Social Media and Communities

The Martha Stewart Show needed to prepare for an upcoming fall season and wished to reengage viewers lost during the summer season reruns. So, The Martha Stewart Show turned to Facebook to reach out to its existing fans. In addition to reinvigorating and expanding the fan base, it sought to expand its mailing lists to promote the show as well as cross-promote its other diverse offerings. However, the company felt it needed more social marketing expertise and started looking outside of its offices for help.

Posted May 09, 2012

SocialInSight, an online community that mixes investing with social media, has purchased SocialPicks-a company that also crosses investing with social media-from FinancialContent Services. SocialInSight sees the acquisition as a way to strengthen and bolster its position in the community of the online investing and as a way to get attached to a growing brand.

Posted May 03, 2012

Nimble, a Social Relationship Manager, announced that it is now offering qualifying community managers across a one-year complimentary business edition subscription. Acknowledging social media early adopters as the linchpin for wider social business integration, Nimble empowers community managers to be more successful at connecting, listening and engaging with contacts across multiple social streams.

Posted May 01, 2012

I too was once a Pinterest skeptic. I kept getting emails telling me that friends had invited me to the virtual pinboard site, and I kept ignoring them. Eventually, my friends started trying to sway me in person, and I kept saying, "I just don't want to deal with another social media site."Then, one dark and dreary night, I decided to try it out. At first I used it to organize craft ideas for Christmas. Then I started gathering recipes for an onslaught of holiday and birthday parties I had to throw. One thing is for sure: Recipes and crafts are the gateway pins!

Posted May 01, 2012

InboundWriter has unveiled a new system targeted at writers called Topic Buzz. This system is designed to help content marketers locate social media activity on Twitter for topics or events they typically write about. The overall goal for writers using this system will be to expand their reach to those outside of their followers.

Posted Apr 30, 2012

Snapguide, the new iOS app and web service for those that want to create and share step-by-step "how to guides," announced that any Snapguide users with the Pinterest mobile app installed can now "pin" their favorite guides to Pinterest with just the tap of a button.

Posted Apr 26, 2012

In the past month, online brand marketing has become the subject of a lively debate in the marketing trades, specifically AdExchanger and Advertising Age. Impatient with the slow growth of brand advertising online as well as the persistent absence of a validated method for measuring return on social media marketing investments, marketing services experts are openly questioning the viability of online media as a brand marketing channel.

Posted Apr 26, 2012

Facebook, the social media world's seemingly unstoppable powerhouse, had to file an amended S-1 report when it's net income fell by 12% -- or $205 million.

Posted Apr 24, 2012

Following in the footsteps of newspapers like The Wall Street Journal and The Washington Post, The Hollywood Reporter has announced the launch of The Hollywood Reporter Social Reader, a free Facebook app that allows readers to read and share entertainment news, reviews, blog posts and videos from the entertainment news outlet.

Posted Apr 24, 2012

In its first acquisition, Marketo, Inc. has bought Crowd Factory, Inc., producer of a social campaign management platform. Terms of the deal were not disclosed. Marketo will be putting out a new unified product family.

Posted Apr 18, 2012

In 2008, Barack Obama turned to the web for everything from campaign fundraising to training volunteers. Now, as the Republican field is finally narrowing down and we move closer to the 2012 election, Conductor, Inc. is taking a look at the web-habits of the candidates. The study suggests Mitt Romney -- the Republican frontrunner -- has a steep hill to climb to win the battle for voter attention as November nears...at least online.

Posted Apr 18, 2012

Nearly any Facebook user can expand his game playing experience on the social networking site simply by purchasing Facebook Credits: unlocking special weapons to help in the quest to take back the neighborhood in Digital Chocolate's Zombie Lane, beefing up culinary creations on Zynga's Café World, or unveil clues to aid in your search for hidden objects on Zynga's Hidden Chronicles. As of July 1, 2011, all Facebook game and application developers with a purchasing system must user Facebook Credits.How is that sitting with the developers?

Posted Apr 13, 2012

IMImobile -- a global provider of technology infrastructure for mobile data, interactive broadcast, voice, and video services -- penned an agreement with zeebox. IMImobile's Multi-Media Console will be integrated within the zeebox SHOWTIME platform.

Posted Apr 12, 2012

Facebook has purchased Instagram, a popular photo-sharing app, for roughly $1 billion in a combination of cash and stock. The sale is expected to close later this quarter and will bring Instagram's eight-person staff to Facebook.

Posted Apr 09, 2012

Some say men are from Mars and women are from Venus, but when it comes to social media sites, both genders share an array of personal information, including relationship status, brand preferences, and political/religious affiliation. However, when it comes to divulging more sensitive details such as phone numbers, location, and email/physical addresses -- which could put their personal security at risk -- women are significantly more wary than men, according to the findings of the recently released "Social Media Habits and Privacy Concerns Survey."

Posted Apr 09, 2012

The University of Illinois at Chicago ranked the 75 largest cities in America by their government's social media acumen. More than six times as many big city governments reached citizens via Facebook in 2011 compared to 2009; YouTube and Twitter grew fourfold and threefold, respectively.

Posted Mar 29, 2012

On-demand ecommerce solutions provider Demandware, Inc. added Pinterest integration to its Demandware Commerce platform. The integration intends to provide retailers with the means for consumers to share product content among the more than 12 million Pinterest users.

Posted Mar 29, 2012

Twitter had its sixth birthday yesterday, March 21, and the microblogging service celebrated by sharing a few brief facts about its evolution. The company said in a post on the Twitter blog that it has 140 million active users who send 340 million messages a day.

Posted Mar 22, 2012

Do you ever really stop to think about what it means to drive a successful marketing program? Actually, it is pretty simple. If you can change behavior and produce quantifiable results, you have nailed it. But what does this actually mean?

Posted Mar 22, 2012

I think my email box might be even more fascinating than my Twitter feed right now. Every day there is a new article declaring a post-apocalyptic social media landscape."No ROI in Social Media Marketing," "Is Social Media Marketing Worth It?" and "Marketers Can't Gauge ROI on Social Media." Any minute I expect to see, "Zombies Attack Twitter, Proving That Social Media Is Dead."

Posted Mar 20, 2012

Mzinga, Inc. and Pandemic Labs have partnered to deliver social technology and services solutions. The pair's goal is to help enterprises improve customer loyalty, increase revenue through collaboration, and gain insight into employee performance.

Posted Mar 19, 2012

Word-of-mouth has long been the best way to advertise a product, but how long does that buzz last -- especially in the digital age? A new study says that customers-turned-volunteer "brand advocates" are still much more likely to buy and recommend products than they were before they got involved in the marketing campaign a year before.

Posted Mar 19, 2012

Mzinga, Inc. and ISM, Inc. have entered into a partnership to deliver customer-centric solutions by combining Mzinga's OmniSocial platform and ISM's social CRM (customer relationship management) offerings for online communities.

Posted Mar 15, 2012

Twitter has acquired blogging company Posterous in a deal that seems motivated by Posterous' staff rather than its product: "Posterous engineers, product managers and others will join our teams working on several key initiatives," Twitter said.

Posted Mar 13, 2012

Games have been around since before recorded history, but it's only within the past 2 years that they've really gotten down to (online) business. As acceptance of and familiarity with game mechanisms within online social networks and on entertainment sites increase, games are popping up on once-static web properties as a means of captivating audiences, enhancing market research, and stimulating conversation between companies and customers.

Posted Mar 12, 2012

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