Social Media and Communities

Topsy has been keeping an archive of all the tweets ever tweeted since the 2006 launch of Twitter -- and now Apple has bought the company for over $200 million, according to the Wall Street Journal. With the acquisition, Apple will have access to the constant stream of real-time data being created by Twitter users.

Posted Dec 03, 2013

Ashton Kutcher (aplusk) has more than 15 million Twitter followers. Harvard Biz Review (@HarvardBiz) has 1.2 million. Peggy Anne Salz, founder and chief analyst of MobileGroove has about 4000. EContent Magazine (@econtentmag) has 2600. What does this all mean? Absolutely nothing! Evaluating social media effectiveness based on "the numbers" is like evaluating whether or not the television ads run during the Super Bowl are "good" or "bad." Unless we're privy to the strategy behind them our opinions are pretty much irrelevant. And while many are still enamored with the numbers - of likes, pins, retweets and +1's - the truth is that in social media, as in any form of marketing communication, it's the real results that matter.

Posted Nov 27, 2013

The Financial Times has launched a new "gift article" feature for subscribers which simplifies the sharing of articles with their networks. At launch, the service allows FT subscribers to share up to 10 articles per month through email to non-subscribers.

Posted Nov 19, 2013

Random House LLC, a U.S. division of Penguin Random House, announced a partnership with Pinterest to use the service's first set of APIs to help people discover popular content. Random House is among a select group of multi-industry companies to work with the Pinterest community to power a new type of discovery experience.

Posted Nov 19, 2013

SimpleFeed announced the Social Syndication Hub, a predictive publishing service that automatically determines what content companies should publish, where they should publish it, and what day and time they should publish to get optimal results. With the Social Syndication Hub, companies can benefit from algorithms that distribute content to ideal channels based on type, keywords, and categories -- as well as measure and analyze content and channel effectiveness.

Posted Nov 19, 2013

Last month, Nielsen released the "Nielsen Twitter TV Rating" which promises to provide a standard measure for TV show performance in social media. The rating system uses real-time data from Twitter, in tandem with the robust classification system from SocialGuide to measure the actual reach of the TV-related conversations happening during the airing of shows. The system does have some challenges before it. At present it is not yet able to accurately track Spanish-language networks. However, the company is currently working on rolling this out before the end of the year. What may prove to be the most challenging is that it only considers Twitter activity.

Posted Nov 14, 2013

Predicting exactly how waves will break upon the shore is nearly impossible. But forecasting waves that travel along social media streams is more than doable-it's already happening, according to a collection of studies recently published in Internet Research. Consider that virtually every move we make on Twitter, Facebook, and other social media channels is being recorded in some form as documentable data. That data, apparently, can be prescient when collected on a large scale and carefully examined by social and computer scientists who are skilled at examining online behavior. These experts now have the ability, based on identifiable trends, to foresee likely outcomes such as election results, book sales, and movie box office success.

Posted Nov 13, 2013

LeadSift, which has ability to sift through millions of social conversations to deliver targeted social leads, announced The LeadSift Fingerprint. The dashboard is targeted toward social users who continue to try to understand how marketers use their public data to classify them as consumers.

Posted Nov 07, 2013

Investors are once again clamoring over the latest social media IPO. Twitter will go public on Thursday with shares estimated at $23-$25 each for its 70 million shares. Considering the precedent by Facebook and other social IPOs, you might think investors would be wary, but that doesn't seem to be the case. According to Reuters, "Sources close to the situation said demand among institutional investors was so strong that the final pricing is likely to go even higher than the new range announced on Monday."

Posted Nov 06, 2013

Nimble, a provider of social relationship management software, announced the newest release of its platform with updates across the board. These new features enable social selling at an advanced level for users of Nimble.

Posted Nov 05, 2013

Have you noticed more photos and videos popping up in your Twitter feed? Well, that's because--as Michael Sippey explained in a blog post--the company is making an effort to make your Twitter experience more visual. According to the post, users will also be able to reply, retweet, or favorite a Tweet without leaving their feeds. Mobile users will need to update their iOS and Android apps to see the change.

Posted Oct 31, 2013

Do you miss the days when MTV actually showed music videos? Do you spend have your day searching for your favorite artists' videos on YouTube? Well, then we have some good news for you. Billboard is reporting that YouTube is introducing a subscription music service that includes video.

Posted Oct 24, 2013

Pinterest is not just taking over all your spare time, it has also raised a confirmed $225 million according to AllThingsD. Fidelity Ivedtments led the round, along with a number of other investors that have been part of Pinterest's previous fundraising efforts.

