Do you miss the days when MTV actually showed music videos? Do you spend have your day searching for your favorite artists' videos on YouTube? Well, then we have some good news for you. Billboard is reporting that YouTube is introducing a subscription music service that includes video.
Posted Oct 24, 2013
Pinterest is not just taking over all your spare time, it has also raised a confirmed $225 million according to AllThingsD. Fidelity Ivedtments led the round, along with a number of other investors that have been part of Pinterest's previous fundraising efforts.
Posted Oct 24, 2013
Social media stops for no man, but what if resources are suddenly scarce due to an unforeseen crisis? Here are four things you can do to keep digital communities humming along even if the "front office" is temporarily closed.
Posted Oct 23, 2013
In August of 1981, a fledgling cable TV channel launched that forever changed music, television, advertising, marketing, and pop culture. The format was pretty simple: play popular videos around the clock that are introduced and commented on by live hosts and fill around the edges with original programming. Now, 32 years after MTV's arrival, the focus is on social, not music videos, and another revolution is underway that may completely redefine how we think about, consume, and interact with live and prerecorded visual content-courtesy of HuffPost Live (HPL).
Posted Oct 21, 2013
Digimind, a social media monitoring and competitive intelligence company, announced the launch of Digimind Social. Digimind Social incorporates data from both social platforms and search engines. This gives brands a more complete picture of their digital footprints, and helps them better anticipate audience needs based on search behavior. Digimind Social is now widely available for the first time in more than 195 countries and in 80 languages.
Posted Oct 11, 2013
Kenshoo Social, a social marketing platform, unveiled its latest innovation, Demand-Driven Campaigns. Kenshoo Social Demand-Driven Campaigns (DDC) enables direct response marketers in retail, travel, education, and other industries to easily create and manage product-specific advertising on Facebook based on demand signals of top performing products from marketers' internal systems, Product Listing Ad (PLA) campaigns, and general paid search efforts.
Posted Oct 01, 2013
It's time for another social media IPO. Twitter is expected to makes it S-1 filing public this week. Valued at a reported $15 billion, Twitter filed with the SEC quietly in July and did not provide a timeline. Some worried that a government shutdown could delay the IPO, but according to Quartz - which originally reported the story - the SEC confirmed that it could stay open for weeks in the event of a shutdown.
Posted Oct 01, 2013
The internet is no longer safe for television fans. If you don't watch your favorite show when it airs live (And honestly, who does that anymore?) then you probably also avoid Twitter like the plague until you've caught up on the show. Enter Spoilerfoiler.com.
Posted Sep 24, 2013
Facebook had a rough start on the stock market, due-in part-to its monetization strategy (or perceived lack thereof). In mid-June of this year, a year after the Facebook initial public offering (IPO), Wall Street got bullish once again when it came to Facebook. The reason is simple. After years of struggling to devise a business model that pleases advertisers and the all-important users, the company has introduced a strategy for monetizing the dynamic social interactions that occur at the heart of the platform-in the newsfeed (this is something I urged the company to do in a piece published in MediaPost back in 2010).
Posted Sep 24, 2013
Join us on September, 27 at 11 a.m. EST for another EContent Live Hangout on our Google+ page. Jose Castillo will be talking with Robert Rose from the Content Marketing Institute (and a member of our Content Marketing 50 list) and Michelle Manafy from the Online Publishers Association (and former editor of EContent).
Posted Sep 23, 2013
As content providers, it's critical to find a balance between making your presence known on a myriad of channels and spamming already drowning consumers to the point of annoyance (and possible brand detriment). It's also vital that the quality of the content produced doesn't suffer in the race to make it seen.
Posted Sep 20, 2013
The power of communication is evident throughout the history of humankind. Whether it's Biblical stories about the Tower of Babel, misinterpreted spies in courts of old, or even modern day marketing gaffs in foreign countries, the struggle to be understood continues to this day. In a recent Spiegel article, Franz Josef Och head of Google Translate, laid out his vision for what's next. Och wants to build a perfect translation machine that will instantly translate any text or audio fed into it. And current tools show that we may not be too far away from that dream becoming a reality.
Posted Sep 19, 2013
In her annual presentation on the state of the internet, Kleiner Perkins Caufield & Byers' analyst Mary Meeker teased out a single theme that will challenge content providers for another generation. The proliferation of devices in the last 5 or 6 years has created a massive new flow of data. But this time that data is coming more from the users than from traditional content providers. The amount of data being created and shared increased nine times in just 5 years to almost 2 zettabytes (or 2 trillion gigabytes) in 2011. That will increase to 5 zettabytes by 2015. The number of photos uploaded and shared each day has gone up from about 200 million in 2010 to more than 500 million (projected) per day this year.
