Social Media and Communities

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Many marketing teams are starting to wonder what lies ahead for social media. There were tons of new trends and features that debuted in 2018, which changed things dramatically for online marketing. While there are certainly no guarantees, experts have made some predictions based on data and past trends that online marketers should keep in mind as they start to develop their strategies for the upcoming year.

Posted Jan 11, 2019

New Boost Plus offering provides Multi-Location Brands a solution to regain lost organic reach and engagement from localized social content.

Posted Jan 08, 2019

Shares are the holy grail of social engagement. Every content creator hopes that their content will go viral, but it's a rare thing indeed. These 10 tips can help you create content that will drive readers to hit that share button.

Posted Dec 27, 2018

A new report from the multi-location social media and reputation management expert uncovers how localization is redefining meaningful social media engagement.

Posted Dec 20, 2018

Vu-Me, mobile video sharing app with a focus on live streaming, music, performances, and HD content, announced the official launch of the Vu-Me mobile app on iOS and Android.

Posted Dec 06, 2018

Do you want to include video in your marketing strategy but have a limited budget? Here are a few suggestions to spend your time and money wisely.

Posted Dec 05, 2018

Digital marketing agency says it brings cutting-edge solutions to social platform.

Posted Nov 29, 2018

Facebook announced Watch Party availability for pages.

Posted Nov 29, 2018

Anyone with a computer and an internet connection can spread whatever drivel he or she wishes. Social media amplifies it, and before you know it, this fake news has spread like a wildfire in the California hills.

Posted Nov 29, 2018

Each year, we receive many more submissions for the EContent 100 list than we can use, and many interesting companies don't make it onto the final list. Here we introduce you to some of the companies that caught our attention during the voting process. We'll be keeping an eye on them during the next year, and you should too.

Posted Nov 28, 2018

Fears of new mass media being hijacked tug at a fear that the citizenry—hence, democracy—somehow can be manipulated by extra-democratic forces.

Posted Nov 27, 2018

Any attempts to limit the public's access to information would undermine that purpose. Unfortunately, following several months of pervasive news stories regarding alleged Russian influence campaigns during the 2016 elections, major internet companies opted for censorship.

Posted Nov 23, 2018

New research details how consumer purchase habits are affected by reviews, reputation, and response.

Posted Nov 22, 2018

Built on Magisto's A.I. Video Engine, Chant offers unique, effective brand videos from hundreds of fully customizable video templates.

Posted Nov 20, 2018

A study by the Knight Foundation, in partnership with Gallup, shows that while the American people believe the role of the media is fundamental to democracy, they do not see any media fulfilling that role satisfactorily. The study is part of a series undertaken by the Knight Foundation's Trust, Media and Democracy initiative; it's the largest on the topic, with more than 19,000 adults in the U.S participating in research conducted throughout early 2018.

Posted Nov 14, 2018

Opinions abound about what role platforms like Facebook play in combatting fake news.

Posted Nov 06, 2018

Here we define the categories we use to acknowledge the EContent 100 Companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

This year's EContent 100 list includes companies that are changing with the times and some that are leading the charge. Find out which 100 companies made this year's list of companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

If you're interested in adding influencer marketing to your strategy this year but have questions about how to separate the real influencers from the frauds, we have five tips to help you vet your partners.

Posted Nov 02, 2018

App marketers can now apply Tenjin's user-level attribution and analytics services to Snap Ads, Lenses, and Story Ads campaigns.

Posted Oct 23, 2018

Report finds organizations need to place a greater emphasis on modern workforce communications channels including mobile and social media.

Posted Oct 18, 2018

Most people use YouTube and Instagram more in 2018 than 2017, outperforming other channels such as Facebook. In addition, women tend to use social media more frequently than men.

Posted Oct 18, 2018

Facebook's investment in Stories overall will certainly come at the cost of one platform: Snapchat. The past 10 years of social media analysis tells us that Stories, as a format, won't be appealing forever. Content formats come and go. So, the time is now to invest in Stories.

Posted Oct 12, 2018

Relationship intelligence tool delivers real-time insight into users' networks to help identify the best sources of warm introductions.

Posted Oct 09, 2018

New web platforms designed to help publishers and newsrooms better manage content and combat fake news.

Posted Oct 09, 2018

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