Social Media and Communities

2018 marked the 10-year anniversary of both the Apple App Store and the Google Play store. During this time, both stores have been renamed and improved. More than 200 billion apps have been downloaded from each. Top apps now have billions of users and downloads. Are there any patterns and trends we can glean from the winners in the app economy so far? And what might that mean for the next 10 years?

Posted May 20, 2019

Google is cracking down on third-party cookies, and Facebook will soon let users clear their histories. This represents a sea change for many marketers, but savvy marketers are already embracing GDPR compliant content and owned channels.

Posted May 16, 2019

Now that we know how important B2B influencer marketing is and that you should be doing it, the question is "How?" We've developed a seven-step guide to creating an influencer program using data and research-driven content strategy that will help you get started.

Posted May 16, 2019

Report highlights higher campaign spend, deeper engagement rates, and overall strong advertiser returns for influencer marketing campaigns.

Posted May 16, 2019

User-generated content is a good source of data, if you know how to listen. But digital listening on an international scale includes challenges that cannot be ignored, especially in terms of cultural and linguistic effectiveness.

Posted May 14, 2019

After voting took place throughout March, EContent announces the winners of its first People's Choice Awards. From household names to the technology providers that quietly provide the backbone to the web, the first annual EContent People's Choice Awards provides an interesting look into the minds of readers, and where they think content is headed.

Posted May 01, 2019

Swoot aims to make discovering and recommending podcasts streamlined and easy.

Posted Apr 23, 2019

Last week, Facebook met with journalists to talk about the latest updates to it "reduce, remove, inform" approach to problematic content. But today, CNBC reported that CEO Mark Zuckerberg once hoped to determine the worth of user data through third-party deals.

Posted Apr 16, 2019

Never.no will showcase its new on-board graphics solution Real-Time Social Graphics and the latest features of flagship social engagement platform STORY.

Posted Apr 11, 2019

Free new plugin makes it fun and easy for site visitors to use voice or video to record quick comments.

Posted Apr 11, 2019

Apple targeting single, millennial, and middle-aged men for new service. 

Posted Apr 04, 2019

Social media may be the star of digital marketing strategies, but email has long been the work-horse. Marketers know this, and it's time publishers follow their lead.

Posted Apr 03, 2019

Many small businesses still not convinced social media is a valuable way to reach their audiences, but some are reconsidering that position: 22% plan to invest in social media in the future.

Posted Apr 02, 2019

What even is the media? Is it The New York Times? Vogue? CNN? Facebook? Google? Netflix? YouTube? Tumblr? A podcast? All of the above? Something greater than the sums of these parts?

Posted Apr 02, 2019

On the heels of its acquisition by Urban Airship, Accengage continues to invest in new platform capabilities that enable broader customer engagement for business clients.

Posted Mar 28, 2019

New research study lays out steps brands should take to respond.

Posted Mar 28, 2019

On March 6, Mark Zuckerberg made a commitment to spending the next several years reorienting Facebook's apps toward encryption and privacy. Can we take him at his word? Find out what the digital marketing and data privacy experts think.

Posted Mar 25, 2019

Studying more than 60 characteristics of ads, the authors found that the most highly shared ads are emotional, generating specific positive emotions like inspiration, warmth, excitement, and amusement. Just as important, these emotionally-evocative ads were story-like.

Posted Mar 19, 2019

It's not enough to have good video content by itself. You need to know how to get it in front of the right people, and at the right time. Today, that means you have to have a Twitter strategy.

Posted Mar 18, 2019

The Linqia Intelligence Suite includes Dynata, formerly Research Now SSI, for ad creativeimpact, IRI for sales lift, Foursquare and Placed for store visits, and Samba TV for TV.

Posted Mar 14, 2019

Ignite Social Media is proud to announce that it is a Snapchat Certified Partner. The in-house media buyers have gone through the seven-course training that focuses on topics such as ad units, targeting, pixels, and custom audience.

Posted Mar 12, 2019

TaTaTu will pay consumers in redeemable tokens for viewing content.

Posted Mar 07, 2019

The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming familiar to advertisers and audiences alike.

Posted Mar 04, 2019

The year in social media was defined largely by scandal. Even so, its growth and popularity show no signs of slowing down. Data from GlobalWebIndex shows 1 in every 3 minutes online is spent on social platforms. With all that in mind, 2018 saw Facebook—which has encountered intensifying scrutiny over its role in distributing fake news—create a new "war room," which is a team of specialists working to stop the spread of misinformation and propaganda.

Posted Feb 27, 2019

Ignite Social Media, the original social media agency, announced a new content planning and media buying approach called Content That Converts.

Posted Feb 19, 2019

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