Social Media and Communities

Until 2017, Snapchat Ads were available mostly to big budget brands. But, Snapchat has launched the brand new self-serve ad manager for the purpose of buying video Snap Ads. The self-serve ad manager seeks to make Snapchat more affordable for small businesses. However, because this platform has not always been accessible to smaller companies, Snapchat is still a mystery for many marketers. Here, we try to demystify Snapchat.

Posted Jul 21, 2017

Data is all the rage in marketing and media. It would be quite difficult to find a single marketing or media-related conference this year that doesn't offer at least one panel in its program on data, and most of them feature two or more. Deterministic data (i.e., data that can be matched to a unique and identifiable individual, such as a name or an email address) is being touted as an untapped precious resource. But in this discussion regarding data, many marketers and media companies are missing the opportunities offered by social media data.

Posted Jul 18, 2017

Marketers are often dubious about the accuracy of advertising metrics when they put their trust in a major digital ad platform like Google, Facebook, Instagram, Snapchat, or Twitter. They want to be sure, of course, that they're being billed for the right clicks, ad impressions are correctly tallied, and calculation methods are verified by third parties.

Posted Jun 21, 2017

Bidalgo, a provider of ad automation software and services for app marketers, announced it has been named a Snapchat Licensed Ads Partner. Advertisers can now use Bidalgo's Artificial Intelligence-based SaaS platform and expert consulting services to optimize their Snapchat advertising campaigns as part of a multi-channel program.

Posted Jun 20, 2017

One of the best gauges you have for the success of your blog is the number of people interacting with your content (i.e., leaving comments and discussing your content on social media). It proves that your users aren't just visiting or browsing, but are actually interested in what you're saying. So what if nobody is responding to your blog? What can you do?

Posted May 31, 2017

In a blog post, Instagram introduced two new ways to explore content on its platform. Users can now use Explore to find stories based on location and hashtags.

Posted May 25, 2017

Social video creation platform Wochit and Fresco News, a network connecting mobile journalists to newsrooms worldwide, announced a partnership that will add Fresco's vetted library of crowdsourced news content to Wochit's library of pre-cleared assets.

Posted May 18, 2017

Video is an increasingly important part of content strategies. Whether you're the editor of a news site or a content marketer, your audience wants video—and there is no place like Streaming Media East to learn about the business and technology of video. But after a day's worth of sessions, I came away with three tips that any publisher can apply to their content.

Posted May 16, 2017

Despite its long history, Mezzetta had not spent much time thinking about marketing. For much of its existence, the company had been focused on manufacturing and sales. But after hiring two new marketing employees, Mezzetta was ready to bring its products to a wider audience. With such a small team, content creation proved to be one of the biggest marketing challenges. Mezzetta needed help creating enough content to get its products in front of the masses—and so it decided working with influencers may be the best bet.

Posted May 15, 2017

Research released by Ampere Analysis reveals that Facebook is closing the gap on TV advertising. The average revenue per user (ARPU) generated by Facebook advertising has grown six-fold in North American and four-fold in Europe in five years. By comparison, the value of a TV viewer has remained relatively flat, with a growth of less than 7% in both regions over the same half-decade.

Posted May 09, 2017

engage:BDR, a cross screen video advertising company, announced the launch of IconicReach, one of the first influencer advertising platforms created by an established advertising technology company. IconicReach says it is a one-stop shop for those brands looking for a place to discover and manage an array of influencer partners. The goal is to yield high engagement and authenticity, and for influencers to seamlessly connect to numerous potential partners in one place.

Posted May 04, 2017

Posted May 01, 2017

As any pedestrian trying to navigate a big city sidewalk can attest, text messaging apps can be dangerously engaging. Chatbots are automated messaging apps designed to keep users engaged. They're about to have a big impact on marketing content (including video), and account-based marketing, in particular.

Posted Apr 21, 2017

At the Facebook F8 conference, Mark Zuckerberg introduced a Camera Effects Platform which "will rely on an army of outside developers to contribute augmented reality image filters and interactive experiences…" according to TechCrunch. The first effects are now available within the Camera Effects feature on smartphones. Eventually, however, it is meant to be used with augmented reality hardware.

Posted Apr 20, 2017

Not long ago, I went to a gig at London's Eventim Apollo—the iconic music venue famed for hosting David Bowie's farewell appearance as Ziggy Stardust. But I wasn't there to see a singer or a band. I was there to see DanTDM—the YouTube star and darling of the tween demographic—who was on the final leg of his first live tour.

Posted Apr 18, 2017

In many ways, much of the work of an influencer campaign falls on the shoulders of the influencer—the one actually creating the content—but that doesn't mean there isn't work to be done on the brand's end. Here are five steps to make sure your influencer marketing is a success.

Posted Apr 17, 2017

LiveWorld, Inc., a social customer experience company, announced a new end-to-end Facebook Messenger program for brands eager to enhance engagement and interaction on this emerging platform. LiveWorld is the first company to release a comprehensive Messenger solution that offers program strategy development, enterprise conversation management software, chatbot development and integration with human agents. LiveWorld also offers services to monitor and engage customers 24 hours per day.

Posted Mar 09, 2017

As the executive editorial director for SheKnows Media, a digital media company with a mission to inspire women, Julie Ross Godar leads community content on sheknows.com and blogher.com.

Posted Mar 03, 2017

Politicians sometimes regret what they tweeted. With Politwoops one can search and find tweets that politicians have deleted. Adding 768 candidates in the Dutch elections, Open State Foundation launched a new version of Politwoops. Besides automated archiving of deleted tweets by politicians, the new version of Politwoops has improved search and filter options and shows realtime statistics.

Posted Feb 28, 2017

In an increasingly challenging climate for electronic publishers, content providers, and digital marketers—where the gray clouds of ad blocking, content competition, short-attention-span consumerism, and monetization pressure loom over the horizon—social media is the silver lining.

Posted Feb 27, 2017

Originally thought of as a social network mostly geared toward teenagers, Snapchat is now seeing millennials engaging. Snaplytics, the SaaS company offering Snapchat marketing insights, is releasing what it calls the most comprehensive survey of Snapchat data ever to better understand how brands are using the social site.

Posted Feb 14, 2017

In a survey conducted by top B2B marketing authority Pardot, 59% consumers said that the authenticity of a brand's content influences them to follow the brand. Marketers across industries are focused on creating more authentic brand messaging to connect with their target markets. Micro-influencers have an important role to play in the process.

Posted Feb 03, 2017

PaperHive has announced its latest development on its cross-publisher collaborative reading platform that enables private group conversations within research papers and books.

Posted Feb 02, 2017

The Amsterdam based Twitter targeting company My Social Database-daily analyzing data of 320 million Twitter accounts-recently developed a nifty new tool that exactly shows you which influencers on Twitter are of major importance to you, your product, brand or company. This Twitter data analyst now provides you with a free listing of your personal influencer Top 500, if requested before February 1, 2017.

Posted Jan 24, 2017

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