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Breaking News
Posted 29 Jan 2010
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Posted 15 Jan 2010
News Features
With the first decade of the new millennium coming to a close, the Webby Awards announced the 10 most influential internet moments of the decade on Nov. 18-finding the websites, technological advancements, and more that have transformed not only the way we live but also the world around us.
You would be hard pressed to find a company where the bulk of employees are not on LinkedIn, Twitter, or Facebook—likely all three and possibly many more. As organizations begin to grasp how to make social media tools part of an effective business strategy, many are developing specific guidelines for how employees can use—or not use—social media, both in the workplace and at home. Some, though, are doing it more successfully than others; recently, The Washington Post garnered criticism when its social media policy, which many perceive as draconian, was released.
It goes without saying that an online presence is essential for the success of almost any modern media company, whether it's a local institution like a radio or television station or a national brand. Unfortunately, the bewildering array of standards, technologies, and platforms available for content management makes establishing a solid foothold in the digital arena as daunting as it is valuable. With the Oct. 27 release of Spotlight, a video hosting and management platform with social media features, developer Reality Digital is hoping to remove some of that confusion.
For social network junkies-and companies that rely on sites such as Twitter and Facebook to interact with clients-Aug. 6 was a bleak day. A massive distributed denial-of-service (DDoS) attack targeting a single pro-Georgian blogger drastically slowed or stopped five major sites: Facebook, Twitter, YouTube, LiveJournal, and Fotki.
Everybody is doing it: "tweeting," that is. Yet like so many other things that are all the rage, Twitter has a bit of a dark side. No, I'm not talking about users who detail their entire day via the microblogging site. Recently, concerns about hacking and "maltweets" have plagued users of the popular free social networking site and others.
Featured Stories
Qualifying the value of something such as "community" is no easy task: What exactly is an online community worth? And how do you measure its effectiveness or know for certain that you are getting a return on your investment when you allocate resources for this purpose?
Social networking is making significant inroads into the business practices of major organizations, not the least of which is improving customer support. Companies are using social media as a tool to allow customers to engage with each other to get their technical and customer service questions answered—impacting traffic to existing customer service and help desk functions and, even more importantly, improving service and cementing relationships in the process.
We are living in the conversation age, where one-way communication is no longer enough. Savvy consumers with infinite choices across the web expect interaction and engagement, and those who can't deliver will find themselves at the end of the line. In this excerpt of the book 18 Rules of Community Engagement, the author delivers insights gained during 2 years of experimenting with a variety of approaches in community building.
Social networking sites and online collaboration tools make it easier for employees to collaborate and share their knowledge. Add email and instant messaging (IM) to the mix and the result is a knowledge-sharing system that can bolster communication and productivity throughout an enterprise.
Social networking for the enterprise is booming. The sector is unquestionably adding revenues for new providers, adding jobs at old companies, and adding profits throughout the industry. In a wave that seemed to begin in earnest just 18 months ago, enterprises now embrace these tools to achieve better (and less expensive) results across most major business functions despite fears over losing control of company secrets.
Product Reviews
LeapTag applies Web 2.0 concepts such as bookmarking, tagging, and approving or disapproving of content to an individual online organizing tool. While the tool is far from perfect, it provides a simple way to organize information online using custom tags while enabling you to approve or disapprove individual articles and even ads.
Generate G2 stands out as a tool for sales professionals and others who need to cultivate high-level contacts. With an innovative combination of users' own personal network of contacts, publicly available information, and premium news, the platform delivers the connections that drive business.
JabberNow provides an easy way—for both IT staff and end users—to include secure instant messaging in your organization’s arsenal of communication and collaboration tools. With impressive flexibility, Jabber packs potent presence-awareness and enhanced teamwork into the small form factor of its JabberNow appliance.
TypePad is a terrific tool to set up a professional-quality blog in just an hour or so. Perfect for individuals or businesses, TypePad requires no Web design or HTML skills. With the WYSIWYG editor, creating a post is as easy as using Microsoft Word. TypePad is what Web-based services are supposed to be: easy-to-use, powerful, professional, cost-effective, and fun. Many services make the claims, TypePad actually delivers. David meerman scott
Columns
Tara Hunt is on to something when, in her book The Whuffie Factor, she says that today Andy Warhol's saying "everyone will be famous for 15 minutes" has changed to "everyone will be famous to 15 people."
The recent valuation of Twitter came in at approximately a billion dollars, according to news reports. It's a big figure based on a lot of other numbers: monthly visitors to the site, the daily number of tweets, repeat usage, and-most critically-the extraordinarily rapid rise of all those statistics in such a short time. The one thing we know for sure is Twitter's profit margin: zero.
Column/Guest Column - Posted 09 Oct 2009
It's not news that magazines are anorexic, newspapers are dropping in droves, and industry leaders are calling for everything from forbidding the use of headlines for linking to putting up pay walls around anything and everything. It feels frantic, even desperate.
In early June 2009, General Motors declared bankruptcy and launched a new "re: invention" initiative to engage with the public and share the ways that the company would emerge leaner and prepared to succeed.
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EContent BEST PRACTICES
Technology providers who not only recognize the necessity and difficulty of the local and global content marketplace, but are there to help: From analytics to location awareness, content management to translation management, translation services to language specific search solutions, there are a range of solutions that will enable organizations to adapt to the needs of the new consumer.
Appropriate and effective content management solutions not only enable ease of use, effective interactive communication, and dynamic marketing experiences, they deliver what all organizations seek: measurable return on investment.
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CONFERENCES |
| Buying & Selling eContent 2010 April 18 -20th 2010, Marriott's Camelback Inn in Scottsdale, AZ |
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| Buying & Selling eContent, the content industry's premier conference and networking event, returns to the Marriott's Camelback Inn in Scottsdale, AZ from April 18-20. Register now to hear and take part in discussions with leading content execs.
Every registrant who signs up before December 31 will receive a FREE iPod Touch*! |
| Search Engine Meeting, April 26-27, 2010 • Hyatt Regency Boston • Boston, MA |
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| Join your colleagues at the cutting edge of search!
Search Engine Meeting, now in its 15th year, brings together people interested in the domain of search and retrieval. It attracts those with a professional interest in search engines—such as search engine developers and designers—and those interested in applying search engines in their own work environments. |
| WebSearch University, April 26-27, 2010 • Hyatt Regency Boston • Boston, MA |
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| WebSearch University will be co-located with Search Engine Meeting in Boston this spring! Join your colleagues at this unique educational opportunity. Bring your search skills to the next level. WSU is where searchers learn the latest developments that affect their internet research activities. The curriculum is packed with information on search techniques, collaborative technologies, mobile search, personalization, alternative search engines, and current awareness tools. This year we’re adding sessions on rich resources for specific topics such as sci-tech, competitive intelligence, international, and legal. WSU will also have some new faces on its faculty. |
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