Social Media and Communities

The recent Facebook IPO filing for $5 billion is not the largest or the most sensational public offering, but it is the most interesting in the last few years for several reasons. With 845 million members and over half of those visiting daily, Facebook.com is one of the most popular portals for sharing and consuming content. While we won't get in to the details of whether or not you should invest in Facebook (that's better left to the money managers and magic eight balls) this filing has revealed massive amounts of information and clues about this global technology giant. How will this transition effect the company, its users and most importantly the content creators? Is this the beginning of an incredible technology platform or the beginning of the end for another social network? In this episode of Content Throwdown we will put the risks and rewards of Facebook to the test.

Posted Feb 09, 2012

Facebook is set to begin inserting "featured stories" into users' mobile feeds as soon as early March. These stories will be marketing-led posts, not paid ads, the company claims, and could mark Facebook's first step in profiting from its 425 million active mobile users.

Posted Feb 06, 2012

Twitter has announced another set of advertising partners who will feature branded profile pages, including NPR; NBC News; The Huffington Post; Al Jazeera; aNobii; and others.

Posted Feb 03, 2012

Facebook filed a nearly 200-page S-1 statement to register with the U.S. Securities and Exchange Commission (SEC). In it, the company claims 845 million users, more than half of which (483 million) are daily active users, a 48% increase over Dec. 2010.

Posted Feb 02, 2012

Facebook added Open Graph to its Platform to bring action-specific ad targeting to advertisers. The goal of Open Graph is to deliver ads that, based on user activity on Facebook apps, are more relevant to users and thus more likely to generate sales.

Posted Feb 01, 2012

Pew research from the University of Missouri shows that internet users often come across their news serendipitously while they are searching for other information or doing nonnews-related activities online, such as shopping or visiting social networking sites. This information is hardly surprising, but there are wider implications, for media outlets.

Posted Feb 01, 2012

Google adjusted its age restrictions on its social network, Google+, to allow teenagers to create an account. Google had previously limited users to being 18 and over; the new cut-off at 13 is the same threshold as Facebook.

Posted Jan 27, 2012

Twitter is adding right-to-left languages to the Twitter Translation Center, beginning with Arabic, Farsi, Hebrew, and Urdu. These four will become fully available later this spring; however, speakers of a language other than English are already able to tweet in their language of choice.

Posted Jan 26, 2012

I don't have to tell you how the word "expert" is just a tad over used. You are probably cynical about social media experts without any help from me, but putting the snarky comments and jabs aside, let's talk about this seriously as I have some important points of considerations for you.An expert is someone that has mastered a topic and/or specialty. So while the world of social media continues to evolve, how can one accomplish mastery of something that isn't done evolving?

Posted Jan 26, 2012

In an effort to help brands better understand the intent and motivations of their target audiences, San Francisco-based Twelvefold Media--which calls itself "an emotive-based media company that helps brands target, reach and persuade engaged audiences"--introduced the Mindset Index on Jan. 24.

Posted Jan 25, 2012

Facebook has unleashed more than 60 apps for its Timeline interface, allowing users to more fully integrate their social experiences into their profile. The first batch of apps have been provided by companies and services like Ticketmaster, Pinterest, Foodspotting, and TripAdvisor.

Posted Jan 23, 2012

Russia's Mail.Ru Group launched Futubra, a new microblogging platform that allegedly resembles Twitter to a T. Futubra went up Monday, Jan.16, and is currently in beta. Twitter was made available in Russian in April 2011 and has some 2 million Russian-speaking users.

Posted Jan 16, 2012

IBM Corp. released a suite of new software and services, including cloud offerings and the beta release of its social networking platform, IBM Connections. IBM's new products incorporate analytics capabilities, real-time data monitoring, and collaborative networks.

Posted Jan 16, 2012

Sharing your thoughts and activities on Facebook in and of of itself is not necessarily a problem. The problem comes when users forget that everyone in their social network is reading their posts. When you post something in frustration over your boss, co-worker, spouse, or friend, remember that the boss, co-worker, spouse, or friend-and all their networked friends (and all of their networked friends)-may also be reading your posts. It is possible to take part in Facebook and still maintain a modicum of privacy. To accomplish this, keep these 10 lessons in mind.

Posted Jan 13, 2012

Google announced a new feature called Search plus Your World that offers signed-in users a customized set of search results that contain personal photos and friends' activities pulled from the web, including social media sites. However, results apparently do not include material from Facebook or Twitter, and this sparked some back-and-forth.

Posted Jan 12, 2012

Starting Jan. 11, Facebook has begun introducing ads into users' news feeds, labeled "Featured" stories as to distinguish them from the earned media messaging that users sometimes see, the company said. Also new is the ability for Facebook users to comment on external websites via the Comments Box plug-in.

Posted Jan 11, 2012

We all know Twitter is a powerful tool, but many publishers aren't sure how to build goodwill while still promoting their own content. Here are a few quick tips for publishers looking to implement a simple social media strategy that doesn't give community short shrift while building traffic and brand awareness.

Posted Jan 11, 2012

The problem with our increasingly connected society is that there are more channels and opportunities than ever to share our story, but the pitfalls have also become more dangerous. Jumping into the modern social scene with your company's message can feel like swimming with sharks while wearing a SPAM scuba suit. So let's look at a real world example and see what we can learn about where and how to best share our content.

Posted Jan 10, 2012

A new social platform, TouristLink.com, connects travelers with one another as well as new destinations and travel experts. The site is currently in beta and is expected to officially launch in May. TouristLink is a free service, and users can create an account on the site or through Facebook.

Posted Jan 09, 2012

RSuite CMS, from Really Strategies, Inc., has added a support community to its offering. The community is available exclusively for RSuite customers and partners. Discussions as well as support requests relative to the CMS software are now kept in one secure location.

Posted Jan 04, 2012

FaceItPages, from Go Smart Solutions LLC, released a new extensive reporting interface that offers more advanced tools aimed at creating a deeper understanding of the activity on professional Facebook pages. This interface is available to Agency and White Label members of FaceItPages.

Posted Jan 03, 2012

According to Benedict Evans' blog, and research for an upcoming Enders Analysis report, almost 40% of Facebook is via a mobile app.

Posted Dec 29, 2011

Facebook added a note to the top of Facebook that asks, "Ever wonder how Facebook makes money?" and then invites users to click for more details. The link connects users to a new "About Advertising on Facebook" page, which lists the steps Facebook takes to deliver ads to pages. Facebook may be preparing its users for the Sponsored Stories ads entering news feeds in 2012.

Posted Dec 22, 2011

News aggregator Digg is using Facebook's new Open Graph to instantly share the stories its users are reading in Digg over Facebook. Stories being read through Digg will appear on news feeds and as Timeline posts. Digg also launched a Newsbar that appears at the top of Digg pages reached through Facebook.

Posted Dec 22, 2011

Prince Alwaleed Bin Talal Bin Abdulaziz Alsaud of Saudi Arabia and his investment group, Kingdom Holding Co., have invested $300 million in Twitter. With this latest investment, Twitter is valued at $10 billion. Earlier this year, Twitter received $800 million from Digital Sky Technologies (DST) Global, of Russia.

Posted Dec 19, 2011

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