Social Media and Communities

For many companies, "social video" is an enigmatic content format. However, Tania Yuki, founder and CEO of the social media marketing and analytics company Shareablee, believes brands simply need to look at social video as "designed to be consumed within ephemeral environments-easy to consume, fast to the point, involving some spectacle that makes it worth stopping what you're doing, and enjoying a brief immersive video experience." This definition separates social video from more evergreen formats, such as films or interviews.

Posted May 27, 2015

It's the time of year when companies are releasing their first quarter earnings reports, and Twitter is no exception. However, things did not go quite as planned when the earnings report was leaked 30 minutes before its scheduled release. More problematic, however, was the fact that earnings came in under Wall Street's expectations.

Posted Apr 30, 2015

Back in 2011 Facebook and Skype announced they would be working together to allow Facebook users to videochat with each other. Since then, Facebook Messenger has undergone a number of changes, including being separated from the main Facebook mobile app. Meanwhile, according to Business Insider, Facebook has quietly replaced Skype with its own video and voice calling technologies.

Posted Apr 30, 2015

Trapit launched its new platform, a complete system allowing companies to surface the most relevant and engaging content to their employees and manage sharing through social channels. Following a merger in late 2014, the all-new platform brings together Trapit's advanced content discovery and curation technology with Addvocate's employee advocacy tools.

Posted Apr 21, 2015

In 2014, one of the biggest stories in social media was its emergence as a major driver of website traffic. At the beginning of the year, BuzzFeed began reporting to the press that 75% of its site traffic was coming from social media, and it didn't take long for others to begin touting their numbers. In reality, this trend began around August 2013 when many digital publishers noticed that social media had become a significant source of traffic. Up until that time, the conventional wisdom was that social media platforms were ill-suited for generating digital conversions. However, it is now clear that--harnessed effectively--social media can even surpass search as the main external referrer to the website.

Posted Apr 21, 2015

AccuWeather, Inc., a provider of weather information and digital media, announces the complete integration of user-generated content (UGC) in StoryTeller, revealed at the National Association of Broadcasters (NAB) Show.

Posted Apr 16, 2015

Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree--but now the tide is slowly turning the other way. According to Forrester's "Predictions 2015: Marketing Leaders Mix Data, Content, and Insight To Craft Brand Experiences," written by Luca S. Paderni and Shar VanBoskirk, branded communities will enjoy a resurgence in 2015.

Posted Apr 15, 2015

Facebook's network of apps just keeps growing. This time it is introducing Riff, which allows friends to collaborate on short videos. Here's how it works: You log into Riff using your Facebook account, enter a hashtag subject, and record a video that is up to 20 seconds long. You can then post it to your Facebook page where your friends can pick up the thread and add their own video. Then their friends can chime in and so on. There is currently no limit to how long these conversations can get.

Posted Apr 02, 2015

In its quest to dominate your online experience, Facebook has revealed--or, rather, the New York Times has reported--its plans to start hosting media sites' content, rather than simply being a repository for links to outside content. According to the New York Times, the social media giant has been talking to media companies about hosting their content.

Posted Mar 25, 2015

In early March, Google announced its was breaking its Google+ social media platform into two separate products, Photos and Streams. Social media and digital marketers weren't surprised, many experts in that field say. "The effect of the breakup is it's making real what people have been talking about for a while, the lack of passion amongst the masses," said Lee Odden, chief executive officer at TopRank marketing, a digital marketing agency.

Posted Mar 20, 2015

New regulatory filings indicate that Pinterest has raised $367 million. According to the Wall Street Journal, the company is now valued at $11 billion. This round of fundraising, which WSJ says includes old and new investors, has not even closed yet.

Posted Mar 19, 2015

Starting with a huge blizzard in late January, Boston has gotten a cumulative 90+ inches of snow this winter. That's about 8 feet of snow in a 5-week period. But after the last slick of ice was salted away, something emerged from the snow-covered wreckage that I never expected: an honest, constructive dialogue between city residents and city officials, not through city hall meetings or angry phone calls, but through social media.

Posted Mar 05, 2015

Ello, the ad-free social network, named March "NSFW Month." Throughout the month, Ello will celebrate freedom of speech by highlighting the role that censorship plays in social media, government, and the arts.

