Social Media and Communities

Game streaming is big business, and now Facebook Live is getting in on the action—at least for Android game. The BlueStack desktop emulator for PC and Mac can stream your game play directly to Facebook Live.

Posted Sep 22, 2016

Video is taking over the web--especially the social web. Facebook continues to evolve its offerings while LinkedIn is just finally hopping on the video wagon. Here we discuss the differences that are pertinent to marketers.

Posted Sep 21, 2016

In many ways, of course, motivated fans who passionately engage with content are highly desirable, generating buzz and invaluable word-of-mouth. The danger is that, in the hands of an engaged fan, content can spiral out of control. There is a fine line-some would say no line at all-between passionate sharing and piracy, as well as between brand-enhancing homage and brand-damaging fan fiction or comedy mashups.

Posted Sep 13, 2016

The "Nielsen Global Trust in Advertising Survey" from 2012 indicated that 92% of global consumers said they trusted earned media-e.g., word-of-mouth and recommendations-more than any other form of advertising. That tendency bears fruit online. While there's definitely some marketing power and potential behind influencer marketers, it's important for marketers to understand that influencer marketing--or influence marketing--while it may have some unique nuances due to the online environment it exists in, isn't fundamentally different from the general marketing approaches and decisions they've been undertaking for years.

Posted Sep 05, 2016

This is what happens when you actually understand your audience. It's not about bombarding your customers with ads, no matter where they go, based on old behavior. It's about understanding their interests, and offering them new products or services that you think will be useful to them.

Posted Aug 31, 2016

Facebook announced it will be relying less on human curation for its Trending section, and turning to algorithms to help scale the feature. Facebook announced the Trending feature in 2014, but you may not be familiar with it because it still isn't available to everyone.

Posted Aug 30, 2016

Contently, a content marketing technology solution, announced the release of Contently Social, which includes enhanced social integrations and the expansion of its freelance creative network to include more than 600 social strategists and creators.

Posted Aug 25, 2016

Interested in which networks dominate social sharing and what top sites are publishing the most share-worthy content, Fractl partnered with BuzzSumo for its latest study. The companies analyzed over three billion social shares from one million of the most shared articles from the first half of 2016, and say they were able to draw some interesting comparisons between the 2014 report and this 2016 reboot.

Posted Aug 16, 2016

Sharelov is a new social media management platform that optimizes the collaboration process of agencies and marketers to help them produce better campaigns. The cloud-based service allows content creators to design, review, send feedback, and publish social media campaigns across social networks.

Posted Aug 11, 2016

Facebook is striking a blow against ad blockers-and hoping to improve your ad experience in the process. The social media platform announced on its blog that it will override ad blockers, while also giving users more control over their ad experiences.

Posted Aug 10, 2016

With a tidal wave of young users, live streaming video has become the hot new property for social media companies. Facebook put its full weight into Facebook Live. Twitter acquired Periscope. Google is even reportedly building a future Facebook and Periscope competitor called YouTube Connect. But a big question has been whether anyone can make a profit off of live streaming. One of the top competitors, Meerkat, is already bowing out and looking at other opportunities.

Posted Aug 08, 2016

In AOL's 2016 Publisher Outlook report the industry got a look at research that backs up a lot of what we already know. Mobile and video are important, and ad blocking is a problem. But off platform monetization was also part of the digital publishing equation this year, and it seems the verdict is in: Third party platforms are a hit.

Posted Aug 05, 2016

Reelio, a data-driven platform that aims to simplify and optimize influencer marketing, announced the launch of Reelio Greenlight, a new product that allows brands to sponsor premium creative projects, produced by today's digital stars. Marketers can browse through a library of original content ranging from a motorcycle race between rivals that ends with a parachute jump off a cliff; to an honest and refreshing web series that sheds light on what it's like to live with a mental health disorder; to a music producer who creates music out of everyday objects.

Posted Jul 28, 2016

When it comes to digital and social media, companies have made tremendous strides. You'd be hard pressed to find a company that doesn't have a corporate website, or even a Twitter handle. Yet CEOs still have a long way to go in becoming truly "social." Given today's consumer-driven, always-on digital landscape, social media usage among CEOs is critical to maintain and govern a brand's reputation, build and deepen relationships with customers and employees, and drive innovation that can lead to rapid business growth.

