Social Media and Communities

By all measures, 2012 was a boom year for social media. From big acquisitions and huge IPOs to increasing engagement on every screen, social media was omnipresent-growing bigger at every turn.

Posted Dec 03, 2012

Breaking up is hard to do, which may be why Facebook and Zynga have simply opted to "see other people" rather than break off their relationship all together. On November 29, the two companies made regulatory filings that detailed changes to the partnership that has made virtual farming all the rage. In 2010 the companies signed a five year agreement, but they are now cutting it short.

Posted Nov 30, 2012

For every brave soul that posts a comment on a website or blog there are likely hundreds of others simply lurking in the background. Content providers crave interaction and want to encourage discussion, yet many find themselves faced with a dearth of comments, save for perhaps those spammy postings that pop up every once in a while. What can they do?

Posted Nov 30, 2012

"Cyber Monday" may have come and gone, but that doesn't mean America is done with its online holiday shopping. In fact, a recent LivePerson survey found that 63% of shoppers plan to do 50% or more of their holiday shopping online. And this holiday season retailers have relatively new tool at their disposal with sites like the wildly-popular Pinterest.

Posted Nov 28, 2012

It's the time of year when predictions abound, and in the digital content world, few things are cause for more speculation than mobile revenues. ABI Research data says mobile app revenue will top out at over $30 billion by the end of the year, PCMag reports. That is nearly double what apps raked in last year.

Posted Nov 27, 2012

British "Silicon Roundabout"-based social data analytics provider, Likely Limited, announced the completion of a $1.6 million (£1million) equity investment led by growth capital specialists New World Private Equity together with seed and early stage specialists Charlotte Street Capital.

Posted Nov 26, 2012

There are currently over 50 million Hispanic people in the U.S. This means that the Hispanic population of the U.S. is greater than the entire population of Spain, which makes the U.S. home to the second largest Hispanic population in the world, second only to Mexico. Furthermore, the Hispanic population is growing despite the precipitous decline in immigration from Hispanic countries since the Great Recession. Currently comprising about 17% of the U.S. population, Hispanic people will constitute between 26-29% of the U.S. population by 2050.

Posted Nov 22, 2012

Twitter wants to make darn sure you can share its content and bring new eyeballs to its site. Users will now be able to share Tweets via email to non-users and users alike-which has the added bonus of passing along any photos attached to the post.

Posted Nov 19, 2012

Badgeville announced the launch of Badgeville Embed, a new product offering that enables technology and software providers to increase user engagement and reduce customer churn. Embed introduces OEM Networks, making it easier for technology providers to manage engagement mechanics for thousands of customers.

Posted Nov 15, 2012

netizeen, an application for tablets to unleash the social engagement potential of magazines launched its open beta. With netizeen, users are able to interact around content, creating a shared magazine reading experience. It offers readers the potential for real-time conversation with one another. With netizeen's topic-based social structure, readers have a way to discover, connect, and chat in real time. netizeen's social features reflect the growing trend of forming and facilitating communities around content and similar interests.

Posted Nov 14, 2012

Pinterest is a relatively new entrant to the social media market. As a virtual pinboard, the mission of the site is to "connect everyone in the world through the ‘things' they find interesting." The site offers some examples under the heading "What Can You Do With Pinterest?" that include: redecorating your home, planning a wedding, finding your style, saving your inspirations and saving your recipes. While these suggested uses are prevalent among the site's participants, other uses are springing up regularly as individuals and businesses find new, and increasingly practical, uses. Content providers are among them-using Pinterest to share information on the environment, events, jobs and more.

Posted Nov 14, 2012

In 2006 I wrote a blog post on thinkjose.com about a small appliance company in Utah doing something dangerous and in turn creating a viral success selling $400 blenders that could turn a rake into sawdust. Several months later I wrote a feature article for Streaming Media entitled "Giant Web 2.0 Lies" highlighting BlendTec and their runaway video success. BlendTec continues to use the Will It Blend? videos to test their devices' power by blending phones, gaming consoles, cars, and even food over the last six years. With over 120 YouTube videos the company has racked up almost half a million subscribers and over 212 million views on their YouTube.com/Blendtec channel.

Posted Nov 08, 2012

If the success of apps like Instagram has taught us anything, it's that the ability to take a high quality photo with your phone and instantly upload it to the internet just isn't enough anymore. No, mobile phone photographers - and tablet users too - want to be able to add filters and alter those photos before posting them. According to the New York Times, Twitter is figuring that out as well, and will be offering photo filters to users in the near future.

