Social Media and Communities

Kenshoo Social, a social marketing platform, announced it has integrated with Twitter's Ads application program interface (API) and earned the designation of Twitter Ads API partner. This furthers Kenshoo Social's commitment to providing brands and agencies with solutions for social media marketing and expands on the performance tracking of Twitter paid and owned media.

Posted Jun 26, 2013

We are a busy people; bombarded with jobs, kids, soccer games, laundry, mowing the yard, paying the bills... the never ending cycle of everyday life. This isn't news to anyone. Because we are constantly in motion, even our entertainment has to move quickly and be bite-sized. For this reason, content is seeing a transition into the visual realm - as opposed to text-based -- across many platforms.

Posted Jun 26, 2013

Any international enterprise knows that, in the global market, translation capabilities are integral to continued success. While many businesses have grasped the importance of translating their products and services for non-English markets, they have often ignored the flip-side of that task: translating content produced by their non-English speaking customers.

Posted Jun 21, 2013

The popularity of the hashtag (#) has just received another boost with the recent news that Facebook will now be rolling them out to their users. The official Facebook announcement states that hashtags will be clickable and allow users to see public posts around shared topics like #NBAFinals, #Oscars, and more. While most of us are familiar with those four simple lines and their rise to fame on Twitter, Instagram, and Pinterest, their background and meaning remains shrouded in internet lore. Who created the hashtag? Why is it called a pound sign, number sign, and a host of other names? And why do we use them, are they actually helpful?

Posted Jun 20, 2013

As organizations and individuals work to build their Twitter followers they eagerly watch for mentions and RTs (retweets). And then they spot something like this: "XYZ E-publication is out today! Top stories by @thisperson @thatperson @YOU!" Your first inclination is to quickly RT the tweet to all of your followers and respond to the poster with a heart-felt "gee, thanks so much for including me!" But, wait a minute, is there any real value in this kind of exposure?

Posted Jun 19, 2013

Video content discovery solutions provider Jinni, announced the release of "Watch Together," an effective social discovery feature to recommend content that suits the tastes of more than one viewer. The feature is part of the latest Jinni discovery engine API, and is now available for implementation by the company's global customers and technology partners.

Posted Jun 18, 2013

On June 11, Flipboard introduced the ability for users to collaboratively build a magazine. With interesting implications-especially for the content marketing community-- in a post on the company blog, Flipboard wrote: "Starting today, Flipboard curators can invite others to contribute to their magazines."

Posted Jun 13, 2013

You've probably already seen hashtags on Facebook even though, until now, they served no practical purpose. But on June 12, Facebook announced it would introduce hashtags to its platform to facilitate public conversations.

Posted Jun 13, 2013

In the past month I have attended two webinars with thought-leaders from the social media marketing space in which one of the luminaries referred to Likes on Facebook as "vanity metrics" as if this were uncontestable common knowledge. This was troubling for three reasons. First, it reveals engrained prejudices about social media that are simply false. Second, it suggests a profound ignorance about the mechanics of social media platforms. Third, it indicates that direct-response thinking still dominates much of the discourse around social media marketing.

Posted Jun 13, 2013

Dave Kerpen, founder and CEO of Likeable Local announced the company has closed a seed round of fundraising with $660,000. Likeable Local aims to make social media easy and effective for small businesses through automated content, targeted social advertising, and Facebook applications. Launched in beta last year as Likeable Dentists, in conjunction with Fortune 500 partner Henry Schein, Likeable will use the funds raised to build out development and sales teams, expand to additional verticals, and launch a mobile application.

Posted Jun 11, 2013

Anametrix, a cloud-based, real-time marketing analytics platform, introduces Anametrix Social Analytics. This solution aggregates all social-media data in one place and allows marketers to quantify the ROI of this earned media by analyzing and correlating key marketing metrics and comparing it to paid and owned media.

Posted Jun 06, 2013

Post Planner, a Facebook content curation and scheduling app, released its newest feature that helps page managers find and post trending content on and topic or keyword. The feature uses a unique algorithm to search for trending content on a variety of topics and generates a stream of shareable articles for page managers.

Posted Jun 05, 2013

As the internet exploded and more and more sites have constant streams of news and commentary on everything from world politics to which celebrities are dead (dead-celeb.com), the importance placed on content curation was, perhaps, inevitable. Separating the wheat from the chaff is sometimes so important to people, they're willing to pay for it.

