According to new survey data from Constant Contact, Inc., small business owners are evaluating their technology tools through an engagement lens. Over half (60%) of respondents said online survey tools were the most effective at engaging existing customers, followed closely by digital loyalty tracking systems (56%), with customer relationship management systems (46%), email marketing (45%), and contact management tools (38%) rounding out the top five responses.
Posted Mar 06, 2013
On Monday, Twitter announced it was going to concentrate its efforts on developing its web-based apps - which will likely be no surprise to anyone who has tried to use its mobile apps. The apps will be moved from the app marketplace in early May.
Posted Mar 05, 2013
Bazaarvoice is now piloting the Mobile Associate App, powered by user-generated content, the app turns store associates into advisors by arming them with the knowledge and content that can convert "show-rooming" into sales.
Posted Mar 05, 2013
The Content Marketing Institute reports -- in its 2013 B2B Content Marketing Benchmarks, Budgets and Trends -- marketers are now choosing LinkedIn the most for content marketing purposes. In 2011, 71% of B2B marketers posted content to the site formerly associated with nothing more than a virtual resume, but 2012 showed an increase to 83%, with Twitter and Facebook trailing by a nose at 80%.
Posted Mar 01, 2013
Topsy, the real-time social analytics company, introduced Topsy Alerts and Topsy Reports, two new alerting tools in Topsy Pro Analytics that instantly analyze billions of social conversations and deliver timely updates and early warning on breaking news and emerging trends.
Posted Feb 26, 2013
This past November, auditory neuroscientist Seth S. Horowitz began his brilliant New York Times opinion piece, "The Science and Art of Listening," by asking the reader, "What do you hear right now?" By simply listening, one suddenly becomes aware of an entire universe of information that only seconds before did not exist. Most of this information may have no other value than the purely aesthetic, but some of it may provide clues to novel, powerful perspectives on one's environment.
Posted Feb 26, 2013
Facebook's January announcement for fourth quarter 2012 revealed 1.06 billion monthly active users on the site and, with those numbers, marketers expect their reach to be vast within the social network. Instead, they were disappointed. A 10-15% view rate of page posts isn't a number that social media marketers like, especially on the most popular social media platform available on the internet, but many continue to struggle with understanding how to be seen.
Posted Feb 22, 2013
Social.me announced the launch of the first phase of its social media click tracking rollout, and the addition of new features. The personal branding startup, which reached the 1,000-user milestone just 3 days into its public launch, hopes to further expand their base with a social media analytics rollout.
Posted Feb 19, 2013
American Express has long advised customers not to leave home without it. Now, it may be telling you not to sign-on without. The Wall Street Journal reported on Monday that Twitter and American Express are partnering to allow Twitter users to buy directly through the site.
Posted Feb 12, 2013
Early adopters. We all like to pretend we're one of them. People love to be the first to discover something new: a new band, the latest cool app, the hottest social networking site. In the end though, not everyone can be on the edge of innovation.I always considered myself part of the early adopters group. I'm a "Digital Native" after all, shouldn't I, and my peers, be spearheading the search for the next big thing? I'm not so sure anymore...
Posted Feb 07, 2013
Socializing Your CEO, a report released by Weber Shandwick indicates that only 18% the CEOs of the largest companies in the world have their own social network pages-a 2% increase from the 2010 report. It would appear that CEOs are simply not jumping on the social media bandwagon, at least not personally. In fact, in a search of the CEOs of the top 25 companies, according to Fortune, Margaret C. Whitman with Hewlett-Packard is the only CEO whose profile shows up (though it lists her as Director of EBay and she only has six connections). What gives?
Posted Feb 06, 2013
You may be surprised to hear what the world's second most popular social network is, according to a new study from GlobalWebIndex. No, it's not Twitter, or LinkedIn, or Pinterest. Nor is it a localized, regional network. It's Google+. But Facebook still has a huge lead, with more than double to number of monthly users of its nearest competitor.
Posted Jan 28, 2013
Qumu, a business video platform provider, announced its IBM Connections Social Video Solution that enables users to collaborate with others using video within the IBM Connections interface.
