Social Media and Communities

With, Inc., developer of the Hang w/ (Hang with) live streaming social media platform and a developer of mobile applications for the Apple iOS and Android platforms, announced that it has released a powerful new update for the Hang w/ platform for Android. The update features an improvement of the Android video broadcasting capabilities, allowing users to enjoy improved connection stability as well as certain broadcast features that were previously unavailable for Android -- such as the ability to flip between the front-facing and rear-facing camera mid broadcast.

Posted Nov 24, 2015

Kenshoo, a provider of agile marketing tools, announced they were selected as one of the initial members of the Instagram Partner Program, a new program that distinguishes companies and their capabilities to run effective advertising campaigns, manage communities, source, and deliver content on Instagram.

Posted Nov 17, 2015

TouchCommerce, a provider of omni-channel customer engagement solutions, announced its newest solution, TouchSocial, which delivers a personalized online engagement experience for brands and consumers on social networks with the purpose of increasing customer satisfaction and conversion. Through its use of APIs and shortlinks embedded in social posts, TouchSocial offers live and automated engagement to resolve customer issues, enable consumer sentiment analysis, amplify customer care resolution, and leverage the power of social recommendations.

Posted Nov 12, 2015

Email delivers the fastest and most accurate customer service in retail, far exceeding social media and other channels, according to new research from multichannel customer engagement software provider Eptica. "The 2015 Eptica Retail Multichannel Customer Experience Study" evaluated 500 U.S. retailers on their ability to provide answers to routine questions via email, the web, chat, Facebook, and Twitter. Additionally, 1,000 consumers were polled on how long they were willing to wait for responses on these channels.

Posted Nov 05, 2015

Online survey and form builder 123ContactForm has today announced that its new product, CaptainForm, a flexible WordPress form plugin, emerges out of Beta and enters V1.0. Based on Beta users' feedback, usability is improved and new advanced features are provided such as the flexible popup publishing method.

Posted Nov 05, 2015

Twitter says it is ditching the "Favorite" option and the star associated with it, and will instead allow users to "Like" a tweet by clicking on a heart. The change will also occur on Vine. Twitter has been testing out this relatively small change since June.

Posted Nov 05, 2015

IBM announced the addition of six new Watson Ecosystem partners who are developing apps and services powered by cognitive computing. The new partners, Engage, Macaw Speech, Opentopic, StatSocial, Vennli, and Domus Semo Sancus, are developing use cases in the areas of call center support, speech telephony, content marketing, social media analysis, survey analysis, and risk management.

Posted Oct 29, 2015

According to reports from The Awl and The Verge, Facebook is getting ready to launch an app called Notify. The app would allow users to subscribe to certain news providers, and receive real-time notifications when those outlets publish news.

Posted Oct 15, 2015

Are you tired of having to leave your Facebook app to buy something? Is shopping on your mobile device a bit of a pain? Well, the social media giant hopes to solve those problems for you. Facebook announced it is working on new features to help sellers make the mobile shopping experience easier.

Posted Oct 13, 2015

Kenshoo, a provider of agile marketing solutions, announced a global partnership with Hootsuite, a widely used platform for managing social media, to help marketers better understand, attribute, and optimize the combined impact of their paid and owned social media marketing.

Posted Oct 13, 2015

If the last 10 years have taught us anything, it's that virtually anybody can be an author, photographer, videographer, voiceover talent, or subject matter expert-thanks to ubiquitous tools like smartphones, blogs, and social media sites that allow everyday people to post and publish text, photos, video, and audio galore. Which begs the question for companies: Why not tap into these public resources more often as a free and valuable source of content for your brands and products?

Posted Sep 30, 2015

In the Spring of 2015 Facebook announced its Instant Articles, a partnership with publishers that would allow those companies to host their stories directly on Facebook and push it to users in Facebook's mobile app. The announcement created a lot of initial buzz, but then largely fell from public view-though many publishers have been participating in the program. Now, Facebook says it is gearing up for a new push on the Instant Articles front.

Posted Sep 24, 2015

Crowdsite's new Shout service says it is as easy as Twitter and yet more powerful than Freelancer. It matches freelancers and those seeking services, based on a 140-character long interactive message. With the Crowdsite Shout service you can describe your project in 140 characters, use hashtags, and add location information. Shout your message to the Crowd and you'll get real-time notifications of freelancers who are interested.

Posted Sep 24, 2015

So much of the internet is about celebrating cats that I thought it was high time I finally gave mine the shout-out they deserve. For the past year or so, I've been schlepping to the pet store every week to stock up on cat food. I have two mature cats who are now (much to my vet's delight) on a wet food diet. Keeping up with this is expensive and time-consuming. It's also a bit confusing, trying to figure out how much to feed them--mostly because one is lazy and has a slow metabolism, and the other has always been more active. Apparently, I was getting it wrong, because the vet told me I needed to up their calorie intake.

