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It's easy to forget what an important role social media plays in the media at large. When you're busy taking BuzzFeed quizzes on Facebook or sharing pictures of your cat on Instagram, it's hard to see these tools as anything but hives of narcissism. But as I write this column at the end of a long week filled with bad news, I can't help but think of social media as not only the best source for breaking news, but as the only truly free press left.
Posted Oct 28, 2014
Jay Izso, a psychological business consultant known as the Internet Doctor, has a new book on the way called Got Social Mediology? Using Psychology to Master Social Media Without Spending a Dime. Izso says that rather than engaging in paid-for, broadcast-style advertising, companies must understand the importance of understanding the psychology of the user, respecting the cultural nuances of each social media platform, and focusing on creating authentic relationships. EContent interviewed Izso about his approach to social media marketing.
Posted Oct 24, 2014
NUVI, a solution for real-time social media listening and reporting, announced two new features to help users better track and understand how their brands are profiled online. Those featured are a real time conversation feed and the option to schedule social media posts.
Posted Oct 23, 2014
I recently took a look at my Twitter analytics to understand what's working and what's not. I don't do this as much as I should.It turned out to be an extremely helpful exercise, and I learned a few things. Now I am sharing what I learned with you in the eight findings below.
Posted Oct 23, 2014
Social media monitoring really took off about five years ago with many companies hiring chief listening officers to bring the social media discussions into the boardroom. The job description was simple: monitor all forms of social media to see what the buzz was about the company and pass on any complaints, product ideas, or tips to various departments within the organization. However, as we get ready to turn the corner to 2015, some believe a CLO is too passive to be effective.
Posted Oct 22, 2014
Snap Skout, a media technology startup that intelligently connects businesses and consumers through relevant online content, announced it is changing the company name to Tack. The name change is effective immediately and reflects the company's mission to help local businesses stay firmly on the map.
Posted Oct 16, 2014
One of the major drawbacks of social media is that users have to wait for followers to be seen. Niume, a new interest-based social network, has been created to try and solve this problem. Niume addresses the need for a more instant, and interactive, social network. Users post in themed communities known as "circles" and the content is delivered to everyone following that circle. Posts can also be liked, shared, or "hyped" by the followers, all of whom have a shared interest in the subject.
Posted Oct 16, 2014
The most popular social networking apps were revealed by adjust, a leading mobile app attribution and analytics company. adjust analyzed 217,549 Social Networking and Communication apps across 155 Apple App Store countries and 157 Google Play storefront countries, focusing on a combination of the app store rank with the average of all ratings for the app given by customers.
Posted Oct 14, 2014
Sendible, a social media management software provider, announced the launch of Sendible 360, an all-in-one social media marketing platform. Sendible 360, the latest upgrade to the platform, enables organizations to engage with customers across multiple social media channels from a single dashboard.
Posted Oct 07, 2014
Technically, I'm still in the coveted 18- to 34-year-old marketing demographic. I've got another couple of years before all you marketers stop fighting so hard for my attention (and my dollars). From a purely practical point of view, I've never understood the clamor for youth dollars-mostly because they don't have any money. Sure, they're wanton spenders, but they don't have much money to begin with. And I'm not the only one who calls into question the time-honored tradition of chasing 18 to 34 year olds. According to a post on Villing & Company's blog, "By 2010, 50 percent of all consumer spending in America will be by people over the age of 50." In fact, that 50-plus age demographic already outspends the 18-34 group by more than $1 trillion per year. That's a lot of money.
Posted Sep 23, 2014
When Lucy Kemmitz stepped into the role of social media manager for Hilton Hotels & Resort, the first dedicated social position for the brand, she was able to craft her own job description. She says, "We have over 550 hotels around the world, and I have the task of training and educating each hotel in social media, working with regional teams that assist in rolling out different programs." Kemmitz works closely with a host of departments, not only in the Americas but across the world. "Making sure Hilton is top of mind in social is important not just in driving revenue, but in ensuring that guests and potential guests feel cared for," she says.
Posted Sep 12, 2014
For the two networks airing the tournament, Univision and ESPN, the matches are setting viewership records. The networks netted a combined average of 7.5 million viewers during the first 11 matches. During the opening match of the tournament, the two networks drew a larger average audience than any World Cup opener in the past 20 years. For the match between the U.S. and Ghana, the average audience across both networks was the second largest for a U.S. opening-round match in history. The largest was in 2010, but that match was aired on a Saturday on ABC, whereas this time it was on a Monday and in English on ESPN.