Posted Jan 28, 2013
There's a strong case to be made that 2012 was the year Twitter came of age. Founded in 2006, it was one of the earlier Silicon Valley social media Cinderella stories. It overcame a head-scratching premise-remember the days when 140 characters seemed like an impossibly short constraint in which to express oneself?-to become a ubiquitous global channel of information. Twitter is now a de rigueur component of the news media, celebrity entertainment, and even the American political discourse. Think Twitter town hall meetings.
Posted Jan 23, 2013
Social media often gets a bad rap as the place where self-involved people go to bore their friends-and sometimes complete strangers--with the mundane details of their day, but recently it helped me save my dog's life.
Posted Jan 22, 2013
TEMIS, a provider of semantic content enrichment solutions, is announced the Luxid Community Platform will be going into open beta this month. The Luxid Community Platform is an online collaboration platform where semantic content enrichment practitioners can meet their peers, exchange best practices, share information extraction components, and accelerate their projects. TEMIS will unveil the Luxid Community Platform in four dedicated events in New York, Berlin, Paris, and London starting January 29, where TEMIS customers and partners will be invited to join the platform and help further shape its directions.
Posted Jan 17, 2013
Nimble, a social relationship management platform, announced a new set of business productivity apps -- including Zapier, FreshDesk and Import2 -- has been added to the growing Nimble Apps Marketplace. Nimble empowers business teams to collectively engage with customers and turn social conversations into business opportunities with its simple web-based solution.
Posted Jan 17, 2013
Facebook put speculators out of their misery nearly a week after inviting members of the press to "come see what we're building" by finally letting everyone in on the secret at today's event. And as it turns out, some of the prognosticators turned out to be right: it's a search engine.
Posted Jan 15, 2013
The rumor mill is in overdrive thanks to a vague invitation from Facebook to reporters to "come see what we're building." The invite went out on Tuesday, and stocks started to rise on Wednesday while speculation ran wild. The event isn't scheduled until January 15, giving the media plenty of time to guess just what it is that Facebook is building -- and unlike an Apple event, it seems that no one actually knows what will be revealed.
Posted Jan 10, 2013
The explosion of digital media launched after the first internet bubble burst ten years ago has given rise to a vast and intricate landscape of technologies each promising to simplify the increasingly complex and fragmented tasks involved in digital marketing. The number of companies in this space is staggering. LUMA Partners has famously mapped technology vendor markets for display, mobile, search, social, and video. Forbes contributor Feinleib recently traced a map of the Big Data market.
Posted Jan 10, 2013
If you live in New Zealand you may have noticed some changes to your Facebook page. According to The Next Web, Facebook is trying out a new single-column design for the much-maligned Timeline. TNW says the new layout has status updates, and other activity appearing only in the left-hand column while the right side of your page is static, which is a small change that many people may not even notice.
Posted Jan 08, 2013
The ability to build online networks has been boosted significantly by social media sites that deliver literally millions of potential prospects to content providers hoping to grow an audience. These sites vastly expedite the process of gaining online momentum requiring much less time and expense than what was required prior to the days of Web 2.0.
Posted Jan 07, 2013
Before I begin this column, you should know that I never play the lottery. In late November 2012, though, I found myself in line with a dozen other people getting ready to purchase a ticket for the Powerball drawing. After all, the jackpot was over $500 million at that point. Forking over a few dollars for the possibility of winning a few hundred million was just too tempting.
Posted Jan 01, 2013
While without a doubt the internet has made it easier to search for jobs-from such general job-seeking sites as Monster.com to more specialized ones such as JournalismJobs.com-it has also, in some cases, made it more difficult for someone to get hired. According to a survey released in April by CareerBuilder, LLC, nearly 2 in 5 companies use social networking sites to research job candidates. And a March survey from Eurocom Worldwide shows that 1 in 5 technology industry executives admit to rejecting an applicant based on his or her social media profile.
Posted Dec 31, 2012
Beginning in 2009 with the massive election protests in Iran, media pundits in the West began heralding a new era of political activism in which young pro-democracy advocates harnessed the power of social media to organize spontaneously to overthrow their oppressors. Aided by western journalists, the term "Twitter Revolution" entered the popular lexicon to refer to the mass demonstrations and uprisings in Iran, Tunisia and Egypt during the period from 2009-2011. In his celebratory piece, "The Revolution Will Be Twittered", the prominent British political commentator Andrew Sullivan declared, "You cannot stop people any longer ... They can bypass your established media; they can broadcast to one another; they can organize as never before."
Posted Dec 27, 2012