Social Media and Communities

Digital benchmarking firm L2 Inc. released its fourth annual Intelligence Report: Social Platforms 2017. The L2 report evaluates the digital strategy and performance of 427 consumer brands with active social media strategies across nine industry verticals including Activewear, Auto, Beauty, Beverages, Consumer Electronics, CPG, Fashion, Retail, Watches & Jewelry. The report addresses social media platforms Facebook, Instagram, Twitter, YouTube, Snapchat, Periscope, WeChat, and Weibo in the US, Europe, Japan, Korea, and China.

Posted Jan 12, 2017

In many ways, Pinterest is the little social media site that could. According to the 2016 "Internet Trends" report, 55% of online shoppers prefer Pinterest when it comes to finding or shopping for products. Smart publishers and brands will pay attention to this.

Posted Jan 12, 2017

FanHero, a U.S.-based mobile monetization and media platform says it is taking a different approach to how celebrities engage their followers. By providing a white label app that is fully supported with a personalized growth team, FanHero says it gives celebrities full control of their content and allows them to directly reach 100% of their audience.

Posted Jan 05, 2017

Slangwho, the multi-platform, content news aggregator curated by mobile users, announced the official launch of its distraction-free news sharing application available on iOS and Android devices. Slangwho, free for all users, is singularly focused on providing consistent news content each individual user wants to follow in a simple, elegant feed while minimizing distractions from social media and sponsored content.

Posted Dec 22, 2016

JumpCrew has secured $3.3 million in seed funding to make social marketing campaigns available, actionable, and affordable to local marketers. With this funding round, JumpCrew unveils JumpSocial, a social marketing product for local businesses. The new product combines innovative technology and services to manage, expand, and enhance local businesses customer relationships on social media and cross-platform devices.

Posted Dec 15, 2016

Content strategists may be wise to consider some uncomfortable questions about the role of social media during the referendum campaign. According to a survey conducted just before the nation went to the polls, 26% of people used social networks to share and receive information about the referendum in the run-up to polling day; 24% said that social media helped enhance their understanding of the issues connected with the referendum.

Posted Dec 15, 2016

The free lunch is over, social media marketers: prepare to pony up and devote even more of your budget to paid promotion on Facebook, Twitter, Snapchat, and their ilk. That's the conclusion reached after digesting the findings of Gartner's "Digital Channel Survey 2016: Social Marketers Expand Tactics for Results." According to the report, four out of five industry professionals who spearhead social media marketing programs indicated they would place paid advertising programs via social media over the next 12 months.

Posted Dec 14, 2016

Verint Systems Inc. announced enhancements to its Social Engagement solution. The software supports an integrated, multi-departmental approach for managing and enriching customers' social interactions. While many organizations have embraced social media as a marketing and promotion channel, customers are increasingly using it to request service as well.

Posted Dec 06, 2016

Watch today's opening keynotes from the Gilbane Digital Content Conference.

Posted Nov 29, 2016

MTV's first music video, The Buggles' "Video Killed the Radio Star," became stuck in my head when I read that Facebook EMEA VP Nicola Mendelsohn declared that Facebook will be "all video" in 5 years. Mendelsohn said that text has been declining every year and that Facebook users now view videos 8 billion times per day, up from 1 billion a year ago. Apparently, Facebook thinks video will kill off text, sooner rather than later.

Posted Nov 29, 2016

ABC's live streaming of the Republican National Convention via Facebook garnered 11.5 million views, according to Digiday. If a political convention can generate that much engagement, just think of the audience your product or service might be able to attract. You don't need to be a big brand to generate big brand engagement through live video.

Posted Nov 28, 2016

In a blog post, Instagram announced a couple of new features that will seem familiar to users of other social apps. Live video—already a success at Instagram's parent company, Facebook—is now available. Additionally, users will now be able to create disappearing photos and videos a la Snapchat.

Posted Nov 21, 2016

As I write this, NPR announced it's bringing an end to its online comments. It's hardly alone, as many big-name publications have made similar pronouncements in the last year. Perhaps trolls and vitriol have killed the online comment once and for all.

Posted Nov 15, 2016

Social video creation platform Wochit announced receipt of $13 million in funding, with investment from media giants ProSieben, Singapore Press Holdings' SPH Media Fund, Carlo de Benedetti and several existing investors including Redpoint, Marker LLC, and Cedar Fund.

Posted Nov 01, 2016

For weeks speculation has abounded about who might buy Twitter. Microsoft, Facebook, and Google were all thought to be potential purchasers but those dreams have fizzled and Twitter is making major adjustments. The company has announced that it will close Vine—its once popular short video app—and lay off 9% of its workforce.

Posted Oct 28, 2016

Visitors are three times as likely to convert on your LinkedIn page as they are on your Facebook or Twitter pages. So building a strong presence on LinkedIn can be beneficial for your business. Fortunately, the apps that are available cover a multitude of functions, allowing you to organize and streamline your LinkedIn marketing efforts.

Posted Oct 28, 2016

To provide actionable Snapchat data, Snaplytics, a SaaS company offering Snapchat marketing insights to brands, agencies, and online influencers, is launching out of beta.

Posted Oct 27, 2016

Social media gives content a voice. It is one of the most effective tools for businesses to attract new customers, build loyalty, and increase conversions. Being social offers brands in any industry the opportunity to engage and interact with audiences. Here are six ideas you should consider when pairing content marketing with your social media strategies.

Posted Oct 27, 2016

Snapchat offers some obvious routes for a brand to gain exposure, and some are already mainstream: sponsored lenses, sponsored Geofilters, and Snap ads getting you in front of Snapchat's millions of users. If you're a smaller brand or interested in reaching Snapchat users in less conventional ways, we're ready to shine light on some corners of Snapchat you might not have considered in your marketing approach.

Posted Oct 21, 2016

LiveWorld, Inc., a social customer experience company, announced the launch of its new chatbot management tools for Facebook Messenger. This next-generation software enables brands to optimize interactions with customers at scale by enabling chatbots to automatically handoff to live human agents when needed and with contextual relevance.

Posted Oct 20, 2016

With less than 30 days until the election, check out the new NBC Politics Messenger bot from the NBC News Original Video team. The bot will offer users curated "afternoon editions" of native video elections content each weekday in Messenger in the lead up to Election Day.

Posted Oct 18, 2016

The advance of ad-blocking tools on mobile devices and browsers pushes publishers to find new ways to connect with consumers-especially Millennials. It's a generation that was born "in control," with an insatiable urge to experience content, not just consume it. It's also an audience segment that is constantly connected to their preferred social communities and networks--channels that have also become the chief referral sites for news and information.

Posted Oct 18, 2016

Veri, the soon-to-be-released platform connecting social celebrities and their fans, announced it has secured a multi-million dollar seed funding deal led by Montreal Alouettes owner and founding partner of McConnell Wetenhall & Co, Inc., Bob Wetenhall. The financing will help further develop the technology behind the beta version which is set for public launch later this year.

Posted Oct 11, 2016

Facebook began testing its platform for the workplace over a year ago—in fact, the Facebook team has had its own internal version for years—but now it says it have over 1,000 organizations on board. Today it announced that Workplace by Facebook is now open to everyone.

Posted Oct 10, 2016

YouTube recently introduced its new Community tab, a feature which helps channel owners interact with viewers outside of uploaded video content. Unfortunately, the new feature is currently only available to a select group of YouTube creators, but just because the Community tab isn't yet available to your business's channel doesn't mean you can't plan ahead on how to best use the feature.

Posted Oct 06, 2016

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