Social Media and Communities

You may have heard a rumor that Facebook is dying. Millennials are supposedly ditching the platform. Because grandparents are flocking to the service others are leaving in droves. Don't believe the hype. To misquote Mark Twain, the rumors of Facebook's demise have been greatly exaggerated. Your goal, like many content creators is clicks, right? Attention, time, trust, affinity. Right? Look no further than Facebook. But (caveat coming) bring your wallet.

Posted Dec 26, 2013

In August, the Pew Research Center's Internet & American Life Project released data from its spring tracking survey showing that while there are clearly fewer Hispanic Americans among the total U.S. internet population, these same users are more likely to use social networking sites than non-Hispanics. While 70% of white, non-Hispanic internet users use social networking sites, a whopping 80% of Hispanic internet users use such sites (75% of black, non-Hispanic internet users use social networking sites). In addition, while just 14% of white, non-Hispanic internet users use Twitter, 28% of Hispanic internet users employ the service (27% of black, non-Hispanic internet users use Twitter).

Posted Dec 23, 2013

Check out our most recent EContent Live Hangout, with Jose Castillo, Drew Bedard, and Tom Mullen. The guys talked about Facebook video ads, privacy, and what the emerging role of the "marketing technologist" means to companies.

Posted Dec 20, 2013

Did you miss your chance to grab up Facebook shares during its initial public offering - or during the stock dump that happened shortly after? Well, you may have another chance...sort of. Facebook, Inc. announced that it is commencing an underwritten registered public offering of 70,000,000 shares of its Class A common stock. Gigom estimates this to be valued at approximately $3.9 billion.

Posted Dec 19, 2013

You may have noticed that videos are playing a bigger role in your Facebook newsfeed since September. That's because the social media giant was trying to make the video experience more engaging. The company says it has worked, and so now it is testing video ads. According to Facebook's blog post, "Marketers will be able to use this new format to tell their stories to a large number of people on Facebook in a short amount of time - with high-quality sight, sound and motion."

Posted Dec 17, 2013

Many social networks just ignore the protestations of their users when changes to the layout or privacy settings enrage the masses. But when Twitter decided to change its block feature, the outcry from users was heard, and quickly responded to. The change would keep a user from seeing the activity of a user they had blocked -- but would not keep the blocked user from seeing the activity of the person who had blocked them.

Posted Dec 13, 2013

Instagram co-foudner Kevin Systrom announced the photo-sharing app's newest feature, Instagram Direct. In a move to compete with popular services like Snapchat, Instagram will allow users to send photos directly to another user -- or a group of up to 15 users.

Posted Dec 12, 2013

If there is one think failing social media marketing, it is a lack of social. I'll explain what I mean by this in a minute, but let's first examine the reality of today's business operations.More and more companies are moving to automated processing and communication to squeeze out operational costs and add a few more margin percentage points. When you call a service provider today to get a problem resolved, do you actually get a human being answering the call? Or, conversely, do you get an automated system that takes you through four levels of questions that get you nowhere and then leave you waiting 15 minutes or longer to get connected to an actual person to help you?

Posted Dec 09, 2013

The fact that I don't read a newspaper isn't at all shocking. I read the news on websites like CNN, MSNBC, NPR, and so on, like many, many other people. Recently, though, something about the way I get my news has changed, and it's all because of Facebook.

Posted Dec 05, 2013

Topsy has been keeping an archive of all the tweets ever tweeted since the 2006 launch of Twitter -- and now Apple has bought the company for over $200 million, according to the Wall Street Journal. With the acquisition, Apple will have access to the constant stream of real-time data being created by Twitter users.

Posted Dec 03, 2013

Ashton Kutcher (aplusk) has more than 15 million Twitter followers. Harvard Biz Review (@HarvardBiz) has 1.2 million. Peggy Anne Salz, founder and chief analyst of MobileGroove has about 4000. EContent Magazine (@econtentmag) has 2600. What does this all mean? Absolutely nothing! Evaluating social media effectiveness based on "the numbers" is like evaluating whether or not the television ads run during the Super Bowl are "good" or "bad." Unless we're privy to the strategy behind them our opinions are pretty much irrelevant. And while many are still enamored with the numbers - of likes, pins, retweets and +1's - the truth is that in social media, as in any form of marketing communication, it's the real results that matter.

Posted Nov 27, 2013

The Financial Times has launched a new "gift article" feature for subscribers which simplifies the sharing of articles with their networks. At launch, the service allows FT subscribers to share up to 10 articles per month through email to non-subscribers.

