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Facebook is in the middle of a PR crisis, for—more or less—simply conducting business as usual. Can they earn back customer trust, and continue to sell advertising based on user data?

Posted Apr 10, 2018

Facebook has made a number of changes recently to its news feed, driven by issues ranging from Russian intervention in the 2016 elections, the proliferation of "fake news," and consumers' increasing frustration with spam and click bait. In January, Facebook founder Mark Zuckerberg announced that Facebook users would be seeing more posts from friends and family and less from businesses and brands. The exception: business pages that generated discussion among users.

Posted Apr 09, 2018

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.

Posted Apr 02, 2018

In a blog post, Facebook's vice president of partnerships, Ime Archibong, wrote, "We paused app review last week while we implement new changes to our platform." It seems like a fairly innocuous announcement--an obvious step, even--but imagine what that really means for brands that have built their audience on Facebook's rented land.

Posted Mar 29, 2018

In the last month, digital advertisers who relied heavily on Facebook for content distribution have scrambled to adapt to the algorithm change. Now, the remaining digital media outlets must figure out how to drive traffic without the help of world's most influential social media platform. For those publishers, here are three tips to consider.

Posted Mar 21, 2018

Engage.im is a patent pending publisher hosted social platform utilizing proprietary technology incubated for over three years at Revcontent and distributed in a truly open feed.

Posted Mar 20, 2018

Facebook—all social media, really—has had a really bad few weeks. Public and political sentiment is peaking against its outsized power in driving news agendas, if not elections, for instance. And a woefully inadequate regimen for policing bad actors and misinformation continues to leak despite early attempts by platforms to clean up their acts. But there are also some dire metrics around actual usage patterns and overall trustworthiness with which to contend.

Posted Mar 15, 2018

Facebook is changing its News Feed algorithm. This major change means that businesses really need to take a step back and refocus their Facebook strategy to make sure they minimize the impact. The key term to keep in mind when reshaping your Facebook approach is "meaningful interaction", which means that your audience needs to interact with your content, whether it be in the form of comments, likes and other reactions, or shares.

Posted Mar 09, 2018

Google's Arts & Culture app came out a few years ago. So why are you suddenly hearing so much about it now? Because Google introduced a selfie feature. Surprise, surprise: everyone suddenly discovered a newfound interest in arts and culture. Marketers can learn a lot from the app's sudden success, from how to create marketing campaigns that stand a chance of going viral to planning ahead for the future. But first, let's back up a minute.

Posted Feb 27, 2018

StoryStream, an AI-powered content marketing platform provider, announced its partnership with Brandwatch, the world's premier social intelligence group, on the launch of its Vizia data-visualization platform. The partnership will enable StoryStream's proprietary artificial intelligence-powered content management capabilities to be used within the Vizia's platform, allowing Brandwatch customers to display the social content that matters most alongside insightful data-visualizations across organizations.

Posted Feb 22, 2018

Consider that, today, more than 70% of Americans use social media—up from only 5% tallied in 2005, according to the Pew Research Center. A handful of key players in the space continue to rule. Social Media Examiner's "2017 Social Media Marketing Industry Report" revealed that the top platforms used by marketers are Facebook (94%), Twitter (68%), LinkedIn (56%), Instagram (54%), YouTube (45%), Pinterest (30%), and Snapchat (7%). So what's in stor for 2018?

Posted Feb 21, 2018

You've probably heard the news by now: Unilever is threatening to pull its significant spending power out of the digital advertising marketplace if ad platforms don't clean up their acts. But the problem is more complicated than Unilever is making it sound. Can we really put the genie back in the bottle when it comes offensive content on the web?

Posted Feb 15, 2018

Telemundo, the exclusive Spanish-language home of the 2018 FIFA World Cup Russia, announced the launch of "El 12" ("The 12th"), a new, bilingual digital initiative to search for the next generation of top soccer influencers in partnership with the global soccer media company COPA90.

Posted Feb 08, 2018

Indi.com says it has changed the way brands market on social media by allowing customers to become brand ambassadors and instant influencers through user-generated videos. A satisfied customer can spread the word to their friends in an authentic and real way, and now, on Indi they can do it on video and get paid, win an amazing experience, or other great prizes to share.

Posted Feb 06, 2018

In the world of digital ads, two names continue to dominate: Google and Facebook. The competition isn't even close, with these online juggernauts now representing 73% of all U.S. digital advertising, a rise from 63% in the second quarter of 2015, per Pivotal's Brian Wieser in a recent note to clients. But a recent report by investment firm Cowen, "Ad Buyer Survey VI," suggests that Facebook may be poised to snatch that crown, due to the growth in video ads and Instagram.

Posted Jan 22, 2018

Social video creation platform, Wochit, reports that Facebook's de-prioritization of publisher and brand content is already having a negative impact across video metrics. The finding is among critical trends featured in the 2017 Wochit Social Video Performance Index, which is based on data from 33,000 videos posted to over 500 Facebook pages by nearly 300 brands.

Posted Jan 18, 2018

IDKA says it is a different kind of social platform, built from the idea that something is wrong in a society where privacy and integrity have lost their values. For years now the constantly expanding role of internet in our lives combined with more business models built on data as a commodity has undermined our privacy. But there is always a counter movement.

Posted Jan 18, 2018

How much of your traffic comes from Facebook? Whatever your answer is, it's about to change. Facebook has officially announced changes to its Newsfeed algorithm that will put content from friends ahead of, well, everything else. So, whether you're a media outlet or a marketer, your social media strategy is about to get a big shake-up.

Posted Jan 12, 2018

Social media is not only transforming the investigative abilities of those who are researching brands, it has changed the entire sales funnel—turning nearly every aspect of the customer experience on its head. No longer just about conversations, social media is now also about commerce.

Posted Dec 14, 2017

Heartbeat, a two-way brand endorsement platform, announced the close of a $1 million seed round of equity funding, led by Sinai Ventures, backers of Pinterest and Compass, along with Firebrand Ventures. With total funding of $2.9 million to date, Heartbeat's existing investors, including Right Side Capital Management also contributed to this seed round.

Posted Dec 12, 2017

Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.

Posted Nov 15, 2017

If there is one technology topic that drew a great amount of media attention this year, it is artificial intelligence (AI). Thus far, you can say that only digital technology giants such as Amazon, Facebook, and Google—along with a few other early adopters—have tasted success in implementing AI technologies. Here are 10 commandments to finally get you started on your enterprise AI strategy.

Posted Nov 10, 2017

ePEERS, a new social media network exclusive to college students, has launched a website and app to foster connections between students. This social network brings students together by encouraging them to share interests, plus academic, career and personal advice with peers at their own university or with college students across the nation.

Posted Nov 09, 2017

We are all aware that consumers increasingly distrust brands—and we all want to find the right path to win our customers' hearts and minds. Without a solid foundation of mutual trust, it can be difficult. To build trust and maximize your ability to gain market share, consider incorporating a customer advocacy program into your sales and marketing activities.

Posted Nov 09, 2017

Recently, Facebook announced they will eliminate "dark posts" (a post that has been published for advertising use that is seen by select members of the public) in an effort to offer greater transparency in its advertising offerings, largely in response to Russian meddling in the 2016 U.S. presidential election. As this is a global initiative (many countries have encountered similar election meddling), rollout begins in Canada in mid-November as part of the Facebook Canadian Election Integrity Initiative, before implementation in America in the summer of 2018 (ahead of mid-term elections). While all political advertisers will be required to disclose their identities for their ads to run, this change impacts all advertisers, politically-focused or not.

Posted Nov 06, 2017

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