Social Media and Communities

As content providers, it's critical to find a balance between making your presence known on a myriad of channels and spamming already drowning consumers to the point of annoyance (and possible brand detriment). It's also vital that the quality of the content produced doesn't suffer in the race to make it seen.

Posted Sep 20, 2013

The power of communication is evident throughout the history of humankind. Whether it's Biblical stories about the Tower of Babel, misinterpreted spies in courts of old, or even modern day marketing gaffs in foreign countries, the struggle to be understood continues to this day. In a recent Spiegel article, Franz Josef Och head of Google Translate, laid out his vision for what's next. Och wants to build a perfect translation machine that will instantly translate any text or audio fed into it. And current tools show that we may not be too far away from that dream becoming a reality.

Posted Sep 19, 2013

In her annual presentation on the state of the internet, Kleiner Perkins Caufield & Byers' analyst Mary Meeker teased out a single theme that will challenge content providers for another generation. The proliferation of devices in the last 5 or 6 years has created a massive new flow of data. But this time that data is coming more from the users than from traditional content providers. The amount of data being created and shared increased nine times in just 5 years to almost 2 zettabytes (or 2 trillion gigabytes) in 2011. That will increase to 5 zettabytes by 2015. The number of photos uploaded and shared each day has gone up from about 200 million in 2010 to more than 500 million (projected) per day this year.

Posted Sep 17, 2013

On Monday Google announced the ability to embed Google+ posts on websites, blogs, etc. Simply select the "Embed Post" option from a dropdown list, and then copy and paste the code. It's a familiar process. The posts should be fully interactive, according to Google, making it possible for readers to +1 a post.

Posted Sep 12, 2013

Last month, the Census Bureau released data showing that 38 million Americans speak Spanish at home. This finding places the U.S. fifth on a list of countries by number of Spanish-speakers. Even more interesting among the Census Bureau's findings was that most Americans who speak Spanish at home also report speaking English "very well" (as identified by the findings). Perhaps the most striking among the findings was that 3 million non-Hispanic people reported speaking Spanish at home. The reality reflected in these findings is that Spanish continues to be an integral part of the national fabric.

Posted Sep 12, 2013

Back in May, Social Media Today compiled case studies from several reputable sources regarding the correlation between blogging and sales for businesses. Unanimously, studies show that maintaining an active blog can provide an increase in traffic of up to 210% to a website. Clearly, blogging still remains one of the most commonly produced and read forms of content marketing (in fact, many experts find that blogging is the first thing someone thinks of when mentioning content marketing). And, just like any other form of marketing, the blogosphere is evolving.

Posted Sep 11, 2013

TechCrunch reported on September 9, 2013 that Twitter bought MoPub for $350 million worth of stock. MoPub is a startup focused on enabling mobile publishers to manage their ad inventory. Twitter and MoPub have confirmed the acquisition though not the price.

Posted Sep 10, 2013

As companies large and small have developed active Twitter and Facebook profiles, their ability to interact directly with their client base has reached an unprecedented level. Given how frequently people are on social media-according to Statistic Brain, there are approximately 9,100 tweets sent per second-it may be tempting to reach out to this clientele as often as possible. But an ill-timed or misguided use of social media can lead to angry customers, potentially lost sales, and embarrassing headlines.

Posted Sep 04, 2013

Digital Media has forever changed the way we manage and measure PR and marketing campaigns. I live and breathe social media and advocate leveraging easy to use platforms to engage, publish, and provide access between organizations and their key stakeholders, but at some point we need stop and think about the effectiveness of the content we push out. How does one know if their campaign is truly enhancing interactions or reaching key stakeholders? The key is to measure.

Posted Aug 28, 2013

Publishers aren't alone in their quest to determine what resonates with their audiences as they attempt to use various social media tools to connect with and engage them. For instance, the Food and Drug Administration (FDA) recently announced that it is in the market for a digital tool to help monitor how effectively it's reaching its audience with its messages and whether their response to these messages are positive or negative. And when you aren't pushing content views as your primary goal, it can be hard to know exactly what your social media metrics are and what they mean.

Posted Aug 21, 2013

I could spend hours looking at images of couture gowns, fashion shows, and the latest luxe shoes and handbags. Since an "It" bag can easily set you back $12,000, and there's a months-long waiting list, I'm unlikely to ever own one of these items. But the world of high fashion is fascinating. Fascinating, too, is fashion's evolving digital engagement. From a slow start, it now brings together the worlds of publishing, content marketing, and ecommerce in interesting and disruptive ways.

Posted Aug 20, 2013

If you weren't able to tune into the first ever EContent Live Google Hangout, you can still watch. Listen to EContent columnists, and content experts Jose Castillo, Scott Abel, and Drew Bedard discuss whether or not Facebook makes you sad, if Gmail is killing e-mail marketing, the importance of context, and the truth about responsive design.

Posted Aug 16, 2013

FightMe is a new competitive social video network. Users are able to showcase any talent, voice opinions, and get recognition. The London-based startup launched into private beta in early June, allowing its users to create 30-second, unedited, raw videos about whatever they want. Users can create bespoke hashtags to compete for the top spot, by showing off a talent, an opinion or by just getting creative and having fun. To get to the top of a leaderboard, users must get the most Applause on their video. A hashtag is a giant leaderboard for the whole world to Join In.

