Nielsen announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles. With Instant Articles, publishers can create fast, interactive articles that are viewed directly in Facebook's mobile app, enhancing the speed and ease of accessing content. Digital Content Ratings - part of Nielsen's Total Audience Measurement framework --provides daily measurement of audiences across all digital content types and platforms, with metrics fully comparable to television.
Posted Apr 21, 2016
Lexalytics, a provider of cloud and on-premises text analytics solutions, announced that it is launching Salience for Android, a native text analytics package for a mobile operating system. With Salience for Android, application developers can now offer mobile users sophisticated natural language processing (NLP) and analytics to any app that uses text--email, SMS and chat, reviews, comparison shopping, social media, travel, hospitality, and more--to gain immediate insights and useful information to improve productivity and simplify day-to-day activities. By providing native text analytics, all processing stays local on the phone so analysis results never go back to the cloud, ensuring end-user privacy.
Posted Apr 07, 2016
This past weekend, I found myself in a Barnes and Noble in midtown Manhattan, strolling up and down the Self-Help aisle, browsing through hundreds of book titles. No, I wasn't looking for myself (although some of the books seemed really quite interesting), I was doing trend research for my day job (book publishing), trying to pinpoint which titles were attracting shoppers and which were getting overlooked. As you can imagine, the Self-Help shelf is a mix of topics ranging from relationships to mental health to inspiration. But there was one word that stuck out time and again, no matter the subject matter: mindfulness.
Posted Apr 07, 2016
You probably read Medium, but you may not know it. The blogging platform (of sorts) is the brainchild of Twitter co-founder Ev Williams. Up until now, it has focused on giving anyone the free and easy-to-use tools needed to publish to the web--only without the pressure of maintaining and regularly posting to a blog. It also promotes interactivity from readers-letting them highlight passages, and become a part of the conversation in the comments. Now, though, Medium is taking aim at Wordpress-and other WCM systems--and trying to entice publishers to its service.
Posted Apr 06, 2016
At the end of last year, Laura Martin, senior analyst for entertainment, cable, and media at Needham and Co., LLC, authored a very interesting report on the future of TV. The report focuses on the continuously fragmenting video content landscape, which has made it increasingly more difficult for media companies to sustain the same level of profit per hour of content. In a world in which consumers' media attention is split among linear TV, digital subscription-based platforms, and digital ad-based platforms, media companies are faced with the increasingly difficult challenge of maximizing profits.
Posted Apr 05, 2016
Twitter announced via its blog that it will be working to make images accessible to everyone--even the visually impaired. People using the IOS and Android apps can now add photo descriptions, which will then be available to people using assistive technology.
Posted Mar 31, 2016
Turner Sports and Snapchat are joining forces for a multi-year content deal that leverages Snapchat's Live Story product with the goal of enhancing fans' storytelling and viewing experiences through Snapchat's coverage of major sporting events, including year-round NCAA Championships. The partnership will debut during NCAA March Madness.
Posted Mar 14, 2016
The Financial Times is working with Facebook to offer a business version of the popular social network to its staff around the globe. "We want to provide our employees with a place to interact with each other securely and easily, anywhere in the world. We hope Facebook at Work will help further foster a culture of collaboration and a sense of community across our global workforce", said Darcy Keller, SVP of communications and marketing at the FT.
Posted Mar 01, 2016
Sure, posting trip photos, tweeting links, and networking with old co-workers is fun. But online citizens want to tap into the pulse of the world around them, belong to a community, and be recognized. "Social media has evolved into a personal online identity. Before, it was used to connect with friends and update your status," says Jesse Till, social media coordinator for Chatter Buzz Media. "Now, it defines a persona. It's a chance for a person to express and broadcast themselves to the world."
Posted Feb 15, 2016
It's almost time for nachos, hot wings, commercials, and football. It's Super Bowl weekend, a good time for marketers to grab the attention of millions of Americans-even if you don't have $5 million for a 30-second ad. The sheer ubiquity of social media and, more and more, social video, make it possible for DIY marketers to get their fair share of Super Bowl attention.
Posted Feb 05, 2016
Even Millenials don't like calling themselves Millenials. Take for example this study by Pew Research that found "just 40% of adults ages 18 to 34 consider themselves part of the ‘Millennial generation,' while another 33% - mostly older Millennials - consider themselves part of the next older cohort, Generation X." Guys! You can't just opt out of your generation because you don't like the stigma attached to it. Don't get me wrong, I'm the first to admit that I've had my issues with the label and have had less than stellar opinions regarding young twenty-somethings. But the more I thought and wrote about this current generation and its impact on technology and the digital world, the more my opinion changed.
Posted Feb 04, 2016
Facebook is taking a queue from Twitter's Periscope and other live video sharing apps. Users of Facebook's iPhone app can now broadcast their own live video in the U.S. and the company says it plans to roll out the functionality to the rest of the world in the coming weeks. Simply select the "Update Status" option while in the app and then choose the Live Video icon to start sharing your video.
