If there is one thing we are used to from Facebook -- or, at least, are used to complaining about -- it is change. The company has a history of introducing new features at will and then abandoning them. Going forward, though, Facebook's willy-nilly changes may be frowned upon as investors from Friday's IPO start putting in their two cents. When the closing bell rang on Friday, Facebook raised about $16 billion, was valued at short of $105 billion. But investors are not the only ones taking on risk; marketers that think Facebook is the Holy Grail also gamble with company money.

Posted May 22, 2012

If you were one of the people who rushed to buy Facebook stock last Friday, you're probably none too happy today. Stock prices fell about 11% from Friday's closing price of $38.23. Prices fell as low as $33 per share before rebounding a bit to $34.03 before closing.

Posted May 21, 2012

New data from digital business analytics company comSource says that Facebook users are not reliant on just Facebook for their social networking habits. Data shows that the percentage of Facebook users using other social networking sites, including Twitter, Google+, and Pinterest, are rising. At over 40%, the percentage of users using other social sites and sharing services is up from 20%.

Posted May 21, 2012

Online ad technology company Vizu announced the availability of a series of case studies developed to evaluate the effectiveness of different approaches to social media advertising. A survey Vizu conducted says 63% of brands it polled said they planned to increase advertising on social media sites, the company believes these studies will help companies looking to widen a brands' reach.

Posted May 21, 2012

Microsoft has launched a new social networking site called, which is designed to combine social networking and search, according to ReadWriteWeb. Initially targeted at students, allows users to research a topic and then share what they think are the best pieces of information on that topic on their page.

Posted May 21, 2012

With Facebook's impending IPO approaching growing closer, the social media site has announced it will be offering over 421 million shares of stock in the company, according to the Washington Post. Founder Mark Zuckerberg will be selling 126 million personal shares which will lower his post-IPO voting power slightly.

Posted May 16, 2012

For the first quarter of 2012, revenue for online coupon vendor Groupon, Inc. soared 89% to $559.3 million, compared to $295.5 million posted in the prior year's quarter, according to Daily Deal Media. This news sent share of Groupon up 18.5%, or $1.84 per share, to $11.74 in after-hours trading.

Posted May 15, 2012

At the Software and Information Industry Association's Content VIA Platforms conference in San Francisco on May 10, the "Gang of Four" - Google, Apple, Amazon, and Facebook -were omnipresent, even if no one from those organizations was scheduled to speak. Publishers and technology providers used "VIA" to discuss the risks and opportunities in working with these companies, a sign of the importance the four platforms now play in meeting the evolving preferences of eContent consumers.

Posted May 11, 2012

AddThis has launched a number of new social plugins, analytics, and audience products to provide a full suite of sharing and engagement tools for publishers and brands. With these new tools, the flow of big data will become more actionable for advertisers and allow for enhanced real-time analytics.

Posted May 11, 2012

Facebook announced plans to develop the App Center, which Facebook says will provide users with high-quality apps. According to, "Facebook has announced a strict set of style and quality guidelines to get apps placed in App Center. Apps that are considered high-quality, as decided by Facebook's Insights analytics platform, will get prominent placement."

Posted May 10, 2012, an online jewelry and accessories store, took a sample from 50,000 referrals from Facebook and Pinterest, and found that Pinterest users spent more money, according to GigOm. According to Boticca Pinterest users spent $180 per user as opposed to $85 per Facebook user. The tracking also found out that while Pinterest users spent more money, Facebook users will spend more time browsing the various items and tend to be more engaged in the online community.

Posted May 09, 2012

Jenna Bush Hager and Mia Baxter have announced the launch of, which will highlight people and organizations that are creating change. The site will launch on Mother's Day and feature interviews with the two founders' mothers, former first lady Laura Bush and interior designer Debbie Baxter.

Posted May 09, 2012

The Martha Stewart Show needed to prepare for an upcoming fall season and wished to reengage viewers lost during the summer season reruns. So, The Martha Stewart Show turned to Facebook to reach out to its existing fans. In addition to reinvigorating and expanding the fan base, it sought to expand its mailing lists to promote the show as well as cross-promote its other diverse offerings. However, the company felt it needed more social marketing expertise and started looking outside of its offices for help.

Posted May 09, 2012

SocialInSight, an online community that mixes investing with social media, has purchased SocialPicks-a company that also crosses investing with social media-from FinancialContent Services. SocialInSight sees the acquisition as a way to strengthen and bolster its position in the community of the online investing and as a way to get attached to a growing brand.

Posted May 03, 2012

Nimble, a Social Relationship Manager, announced that it is now offering qualifying community managers across a one-year complimentary business edition subscription. Acknowledging social media early adopters as the linchpin for wider social business integration, Nimble empowers community managers to be more successful at connecting, listening and engaging with contacts across multiple social streams.

Posted May 01, 2012

I too was once a Pinterest skeptic. I kept getting emails telling me that friends had invited me to the virtual pinboard site, and I kept ignoring them. Eventually, my friends started trying to sway me in person, and I kept saying, "I just don't want to deal with another social media site."Then, one dark and dreary night, I decided to try it out. At first I used it to organize craft ideas for Christmas. Then I started gathering recipes for an onslaught of holiday and birthday parties I had to throw. One thing is for sure: Recipes and crafts are the gateway pins!

Posted May 01, 2012

InboundWriter has unveiled a new system targeted at writers called Topic Buzz. This system is designed to help content marketers locate social media activity on Twitter for topics or events they typically write about. The overall goal for writers using this system will be to expand their reach to those outside of their followers.

Posted Apr 30, 2012

Snapguide, the new iOS app and web service for those that want to create and share step-by-step "how to guides," announced that any Snapguide users with the Pinterest mobile app installed can now "pin" their favorite guides to Pinterest with just the tap of a button.

Posted Apr 26, 2012

In the past month, online brand marketing has become the subject of a lively debate in the marketing trades, specifically AdExchanger and Advertising Age. Impatient with the slow growth of brand advertising online as well as the persistent absence of a validated method for measuring return on social media marketing investments, marketing services experts are openly questioning the viability of online media as a brand marketing channel.

Posted Apr 26, 2012

Facebook, the social media world's seemingly unstoppable powerhouse, had to file an amended S-1 report when it's net income fell by 12% -- or $205 million.

Posted Apr 24, 2012