Posted Sep 17, 2013
On Monday Google announced the ability to embed Google+ posts on websites, blogs, etc. Simply select the "Embed Post" option from a dropdown list, and then copy and paste the code. It's a familiar process. The posts should be fully interactive, according to Google, making it possible for readers to +1 a post.
Posted Sep 12, 2013
Last month, the Census Bureau released data showing that 38 million Americans speak Spanish at home. This finding places the U.S. fifth on a list of countries by number of Spanish-speakers. Even more interesting among the Census Bureau's findings was that most Americans who speak Spanish at home also report speaking English "very well" (as identified by the findings). Perhaps the most striking among the findings was that 3 million non-Hispanic people reported speaking Spanish at home. The reality reflected in these findings is that Spanish continues to be an integral part of the national fabric.
Posted Sep 12, 2013
Back in May, Social Media Today compiled case studies from several reputable sources regarding the correlation between blogging and sales for businesses. Unanimously, studies show that maintaining an active blog can provide an increase in traffic of up to 210% to a website. Clearly, blogging still remains one of the most commonly produced and read forms of content marketing (in fact, many experts find that blogging is the first thing someone thinks of when mentioning content marketing). And, just like any other form of marketing, the blogosphere is evolving.
Posted Sep 11, 2013
TechCrunch reported on September 9, 2013 that Twitter bought MoPub for $350 million worth of stock. MoPub is a startup focused on enabling mobile publishers to manage their ad inventory. Twitter and MoPub have confirmed the acquisition though not the price.
Posted Sep 10, 2013
As companies large and small have developed active Twitter and Facebook profiles, their ability to interact directly with their client base has reached an unprecedented level. Given how frequently people are on social media-according to Statistic Brain, there are approximately 9,100 tweets sent per second-it may be tempting to reach out to this clientele as often as possible. But an ill-timed or misguided use of social media can lead to angry customers, potentially lost sales, and embarrassing headlines.
Posted Sep 04, 2013
Digital Media has forever changed the way we manage and measure PR and marketing campaigns. I live and breathe social media and advocate leveraging easy to use platforms to engage, publish, and provide access between organizations and their key stakeholders, but at some point we need stop and think about the effectiveness of the content we push out. How does one know if their campaign is truly enhancing interactions or reaching key stakeholders? The key is to measure.
Posted Aug 28, 2013
Publishers aren't alone in their quest to determine what resonates with their audiences as they attempt to use various social media tools to connect with and engage them. For instance, the Food and Drug Administration (FDA) recently announced that it is in the market for a digital tool to help monitor how effectively it's reaching its audience with its messages and whether their response to these messages are positive or negative. And when you aren't pushing content views as your primary goal, it can be hard to know exactly what your social media metrics are and what they mean.
Posted Aug 21, 2013
I could spend hours looking at images of couture gowns, fashion shows, and the latest luxe shoes and handbags. Since an "It" bag can easily set you back $12,000, and there's a months-long waiting list, I'm unlikely to ever own one of these items. But the world of high fashion is fascinating. Fascinating, too, is fashion's evolving digital engagement. From a slow start, it now brings together the worlds of publishing, content marketing, and ecommerce in interesting and disruptive ways.
Posted Aug 20, 2013
If you weren't able to tune into the first ever EContent Live Google Hangout, you can still watch. Listen to EContent columnists, and content experts Jose Castillo, Scott Abel, and Drew Bedard discuss whether or not Facebook makes you sad, if Gmail is killing e-mail marketing, the importance of context, and the truth about responsive design.
Posted Aug 16, 2013
FightMe is a new competitive social video network. Users are able to showcase any talent, voice opinions, and get recognition. The London-based startup launched into private beta in early June, allowing its users to create 30-second, unedited, raw videos about whatever they want. Users can create bespoke hashtags to compete for the top spot, by showing off a talent, an opinion or by just getting creative and having fun. To get to the top of a leaderboard, users must get the most Applause on their video. A hashtag is a giant leaderboard for the whole world to Join In.
Posted Aug 15, 2013
Yet another tween is declaring Facebook "like so over", this time on Mashable. Thirteen year old Ruby Karp says that when she was 10, all she wanted was a Facebook account, and now - at the ripe old age of 13 - she's totally over it and so are her friends. Facebook is now the domain of their parents. Apparently all the cool kids are using Instagram, Vine, and Snapchat. According to Pew, however, "The typical (median) teen Facebook user has 300 friends" -- which hardly sounds like the statistic of a dying social network.
Posted Aug 14, 2013
At this point, ebooks are practically old news, but digital technology continues to change the way books are created, discovered, and even funded. Wattpad, a social network for aspiring writers, has added a crowdfunding component to its site--only they call it "fan funding."
Posted Aug 13, 2013