Posted Nov 19, 2013

Random House LLC, a U.S. division of Penguin Random House, announced a partnership with Pinterest to use the service's first set of APIs to help people discover popular content. Random House is among a select group of multi-industry companies to work with the Pinterest community to power a new type of discovery experience.

Posted Nov 19, 2013

SimpleFeed announced the Social Syndication Hub, a predictive publishing service that automatically determines what content companies should publish, where they should publish it, and what day and time they should publish to get optimal results. With the Social Syndication Hub, companies can benefit from algorithms that distribute content to ideal channels based on type, keywords, and categories -- as well as measure and analyze content and channel effectiveness.

Posted Nov 19, 2013

Last month, Nielsen released the "Nielsen Twitter TV Rating" which promises to provide a standard measure for TV show performance in social media. The rating system uses real-time data from Twitter, in tandem with the robust classification system from SocialGuide to measure the actual reach of the TV-related conversations happening during the airing of shows. The system does have some challenges before it. At present it is not yet able to accurately track Spanish-language networks. However, the company is currently working on rolling this out before the end of the year. What may prove to be the most challenging is that it only considers Twitter activity.

Posted Nov 14, 2013

Predicting exactly how waves will break upon the shore is nearly impossible. But forecasting waves that travel along social media streams is more than doable-it's already happening, according to a collection of studies recently published in Internet Research. Consider that virtually every move we make on Twitter, Facebook, and other social media channels is being recorded in some form as documentable data. That data, apparently, can be prescient when collected on a large scale and carefully examined by social and computer scientists who are skilled at examining online behavior. These experts now have the ability, based on identifiable trends, to foresee likely outcomes such as election results, book sales, and movie box office success.

Posted Nov 13, 2013

LeadSift, which has ability to sift through millions of social conversations to deliver targeted social leads, announced The LeadSift Fingerprint. The dashboard is targeted toward social users who continue to try to understand how marketers use their public data to classify them as consumers.

Posted Nov 07, 2013

Investors are once again clamoring over the latest social media IPO. Twitter will go public on Thursday with shares estimated at $23-$25 each for its 70 million shares. Considering the precedent by Facebook and other social IPOs, you might think investors would be wary, but that doesn't seem to be the case. According to Reuters, "Sources close to the situation said demand among institutional investors was so strong that the final pricing is likely to go even higher than the new range announced on Monday."

Posted Nov 06, 2013

Nimble, a provider of social relationship management software, announced the newest release of its platform with updates across the board. These new features enable social selling at an advanced level for users of Nimble.

Posted Nov 05, 2013

Have you noticed more photos and videos popping up in your Twitter feed? Well, that's because--as Michael Sippey explained in a blog post--the company is making an effort to make your Twitter experience more visual. According to the post, users will also be able to reply, retweet, or favorite a Tweet without leaving their feeds. Mobile users will need to update their iOS and Android apps to see the change.

Posted Oct 31, 2013

Do you miss the days when MTV actually showed music videos? Do you spend have your day searching for your favorite artists' videos on YouTube? Well, then we have some good news for you. Billboard is reporting that YouTube is introducing a subscription music service that includes video.

Posted Oct 24, 2013

Pinterest is not just taking over all your spare time, it has also raised a confirmed $225 million according to AllThingsD. Fidelity Ivedtments led the round, along with a number of other investors that have been part of Pinterest's previous fundraising efforts.

Posted Oct 24, 2013

Social media stops for no man, but what if resources are suddenly scarce due to an unforeseen crisis? Here are four things you can do to keep digital communities humming along even if the "front office" is temporarily closed.

Posted Oct 23, 2013

In August of 1981, a fledgling cable TV channel launched that forever changed music, television, advertising, marketing, and pop culture. The format was pretty simple: play popular videos around the clock that are introduced and commented on by live hosts and fill around the edges with original programming. Now, 32 years after MTV's arrival, the focus is on social, not music videos, and another revolution is underway that may completely redefine how we think about, consume, and interact with live and prerecorded visual content-courtesy of HuffPost Live (HPL).

Posted Oct 21, 2013

Digimind, a social media monitoring and competitive intelligence company, announced the launch of Digimind Social. Digimind Social incorporates data from both social platforms and search engines. This gives brands a more complete picture of their digital footprints, and helps them better anticipate audience needs based on search behavior. Digimind Social is now widely available for the first time in more than 195 countries and in 80 languages.

Posted Oct 11, 2013