As any pedestrian trying to navigate a big city sidewalk can attest, text messaging apps can be dangerously engaging. Chatbots are automated messaging apps designed to keep users engaged. They're about to have a big impact on marketing content (including video), and account-based marketing, in particular.
Posted Apr 21, 2017
At the Facebook F8 conference, Mark Zuckerberg introduced a Camera Effects Platform which "will rely on an army of outside developers to contribute augmented reality image filters and interactive experiences…" according to TechCrunch. The first effects are now available within the Camera Effects feature on smartphones. Eventually, however, it is meant to be used with augmented reality hardware.
Posted Apr 20, 2017
Not long ago, I went to a gig at London's Eventim Apollo—the iconic music venue famed for hosting David Bowie's farewell appearance as Ziggy Stardust. But I wasn't there to see a singer or a band. I was there to see DanTDM—the YouTube star and darling of the tween demographic—who was on the final leg of his first live tour.
Posted Apr 18, 2017
In many ways, much of the work of an influencer campaign falls on the shoulders of the influencer—the one actually creating the content—but that doesn't mean there isn't work to be done on the brand's end. Here are five steps to make sure your influencer marketing is a success.
Posted Apr 17, 2017
LiveWorld, Inc., a social customer experience company, announced a new end-to-end Facebook Messenger program for brands eager to enhance engagement and interaction on this emerging platform. LiveWorld is the first company to release a comprehensive Messenger solution that offers program strategy development, enterprise conversation management software, chatbot development and integration with human agents. LiveWorld also offers services to monitor and engage customers 24 hours per day.
Posted Mar 09, 2017
As the executive editorial director for SheKnows Media, a digital media company with a mission to inspire women, Julie Ross Godar leads community content on sheknows.com and blogher.com.
Posted Mar 03, 2017
Politicians sometimes regret what they tweeted. With Politwoops one can search and find tweets that politicians have deleted. Adding 768 candidates in the Dutch elections, Open State Foundation launched a new version of Politwoops. Besides automated archiving of deleted tweets by politicians, the new version of Politwoops has improved search and filter options and shows realtime statistics.
Posted Feb 28, 2017
In an increasingly challenging climate for electronic publishers, content providers, and digital marketers—where the gray clouds of ad blocking, content competition, short-attention-span consumerism, and monetization pressure loom over the horizon—social media is the silver lining.
Posted Feb 27, 2017
Originally thought of as a social network mostly geared toward teenagers, Snapchat is now seeing millennials engaging. Snaplytics, the SaaS company offering Snapchat marketing insights, is releasing what it calls the most comprehensive survey of Snapchat data ever to better understand how brands are using the social site.
Posted Feb 14, 2017
In a survey conducted by top B2B marketing authority Pardot, 59% consumers said that the authenticity of a brand's content influences them to follow the brand. Marketers across industries are focused on creating more authentic brand messaging to connect with their target markets. Micro-influencers have an important role to play in the process.
Posted Feb 03, 2017
PaperHive has announced its latest development on its cross-publisher collaborative reading platform that enables private group conversations within research papers and books.
Posted Feb 02, 2017
The Amsterdam based Twitter targeting company My Social Database-daily analyzing data of 320 million Twitter accounts-recently developed a nifty new tool that exactly shows you which influencers on Twitter are of major importance to you, your product, brand or company. This Twitter data analyst now provides you with a free listing of your personal influencer Top 500, if requested before February 1, 2017.
Posted Jan 24, 2017
Amplero, a provider of applied machine learning and adaptive optimization to maximize customer lifetime value and loyalty, announced its Influencer Optimization capability that increases the power of the Amplero Intelligence Platform (AmpIP). Through the automatic aggregation of behavioral data, Amplero says it now makes it possible to map customer influencer ego networks.
Posted Jan 24, 2017
Digital benchmarking firm L2 Inc. released its fourth annual Intelligence Report: Social Platforms 2017. The L2 report evaluates the digital strategy and performance of 427 consumer brands with active social media strategies across nine industry verticals including Activewear, Auto, Beauty, Beverages, Consumer Electronics, CPG, Fashion, Retail, Watches & Jewelry. The report addresses social media platforms Facebook, Instagram, Twitter, YouTube, Snapchat, Periscope, WeChat, and Weibo in the US, Europe, Japan, Korea, and China.
Posted Jan 12, 2017
In many ways, Pinterest is the little social media site that could. According to the 2016 "Internet Trends" report, 55% of online shoppers prefer Pinterest when it comes to finding or shopping for products. Smart publishers and brands will pay attention to this.
Posted Jan 12, 2017
FanHero, a U.S.-based mobile monetization and media platform says it is taking a different approach to how celebrities engage their followers. By providing a white label app that is fully supported with a personalized growth team, FanHero says it gives celebrities full control of their content and allows them to directly reach 100% of their audience.
Posted Jan 05, 2017
Slangwho, the multi-platform, content news aggregator curated by mobile users, announced the official launch of its distraction-free news sharing application available on iOS and Android devices. Slangwho, free for all users, is singularly focused on providing consistent news content each individual user wants to follow in a simple, elegant feed while minimizing distractions from social media and sponsored content.
Posted Dec 22, 2016
JumpCrew has secured $3.3 million in seed funding to make social marketing campaigns available, actionable, and affordable to local marketers. With this funding round, JumpCrew unveils JumpSocial, a social marketing product for local businesses. The new product combines innovative technology and services to manage, expand, and enhance local businesses customer relationships on social media and cross-platform devices.
Posted Dec 15, 2016
Content strategists may be wise to consider some uncomfortable questions about the role of social media during the referendum campaign. According to a survey conducted just before the nation went to the polls, 26% of people used social networks to share and receive information about the referendum in the run-up to polling day; 24% said that social media helped enhance their understanding of the issues connected with the referendum.
Posted Dec 15, 2016
The free lunch is over, social media marketers: prepare to pony up and devote even more of your budget to paid promotion on Facebook, Twitter, Snapchat, and their ilk. That's the conclusion reached after digesting the findings of Gartner's "Digital Channel Survey 2016: Social Marketers Expand Tactics for Results." According to the report, four out of five industry professionals who spearhead social media marketing programs indicated they would place paid advertising programs via social media over the next 12 months.
Posted Dec 14, 2016
Verint Systems Inc. announced enhancements to its Social Engagement solution. The software supports an integrated, multi-departmental approach for managing and enriching customers' social interactions. While many organizations have embraced social media as a marketing and promotion channel, customers are increasingly using it to request service as well.
Posted Dec 06, 2016
Watch today's opening keynotes from the Gilbane Digital Content Conference.
Posted Nov 29, 2016
MTV's first music video, The Buggles' "Video Killed the Radio Star," became stuck in my head when I read that Facebook EMEA VP Nicola Mendelsohn declared that Facebook will be "all video" in 5 years. Mendelsohn said that text has been declining every year and that Facebook users now view videos 8 billion times per day, up from 1 billion a year ago. Apparently, Facebook thinks video will kill off text, sooner rather than later.
Posted Nov 29, 2016
ABC's live streaming of the Republican National Convention via Facebook garnered 11.5 million views, according to Digiday. If a political convention can generate that much engagement, just think of the audience your product or service might be able to attract. You don't need to be a big brand to generate big brand engagement through live video.
Posted Nov 28, 2016
In a blog post, Instagram announced a couple of new features that will seem familiar to users of other social apps. Live video—already a success at Instagram's parent company, Facebook—is now available. Additionally, users will now be able to create disappearing photos and videos a la Snapchat.
Posted Nov 21, 2016