Social Media and Communities

Amazon announced the company has released its first game for Facebook called Living Classics, according to Forbes. The game will feature characters from classic literature and is free to play. Amazon believes its users will enjoy the social aspect of it.

Posted Aug 07, 2012

Finland-based company Fluid Interaction announced the release of a new app called twheel. With this app, iPhone users will be able to change the interface to be visualized as a rotating wheel, offering a game-like interface for Twitter. The app will display the most relevant data with visual pop-outs such as colors and form deviations.

Posted Aug 07, 2012

Brooklyn based Huge, Inc. announced the launch of a new platform for authors to connect with fans called Togather. According to The Next Web, authors using Togather will have the opportunity to book talks, signings, and lectures based on demand set by fans. Authors will let the public know when they are available to talk and users will propose an event.

Posted Aug 06, 2012

While criticism of Olympic coverage is nothing new, UK journalist Guy Adams has been especially hard on NBC's coverage and used Twitter as the outlet. In one tweet, Adams posted the corporate email address of Gary Zenkel, president of NBC Olympics, so followers could email him with their displeasure. Adams later found that his Twitter account had been suspended.

Posted Aug 02, 2012

Digital marketing software company, Kenshoo, announced new impression-level measurement capabilities through its Kenshoo Social program across Facebook Premium and marketplace ads. With this new innovation, the company says the impression-level measurements will help marketers determine the full impact of Facebook ads on consumers.

Posted Jul 31, 2012

Facebook's Q2 earnings report, which was detailed in a presentation today, was strong -- more than most companies could dream of -- but that didn't satisfy Wall Street. The company earned $992 million in ad revenue (a 28% increase), and is somehow still growing its user base, which is up to 955 million monthly active users. Still, the company reported a quarterly loss of $157 million. Overall, though, revenue exceeded expectations at $1.18 billion.

Posted Jul 26, 2012

The other day, a former colleague was walking me through the introductory Power Point slides he uses to pitch his firm's social media marketing services and the first slide read something like "social media is content, technology and eyeballs." Naturally I balked at such an assertion. What about communities and social networks? "Content, technology and eyeballs" actually describes all visual communications media - from print to TV to digital. It doesn't explain what makes social media so different from other communications media or why it's especially challenging to harness for brand marketing objectives.

Posted Jul 26, 2012

QuestBack, an enterprise feedback management and social CRM company, announced the debut of Listen & Act, a social engagement tool allowing organizations to turn social media messages into actionable dialog. With Listen & Act, the company says businesses will be able to go through social media messages, view levels of influence, and utilize engagement tools to create unique experiences for customers.

Posted Jul 25, 2012

The June 2012 Triton Webcast Metrics report was released and it shows that the audience for internet radio service Pandora is growing. According to PR Newswire, Pandora had a weekly cumulative audience increase of 6% from March of 2012 to June 2012 in the adult 18-49 demographic. With the amount of total listeners in that demographic, it ranks Pandora as the largest radio network in the US.

Posted Jul 23, 2012

Scope eKnowledgeCenter announced the newest version of ConSCIse, which generates abstracts and keywords for scholarly literature. According to the company, ConSCIse has the ability to extract keywords from the document based on sophisticated statistical linguistic rules and will then take sentences from the document to form the abstract.

Posted Jul 19, 2012

Audingo, a social media company that allows users to interact with celebrity personalities and organizations, announced it has acquired $3 million in angel funding. With this funding, the company will begin its next phase of development which will expand the platform nationwide. Currently, Audingo is in a pilot plan where the service allowed users to interact with a limited number of celebrity personalities and organizations but the company will be looking to expand its reach.

Posted Jul 18, 2012

Cloud-based sales company, SAVO Group, announced the arrival of SAVO TeamsTM, a purpose-built social collaboration app specifically developed for the social behaviors of sellers. The company believes with this new app, companies will be able to accelerate sales cycles and also increase win rates.

Posted Jul 17, 2012

LinkedIn announced the debut of two new features for the company's social news product, LinkedIn Today. According to the company's blog, the first new feature will allow users to "like" and comment on news articles. With this feature, LinkedIn believes it will allow "professionals to engage and create a dialogue around the news headlines that matter the most to them." The company says this will give users in the industry a way to continue a conversation with other professionals in that industry.

