Social Media and Communities


Breaking News

According to a new study, many UK companies are still struggling to deliver adequate customer service through the web, email, social media, and web chat channels, with Twitter performance particularly patchy. Only 39% of companies were able to answer customer service questions asked through Twitter, despite 76% of organizations now being contactable through this channel.
Posted Mar 27, 2014
Spredfast, an independent social relationship platform, announced the launch of the Spredfast Partner Program, which is designed to give enterprise brands unfettered access to the industry's best-of-breed tools and technologies. Spredfast already partners with many of the industry's social technologies such as Kenshoo, Brandwatch, and Bazaarvoice, and has announced new partnerships with social business governance company Actiance, and content planning and management company Opal Labs, among others.
Posted Mar 27, 2014
Join Jose Castillo, Jeff Cutler, and Steve Garfield for a discussion about creating great video content on the EContent Google+ page. The live discussion will begin at 11 a.m. EST on Friday, March 28.
Posted Mar 21, 2014
DNN, a provider of marketing solutions, released the latest version of Evoq Social, an online community solution that fosters and enhances conversations among customers, employees, partners, and prospects. The new version ships with an enhanced set of features and options for deploying social groups, encouraging conversations, and enhancing collaboration.
Posted Mar 06, 2014
OverDrive announced that it has acquired TeachersNotebook.com, an online marketplace for teacher-created curriculum materials for K-12 education. TeachersNotebook enables teachers to browse free and low-cost instructional resources, and to create their own shop where others may purchase original materials. The website operates with a "teachers helping teachers" mentality of engaging and educating students of all ages and optimizing the classroom experience.
Posted Mar 04, 2014

News Features

While some stats suggest that Google+ usage rivals Facebook, skeptics point out that anyone with a Google Mail account is, by default, a Google+ user whether they actually "use" the tool or not. On top of that, Google recently created an online uproar through its requirement that users of its other property, YouTube, have a Google+ account in order to access the site. And, those who use Google+'s most popular feature-Hangouts-are also considered Google+ users, whether they actively use other features of not. Still, while the site's statistics may involve a lot of smoke and mirrors, most believe that it's an option that can't be ignored, primarily because of its impact on SEO.
By - Posted Feb 10, 2014
So much conversation around the importance of social media for business has focused on its role in marketing. How to engage customers with a brand on Twitter in a way that translates to new sales? How to capture a large Facebook fan base and then transform it into brand champions and paying customers? But a new index from Sprout Social, which provides social media engagement, publishing, and analytic tools, shows that social media's most exciting opportunity-and challenge-may be the provision of customer service.
By - Posted Jan 06, 2014
Ashton Kutcher (aplusk) has more than 15 million Twitter followers. Harvard Biz Review (@HarvardBiz) has 1.2 million. Peggy Anne Salz, founder and chief analyst of MobileGroove has about 4000. EContent Magazine (@econtentmag) has 2600. What does this all mean? Absolutely nothing! Evaluating social media effectiveness based on "the numbers" is like evaluating whether or not the television ads run during the Super Bowl are "good" or "bad." Unless we're privy to the strategy behind them our opinions are pretty much irrelevant. And while many are still enamored with the numbers - of likes, pins, retweets and +1's - the truth is that in social media, as in any form of marketing communication, it's the real results that matter.
By - Posted Nov 27, 2013
Predicting exactly how waves will break upon the shore is nearly impossible. But forecasting waves that travel along social media streams is more than doable-it's already happening, according to a collection of studies recently published in Internet Research. Consider that virtually every move we make on Twitter, Facebook, and other social media channels is being recorded in some form as documentable data. That data, apparently, can be prescient when collected on a large scale and carefully examined by social and computer scientists who are skilled at examining online behavior. These experts now have the ability, based on identifiable trends, to foresee likely outcomes such as election results, book sales, and movie box office success.
By - Posted Nov 13, 2013
Social media stops for no man, but what if resources are suddenly scarce due to an unforeseen crisis? Here are four things you can do to keep digital communities humming along even if the "front office" is temporarily closed.
By - Posted Oct 23, 2013

