Social Media and Communities

New business analytics technologies available from Jive Software, Inc. enable businesses to measure the reach, reaction, and influence of their work, and use predictive analysis to anticipate customer behavior, including loyalty, likelihood to buy, and predict customer churn.

Posted May 09, 2013

LinkedIn says it wants to make it easier for you to stay on top of the news and insights you need. The social network is debuting a refreshed look on LinkedIn Today and introducing channels to make it easier to discover and share professional news and insights.

Posted May 09, 2013

Social TV is making headlines as broadcasters endeavor to monetize their audiences whose attention is now spread simultaneously across multiple platforms. It is now common knowledge that most TV viewers, while watching their favorite shows, are actively engaged in social media conversations about the shows. Broadcasters have largely seen this phenomenon as an opportunity to grow the audience of their TV programs and accompanying websites, thereby increasing the value of those properties. However many broadcasters have been seeking ways to harness their social media audiences to create new incremental revenue streams. This may sound futuristic but, in many ways, the emerging business model actually harkens back to the earliest days of broadcast media.

Posted May 09, 2013

TIE Kinetix, a software-as-a-service company that facilitates every step of the e-commerce lifecycle, announced the launch of its Social Media Syndication Solution as an addition to its Content Syndication Platform. The new element is designed to help companies accurately and effectively deliver marketing messages on a dynamic basis through the partner community via Twitter, while closing the marketing loop at the partner level.

Posted May 08, 2013

Topsy, the real-time social analytics company, announced that users can now act immediately on insights they uncover in their analysis. Topsy Pro's new functionality allows users to reply, retweet, or favorite key Tweets surfaced in an analysis.

Posted May 08, 2013

When company executives think about managing the online reputations of their organizations, they are typically concerned with what people are writing about them on websites, blogs, and social media platforms. But they must now recognize their reputations can be damaged in the electronic media space by something "worth a thousand words": a picture. Without saying a word, disgruntled consumers can paint a negative picture of a company's trademarked brand.

Posted May 06, 2013

The journalist's toolkit has changed dramatically, according to news industry analyst, Ken Doctor. He considers an early 20th Century doctor and the meager tools of diagnosis he had in his traveling black bag. "The journalistic equivalent is the pencil and pad," Doctor says, jotting down facts in chicken-scratch shorthand that only he could read (if lucky), and traveling here and there to gather the facts from the most reliable sources. Now that journalist has the whole world at his fingertips. Even in an age of endless web information, it goes beyond Google searches and Wikipedia entries; today's journalists are also scouring social media, namely Twitter, for breaking news ideas.

Posted May 03, 2013

The marathon bombing changed a lot of things for the people who call Boston home. It certainly changed things for me. It made me love the city I live in just a little bit more. It gave me a new respect for the law enforcement officials who protect the place I call home. It changed how I feel when I walk down Boylston Street toward the Boston Public Library and Copley Square. And it gave me a heightened appreciation for technology, specifically social media.

Posted May 02, 2013

The HR Policy Association announced the launch of, a website that provides personal, free, and timely answers about job searches and the workplace from active company recruiters. The HR Policy Association was created to help prepare students and first time job seekers for the professional world.

Posted Apr 30, 2013

Adobe Systems Incorporated announced a new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. The initial version offers Facebook integration, and additional social platforms will be added later. Adobe Social, part of Adobe Marketing Cloud, enables marketers to scale social marketing across organizations, and listen and respond to customer conversations.

Posted Apr 24, 2013

Talenthouse, in partnership with adidas eyewear and Nokia announced the launch of an engagement platform that enables the global creative community to make money every when their work is shared across popular social networks. The money is being provided by brands, who in return get their message integrated into all the conversations that happen around the original content.

Posted Apr 24, 2013

The music app that so many knew was coming from Twitter is finally here. Just about a week after wearehunted confirmed that it had been acquired by the micro-blogging service, Twitter #music was released on April 18, and Twitter explained the new service in a blog post.