Posted Sep 22, 2015

Frequently, my colleagues are surprised by my reluctance to join in the fanfare around emerging social media apps. They know me not only as a social media enthusiast, but also as someone who has spent much of the last several years helping advertisers leverage social media to grow their brands. As a result, I'm often confronted with looks of disappointment when I do not share in the market's enthusiasm about the newest apps. Just because I might enjoy the latest app to hit the market, doesn't mean it's ready to be included in a serious marketing plan.

Posted Sep 15, 2015

What would Thanksgiving be without the traditional turkey and a cornucopia of vegetables? In 2014, Del Monte was looking for a way to strengthen its ties to Thanksgiving in customers' minds-specifically, for its green beans. The company decided to implement a content marketing initiative, teaming up with POPSUGAR to create a branded portal for content, but it also wanted to amplify that content's reach. Additionally, Del Monte needed assistance with content creation.

Posted Sep 14, 2015

The idea of using celebrities as a means to promote a product isn't anything new. Remember the Wheaties box? Thirty years ago, getting on the Wheaties box was the pinnacle of celebrity endorsements. I still remember sitting at the kitchen table when I was eight or nine years old, eating my cereal and staring at a cardboard box with Michael Jordan's picture staring back at me. Later, when I was a teenager, the celebrity "Got Milk" ads became my favorite part of flipping through any teen magazine. Do you remember the Backstreet Boys milk ad? I do, and so do thousands of other digital natives. From TV, to radio, to print, celebrities ruled the marketing world.

Posted Sep 03, 2015

On Wednesday Facebook revealed it is testing out a virtual assistant. A few hundred people in the San Francisco-area who use the Facebook Messenger app are testing out the assistant, known only as M. Like Siri or Cortana, M can perform tasks--at least in theory--for users.

Posted Aug 27, 2015

Reelio, an influencer marketing platform that connects global brands with digital stars, announced that it has raised $5 million in Series A funding. The round was led by a global syndicate of investors in strategically important markets.

Posted Aug 20, 2015

While marketing automation is a hot topic across industries, many marketers are daunted by the complexities of combining customer journeys, content strategies, and dense technologies. Marketing automation technology allows marketers to generate and nurture leads with sequenced, segmented, and automated campaigns that deliver content at scale, with minimal intervention. Automation can be used to dynamically change content; test messaging; and sequence messages and notifications. As with any marketing initiative, the goal should always be focused on providing content that benefits your customers. Here are some of the simplest ways to use automation to generate and nurture leads now.

Posted Aug 20, 2015

As content marketing has grown, so has the availability of content recommendation tools that help social media managers keep their feeds full. Recently, Buffer and Swayy, two popular content recommendation tools, announced that they will be closing down their content recommendations. Users of those tools need not fear, there are others that can help keep your Twitter feed overflowing with helpful content.

Posted Aug 12, 2015

Communication is one of the most fundamental elements of any business plan or strategy. Knowing how to leverage the different communication platforms at your disposal is key to making real connections with your audience. Whether the medium is your business' website, a news release, or internal document, the key message is similar, but the purpose and language used will differ. Social media is no different, but like the other tools you are using it must connect back to your brand.

Posted Aug 07, 2015

NUVI, a solution for real-time social media listening and reporting, announced the release of Audiences, a product that provides access to Facebook's complete stream of anonymous and aggregated topic data. Data availability recently expanded from two countries and numerous languages to 55 countries in 121 different languages made accessible through NUVI. Before Facebook topic data, insights were drawn from limited public posts and focused on the volume of posts, what was being said and who was saying it, rather than why an audience was posting.

Posted Aug 06, 2015

I think back to when I first signed up for Facebook in 2004--how new it all was, how exciting. At that time, the social media site was trickling down through a handful of colleges and universities, starting in the ivy leagues, and slowly expanding to include my small college in southwestern Connecticut. The site was just for college kids, and people spent hours perfecting their profile pages. Now, 11 years and 1.19 billion users later, Facebook, and social media as a whole, has become so much more than just a place where college kids go to swap party stories.

Posted Aug 06, 2015

Kenshoo, a provider of agile marketing software, says the response of clients leveraging its support for Instagram advertising has been positive. Kenshoo's solution for Instagram enables marketers to reach more than 300 million monthly active mobile consumers via Facebook's popular photo sharing service. Kenshoo is among a select few Facebook Marketing Partners granted initial access to the Instagram Ads API.

Posted Aug 04, 2015