Adobe Systems Incorporated announced a new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. The initial version offers Facebook integration, and additional social platforms will be added later. Adobe Social, part of Adobe Marketing Cloud, enables marketers to scale social marketing across organizations, and listen and respond to customer conversations.
Posted Apr 24, 2013
Talenthouse, in partnership with adidas eyewear and Nokia announced the launch of an engagement platform that enables the global creative community to make money every when their work is shared across popular social networks. The money is being provided by brands, who in return get their message integrated into all the conversations that happen around the original content.
Posted Apr 24, 2013
The music app that so many knew was coming from Twitter is finally here. Just about a week after wearehunted confirmed that it had been acquired by the micro-blogging service, Twitter #music was released on April 18, and Twitter explained the new service in a blog post.
Posted Apr 18, 2013
The problem with identity creep is that it goes beyond individuals. While your business may not be pulled over by customs anytime soon, you may be surprised to find that people who search for your company are asking who you are, where you are, and what you've done. The confusion that follows can cost you contacts, leads, and sales.
Posted Apr 18, 2013
Rovi Corporation and Facebook announced that Facebook will be incorporating Rovi Video, a database that includes in-depth information on movies, TV shows, and celebrities, into the Facebook platform. The integration will offer app developers a standardized base of entertainment data for creating meaningful consumer apps and interaction with entertainment-related content. It will also help Facebook make better entertainment suggestions to users.
Posted Apr 16, 2013
Facebook was probably hoping it had satisfied the rumors of a Facebook phone when it introduced Facebook Home, but early reviews would suggest that users aren't exactly satisfied. After hitting the Google Play store on April 12, Facebook Home has a mere 2.5 star rating -- with nearly half of the people who have downloaded the app giving it just one star.
Posted Apr 15, 2013
Is Twitter getting into the music business? That is the question that the digital rumor mill is trying to answer. We Are Hunted, a music discovery site, confirmed an acquisition deal with Twitter-which reportedly took place in 2012. Combined with the invite-only music.twitter.com, it would seem that the microblogging site is preparing to get into the music game in a big way.
Posted Apr 12, 2013
In a blog post, LinkedIn announced it has acquired Pulse for a reported $90 million. The company wrote, "We believe LinkedIn can be the definitive professional publishing platform - where all professionals come to consume content and where publishers come to share their content." And apparently, the Pulse acquisition is the next step to achieving that goal.
Posted Apr 12, 2013
Building reader engagement is at the top of every web publisher's to-do list. Getting your users to comment and partake in online discussions is one of the best ways to keep them coming back to your site. But when you open your content to commenters, you also open it to trolls, and many very successful websites with engaged users are still struggling to find ways to foster discussion and drown out the troublemakers.
Posted Apr 08, 2013
This time around the rumor mill wasn't so far off from the truth. During an April 4 event, Facebook debuted Home, a custom homescreen for Android phones. Not quite the phone many had predicted, but not totally unrelated. Users of one of these phones will see a Cover Feed when they wake up the device, and all of their friends updates -- links, photos, etc. -- will be right there on the homescreen. And instead of having to open an app to use Instagram or Facebook messenger, users will be able to do all of those things straight from the homescreen of a phone with Home downloaded on it.
Posted Apr 04, 2013
Wondering what today's weather will be like? Then it's time to check Twitter, because the social media site has struck a deal with The Weather Channel, according to AllThingsD. Now, when weather-related activity starts to heat-up on Twitter, TWC will feed custom content to users.
Posted Apr 03, 2013
It would be understandable if the rumors of a Facebook phone finally coming to fruition on April Fools Day didn't quite grab your attention - after all, we've heard this before. But Facebook is, in fact, holding an Android-centric event on its campus on Thursday, April 4. The press invite was predictably and tantalizingly vague saying, "Come see our new home on Android." Speculation began immediately.
Posted Apr 02, 2013
The look of your News Feed isn't the only thing that's changing. Now Facebook is introducing a "small alpha test" that introduces targeted ads based on your activity outside of Facebook into your News Feed.
Posted Mar 28, 2013
As with many software providers, WhatsUpGold has an active userbase that has a lot of questions. And like those other companies, WhatsUpGold often deals with this base of users through social media, such as Twitter and user message boards. However, WhatsUpGold's user forums were not quite up to snuff, and the company found itself looking for a new solution.