Posted Apr 18, 2013

The problem with identity creep is that it goes beyond individuals. While your business may not be pulled over by customs anytime soon, you may be surprised to find that people who search for your company are asking who you are, where you are, and what you've done. The confusion that follows can cost you contacts, leads, and sales.

Posted Apr 18, 2013

Rovi Corporation and Facebook announced that Facebook will be incorporating Rovi Video, a database that includes in-depth information on movies, TV shows, and celebrities, into the Facebook platform. The integration will offer app developers a standardized base of entertainment data for creating meaningful consumer apps and interaction with entertainment-related content. It will also help Facebook make better entertainment suggestions to users.

Posted Apr 16, 2013

Facebook was probably hoping it had satisfied the rumors of a Facebook phone when it introduced Facebook Home, but early reviews would suggest that users aren't exactly satisfied. After hitting the Google Play store on April 12, Facebook Home has a mere 2.5 star rating -- with nearly half of the people who have downloaded the app giving it just one star.

Posted Apr 15, 2013

Is Twitter getting into the music business? That is the question that the digital rumor mill is trying to answer. We Are Hunted, a music discovery site, confirmed an acquisition deal with Twitter-which reportedly took place in 2012. Combined with the invite-only, it would seem that the microblogging site is preparing to get into the music game in a big way.

Posted Apr 12, 2013

In a blog post, LinkedIn announced it has acquired Pulse for a reported $90 million. The company wrote, "We believe LinkedIn can be the definitive professional publishing platform - where all professionals come to consume content and where publishers come to share their content." And apparently, the Pulse acquisition is the next step to achieving that goal.

Posted Apr 12, 2013

Building reader engagement is at the top of every web publisher's to-do list. Getting your users to comment and partake in online discussions is one of the best ways to keep them coming back to your site. But when you open your content to commenters, you also open it to trolls, and many very successful websites with engaged users are still struggling to find ways to foster discussion and drown out the troublemakers.

Posted Apr 08, 2013

This time around the rumor mill wasn't so far off from the truth. During an April 4 event, Facebook debuted Home, a custom homescreen for Android phones. Not quite the phone many had predicted, but not totally unrelated. Users of one of these phones will see a Cover Feed when they wake up the device, and all of their friends updates -- links, photos, etc. -- will be right there on the homescreen. And instead of having to open an app to use Instagram or Facebook messenger, users will be able to do all of those things straight from the homescreen of a phone with Home downloaded on it.

Posted Apr 04, 2013

Wondering what today's weather will be like? Then it's time to check Twitter, because the social media site has struck a deal with The Weather Channel, according to AllThingsD. Now, when weather-related activity starts to heat-up on Twitter, TWC will feed custom content to users.

Posted Apr 03, 2013

It would be understandable if the rumors of a Facebook phone finally coming to fruition on April Fools Day didn't quite grab your attention - after all, we've heard this before. But Facebook is, in fact, holding an Android-centric event on its campus on Thursday, April 4. The press invite was predictably and tantalizingly vague saying, "Come see our new home on Android." Speculation began immediately.

Posted Apr 02, 2013

The look of your News Feed isn't the only thing that's changing. Now Facebook is introducing a "small alpha test" that introduces targeted ads based on your activity outside of Facebook into your News Feed.

Posted Mar 28, 2013

As with many software providers, WhatsUpGold has an active userbase that has a lot of questions. And like those other companies, WhatsUpGold often deals with this base of users through social media, such as Twitter and user message boards. However, WhatsUpGold's user forums were not quite up to snuff, and the company found itself looking for a new solution.

Posted Mar 27, 2013

If you've ever had trouble following a lengthy conversation on Facebook, you'll be relieved to hear the social network has decided to try and make the situation a bit better by introducing conversation threads. The long and the short of it is that you'll now be able to reply directly to an individual comment. For now, you will have to opt-in to replies, and can do this on your admin panel under the "Manage Permissions" section.

Posted Mar 26, 2013

Acquia, the enterprise guide to Drupal, announced the general availability release of the Mollom Content Moderation Platform -- a cloud content moderation platform built for the enterprise. Acquia says Mollom reduces the time that's required to moderate large volumes of user-generated content.

Posted Mar 21, 2013