Social Media and Communities

Google+ has been on social media life support for quite some time, but Google recently took another step toward dismantling the ailing network. In a blog post, VP of streams, Bradley Horowitz announced several changes to the Google+ experience, including that you will only need a Google account (not a Google+ profile) to use other services, like YouTube.

Posted Jul 28, 2015

Concert and sporting event attendees are most likely to share branded photos on social media, according to a new study conducted by the event marketing company Tagkast. In "The Most Social Events: What Brand Sponsors Need to Know in 2015," Tagkast analyzed the percentage of branded photos shared by consumers at more than 2,600 events in 2014 and 2015. Tagkast divided these events into two categories based on how likely consumers were to share their brand experiences to social media: events with a High Social Endorsement Scores and events with a Low Social Endorsement Scores.

Posted Jul 14, 2015

Facebook announced changes for both advertisers and users this week. According to a blog post, Facebook updated the controls for users' newsfeed. Meanwhile, the company changed the way it will charge advertisers.

Posted Jul 09, 2015

B2B brands have been playing catch up with consumer brands in social media for a few years, but the industry is picking up pace and social media is now an integral part of B2B content marketing strategy. Meanwhile, social networks like Facebook, Twitter, and LinkedIn are constantly changing - whether they are adding new features, creating new ad products, or partnering with technology firms to augment their services. There are several B2B social media and content trends marketers should watch.

Posted Jul 09, 2015

Pinterest, the visual bookmarking tool, announced that Adaptly, Inc. has been named an Ads API Marketing Developer Partner (MDP) and has developed software products for purchasing and managing paid media campaigns on Pinterest. Adaptly has integrated Pinterest advertising into its technology which will offer its clients the ability to plan, deploy, optimize, and report on paid media campaigns across Pinterest.

Posted Jun 23, 2015

In the publishing world, you want as many sets of eyes on your content as possible. Whether you're selling books or trying to get hits on your blog, you need eyeballs. Traditionally, you would prefer to "own" those eyeballs. This has been at the heart of tensions between content creators and companies such as Google for years. Publishers complain that Google is making money off of content it didn't create. Meanwhile, Google argues that without its search engine, no one would ever find the content that publishers are putting online. With the addition of social media to the mix, things have become even more complicated.

Posted Jun 23, 2015

LeadSift, a provider of social media intelligence solutions, announced that OMERS Ventures and Salesforce Ventures have invested in the company. The company says the investment will further product development efforts and fuel sales and marketing.

Posted Jun 18, 2015

Brand Embassy, a digital customer service technology firm, announced the launch of its new customer service platform. Brand Embassy's cloud-based SaaS brings digital customer service channels like Facebook, Twitter, Instagram, email, live chat, and discussion forums into one interface and then uses a variety of parameters like post influence and topic to intelligently route requests to the most relevant customer service agent. Brand Embassy also announced it has already signed up Vodafone, T-Mobile, and GE Money for its platform.

Posted Jun 09, 2015

Webs, the digital services business of Vistaprint, announced the availability of social ads on its flagship social media marketing tool, Pagemodo. With this new tool, small businesses can design, target, publish, and analyze ad campaigns on Facebook.

Posted Jun 04, 2015

Hootsuite, a social relationship platform, announced the launch of its Custom Education Program from Connect via Hootsuite: London. Hootsuite Custom Education offers organizations tailored social media training programs to develop employee competencies, increase employee engagement online, build brand advocacy, and mitigate social risk.

Posted Jun 02, 2015

If you have ever doubted the importance of content marketing before, now is the time to put your mind at ease. The phrase "Content is King" is by no means a myth, and now it is more important than ever. However, if by content you're thinking, "I'll have to get more articles out". Stop right there, as contrary to what you may think, a block of text does not sit well with the average user. Many brands have yet to experiment with anything other than written content, but there are alternatives to this that can help companies increase the heat on their content marketing game and fan the flames of consumer engagement.

Posted May 29, 2015

For many companies, "social video" is an enigmatic content format. However, Tania Yuki, founder and CEO of the social media marketing and analytics company Shareablee, believes brands simply need to look at social video as "designed to be consumed within ephemeral environments-easy to consume, fast to the point, involving some spectacle that makes it worth stopping what you're doing, and enjoying a brief immersive video experience." This definition separates social video from more evergreen formats, such as films or interviews.