Posted Oct 24, 2013

Social media stops for no man, but what if resources are suddenly scarce due to an unforeseen crisis? Here are four things you can do to keep digital communities humming along even if the "front office" is temporarily closed.

Posted Oct 23, 2013

In August of 1981, a fledgling cable TV channel launched that forever changed music, television, advertising, marketing, and pop culture. The format was pretty simple: play popular videos around the clock that are introduced and commented on by live hosts and fill around the edges with original programming. Now, 32 years after MTV's arrival, the focus is on social, not music videos, and another revolution is underway that may completely redefine how we think about, consume, and interact with live and prerecorded visual content-courtesy of HuffPost Live (HPL).

Posted Oct 21, 2013

Digimind, a social media monitoring and competitive intelligence company, announced the launch of Digimind Social. Digimind Social incorporates data from both social platforms and search engines. This gives brands a more complete picture of their digital footprints, and helps them better anticipate audience needs based on search behavior. Digimind Social is now widely available for the first time in more than 195 countries and in 80 languages.

Posted Oct 11, 2013

Kenshoo Social, a social marketing platform, unveiled its latest innovation, Demand-Driven Campaigns. Kenshoo Social Demand-Driven Campaigns (DDC) enables direct response marketers in retail, travel, education, and other industries to easily create and manage product-specific advertising on Facebook based on demand signals of top performing products from marketers' internal systems, Product Listing Ad (PLA) campaigns, and general paid search efforts.

Posted Oct 01, 2013

It's time for another social media IPO. Twitter is expected to makes it S-1 filing public this week. Valued at a reported $15 billion, Twitter filed with the SEC quietly in July and did not provide a timeline. Some worried that a government shutdown could delay the IPO, but according to Quartz - which originally reported the story - the SEC confirmed that it could stay open for weeks in the event of a shutdown.

Posted Oct 01, 2013

The internet is no longer safe for television fans. If you don't watch your favorite show when it airs live (And honestly, who does that anymore?) then you probably also avoid Twitter like the plague until you've caught up on the show. Enter

Posted Sep 24, 2013

Facebook had a rough start on the stock market, due-in part-to its monetization strategy (or perceived lack thereof). In mid-June of this year, a year after the Facebook initial public offering (IPO), Wall Street got bullish once again when it came to Facebook. The reason is simple. After years of struggling to devise a business model that pleases advertisers and the all-important users, the company has introduced a strategy for monetizing the dynamic social interactions that occur at the heart of the platform-in the newsfeed (this is something I urged the company to do in a piece published in MediaPost back in 2010).

Posted Sep 24, 2013

Join us on September, 27 at 11 a.m. EST for another EContent Live Hangout on our Google+ page. Jose Castillo will be talking with Robert Rose from the Content Marketing Institute (and a member of our Content Marketing 50 list) and Michelle Manafy from the Online Publishers Association (and former editor of EContent).

Posted Sep 23, 2013

As content providers, it's critical to find a balance between making your presence known on a myriad of channels and spamming already drowning consumers to the point of annoyance (and possible brand detriment). It's also vital that the quality of the content produced doesn't suffer in the race to make it seen.

Posted Sep 20, 2013

The power of communication is evident throughout the history of humankind. Whether it's Biblical stories about the Tower of Babel, misinterpreted spies in courts of old, or even modern day marketing gaffs in foreign countries, the struggle to be understood continues to this day. In a recent Spiegel article, Franz Josef Och head of Google Translate, laid out his vision for what's next. Och wants to build a perfect translation machine that will instantly translate any text or audio fed into it. And current tools show that we may not be too far away from that dream becoming a reality.

Posted Sep 19, 2013

In her annual presentation on the state of the internet, Kleiner Perkins Caufield & Byers' analyst Mary Meeker teased out a single theme that will challenge content providers for another generation. The proliferation of devices in the last 5 or 6 years has created a massive new flow of data. But this time that data is coming more from the users than from traditional content providers. The amount of data being created and shared increased nine times in just 5 years to almost 2 zettabytes (or 2 trillion gigabytes) in 2011. That will increase to 5 zettabytes by 2015. The number of photos uploaded and shared each day has gone up from about 200 million in 2010 to more than 500 million (projected) per day this year.

Posted Sep 17, 2013

On Monday Google announced the ability to embed Google+ posts on websites, blogs, etc. Simply select the "Embed Post" option from a dropdown list, and then copy and paste the code. It's a familiar process. The posts should be fully interactive, according to Google, making it possible for readers to +1 a post.

Posted Sep 12, 2013