Social Media and Communities

In 2006 I wrote a blog post on thinkjose.com about a small appliance company in Utah doing something dangerous and in turn creating a viral success selling $400 blenders that could turn a rake into sawdust. Several months later I wrote a feature article for Streaming Media entitled "Giant Web 2.0 Lies" highlighting BlendTec and their runaway video success. BlendTec continues to use the Will It Blend? videos to test their devices' power by blending phones, gaming consoles, cars, and even food over the last six years. With over 120 YouTube videos the company has racked up almost half a million subscribers and over 212 million views on their YouTube.com/Blendtec channel.

Posted Nov 08, 2012

If the success of apps like Instagram has taught us anything, it's that the ability to take a high quality photo with your phone and instantly upload it to the internet just isn't enough anymore. No, mobile phone photographers - and tablet users too - want to be able to add filters and alter those photos before posting them. According to the New York Times, Twitter is figuring that out as well, and will be offering photo filters to users in the near future.

Posted Nov 05, 2012

After Facebook saw its stock prices rise after better than anticipated Q3 results, employees got their first chance to sell off their pre-IPO stock. Despite a lack of concrete numbers, it's clear that plenty of people did sell, and stock dipped a bit. According to CNET, Facebook's stock traded at nearly twice its normal volume and ended up down just under 4%.

Posted Nov 01, 2012

Like millions of people up and down the east coast of the United States, I spent Monday night bouncing between my television screen, my window, my iPhone, and my laptop screen. I was lucky enough to keep power until after midnight - though I woke up to a dark house - and so like the rest of the country, I kept tabs on the "Frankenstorm" with the help of multi-media. If your power was out, your mobile device may have been your only connection to the outside world.

Posted Oct 30, 2012

So, have you seen Facebook Stories yet? I know you've probably heard about it, but have you actually bothered to look at it? No? Let me tell you all about it.It's a fascinating display of the power of social media on people's lives and, to some extent, on journalism. But it's also sort of a genius marketing tool.

Posted Oct 30, 2012

LinkedIn has been introducing a lot of change lately, starting with profile changes earlier this year. Now, the social network aimed at professionals is adding videos ads to its self-service interface. The videos ads are available now, through LinkedIn Ads, the DIY ad platform for marketers of all sizes.

Posted Oct 25, 2012

Social TV is on fire. Social media behaviors related to prime time TV viewing surged 194% between April 2011 and the same month this year according to recent data from Trendrr, the social-media monitoring firm. Yet Social TV is not entirely new. The phenomenon first emerged a little over two years ago when hashtag usage reached critical mass on Twitter and the company introduced "Trending Topics" on its front page.

Posted Oct 25, 2012

Facebook's post-IPO struggles can be baffling to the average person. How can a company with over a billion active users be experiencing so much trouble with its stock price--and revenue building in general? But those troubles may be behind the social network after a better than expected third quarter earnings report. And in a flurry of not-so-great earnings news from other companies, Facebook is reaping the benefits.

Posted Oct 23, 2012

Social media has provided us with a world with no boundaries and has allowed small companies to dream of having a global reach. But, along with opportunities come challenges-chief among them is navigating the tricky terrain of communication and social differences in diverse geographies. In 2010, Buddy Media, Inc., a New York City-based software-as-a-service company that works with some of the top global advertisers, conducted a study that looked at the gap between the perceived potential of global social media and the actual level of achievement. The survey of 105 Fortune 1000 brand managers was conducted by Harris Interactive, Inc. While 72% of respondents indicated that social media offers great opportunity to reach existing and potential customers around the world, they also indicated that they were lacking the tools and information necessary to leverage global social media effectively.

Posted Oct 22, 2012

Regardless of industry or niche, reputation is one of the most precious commodities that a working professional has. It can take months, even years to build up a strong, positive reputation; then, the whole thing can come crashing down, in an instant. This has never been truer than it is now, in the age of Google, Facebook, and Yelp.com: A bad review or a defamatory post can make its way onto the web and all but destroy a person's image.

Posted Oct 17, 2012

Flowsee is based on an entirely open and democratic design concept, users have the chance to interact, not only with each other, but to prioritize their choice of content. Users of the website are invited to create pages on any topic that interests them or that they wish to publicize.

Posted Oct 15, 2012

If you were in Europe on Friday and found that you couldn't access your Facebook account, you may have Anonymous to blame. Twitter users Portugal, Sweden, Ireland, and Norway reported Facebook outages. Subsequently, a Twitter account associated with the hacking group claimed responsibility, according to CBS News.