Posted Feb 02, 2016
If you're tired of taping your smartphone to a drone and then crossing your fingers just to get a good Periscope video, you will be happy to hear that GoPro and Periscope-the Twitter owned livestreaming platform-have announced a partnership. Now, users of the GoPro HERO 4 can broadcast directly to Periscope for iPhone.
Posted Jan 27, 2016
Verint Systems Inc. and Telligent, a Verint Company, announced the new release of its Telligent Community solution. Among the latest advancements to Telligent Community are new community management tools and user experience capabilities, workflow enhancements, new content management and moderation functionality, and ongoing API investments, as well as solution availability in a Community as a Service (CaaS) model.
Posted Jan 19, 2016
Short and sweet tweets have been a constant over the last decade - a cyberspace certainty as reliable as the sun rising every morning in the east. But ever since Twitter CEO Jack Dorsey hinted in early January at possibly expanding the 140-character limit on tweets over 71-fold--up to a whopping 10,000 characters--experts have been speculating on why, how and when this prospective social media game changer will happen and how it would affect digital publishers and marketers alike.
Posted Jan 18, 2016
So I came up with a new resolution for 2016: instead of deleting these accounts all together, I will take small steps to limit how much time I spend on these sites, and will therefore reduce the amount of energy I expend sifting through hundreds of tweets and statuses a day. Honestly, after about 2 weeks of curtailing my social media appetite, I'm feeling pretty good, and the time I do spend online feels less meandering and unguided.
Posted Jan 07, 2016
Facebook has announced the addition of a Transportation option to its Messenger app, and its first partner is Uber. Facebook made the announcement in its newsroom, saying, "To get started, download the latest version of Messenger. Then, from within a conversation, tap the more menu and choose Transportation. You can also search directly for Uber - our first partner - and tap the car icon to request a ride. From there, you'll receive updates on your driver's status and notify your friends that you've called a ride."
Posted Dec 17, 2015
What content do employees want to share on social media? And why do they think that it's valuable to share this information there? Surprisingly, no one has ever thought to ask non-C-level employees their thoughts on sharing content-until now. Trapit, a company that enables social media content sharing by employees, commissioned what it calls the first survey of rank-and-file employees about their thoughts on sharing company information on social media.
Posted Dec 16, 2015
Reelio, a provider of leading influencer marketing and data driven platform, announced the launch of Reelio Cares, a new division connecting today's hottest digital stars with nonprofits and corporate brands. Nonprofit founder and entrepreneur, Ava Kelly, joins Reelio to serve as manager of this initiative.
Posted Dec 03, 2015
Many people decide to avoid social media in order to prevents the holiday blues, and that can be bad news for brands. But when it comes to millennials, the social media skepticism runs even deeper.
Posted Dec 03, 2015
The automated buying and selling of media inventory ("programmatic media") is creating a revolution in advertising. From 2013 to 2015, according to eMarketer estimates, programmatic ad spending in digital display has skyrocketed from about a quarter (24%) of the total digital display ad spend in the U.S. to slightly more than half (55%). From 2013 to 2015 (also according to eMarketer), programmatic digital video ad spending in the U.S. has risen from just 5% in 2013 to 28% in 2015, and it is expected to hit 40% in 2016.
Posted Dec 03, 2015
With, Inc., developer of the Hang w/ (Hang with) live streaming social media platform and a developer of mobile applications for the Apple iOS and Android platforms, announced that it has released a powerful new update for the Hang w/ platform for Android. The update features an improvement of the Android video broadcasting capabilities, allowing users to enjoy improved connection stability as well as certain broadcast features that were previously unavailable for Android -- such as the ability to flip between the front-facing and rear-facing camera mid broadcast.
Posted Nov 24, 2015
Kenshoo, a provider of agile marketing tools, announced they were selected as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source, and deliver content on Instagram.
Posted Nov 17, 2015
TouchCommerce, a provider of omni-channel customer engagement solutions, announced its newest solution, TouchSocial, which delivers a personalized online engagement experience for brands and consumers on social networks with the purpose of increasing customer satisfaction and conversion. Through its use of APIs and shortlinks embedded in social posts, TouchSocial offers live and automated engagement to resolve customer issues, enable consumer sentiment analysis, amplify customer care resolution, and leverage the power of social recommendations.
Posted Nov 12, 2015
Email delivers the fastest and most accurate customer service in retail, far exceeding social media and other channels, according to new research from multichannel customer engagement software provider Eptica. "The 2015 Eptica Retail Multichannel Customer Experience Study" evaluated 500 U.S. retailers on their ability to provide answers to routine questions via email, the web, chat, Facebook, and Twitter. Additionally, 1,000 consumers were polled on how long they were willing to wait for responses on these channels.
Posted Nov 05, 2015