Social Media and Communities

So, have you seen Facebook Stories yet? I know you've probably heard about it, but have you actually bothered to look at it? No? Let me tell you all about it.It's a fascinating display of the power of social media on people's lives and, to some extent, on journalism. But it's also sort of a genius marketing tool.

Posted Oct 30, 2012

LinkedIn has been introducing a lot of change lately, starting with profile changes earlier this year. Now, the social network aimed at professionals is adding videos ads to its self-service interface. The videos ads are available now, through LinkedIn Ads, the DIY ad platform for marketers of all sizes.

Posted Oct 25, 2012

Social TV is on fire. Social media behaviors related to prime time TV viewing surged 194% between April 2011 and the same month this year according to recent data from Trendrr, the social-media monitoring firm. Yet Social TV is not entirely new. The phenomenon first emerged a little over two years ago when hashtag usage reached critical mass on Twitter and the company introduced "Trending Topics" on its front page.

Posted Oct 25, 2012

Facebook's post-IPO struggles can be baffling to the average person. How can a company with over a billion active users be experiencing so much trouble with its stock price--and revenue building in general? But those troubles may be behind the social network after a better than expected third quarter earnings report. And in a flurry of not-so-great earnings news from other companies, Facebook is reaping the benefits.

Posted Oct 23, 2012

Social media has provided us with a world with no boundaries and has allowed small companies to dream of having a global reach. But, along with opportunities come challenges-chief among them is navigating the tricky terrain of communication and social differences in diverse geographies. In 2010, Buddy Media, Inc., a New York City-based software-as-a-service company that works with some of the top global advertisers, conducted a study that looked at the gap between the perceived potential of global social media and the actual level of achievement. The survey of 105 Fortune 1000 brand managers was conducted by Harris Interactive, Inc. While 72% of respondents indicated that social media offers great opportunity to reach existing and potential customers around the world, they also indicated that they were lacking the tools and information necessary to leverage global social media effectively.

Posted Oct 22, 2012

Regardless of industry or niche, reputation is one of the most precious commodities that a working professional has. It can take months, even years to build up a strong, positive reputation; then, the whole thing can come crashing down, in an instant. This has never been truer than it is now, in the age of Google, Facebook, and Yelp.com: A bad review or a defamatory post can make its way onto the web and all but destroy a person's image.

Posted Oct 17, 2012

Flowsee is based on an entirely open and democratic design concept, users have the chance to interact, not only with each other, but to prioritize their choice of content. Users of the website are invited to create pages on any topic that interests them or that they wish to publicize.

Posted Oct 15, 2012

If you were in Europe on Friday and found that you couldn't access your Facebook account, you may have Anonymous to blame. Twitter users Portugal, Sweden, Ireland, and Norway reported Facebook outages. Subsequently, a Twitter account associated with the hacking group claimed responsibility, according to CBS News.

Posted Oct 15, 2012

The World Wide Web has forever changed the way companies of all sizes do business. From the smallest mom-and-pop shop to the largest enterprise, the internet has not only made it easier for companies to grow, but it has added new concerns. To be sure, the web is the great equalizer. In the past, only a select few corporations operated on a global scale, but the web has made it possible for organizations in Peoria, Ill., to sell goods and services to those in Prague. While leveraging the web to deliver the right information to the right people at the right time may seem relatively straightforward, it is not.

Posted Oct 15, 2012

As it turns out, Twitter hasn't just been concentrating on its own updates. On Wednesday, the company released TweetDeck updates. The most notable change will be the new lighter, brighter look - which you can get a look at on Twittter's blog.

Posted Oct 11, 2012

Take some flashy Korean Pop dance moves, throw in a horse barn, bus, and elevator, and mix them all up with some banging beats, and the tasty result will be the Gangnam Style music video. With almost 430 million views in the span of two months, Korean Pop star PSY has destroyed most YouTube records. Park Jae-sang, better known by his stage name PSY, has gone from a successful South Korean artist to a worldwide superstar since July. Whether you have seen the plethora of remixes on the web, watched various TV personalities do their own sad renditions, or heard your friends contemplating dressing up as PSY for Halloween, it's safe to say you have probably seen the video. If not take a few minutes and watch it now .

Posted Oct 11, 2012

Just in case your online shopping carts don't make buying easy enough for you, Facebook is combining the visual interest of Pinterest with the purchasing power of Amazon. The social network rolled out "Facebook Collections" to some users - though it hasn't said how many - on Monday, October 8.

Posted Oct 10, 2012

Ganxy announced the launch of its Showcase service which offers a consistent interactive display across diverse marketing channels where readers can browse, buy, and connect with authors and publishers.

Posted Oct 09, 2012

Ebuzzing announced the launch of its new social video dashboard service that has been specifically designed to transform the measurement of video campaigns and provide new metrics for quantifying and qualifying ROI. Ebuzzing uses its technology to measure the reach, impact, tonality, sentiment, and share of voice of a social video campaign providing brands with a picture of the true value of social video campaigns.