Posted Jul 16, 2012

A new social website targeting the fashion community, Chicisimo, made its official launch on July 11, 2012. The goal of the site is for fashionistas from around the globe to come together, share fashion ideas and connect with their favorite clothing brands. Users will be able to upload photos, provide feedback to other users on outfits, and earn "flowers" or virtual awards.

Posted Jul 11, 2012

In an effort to be more open about how user information is shared, Twitter announced the company's first Twitter Transparency Report. According to the company's blog, "the primary goal of this report is to shed more light on: government requests received for user information, government requests received to withhold content, and DMCA takedown notices received from copyright holders."

Posted Jul 03, 2012

Looking to enhance the interactive experience for users, Twitter announced the launch of Twitter cards on the company's blog. Twitter is looking to give "developers and publishers a way to tell richer stories on Twitter, directly within Tweets and drive traffic back to their sites." Twitter cards are a snap shot of a news article that gives a headline, the first few lines and a picture, along with a tweet.

Posted Jul 02, 2012

There is no doubt that the folks over at Flipboard have created a great product and business model for themselves and their investors. It's really almost as simple as the Google model. Create a technology that grabs "other people's content" and assemble it in a new way that the consumer desires and then monetize the heck out of it. Do all of this in the name of a noble mission to truly help provide the content providers with a new way to drive sales and profits and give consumers/readers what they want. This is magical from a P&L standpoint because companies like Google and Flipboard have no content or editorial costs in their business model. Use third party free content and make huge money in the assembly and showcasing of this content.

Posted Jun 29, 2012

Once again "Big Data" is all the rage as enterprises struggle to cope with the data deluge that is exploding across the globe. To provide an illustration of this phenomenon, consider first that, according to Google's Eric Schmidt, there were five exabytes of data created between the dawn of civilization and 2003 (one exabyte is equivalent to one million terabytes). Now consider that, according to Cisco, by 2016 global IP traffic will reach 109.5 exabytes per month. Companies, organizations, and governments are all drowning in data and the bulk of what's contributing to this raging flood is user-generated content.

Posted Jun 28, 2012

Looking to "simplify the purchase experience," Facebook has decided to get rid of the Credit system of payment on the site, according to The BBC. Users with a Credit balance will have the remaining amount converted into local currency. As a result of getting rid of Credits, game publishers will now be able to charge a subscription fee for playing games starting in July. Subscriptions are currently being tested by game companies Zynga and KIXEYE.

Posted Jun 20, 2012

Let's face it, something isn't right with Klout. If you're a marketing, public relations, or social media pro, you've been conditioned to recognize influence much like Judge Potter Stuart famously recognized objectionable content: hard to define, but you know it when you see it. On the surface, Klout is ingenious; it's essentially developed a way to score influence by analyzing some of your online activity (and any related activity from your network) and assign a value from one to one hundred. If you play the Klout game correctly, you receive a high score and loads of freebies. If you choose to sit out the Klout game, your score usually sinks faster than a stone.

Posted Jun 20, 2012

So, you want to get social? You realize your business cannot live without it. Kudos to you for having a strategy and a plan and for not just putting up Facebook and Twitter pages. But now you realize how time-consuming it will be to drive real measurable success. So let me tell you how we determined the right tools to help us drive our social media practice.

Posted Jun 20, 2012

Twitter has long been known for its 140 character limit for status updates, but the company recently announced that Tweets will now be more than just 140 characters. Yes, Twitter is introducing expanded tweets.

Posted Jun 14, 2012

UK online press release distribution company, RealWire, has announced the launch of a new app, Lissted. The company believes Lissted will make it easier for PR, marketing and media professionals to find, listen to and monitor the media on Twitter. Lissted is based on a database of over 10,000 journalists, media professionals and outlets on Twitter. The app will have the ability to stream and index approximately 100,000 tweets per day as well as monitor conversations in real time for subject, content, and links.

Posted Jun 13, 2012

In an effort to help small businesses gain a web presence on Facebook, Likable has launched a comprehensive Facebook platform called Likable Local. The company says this new platform will help small businesses build their brand and engage with customers.

Posted Jun 13, 2012

What is a "Like" really worth? It isn't quite an age-old question, but digital marketers and brands have been wondering what success really means when it comes to social media marketing. comScore is trying (again) to answer that question with "The Power of a Like 2: How Social Marketing Works" - a collaboration with Facebook.

Posted Jun 13, 2012

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