Posted Oct 15, 2012

The World Wide Web has forever changed the way companies of all sizes do business. From the smallest mom-and-pop shop to the largest enterprise, the internet has not only made it easier for companies to grow, but it has added new concerns. To be sure, the web is the great equalizer. In the past, only a select few corporations operated on a global scale, but the web has made it possible for organizations in Peoria, Ill., to sell goods and services to those in Prague. While leveraging the web to deliver the right information to the right people at the right time may seem relatively straightforward, it is not.

Posted Oct 15, 2012

As it turns out, Twitter hasn't just been concentrating on its own updates. On Wednesday, the company released TweetDeck updates. The most notable change will be the new lighter, brighter look - which you can get a look at on Twittter's blog.

Posted Oct 11, 2012

Take some flashy Korean Pop dance moves, throw in a horse barn, bus, and elevator, and mix them all up with some banging beats, and the tasty result will be the Gangnam Style music video. With almost 430 million views in the span of two months, Korean Pop star PSY has destroyed most YouTube records. Park Jae-sang, better known by his stage name PSY, has gone from a successful South Korean artist to a worldwide superstar since July. Whether you have seen the plethora of remixes on the web, watched various TV personalities do their own sad renditions, or heard your friends contemplating dressing up as PSY for Halloween, it's safe to say you have probably seen the video. If not take a few minutes and watch it now .

Posted Oct 11, 2012

Just in case your online shopping carts don't make buying easy enough for you, Facebook is combining the visual interest of Pinterest with the purchasing power of Amazon. The social network rolled out "Facebook Collections" to some users - though it hasn't said how many - on Monday, October 8.

Posted Oct 10, 2012

Ganxy announced the launch of its Showcase service which offers a consistent interactive display across diverse marketing channels where readers can browse, buy, and connect with authors and publishers.

Posted Oct 09, 2012

Ebuzzing announced the launch of its new social video dashboard service that has been specifically designed to transform the measurement of video campaigns and provide new metrics for quantifying and qualifying ROI. Ebuzzing uses its technology to measure the reach, impact, tonality, sentiment, and share of voice of a social video campaign providing brands with a picture of the true value of social video campaigns.

Posted Oct 09, 2012

LinkedIn is taking a page out of Twitter's book...sort of. The social networking site for professionals is not letting users follow other users, but only a select few. LinkedIn has curated a list of users it believes are well-known and have a global reach, according to StudentWise. The social network is starting with a list of about 150 people.

Posted Oct 08, 2012

Digital technology has broken down many barriers for new authors trying to break into the book publishing business. Ebooks and online publishing tools offer relatively easy and inexpensive ways to self-publish, and the internet provides a virtual platform from which to potentially grab the attention of a worldwide audience, including those seemingly elusive book editors and literary agents.

Posted Oct 08, 2012

For most magazine readers, the physical experience of flipping through glossy pages and tearing out the things you want to share is the part they love the most. Now, readers can experience the joy of clipping and sharing content in the digital world as well, with a new feature from the MAZ platform called "Clippings."

Posted Oct 02, 2012

Nimble, a social relationship manager, announced its latest version of Nimble, which integrates social selling discovery, engagement and collaboration. Nimble was designed entirely with customer engagement in mind and empowers companies to nurture their customers through social listening and engagement, helping them turn their social communities into customers for life.

Posted Oct 02, 2012

Twitter has been on an announcement spree lately. Most recently, Twitter said it would expand the Discover tab. Twitter added the tab last December, billing it as a place where users could go to find tweets that were relevant to them. Now, according to a blog post, "when you visit the Discover tab on twitter.com, you'll see a continuous stream of Tweets, which automatically expand to show you the most relevant stories and most engaging photos."

Posted Oct 01, 2012

America loves its Facebook. According to comScore, Inc., the social network had 158.01 million unique visitors in the U.S. in May 2012. Believe it or not, that represented a slight decline in the number of visitors. Despite its popularity, Facebook has some competitors out there, and they may just be stealing a bit of attention from the leader in social networking.

Posted Oct 01, 2012

A while back I entered my dog in GNC's Healthy Pet, Happy Pet Photo Contest on Facebook. I had not previously "liked" GNC, but I did so for the purposes of entering the contest and possibly winning $5,000. I uploaded her picture and filled out a bunch of information. Once I was done, I started sharing the contest with my Facebook friends and family, urging them to vote for Maybelle. This is where the contest went terribly awry. At first, we couldn't actually find my dog. It took about 24 hours before her picture appeared at all. When it finally did show up, I tried sharing the direct link to her profile. But no matter what I did (i.e., grab the link, use the Share button), anyone who clicked on it ended up somewhere other than Maybelle's voting page.

Posted Oct 01, 2012

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