Posted May 27, 2015

It's the time of year when companies are releasing their first quarter earnings reports, and Twitter is no exception. However, things did not go quite as planned when the earnings report was leaked 30 minutes before its scheduled release. More problematic, however, was the fact that earnings came in under Wall Street's expectations.

Posted Apr 30, 2015

Back in 2011 Facebook and Skype announced they would be working together to allow Facebook users to videochat with each other. Since then, Facebook Messenger has undergone a number of changes, including being separated from the main Facebook mobile app. Meanwhile, according to Business Insider, Facebook has quietly replaced Skype with its own video and voice calling technologies.

Posted Apr 30, 2015

Trapit launched its new platform, a complete system allowing companies to surface the most relevant and engaging content to their employees and manage sharing through social channels. Following a merger in late 2014, the all-new platform brings together Trapit's advanced content discovery and curation technology with Addvocate's employee advocacy tools.

Posted Apr 21, 2015

In 2014, one of the biggest stories in social media was its emergence as a major driver of website traffic. At the beginning of the year, BuzzFeed began reporting to the press that 75% of its site traffic was coming from social media, and it didn't take long for others to begin touting their numbers. In reality, this trend began around August 2013 when many digital publishers noticed that social media had become a significant source of traffic. Up until that time, the conventional wisdom was that social media platforms were ill-suited for generating digital conversions. However, it is now clear that--harnessed effectively--social media can even surpass search as the main external referrer to the website.

Posted Apr 21, 2015

AccuWeather, Inc., a provider of weather information and digital media, announces the complete integration of user-generated content (UGC) in StoryTeller, revealed at the National Association of Broadcasters (NAB) Show.

Posted Apr 16, 2015

Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree--but now the tide is slowly turning the other way. According to Forrester's "Predictions 2015: Marketing Leaders Mix Data, Content, and Insight To Craft Brand Experiences," written by Luca S. Paderni and Shar VanBoskirk, branded communities will enjoy a resurgence in 2015.

Posted Apr 15, 2015

Facebook's network of apps just keeps growing. This time it is introducing Riff, which allows friends to collaborate on short videos. Here's how it works: You log into Riff using your Facebook account, enter a hashtag subject, and record a video that is up to 20 seconds long. You can then post it to your Facebook page where your friends can pick up the thread and add their own video. Then their friends can chime in and so on. There is currently no limit to how long these conversations can get.

Posted Apr 02, 2015

In its quest to dominate your online experience, Facebook has revealed--or, rather, the New York Times has reported--its plans to start hosting media sites' content, rather than simply being a repository for links to outside content. According to the New York Times, the social media giant has been talking to media companies about hosting their content.

Posted Mar 25, 2015

In early March, Google announced its was breaking its Google+ social media platform into two separate products, Photos and Streams. Social media and digital marketers weren't surprised, many experts in that field say. "The effect of the breakup is it's making real what people have been talking about for a while, the lack of passion amongst the masses," said Lee Odden, chief executive officer at TopRank marketing, a digital marketing agency.

Posted Mar 20, 2015

New regulatory filings indicate that Pinterest has raised $367 million. According to the Wall Street Journal, the company is now valued at $11 billion. This round of fundraising, which WSJ says includes old and new investors, has not even closed yet.

Posted Mar 19, 2015

Starting with a huge blizzard in late January, Boston has gotten a cumulative 90+ inches of snow this winter. That's about 8 feet of snow in a 5-week period. But after the last slick of ice was salted away, something emerged from the snow-covered wreckage that I never expected: an honest, constructive dialogue between city residents and city officials, not through city hall meetings or angry phone calls, but through social media.

Posted Mar 05, 2015

Ello, the ad-free social network, named March "NSFW Month." Throughout the month, Ello will celebrate freedom of speech by highlighting the role that censorship plays in social media, government, and the arts.

Posted Mar 03, 2015

Burst Media, a provider of integrated advertising programs for U.S. brands, released the results from its first Influencer Marketing Benchmarks Report, which looked at the performance of dozens of Influencer Marketing programs across 15 key advertising verticals in 2014. The study found that advertisers who implemented Influencer Marketing programs received an average $6.85 in earned media value (EMV) for every $1.00 of paid media spent.

Posted Mar 03, 2015

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