Media Business News and Trends

As director of customer success for Wochit, a cloud-based video creation platform, Jason Harris leads a team that oversees all product-related activities for video creators of the company's publisher, brand, and agency partners.

Posted May 04, 2018

GDPR creates a new set of standardized, strict rules for consumer protection, designed to ensure privacy and data minimization. It's a regulation with reach; just about any global company that collects or processes data for customers based in the EU will be affected. The consequences for non-compliance are not trivial; GDPR stipulates that offending companies can be fined up to 4% of annual global turnover, or €20 million (about $24 million), whichever is higher.

Posted May 02, 2018

You have, no doubt, heard the words "future-proof your content" from the EContent crew, as well as from any number of other digital content experts. But I think we have to take the idea of future-proofing one step further and begin thinking about creating sustainable data strategies that don't crumble under the weight of GDPR and whatever other laws might be on the way.

Posted May 01, 2018

Chatbots are all the rage. Marketers and customer service professionals can't get enough of them, but chatbots are also popping up somewhere that is, perhaps, less expected. No less a venerable media institution than the BBC is using in-article chatbots to introduce readers to complex topics.

Posted Apr 30, 2018

It's clear why publishers integrate these outside vendors into their website ecosystems; each generates unique value in reaching desired user experience and business objectives. The intentions are good. What's less clear is the hidden risks associated with deployment. With these good intentions come potentially negative impacts on site performance, as well as risks to privacy and security.

Posted Apr 27, 2018

In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely, and reliable reporting systems.

Posted Apr 26, 2018

There's no question about it: one size definitely doesn't fit all, with digital marketers saying that personalization is more important now than ever, according to a newly released annual study from Evergage and Researchscape International.

Posted Apr 26, 2018

It goes against all received wisdom to withdraw completely from social media channels, like Wetherspoon's, or to increase friction for digital consumers like NRK. It seems certain, however, that as social media face increased scrutiny, more brands and content owners will start to swim against the tide.

Posted Apr 24, 2018

Adobe announced on its blog that it is betting on voice, and has acquired Sayspring.

Posted Apr 19, 2018

The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use of augmented reality (AR), is quickly gaining traction according to a new report released by The Boston Consulting Group (BCG).

Posted Apr 17, 2018

Customer intelligence platform Vision Critical released the findings from its recent study on consumer attitudes and expectations around the collection, usage, and storage of their personal data by brands.

Posted Apr 17, 2018

As the General Data Protection Regulation (GDPR) closes in, publishers are still unsure about where the line is being drawn. If you're confused about the status of your data collection strategy under the GDPR, read on.

Posted Apr 13, 2018

Facebook is in the middle of a PR crisis, for—more or less—simply conducting business as usual. Can they earn back customer trust, and continue to sell advertising based on user data?

Posted Apr 10, 2018

An overwhelming majority of email marketers (97%) are confident that machine learning can be used to personalize email content to an individual's specific interests and improve the customer experience, according to "The Email Individualization Imperative," a new study released by market research firm The Relevancy Group in collaboration with OneSpot, a content individualization and intelligence platform.

Posted Apr 05, 2018

New EU rules on content portability came into force on April 1.

Posted Apr 03, 2018

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.

Posted Apr 02, 2018

The Open Mobile Alliance (OMA) and the IPSO Alliance (IPSO) announced that IPSO has transferred its assets, work, and memberships to the OMA, forming a joint organization called OMA SpecWorks.

Posted Mar 27, 2018

Evolve Media, LLC, an integrated digital media company, has announced its Millennial men's lifestyle site, CraveOnline, has changed its name to Mandatory, after a popular section of the site of the same name.

Posted Mar 27, 2018

The European Commission is now recommending a set of operational measures - accompanied by the necessary safeguards - to be taken by companies and Member States to tackle illegal content online before it determines whether it will be necessary to propose legislation.

Posted Mar 06, 2018

If you ask Elon Musk, artificial intelligence (AI) should be feared. "I don't think most people understand just how quickly machine intelligence is advancing," Musk said on stage at Vanity Fair's New Establishment Summit: The Age of Innovation. He also sponsors open AI, "a non-profit AI research company, discovering and enacting the path to safe artificial general intelligence." Despite Musk's misgivings, AI is infiltrating just about every corner of our lives and the digital content industry.

Posted Feb 28, 2018

Data solutions provider Return Path released its annual email engagement benchmark report, The Hidden Metrics of Email Deliverability. The report provides sector-specific results for email marketing metrics including read rate, reply rate, forward rate, and complaint rate, which collectively provide critical insights about subscriber engagement and play a role in determining whether email reaches the inbox.

Posted Feb 27, 2018

Berlin-based app mobile measurement company Adjust published the results of its annual benchmark report for 2017. The data from the report was taken between January 1, 2017 and December 31, 2017, tracking 11,000 apps, with 10.7 billion installs and 1.29 trillion events analyzed across the world.

Posted Feb 27, 2018

AdRoll, the growth platform for ambitious commerce businesses, has announced a new phase in the evolution of the AdRoll brand for its 37,000 customers worldwide. The company says that in recognizing its position as a "market leader in EMEA, North America, Australia and Japan, AdRoll has declared a bold new company vision: to help ambitious companies grow revenue and challenge established brands."

Posted Feb 27, 2018

Google's Arts & Culture app came out a few years ago. So why are you suddenly hearing so much about it now? Because Google introduced a selfie feature. Surprise, surprise: everyone suddenly discovered a newfound interest in arts and culture. Marketers can learn a lot from the app's sudden success, from how to create marketing campaigns that stand a chance of going viral to planning ahead for the future. But first, let's back up a minute.

Posted Feb 27, 2018

The Atlantic announced plans for a significant and ambitious expansion across the company. The Atlantic President Bob Cohn shared the details in an all-staff town hall meeting with Editor in Chief Jeffrey Goldberg, and Atlantic Media Chairman David Bradley, minority owner, and operating partner of The Atlantic.

Posted Feb 22, 2018

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