Posted Sep 09, 2014
Leave it to NPR to get me thinking. I recently heard a story that asked whether some images or videos, like that of the recent execution of journalist James Foley, should be censored by media outlets such as social media sites. The New York Post was vilified for running a picture taken of Foley just before he was murdered, while Twitter and YouTube both scrambled to remove videos of the event and suspend user accounts. Should social media sites have the right to censor content like this or any content at all?
Posted Sep 02, 2014
Have you ever wondered how many people really see your tweets? Then Twitter has the tool for you, a new publicly available analytics board. The tool isn't entirely new. It's been around for awhile but was only available to verified users and advertisers. Now, anyone can use it.
Posted Aug 28, 2014
The new Facebook Messenger App isn't exactly making a lot of friends among consumers. As we reported earlier, it has raised many privacy concerns. Not to mention the anger users expressed at having to download a separate app for something the flagship Facebook app had been doing just fine. Now, Facebook has responded to user concerns.
Posted Aug 28, 2014
Vine, the short video creation and sharing app, announced new editing and creation tools on its blog. Now users can use existing videos on their phones to create new Vines. They can also use a new editing tool to help create these new videos.
Posted Aug 21, 2014
Facebook warned users that it would be moving its messaging function out of its flagship mobile app and to its own app, but that didn't stop an outcry from happening when the change finally came. While the app quickly zoomed to the top of the iOS App Store charts it also received abysmal reviews-though some of those reviews seemed more like sour grapes than an actual critique of the app's functions. But privacy concerns are being raised as well.
Posted Aug 12, 2014
Even though most brands still can't run ads on Instagram, they are highly active on the social network. According to AdWeek and data from Shareablee, "Facebook garnered 2.5 million brand posts, a year-over-growth of 22 percent" while "Instagram had 493,000 of such posts, a 49 percent year-over-year jump." But Instagram is beating Facebook in total actions per post.
Posted Aug 05, 2014
An interesting tournament with a passionate digital audience made the games not just a hit on the pitch but also proved to be key for several brands to leverage the enthusiasm and cloak themselves in the football fever. Not just the main sponsors, but also those who were far from the action used the World Cup beautifully to magnify and amplify their engagements and ride on the waves that the event created. So, what were the key five lessons marketers can take from the World Cup 2014? Read here:
Posted Aug 04, 2014
Publishing startup Tablo announced the launch of new social features for its cloud-based ebook publishing service. This marks the biggest shift in the platform since its launch in 2013. Off the back of a seed funding round, the developments are part of a wider effort to transform the writer from a solitary character into a social one by encouraging collaboration among authors and likeminded individuals within an online community.
Posted Jul 31, 2014
According to Re/code, Facebook is about to end its Gifts service. For many, the biggest surprise here is that Facebook still had its Gifts program. The idea was that Facebook would encourage users to order and send gifts to their friends, but about a year ago it discontinued the physical part of the gifts program. Now it's ending the part that suggested you send digital gift cards to friends.
Posted Jul 31, 2014
Facebook is phasing out messaging in its flagship app, according to Tech Crunch. Mobile users who still want to use Facebook's messaging service will have to download a standalone messaging app.
Posted Jul 29, 2014
TigerLogic Corporation announced it has added several new creative features to Postano, its flagship social product and visual marketing platform. The Postano version 2.5 release includes advanced social filtering options, a Style Editor for custom visualizations, new dynamic data visualizations, and other platform enhancements. Postano provides a platform that allows brands to creatively work with user generated content in new ways to develop campaigns. With Postano 2.5, brands now have the ability to customize their visualizations on the fly with added intelligence for approving content.
Posted Jul 17, 2014
Sitecore, a provider of customer experience management, announced it will offer enhanced social media management capabilities to its customers with the introduction of Sitecore Social Powered by Komfo. Sitecore has acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider. The investment will extend Komfo's presence in global markets and forms the basis of Sitecore's social media product.
Posted Jul 10, 2014
Most of us are familiar with using social media to post status updates about our vacation, photos of our family, funny videos we find on YouTube, or tweeting about our favorite sports team. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything you post can be considered a form of consumer advertising; as such, you need to be careful not to post misleading or false information. This is especially true if you work in a regulated industry such as financial services, banking, healthcare, law, or pharmaceutical.
Posted Jul 09, 2014