Vine, the short video creation and sharing app, announced new editing and creation tools on its blog. Now users can use existing videos on their phones to create new Vines. They can also use a new editing tool to help create these new videos.
Posted Aug 21, 2014
Facebook warned users that it would be moving its messaging function of its flagship mobile app and to its own app, but that didn't stop an outcry from happening when the change finally came. While the app quickly zoomed to the top of the iOS App Store charts it also received abysmal reviews-though some of those reviews seemed more like sour grapes than an actual critique of the app's functions. But privacy concerns are being raised as well.
Posted Aug 12, 2014
Even though most brands still can't run ads on Instagram, they are highly active on the social network. According to AdWeek and data from Shareablee, "Facebook garnered 2.5 million brand posts, a year-over-growth of 22 percent" while "Instagram had 493,000 of such posts, a 49 percent year-over-year jump." But Instagram is beating Facebook in total actions per post.
Posted Aug 05, 2014
An interesting tournament with a passionate digital audience made the games not just a hit on the pitch but also proved to be key for several brands to leverage the enthusiasm and cloak themselves in the football fever. Not just the main sponsors, but also those who were far from the action used the World Cup beautifully to magnify and amplify their engagements and ride on the waves that the event created. So, what were the key five lessons marketers can take from the World Cup 2014? Read here:
Posted Aug 04, 2014
Publishing startup Tablo announced the launch of new social features for its cloud-based ebook publishing service. This marks the biggest shift in the platform since its launch in 2013. Off the back of a seed funding round, the developments are part of a wider effort to transform the writer from a solitary character into a social one by encouraging collaboration among authors and likeminded individuals within an online community.
Posted Jul 31, 2014
According to Re/code, Facebook is about to end its Gifts service. For many, the biggest surprise here is that Facebook still had its Gifts program. The idea was that Facebook would encourage users to order and send gifts to their friends, but about a year ago it discontinued the physical part of the gifts program. Now it's ending the part that suggested you send digital gift cards to friends.
Posted Jul 31, 2014
Facebook is phasing out messaging in its flagship app, according to Tech Crunch. Mobile users who still want to use Facebook's messaging service will have to download a standalone messaging app.
Posted Jul 29, 2014
TigerLogic Corporation announced it has added several new creative features to Postano, its flagship social product and visual marketing platform. The Postano version 2.5 release includes advanced social filtering options, a Style Editor for custom visualizations, new dynamic data visualizations, and other platform enhancements. Postano provides a platform that allows brands to creatively work with user generated content in new ways to develop campaigns. With Postano 2.5, brands now have the ability to customize their visualizations on the fly with added intelligence for approving content.
Posted Jul 17, 2014
Sitecore, a provider of customer experience management, announced it will offer enhanced social media management capabilities to its customers with the introduction of Sitecore Social Powered by Komfo. Sitecore has acquired a majority stake in Komfo, a Danish social media marketing and community engagement application provider. The investment will extend Komfo's presence in global markets and forms the basis of Sitecore's social media product.
Posted Jul 10, 2014
Most of us are familiar with using social media to post status updates about our vacation, photos of our family, funny videos we find on YouTube, or tweeting about our favorite sports team. However, when it comes to using social media for business purposes, it is important to understand that the rules are different. Anything you post can be considered a form of consumer advertising; as such, you need to be careful not to post misleading or false information. This is especially true if you work in a regulated industry such as financial services, banking, healthcare, law, or pharmaceutical.
Posted Jul 09, 2014
Facebook revealed that in 2012 it allowed researchers to manipulate newsfeeds of hundreds of thousands of users to influence their emotions and track their subsequent behavior. All of this was done without users' permission, and the findings eventually appeared in the study "Experimental evidence of massive-scale emotional contagion through social networks."
Posted Jul 01, 2014
Social media management and compliance tools are promising approaches that allow companies to stay within the law but still communicate with customers. Experts say tools alone are not enough to prevent a social media faux pas-a solid social media management strategy is paramount. The evidence suggests that businesses are in the early stages of social media risk management. Social media for business may not be the Wild West any longer, but it takes prudence to stay on the right side of the law.
Posted Jun 30, 2014
Twitter has been around since March 16, 2006 and, Ashton Kutcher and Ellen Degeneres aren't the only ones to have leveraged this tool to gain massive exposure. In the digital content world there are a number of authorities that were early adopters and have built significant networks on Twitter - and other platforms. Earlier this year, Twitter unveiled a tool that would allow audiences to find the first tweets of, well, anyone. But a lot has been learned since those first tweets, and we decided to ask some industry influencers what they've learned.