Featured Stories

What does it mean to be online today? Increasingly, it means being part of the "now" and interactively tapping into the communal and cultural zeitgeist. And that, of course, means being connected to some form of social media. From aNobii to Zooppa, social networking sites are dominating cyberspace and becoming impossible for digital publishers and electronic content providers to ignore, and for good reason. People everywhere want to be part of an electronic conversation that is happening at this very moment via popular platforms such as Facebook, Twitter, Google+, YouTube, Instagram, and Yelp. They want to chime in with opinions; share ideas, photos, and videos with family, friends, and followers; stay updated with favorite movers, shakers, and brands; and remain engaged in a dynamic digital dialogue, whether at home, at work, or on-the-go.
By - January/February 2014 Issue, Posted Feb 19, 2014
In August of 1981, a fledgling cable TV channel launched that forever changed music, television, advertising, marketing, and pop culture. The format was pretty simple: play popular videos around the clock that are introduced and commented on by live hosts and fill around the edges with original programming. Now, 32 years after MTV's arrival, the focus is on social, not music videos, and another revolution is underway that may completely redefine how we think about, consume, and interact with live and prerecorded visual content-courtesy of HuffPost Live (HPL).
By - October 2013 Issue, Posted Oct 21, 2013
As companies large and small have developed active Twitter and Facebook profiles, their ability to interact directly with their client base has reached an unprecedented level. Given how frequently people are on social media-according to Statistic Brain, there are approximately 9,100 tweets sent per second-it may be tempting to reach out to this clientele as often as possible. But an ill-timed or misguided use of social media can lead to angry customers, potentially lost sales, and embarrassing headlines.
By - September 2013 Issue, Posted Sep 04, 2013
It's a question that's been posed since the dawn of the commercial web: Is the internet, long a stronghold for direct marketing, any good for brand advertising?"The question has always been whether brand advertising really works online and whether that money has ever really migrated online," observes Steve Smith, columnist and digital media editor for Media Industry Newsletter (min), and a consultant to web publishers and interactive ad agencies.
By - July/August 2013 Issue, Posted Jul 31, 2013
As the internet exploded and more and more sites have constant streams of news and commentary on everything from world politics to which celebrities are dead (dead-celeb.com), the importance placed on content curation was, perhaps, inevitable. Separating the wheat from the chaff is sometimes so important to people, they're willing to pay for it.
By - June 2013 Issue, Posted Jun 03, 2013

Columns

Prognosticating is always a risky endeavor. It's even more precarious in social media. Any prediction about the future must rely on the available evidence, which is usually historical data. In an area such as social media-in which the dynamics are constantly changing and the players come and go like the changing tides-historical data is often only useful for short-term forecasting. As such, this column is an attempt to tread the fine line between obvious platitude and wild prophesy. The following are my top three predictions for social media in 2014.
Column/Social Pulse - By - Posted Apr 08, 2014
I dedicate this column to Reese Bobby and his everlasting wisdom. I am, of course, not a semi-professional race car driver (sorry for the disappointment, but the tattoo thing is true), but I am a semi-professional social media expert. So, I am here today to give the neophytes a little lesson in how and where to share your content on social media. In this month's edition we will be covering two social media platforms with four more to follow next month.
Column/The Digital Race - By - Posted Mar 27, 2014
A few weeks back, a good friend sent me an article that appeared on one of my favorite websites, ThoughtCatalog. It had me at the headline: "This Is How Social Media Is Ruining Your Life." See, last summer I wrote a column pointing out that many people use social media as nothing more than means to promote themselves, not to engage in honest communication with friends. For a while I believed that maybe I was the only one who thought this, but, thanks to ThoughtCatalog, I know now I am not alone.
Column/Dispatches from Digital Natives - By - Posted Mar 06, 2014
Love motivates us to create things that share that story with the world. And tapping into that desire with your customers forms a bond that will last a lifetime. Do your customers love you? Do they love your products and services? Do they love you enough to post a picture of you, sing a song about you, or write a eulogy for you? The cold, calculating world of business comes down to customer choice between something they love and something they don't. But why is love such a big deal?
Column/Content Throwdown - By - Posted Jan 23, 2014
This year, I finally have a New Year's resolution I think I can keep. In 2014, I'm not using social media. or at least I won't be using the social media I'm already familiar with. Instead, I am vowing to move on to new social shores and try out new tools and networks.
Column/Dispatches from Digital Natives - By - Posted Jan 03, 2014