Posted Jun 03, 2013

They say home is where the heart is. But judging by its lukewarm initial reception from users, that adage may not be so true of Facebook Home, the social media giant's new software suite for certain Android devices that's designed to dominate home and lock screens with social networking capabilities. Yet, despite only being downloaded between 500,000 and 1 million times since it launched in early April and notwithstanding its 2.2 out of five stars average rating from nearly 15,000 users, according to the Google Play Store, experts say Facebook Home may hold promising potential for digital content providers (DCPs) to push their brands and offerings.

Posted May 31, 2013

Random House, Inc., announced the release of the mobile version of BookScout, its Facebook app, which enables book lovers to connect with friends and receive personalized book recommendations. Developed in response to user feedback, this mobile release follows recent tablet optimization and enhancements to the app's social-sharing features.

Posted May 30, 2013

There were plenty of lessons to be learned from this year's Streaming Media East conference, held May 21-22, in New York City. Digital content creators of all stripes have plenty to learn from the video-focused crowd at SME, but a few key takeaways stood out above the rest.

Posted May 22, 2013

Nimble, the social CRM solution, announced the debut of its 3.0 offering. The new version offers a "Today Screen" where users land when they open Nimble and can immediately act on the intelligence Nimble surfaces each day. The complete experience includes a to-do list, engagement opportunities personalized to users' network, deals in the pipeline, milestones such as birthdays and job changes among contacts. Nimble also offers "Today's Top 3" which pulls contacts from your network to engage and follow-up with effectively.

Posted May 21, 2013

The purpose of brand marketing is to generate sales. Whether we specialize in traditional or digital media--whether our focus is paid advertising or earned publicity--the sole reason for our existence is to get consumers to buy. Yet this idea gives us pause. We tend to associate immediate sales impact with ephemeral price promotions that we know produce short-lived sales bursts and precious little in the way of true brand growth. We know from decades of research that price promotions function essentially as giveaways to existing customers and play a very minor role in the acquisition of new customers. Meanwhile, given the nature of brand marketing, we're rarely able to demonstrate the full impact our efforts have.

Posted May 21, 2013

Yahoo! CEO Marissa Mayer is making news again: this time with the $1.1 billion acquisition of Tumblr. All Things D, among a bevy of other publications, reported late last week that anonymous sources said Mayer had met with Tumblr CEO David Karp and was interested in bringing the popular blogging service into the Yahoo! fold. Then, Monday morning the companies announced the deal was final via a press release.

Posted May 20, 2013

Pheed, a social media platform that has been called an alternative to sites like Twitter and Facebook, has just released its Android app, now available on Google Play.

Posted May 16, 2013

I quick scroll through the feed and the news of a nationwide internet outage is unfolding on social media. The nation's third largest telecom provider, CenturyLink, is experiencing outages from Las Vegas to Florida and across my region in Tennessee and North Carolina. On Twitter and Facebook the complaints are piling up about loss of internet and email, and downed websites. So what should a company do in the face of a massive problem? How do you use the myriad of tools online to effectively communicate with customers and resolve issues?

Posted May 16, 2013

By the time you read this column, Facebook's redesigned Timeline and News Feed will be old news. But as I was casting around for column ideas, I instant messaged my friend Mike--otherwise known as @tech_envy--and asked him what he thought I should write about. I was stuck for ideas. He wanted to talk integration. Specifically, he wanted to talk about the changes to Facebook's look, which would put new emphasis on your activity.

Posted May 16, 2013

Kenshoo Social, a social marketing platform, published a commissioned study conducted by Forrester Consulting, "The Key to Successful Social Advertising," that evaluates how marketers are using social advertising, with the goal of educating marketers on how to develop social media strategy and activate the most effective tactics.

Posted May 14, 2013

New business analytics technologies available from Jive Software, Inc. enable businesses to measure the reach, reaction, and influence of their work, and use predictive analysis to anticipate customer behavior, including loyalty, likelihood to buy, and predict customer churn.

Posted May 09, 2013

LinkedIn says it wants to make it easier for you to stay on top of the news and insights you need. The social network is debuting a refreshed look on LinkedIn Today and introducing channels to make it easier to discover and share professional news and insights.

Posted May 09, 2013

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