Posted Jul 20, 2016

Understanding the difference between promoting a brand and selling it is critical to your company's success. Blog posts and articles that stagnate on your Facebook page will not entice the consumer to look in more detail at the services you provide. Even worse, once you get a reputation for low engagement, social media will start to restrict your audience, creating a vicious cycle that is hard to break.

Posted Jul 15, 2016

Mobile content distribution platforms like Facebook Instant Articles and Google AMP are helping publishers bring their content to audiences, especially on mobile platforms. But many publishers are still wary of publishing on third party platforms. Here are the pros, cons, and everything else you need to know about mobile content distribution platforms.

Posted Jul 11, 2016

This spring, I found myself sitting in several conference sessions about social streaming video--think Facebook Live and Periscope. According to the experts, viewers will watch live streaming video for 20 to 30 minutes on average. Compare that to just 3 minutes or so with prerecorded video, and you understand why content creators are excited. I got excited about it. I wondered how I could use this to engage our Facebook fans. (The consensus seems to be that Facebook is winning in the social streaming space.) I left the conference, which was filled with online video enthusiasts, and went home--where I quickly realized I had never seen a single one of my friends--even the most "socially" active friends-use Facebook Live. Ditto for Periscope.

Posted Jul 05, 2016

What is the value of a social media follower? This question has been asked countless times and the answer keeps getting smaller and smaller. With an explosion of branded content being pushed on social channels, individuals are receiving too much noise. Even though you may have a large list of Followers fewer people may be seeing your content than ever before.

Posted Jul 01, 2016

The divide between the physical and digital world is diminishing very quickly. Consumers are constantly mobile and have various devices to cater to a "live-in-the-moment" type of world. As people become more mobile, the channels and ways of interactions are multiplying quickly. E-commerce capabilities available on third-party platforms such as Snapchat, Google, Pinterest and more allow brands to more easily have conversations in the consumers' own environment. It is no surprise that social platforms have become common marketing tools to reach the connected customer. But, not all social media platforms are alike, and neither should the marketing campaigns be that utilize them.

Posted Jun 24, 2016

Trapit, a platform for authentic social selling and employee advocacy, announced the launch of an all-new account-based sales offering for their social selling platform. The account-based sales package allows salespeople to create custom dashboards to track content relevant to target accounts including individual decision makers, products, trends, industries, policy, and more. Trapit's artificial intelligence (AI) is then able to surface relevant content--including social media updates, insights, trends, analysis and news from over 100,000 curated sources--that will help salespeople tailor their approach to the specific account they're targeting without any manual research.

Posted Jun 23, 2016

Crowdynews, a social media curation platform, announced the availability of Crowdynews Free, a pre-packaged version of its Breaking Burner solution. Crowdynews Free enables both small and large publishers to bring the voice of the crowd from the social web directly to their websites quickly and easily.

Posted Jun 21, 2016

Skyword Inc., a content marketing technology and services company, was awarded a patent for PeopleRank, a technique for identifying and measuring a person's influence within a community or on a topic or specific set of topics. Through PeopleRank, marketers and advertisers gain greater insight into the conversations and influencers that are important to their customers and audiences, allowing them to build a digital brand experience that meets their needs.

Posted Jun 16, 2016

LiveRamp, an Acxiom company, announced a new integration with Facebook that allows clients to connect Facebook advertising campaigns with offline sales transactions taking place in stores, branch offices, contact centers, and other brick-and-mortar locations. Building on existing capabilities to onboard offline first- and third-party data for targeting through Facebook Custom Audiences, LiveRamp can now enable clients to securely onboard their sales transaction data and perform closed-loop measurement analysis.

Posted Jun 16, 2016

In a post on its website, Microsoft announced its intentions to acquire LinkedIn for an all-in purchase price of $26.2 billion. Jeff Weiner will reportedly remain the CEO of LinkedIn, and the deal is expected to close in 2016. Microsoft pointed to a number of upgrades, acquisitions, and more as evidence of LinkedIn's success.

Posted Jun 13, 2016

Now the Associate Dean for Innovation, Research/Creative Activity and Graduate Studies Scripps College of Communication at Ohio University, Dr. Ferrier's primary research focus is how best to address the specter of online harassment. She is also the founder of TrollBusters, a digital tool to combat online harassment against women journalists, bloggers, and publishers.

Posted Jun 10, 2016

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