Posted Mar 27, 2013
If you've ever had trouble following a lengthy conversation on Facebook, you'll be relieved to hear the social network has decided to try and make the situation a bit better by introducing conversation threads. The long and the short of it is that you'll now be able to reply directly to an individual comment. For now, you will have to opt-in to replies, and can do this on your admin panel under the "Manage Permissions" section.
Posted Mar 26, 2013
Acquia, the enterprise guide to Drupal, announced the general availability release of the Mollom Content Moderation Platform -- a cloud content moderation platform built for the enterprise. Acquia says Mollom reduces the time that's required to moderate large volumes of user-generated content.
Posted Mar 21, 2013
DotNetNuke (DNN), a provider of web content management systems (CMS), announced a social software solution aimed at optimizing customer engagement and loyalty through online communities. DNN Social gives businesses the ability to create and manage communities on their existing websites, giving end-users a one-stop destination for consuming content, exchanging ideas and interacting with other community members.
Posted Mar 20, 2013
LinkedIn has been the focus of lots of attention lately. Rumors that the social networking site is looking to buy Pulse, probably for its free reader, have been swirling. CMSWire reports that the purchase price is somewhere between $50 and $100 million. Pulse recommends reading based on your interests, its most well-known competitor being the popular Flipboard app.
Posted Mar 14, 2013
During the past couple of years increasing numbers of commentators form the academic and commercial sectors have begun to realize that social media is mass media. This has been less a recognition of the mass adoption of social media technology than a deeper understanding of the way in which social media technology has come to function in society. Initially it appeared that the advent of social media would inaugurate a new media paradigm - one in which users would dominate while corporations and other commercial interests, whose absolute control characterized hitherto existing mass media, would be relegated to a subordinate role.
Posted Mar 14, 2013
It was, perhaps, inevitable that along with the changes Facebook announced to the News Feed last week, that Timeline changes - which were already being tested in New Zealand - would also be coming down the pipe. So it's no surprise that the company announced it would be rolling out these changes to select users starting today. As with the News Feed changes, Facebook appears to be moving back toward simplicity, and is putting an emphasis on the things users are actually interested in like apps.
Posted Mar 13, 2013
Ning 3.0 is now available for free trials. The company has rewritten and redesigned its publishing tools. Blogs are elegantly presented, with lead photos, excerpts, categorization, and custom URL. There is a new Social Channel feature to integrate videos from YouTube or Vimeo channel. And if you want to give non-members the ability to interact with your published content, you can choose Disqus or Facebook for commenting on that feature.
Posted Mar 12, 2013
SDL announced that its machine translation (MT) solution -- SDL BeGlobal -- can now be integrated with text analytics solutions, enhancing businesses' ability to track and monitor global customer sentiment and business trends. With the ability to translate multilingual content such as social media, web content, and enterprise data in real-time, businesses can now rapidly identify and quickly respond to critical global trends and customer insights.
Posted Mar 11, 2013
Facebook users have grown used to the griping of fellow users who are upset over the latest changes to the layout, but the News Feed changes proposed last week seem to be flying under the radar. With these changes, CEO Mark Zuckerberg promised a "personalized newspaper" - which seems like a wise decision, considering the popularity of tools like Flipboard, that create personalized newspaper by pulling in content from users' social media accounts.
Posted Mar 11, 2013
Fifteen years ago, Thea Selby and Linda Ruth founded the Exceptional Women in Publishing organization to address what Selby referred to as "the vacuum in women's leadership in the magazine industry." On March 6 at EWIP's fifth annual Women's Leadership Conference, held in San Francisco's elegant Art Nouveau City Club, more than 250 attendees took a moment to reflect back on the massive changes that have taken place in the publishing industry since 1998. But the primary focus of the event was how to leverage the technologies and trends, from video integration to mobile monetization to social media partnering, that stand to radically impact the industry's future.
Posted Mar 08, 2013
Get ready for another wave of complaints from Facebook users upset about the latest changes to their news feeds. At 10 a.m. PT, Facebook is holding an event, the invitation to which says, "Come see a new look for News Feed." Yesterday, Google+ got a head start on its social media rival with a profile overhaul of its own.
Posted Mar 07, 2013