Posted Oct 09, 2012

LinkedIn is taking a page out of Twitter's book...sort of. The social networking site for professionals is not letting users follow other users, but only a select few. LinkedIn has curated a list of users it believes are well-known and have a global reach, according to StudentWise. The social network is starting with a list of about 150 people.

Posted Oct 08, 2012

Digital technology has broken down many barriers for new authors trying to break into the book publishing business. Ebooks and online publishing tools offer relatively easy and inexpensive ways to self-publish, and the internet provides a virtual platform from which to potentially grab the attention of a worldwide audience, including those seemingly elusive book editors and literary agents.

Posted Oct 08, 2012

For most magazine readers, the physical experience of flipping through glossy pages and tearing out the things you want to share is the part they love the most. Now, readers can experience the joy of clipping and sharing content in the digital world as well, with a new feature from the MAZ platform called "Clippings."

Posted Oct 02, 2012

Nimble, a social relationship manager, announced its latest version of Nimble, which integrates social selling discovery, engagement and collaboration. Nimble was designed entirely with customer engagement in mind and empowers companies to nurture their customers through social listening and engagement, helping them turn their social communities into customers for life.

Posted Oct 02, 2012

Twitter has been on an announcement spree lately. Most recently, Twitter said it would expand the Discover tab. Twitter added the tab last December, billing it as a place where users could go to find tweets that were relevant to them. Now, according to a blog post, "when you visit the Discover tab on twitter.com, you'll see a continuous stream of Tweets, which automatically expand to show you the most relevant stories and most engaging photos."

Posted Oct 01, 2012

America loves its Facebook. According to comScore, Inc., the social network had 158.01 million unique visitors in the U.S. in May 2012. Believe it or not, that represented a slight decline in the number of visitors. Despite its popularity, Facebook has some competitors out there, and they may just be stealing a bit of attention from the leader in social networking.

Posted Oct 01, 2012

A while back I entered my dog in GNC's Healthy Pet, Happy Pet Photo Contest on Facebook. I had not previously "liked" GNC, but I did so for the purposes of entering the contest and possibly winning $5,000. I uploaded her picture and filled out a bunch of information. Once I was done, I started sharing the contest with my Facebook friends and family, urging them to vote for Maybelle. This is where the contest went terribly awry. At first, we couldn't actually find my dog. It took about 24 hours before her picture appeared at all. When it finally did show up, I tried sharing the direct link to her profile. But no matter what I did (i.e., grab the link, use the Share button), anyone who clicked on it ended up somewhere other than Maybelle's voting page.

Posted Oct 01, 2012

Rwanda, the tiny East African nation that is synonymous with the infamous 1994 genocide -- in which close to one million people were slaughtered in a bloody ethnic cleansing that lasted about 100 days -- has made giant strides on a path towards national reconciliation and recovery. Today, the country is on a grand march towards socio-economic growth that has been spurred by favorable government policies and investor confidence.However, the Rwandan government has learned valuable lessons from its troubled history and has been working hard toward collating and collecting data from before, during, and after the genocide with a view to using this information to educate not only the Rwandans, but also the entire world on what political and ethnic hatred can do to a people.

Posted Sep 27, 2012

Branded entertainment is back with a vengeance. Companies across multiple consumer verticals have been creating engaging long-form digital video content and harnessing the power of social media on PCs and mobile devices to engage consumers and reach mass audiences. Some examples of the current trend from this past Summer alone include campaigns from Ford ("Random Acts of Fusion") Intel and Toshiba ("The Beauty Inside"), Subway ("The 4 to 9ers" and IKEA ("Easy to Assemble"). Moreover it's becoming clear that these aren't one-time efforts. IKEA, for example, has reported that it currently dedicates 2% to 3% of its global marketing budget on branded entertainment and a former Procter & Gamble executive reported to The Wall Street Journal that the brand-marketing giant is now spending 5% of its marketing budget in this area.

Posted Sep 27, 2012

AOL has focused, almost pathologically, on local news over the past few years. The center piece of that strategy has been Patch, which is now getting a makeover. The new look focuses on social networking, and according to paidContent it will debut on five Long Island Patch sites, and slowly roll out to more - and that Patch CEO Jon Brod says the site is focusing on "content, conversation, and commerce."

Posted Sep 25, 2012

Kenny Powers is a champion athlete, famous shoe endorser, and thanks to a brilliantly orchestrated hostile takeover, the MFCEO of K-SWISS, Inc. He's bigger than cable television and/or drugs. If you have no idea what I'm talking about, try tuning into the smartest marketing move in the history of mankind.The idea to "hire" Kenny Powers as a spokesman came from Matt Murphy and Glenn Cole of brand agency 72andSunny. I don't know who green-lighted the idea at K-SWISS, but I commend his or her phenomenal cojones.

Posted Sep 25, 2012

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