Posted Mar 03, 2015

Burst Media, a provider of integrated advertising programs for U.S. brands, released the results from its first Influencer Marketing Benchmarks Report, which looked at the performance of dozens of Influencer Marketing programs across 15 key advertising verticals in 2014. The study found that advertisers who implemented Influencer Marketing programs received an average $6.85 in earned media value (EMV) for every $1.00 of paid media spent.

Posted Mar 03, 2015

Incentive, a provider of a complete, socially powered enterprise collaboration platform for mid-market organizations and enterprise teams, announced a strategic partnership with Technossus, a technology consulting and software solutions provider. This partnership enables small to mid-sized businesses to identify and integrate software and consulting services that enhance business operations, internal collaboration and information sharing.

Posted Feb 26, 2015

If you need further evidence of social media's omnipresent influence nowadays, take a gander at We Are Social's "Digital Statshot 002" report, which reveals that there are currently about 2 billion active social media accounts worldwide-equating to a whopping penetration of 28% of the planet's population, with about roughly 1.6 billion of these accounts active via mobile. What's more, 72% of all internet users are currently active on social media, and 93% of marketers use social media for business.

Posted Feb 23, 2015

Brian D. Evans is an entrepreneur, business owner, CEO, consultant and advisor. Now he's looking to use his expertise and connections in the startup world to create Startup Guild, an online community of entrepreneurs that offers training content, networking, advice, mentors, and support its members.

Posted Feb 19, 2015

Google announced in a statement that on April 20, 2015 it will close its Helpouts community. According to the statement:"Since launching in 2013, Helpouts has been a home for people to connect with experts on topics they want to learn about or seek advice and solutions to everyday problems. The Helpouts community includes some engaged and loyal contributors, but unfortunately, it hasn't grown at the pace we had expected. Sadly, we've made the tough decision to shut down the product."

Posted Feb 16, 2015

Vistaprint, an online provider of professional marketing products and services to micro business owners, announced the launch of "Social Postcards," an online tool that enables small businesses to turn their print materials into Facebook ads, target the right audience, and analyze campaign results. Vistaprint and its digital services business, Webs, worked with Facebook to create this small business-focused tool for its customers.

Posted Feb 12, 2015

Ask 10 consumers to define "digital marketing" today, and you'll likely get 10 different answers. Some consumers may reference irritating browser pop-ups and spam, while others will cite YouTube tutorials and email newsletters. No matter what form it takes, digital marketing is only going to increase--especially in a world where ad-supported free apps and content are more popular than ever.

Posted Feb 11, 2015

If you were one of the record 114.4 million viewers who tuned in to the Super Bowl earlier this month, you were likely inundated with ads, each of which cost a cool $4.5 million. But while you may have chuckled at spots like Esurance's featuring Lindsey Lohan poking fun at her DUI-checkered reputation or Budweiser's lost puppy tug-on-the-heartstrings pitch, ask yourself: How motivated were you to act on those ads and purchase these products/services, and, if you were that company, could your ad dollars have been better spent in other channels, including digital?

Posted Feb 06, 2015

I conducted an experiment to help combat my stress. I would only use my smartphone to call or text, nothing else. If I wanted to check Facebook or my email, I would sit down at my laptop and check it. It took me a few days to get used to this. The end result? I spent so much less time online. And this is bad news if you are a company whose business model depends on garnering as many users, or views, as possible.

Posted Feb 05, 2015

Twitter added the abilities for users to shoot video and have group chats within its mobile app. According Business Insider, Twitter has an engagement problem, and these new features are designed to keep users hanging around longer.

Posted Jan 29, 2015

Shocase announced the first social network designed specifically for marketing professionals. Shocase integrates features of LinkedIn, Pinterest, Facebook, and YouTube into one network. This new social network features, connects, and promotes professionals-from all marketing disciplines.

Posted Jan 27, 2015

There's an all too familiar pattern many businesses, especially startups, face when they are trying to get their content out there - they spend hours and hours working on high-quality videos, or online advertisements, and yet, the following just isn't coming in the way they want. It doesn't matter how many times you Facebook post or Tweet your new video; the following remains at a frustrating standstill.

Posted Jan 19, 2015

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