Social Media and Communities

The new end-to-end solution spans creation to closed-loop measurement for e-commerce and in-store with partners AdLib, IRI, Shoppable, SKU Ninja + WhyteSpyder and RetailSync.

Posted Sep 17, 2019

When Visit Indy wanted to extend its marketing throughout the year, it turned to the power of user-generated content to drive engagement through digital channels.

Posted Sep 13, 2019

Whether on Facebook, GDN or Twitter, these are the moves that you should use to entice your rivals' audience. In this article, we reveal practical competitor targeting strategies.

Posted Sep 06, 2019

The face of social media is changing, carrying younger generations' attention and dollars with it. Brands will need to shift their strategies in order to reach Gen Z--here's how.

Posted Sep 05, 2019

The acquisition merges Influenster's community of everyday consumers with Bazaarvoice's global retail network to provide a holistic user-generated content and word-of-mouth platform.

Posted Aug 29, 2019

Brands are flocking to LinkedIn with 30% of brands increasing activity on the platform in 2018 and more than 50% this year.

Posted Aug 13, 2019

Philo launched its national streaming service in November 2017. Like any new company, growth is a big challenge. Getting the word out and converting potential customers into subscribers are especially important for this subscription-based OTT service. Philo knew influencers were going to be a big factor in acquiring new users, but as an analytics-focused company, it wanted to be sure it was getting the best bang for its buck. How could Philo be sure it was targeting the right influencers?

Posted Aug 05, 2019

AspireIQ's Brand Access Manager enables brands to deliver more authentic and effective paid social ads through influencer content.

Posted Jul 25, 2019

Leading AI-driven video enhancement technology company offers new best-in-class solution allowing publishers to develop and post compelling Stories across a variety of platforms in real-time.

Posted Jul 18, 2019

In a study conducted by the Abbi Agency, social media influencers provide new perspectives and reveal pain points regarding the relationship between the travel industry and social media marketing.

Posted Jul 16, 2019

The basic dynamic of having content disintermediated and fragmented from its source—and aggregated by a third party—has not changed, even if some of the faces and demeanors of the platforms do.

Posted Jul 16, 2019

The integration streamlines operations of marketing and customer care teams with a multi-channel integration of services, driving a unified customer journey.

Posted Jun 20, 2019

Split is a platform for people to engage in discussions and learn about new variations of scams, fraud, and identity theft.

Posted Jun 13, 2019

Twitter announces the acquisition of Fabula AI, points to machine learning and deep graph learning capabilities as strong additions to its research group.

Posted Jun 04, 2019

It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.

Posted May 24, 2019

If you are looking for a way to take your B2B company to the next level, chances are that international expansion has crossed your mind once or twice. So, how can you ensure that you are able to not only connect with international customers but truly impress them by standing out from your global competition?

Posted May 22, 2019

2018 marked the 10-year anniversary of both the Apple App Store and the Google Play store. During this time, both stores have been renamed and improved. More than 200 billion apps have been downloaded from each. Top apps now have billions of users and downloads. Are there any patterns and trends we can glean from the winners in the app economy so far? And what might that mean for the next 10 years?

Posted May 20, 2019

Google is cracking down on third-party cookies, and Facebook will soon let users clear their histories. This represents a sea change for many marketers, but savvy marketers are already embracing GDPR compliant content and owned channels.

Posted May 16, 2019

Now that we know how important B2B influencer marketing is and that you should be doing it, the question is "How?" We've developed a seven-step guide to creating an influencer program using data and research-driven content strategy that will help you get started.

Posted May 16, 2019

Report highlights higher campaign spend, deeper engagement rates, and overall strong advertiser returns for influencer marketing campaigns.

Posted May 16, 2019

User-generated content is a good source of data, if you know how to listen. But digital listening on an international scale includes challenges that cannot be ignored, especially in terms of cultural and linguistic effectiveness.

Posted May 14, 2019

After voting took place throughout March, EContent announces the winners of its first People's Choice Awards. From household names to the technology providers that quietly provide the backbone to the web, the first annual EContent People's Choice Awards provides an interesting look into the minds of readers, and where they think content is headed.

Posted May 01, 2019

Swoot aims to make discovering and recommending podcasts streamlined and easy.

Posted Apr 23, 2019

Last week, Facebook met with journalists to talk about the latest updates to it "reduce, remove, inform" approach to problematic content. But today, CNBC reported that CEO Mark Zuckerberg once hoped to determine the worth of user data through third-party deals.

Posted Apr 16, 2019

Never.no will showcase its new on-board graphics solution Real-Time Social Graphics and the latest features of flagship social engagement platform STORY.

Posted Apr 11, 2019

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