Social Media and Communities

Studying more than 60 characteristics of ads, the authors found that the most highly shared ads are emotional, generating specific positive emotions like inspiration, warmth, excitement, and amusement. Just as important, these emotionally-evocative ads were story-like.

Posted Mar 19, 2019

It's not enough to have good video content by itself. You need to know how to get it in front of the right people, and at the right time. Today, that means you have to have a Twitter strategy.

Posted Mar 18, 2019

The Linqia Intelligence Suite includes Dynata, formerly Research Now SSI, for ad creativeimpact, IRI for sales lift, Foursquare and Placed for store visits, and Samba TV for TV.

Posted Mar 14, 2019

Ignite Social Media is proud to announce that it is a Snapchat Certified Partner. The in-house media buyers have gone through the seven-course training that focuses on topics such as ad units, targeting, pixels, and custom audience.

Posted Mar 12, 2019

TaTaTu will pay consumers in redeemable tokens for viewing content.

Posted Mar 07, 2019

The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming familiar to advertisers and audiences alike.

Posted Mar 04, 2019

The year in social media was defined largely by scandal. Even so, its growth and popularity show no signs of slowing down. Data from GlobalWebIndex shows 1 in every 3 minutes online is spent on social platforms. With all that in mind, 2018 saw Facebook—which has encountered intensifying scrutiny over its role in distributing fake news—create a new "war room," which is a team of specialists working to stop the spread of misinformation and propaganda.

Posted Feb 27, 2019

Ignite Social Media, the original social media agency, announced a new content planning and media buying approach called Content That Converts.

Posted Feb 19, 2019

Apps like WeChat and LINE have already proven successful for businesses in countries like China and Japan, where their monthly active user counts exceed 600 million and 200 million respectively. Their success indicates that, if businesses over the world don't do the same, they are at serious risk of falling behind.

Posted Feb 19, 2019

Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.

Posted Jan 31, 2019

Publishers have tried various methods to win back share from the Facebook/Google duopoly. Not all have been successful. But there are some battle-tested tactics that stand out. These offer hope for publishers that are tired of losing business to Google and Facebook.

Posted Jan 23, 2019

Many marketing teams are starting to wonder what lies ahead for social media. There were tons of new trends and features that debuted in 2018, which changed things dramatically for online marketing. While there are certainly no guarantees, experts have made some predictions based on data and past trends that online marketers should keep in mind as they start to develop their strategies for the upcoming year.

Posted Jan 11, 2019

New Boost Plus offering provides Multi-Location Brands a solution to regain lost organic reach and engagement from localized social content.

Posted Jan 08, 2019

Shares are the holy grail of social engagement. Every content creator hopes that their content will go viral, but it's a rare thing indeed. These 10 tips can help you create content that will drive readers to hit that share button.

Posted Dec 27, 2018

A new report from the multi-location social media and reputation management expert uncovers how localization is redefining meaningful social media engagement.

Posted Dec 20, 2018

Vu-Me, mobile video sharing app with a focus on live streaming, music, performances, and HD content, announced the official launch of the Vu-Me mobile app on iOS and Android.

Posted Dec 06, 2018

Do you want to include video in your marketing strategy but have a limited budget? Here are a few suggestions to spend your time and money wisely.

Posted Dec 05, 2018

Digital marketing agency says it brings cutting-edge solutions to social platform.

Posted Nov 29, 2018

Facebook announced Watch Party availability for pages.

Posted Nov 29, 2018

Anyone with a computer and an internet connection can spread whatever drivel he or she wishes. Social media amplifies it, and before you know it, this fake news has spread like a wildfire in the California hills.

Posted Nov 29, 2018

Each year, we receive many more submissions for the EContent 100 list than we can use, and many interesting companies don't make it onto the final list. Here we introduce you to some of the companies that caught our attention during the voting process. We'll be keeping an eye on them during the next year, and you should too.

Posted Nov 28, 2018

Fears of new mass media being hijacked tug at a fear that the citizenry—hence, democracy—somehow can be manipulated by extra-democratic forces.

Posted Nov 27, 2018

Any attempts to limit the public's access to information would undermine that purpose. Unfortunately, following several months of pervasive news stories regarding alleged Russian influence campaigns during the 2016 elections, major internet companies opted for censorship.

Posted Nov 23, 2018

New research details how consumer purchase habits are affected by reviews, reputation, and response.

Posted Nov 22, 2018

Built on Magisto's A.I. Video Engine, Chant offers unique, effective brand videos from hundreds of fully customizable video templates.

Posted Nov 20, 2018

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