Posted Nov 05, 2012

After Facebook saw its stock prices rise after better than anticipated Q3 results, employees got their first chance to sell off their pre-IPO stock. Despite a lack of concrete numbers, it's clear that plenty of people did sell, and stock dipped a bit. According to CNET, Facebook's stock traded at nearly twice its normal volume and ended up down just under 4%.

Posted Nov 01, 2012

Like millions of people up and down the east coast of the United States, I spent Monday night bouncing between my television screen, my window, my iPhone, and my laptop screen. I was lucky enough to keep power until after midnight - though I woke up to a dark house - and so like the rest of the country, I kept tabs on the "Frankenstorm" with the help of multi-media. If your power was out, your mobile device may have been your only connection to the outside world.

Posted Oct 30, 2012

So, have you seen Facebook Stories yet? I know you've probably heard about it, but have you actually bothered to look at it? No? Let me tell you all about it.It's a fascinating display of the power of social media on people's lives and, to some extent, on journalism. But it's also sort of a genius marketing tool.

Posted Oct 30, 2012

LinkedIn has been introducing a lot of change lately, starting with profile changes earlier this year. Now, the social network aimed at professionals is adding videos ads to its self-service interface. The videos ads are available now, through LinkedIn Ads, the DIY ad platform for marketers of all sizes.

Posted Oct 25, 2012

Social TV is on fire. Social media behaviors related to prime time TV viewing surged 194% between April 2011 and the same month this year according to recent data from Trendrr, the social-media monitoring firm. Yet Social TV is not entirely new. The phenomenon first emerged a little over two years ago when hashtag usage reached critical mass on Twitter and the company introduced "Trending Topics" on its front page.

Posted Oct 25, 2012

Facebook's post-IPO struggles can be baffling to the average person. How can a company with over a billion active users be experiencing so much trouble with its stock price--and revenue building in general? But those troubles may be behind the social network after a better than expected third quarter earnings report. And in a flurry of not-so-great earnings news from other companies, Facebook is reaping the benefits.

Posted Oct 23, 2012

Social media has provided us with a world with no boundaries and has allowed small companies to dream of having a global reach. But, along with opportunities come challenges-chief among them is navigating the tricky terrain of communication and social differences in diverse geographies. In 2010, Buddy Media, Inc., a New York City-based software-as-a-service company that works with some of the top global advertisers, conducted a study that looked at the gap between the perceived potential of global social media and the actual level of achievement. The survey of 105 Fortune 1000 brand managers was conducted by Harris Interactive, Inc. While 72% of respondents indicated that social media offers great opportunity to reach existing and potential customers around the world, they also indicated that they were lacking the tools and information necessary to leverage global social media effectively.

Posted Oct 22, 2012

Regardless of industry or niche, reputation is one of the most precious commodities that a working professional has. It can take months, even years to build up a strong, positive reputation; then, the whole thing can come crashing down, in an instant. This has never been truer than it is now, in the age of Google, Facebook, and Yelp.com: A bad review or a defamatory post can make its way onto the web and all but destroy a person's image.

Posted Oct 17, 2012

Flowsee is based on an entirely open and democratic design concept, users have the chance to interact, not only with each other, but to prioritize their choice of content. Users of the website are invited to create pages on any topic that interests them or that they wish to publicize.

Posted Oct 15, 2012

If you were in Europe on Friday and found that you couldn't access your Facebook account, you may have Anonymous to blame. Twitter users Portugal, Sweden, Ireland, and Norway reported Facebook outages. Subsequently, a Twitter account associated with the hacking group claimed responsibility, according to CBS News.

Posted Oct 15, 2012

The World Wide Web has forever changed the way companies of all sizes do business. From the smallest mom-and-pop shop to the largest enterprise, the internet has not only made it easier for companies to grow, but it has added new concerns. To be sure, the web is the great equalizer. In the past, only a select few corporations operated on a global scale, but the web has made it possible for organizations in Peoria, Ill., to sell goods and services to those in Prague. While leveraging the web to deliver the right information to the right people at the right time may seem relatively straightforward, it is not.

Posted Oct 15, 2012

As it turns out, Twitter hasn't just been concentrating on its own updates. On Wednesday, the company released TweetDeck updates. The most notable change will be the new lighter, brighter look - which you can get a look at on Twittter's blog.

Posted Oct 11, 2012

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