Posted Aug 15, 2013

Yet another tween is declaring Facebook "like so over", this time on Mashable. Thirteen year old Ruby Karp says that when she was 10, all she wanted was a Facebook account, and now - at the ripe old age of 13 - she's totally over it and so are her friends. Facebook is now the domain of their parents. Apparently all the cool kids are using Instagram, Vine, and Snapchat. According to Pew, however, "The typical (median) teen Facebook user has 300 friends" -- which hardly sounds like the statistic of a dying social network.

Posted Aug 14, 2013

At this point, ebooks are practically old news, but digital technology continues to change the way books are created, discovered, and even funded. Wattpad, a social network for aspiring writers, has added a crowdfunding component to its site--only they call it "fan funding."

Posted Aug 13, 2013

You can't escape social media. That's where your clients are, and social media leverages your marketing resources a thousandfold. However, social media is a two-edged sword. When it works in your favor, it is extraordinarily cost-effective; however, when events turn against you, its effects can be devastating. Think about the video of BP's oil spill and the blogosphere, or more recently, lululemon athletica becoming the butt of jokes (sorry) for its yoga pants fiasco. Bad news travels fast on the digital grapevine. Social media also contributes to an overwhelming amount of information, loosely called Big Data, which must be part of your planning. How do you prepare for such PR disasters so that your good name doesn't suffer irreparable damage? What is the role of technology? Are there any common-sense techniques often overlooked that can make or break your preparations?

Posted Aug 13, 2013

Last month, the 2013 FIFA Confederations Cup Final between Brazil and Spain, aired simultaneously on Univision and ESPN, providing a stark reminder of how important Hispanic Americans are to the continuing growth of soccer in the U.S. While viewership was down 45% for ESPN from the 2009 FIFA Confederations Cup Final, viewership for Univision was up 34%. Univision viewership during the match soared to 4 million.

Posted Aug 08, 2013

Vidyard, a video marketing platform, announced the launch of the new Vidyard app for HootSuite, a widely adopted social relationship platform. The Vidyard app tackles a need for video marketing enablement in social media, and is available now through the HootSuite App Directory. On the heels of Vidyard's recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another step toward Vidyard's vision of transforming results and return-on-investment (ROI) with video content.

Posted Aug 01, 2013

Kenshoo provider of premium digital marketing technology, released a new study that finds marketers using multi-touch attribution models generate 10-30% more value from Facebook advertising compared to those using Last Ad or Last Click measurement techniques.

Posted Aug 01, 2013

If the sweltering temperatures and massive traffic jams haven't given it away yet, it's summer, and if you're like me, that means that your Facebook newsfeed looks something like this: pictures of babies at the beach and dogs in sunglasses, panoramic views of vacation destinations, and FourSquare check-ins at the hottest rooftop bar. This annual onslaught never used to bother me before, but for some reason, this summer I find myself spending much less time purusing my Twitter, Facebook, Instagram, and Pinterest pages than I have in the past. Why? Because, whether I want to admit it or not, everyone else having fun makes me jealous, and apparently, I'm not the only one.

Posted Aug 01, 2013

It's a question that's been posed since the dawn of the commercial web: Is the internet, long a stronghold for direct marketing, any good for brand advertising?"The question has always been whether brand advertising really works online and whether that money has ever really migrated online," observes Steve Smith, columnist and digital media editor for Media Industry Newsletter (min), and a consultant to web publishers and interactive ad agencies.

Posted Jul 31, 2013

As social media continues on its quest to dominate the way we interact with the web, users benefit from inventive new tools, resources, and capabilities as well as greater specialization and focus. But it's not just the Facebooks and Twitters of the world that offer value and innovation. Often, it's the smaller players that infuse creativity and practical ingenuity into the social space, especially for niche audiences.In particular, three relatively new social platforms merit a closer look based on their distinctive features, approaches and functionality-and for garnering increased attention from social media experts.

Posted Jul 29, 2013

Sprout Social, a provider of social media management and engagement for businesses, announced the kickoff of #BePresent - a new initiative to help brands better measure and improve social media engagement. At the center of the campaign is a new Engagement Report, which all brands are invited to generate and download for free at mustbepresent.com.

Posted Jul 25, 2013

Suppose you've had an active Twitter account since 2008 and you've been posting, on average, about three tweets a day, five days, a week, 50 weeks a year at about 140 characters/tweet-that's about 115,500 words, or the equivalent of about three books' worth of content. But, if you haven't been collecting, aggregating and effectively using that content, it is literally "lost in cyberspace."

Posted Jul 24, 2013

Piqora (formerly Pinfluencer), a provider of enterprise analytics and promotions for Pinterest, announced it is broadening its marketing suite to include trending image, hashtag, and influential audience analysis from Instagram and Tumblr. Piqora has partnered with AMC, Crate & Barrel, and leading social media agency 360i as the launch partners for these platform integrations.

Posted Jul 23, 2013

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