Posted Jun 11, 2014
A division of Simon & Schuster, Atria Publishing Group, is teaming up with United Talent Agency to create a new imprint-Keyword Press- that will focus on providing an outlet for social media stars. According to the New York Times, five book deals have already been made with the likes of YouTube personalities Shane Dawson and Justine Ezarik.
Posted May 27, 2014
I spent a couple of years working in book publishing during my 20s. I learned a lot while I was there, but one of the things that surprised me most was that the book industry operates solely on the gut feelings of its editors and publishers. That was fine when book publishing was more a gentleman's hobby than a legitimate business, but these days, book publishers are integral parts of the money-making media empires of people such as Rupert Murdoch.
Posted May 27, 2014
It is one thing to talk about trends affecting the digital content industry, but it's something completely different to be one of the people whose job it is to bring those trends to life. From Big Data to content marketing, EContent talked with three people who exemplify what it means to be working in digital content today. Today we profile a social media star: Greg Bedard, Senior Writer, theMMQB.com.
Posted May 21, 2014
Great content is integral to digital success, and in order to create great content, you need to be able to tell a great story. Of course, in the age of social media, online video, and apps, storytelling doesn't always look like it used to. So Jose Castillo sat down at The International Storytelling Center with director Kiran Singh Sirah, and Brad Eshbach to talk about the art and power of storytelling -- digital and otherwise.
Posted May 16, 2014
Charities and non-profits have always faced a tremendous number of challenges. From fundraising to marketing to organizational difficulties, social work is a constant uphill battle. Yet today, technology seems to be turning the tides. Social media is helping charities reach out to people around the world on a scale that was never possible in the past. Social media marketing has now become an absolute must for organizations of all shapes and sizes, and developing strategies to implement this incredible tool in the most effective manner possible should now be a top priority for every non-profit. Instagram in particular has recently emerged as the best social platform for marketers. So to put this vital tool to work for your non-profit, here's a crash course in Instagram engagement and how to improve your non-profit awareness conversions.
Posted May 16, 2014
There is no denying that social media has profoundly changed the way people communicate with family and friends and the way businesses interact with customers--as well as prospective clients. What you may not have noticed is the way that the increasing popularity of social networks as a gateway to the wider web has changed online video and the way we consume it.
Posted May 12, 2014
Kenshoo, a provider of predictive media optimization technology, announced a $20 million growth financing round led by Bain Capital Ventures. Kenshoo's existing investors, Sequoia Capital, Arts Alliance, and Tenaya Capital also participated. The company plans to use the funding to further its proprietary approach to predictive media optimization.
Posted May 01, 2014
Social media is one of those areas in business which is as close to a continuing education program as you can get. With the social giants changing their bells and whistles on what seems like a weekly basis, you have to stay tuned in. Like anything else, to perfect your craft, you must study, practice, and observe what the best do.
Posted Apr 24, 2014
Major brands and enterprises are already on the Twitter bandwagon, but SMBs can still be hesitant to fully embrace social media. Sprout Social developed a guide to help ease the transition for SMBs, and Terra Ickes, customer education manager at Sprout, answered some questions for EContent about the challenges of Twitter for SMBs.
Posted Apr 23, 2014
NetBase, a provider of social intelligence, announced the launch of Brand LIVE Pulse, giving executives visibility into the social movement of brands, without the need for clicks or additional analysis. Brand LIVE Pulse is a visual social dashboard that works on smartphones, tablets, and billboards.
Posted Apr 23, 2014
Freelancer Limited announced the acquisition of Warrior Forum. Warrior Forum will continue to be operated independently, and will be leveraged to enhance growth in Freelancer's core marketplace. Founded in 1997, Warrior Forum is a marketplace and community for internet marketing professionals. Warrior Forum's user base includes vice presidents, chief marketing and chief growth officers from some of the top internet companies in the world.
Posted Apr 22, 2014
On the average weekday, I spend hours sorting through my social media feeds-mostly Facebook and Twitter. I fire up HootSuite to make this task a little easier and dutifully retweet, share, and schedule posts. For many of us, managing social media has gone from a way to kill time to an integral part of our jobs. But by Friday night, I'm ready to hang up my social media hat (except for Pinterest because I need it to make new, exciting meals). On Saturday and Sunday, I need a break from the endless streams of news, opinions, and baby pictures-but giving up social networks all together seems unfeasible.
Posted Apr 22, 2014