Media Business News and Trends

You probably read Medium, but you may not know it. The blogging platform (of sorts) is the brainchild of Twitter co-founder Ev Williams. Up until now, it has focused on giving anyone the free and easy-to-use tools needed to publish to the web--only without the pressure of maintaining and regularly posting to a blog. It also promotes interactivity from readers-letting them highlight passages, and become a part of the conversation in the comments. Now, though, Medium is taking aim at Wordpress-and other WCM systems--and trying to entice publishers to its service.

Posted Apr 06, 2016

Technical content developers have begun to dip their toes in the pool of dynamic publishing systems, for at least a small part of their content, but relatively few are utilizing the Cloud as a means to deliver and manage it. These are some of the key findings in the fourth annual "Following the Trends - Is Your Content Ready" survey, jointly conducted by Data Conversion Laboratory (DCL) and the Center for Information Development Management (CIDM).

Posted Apr 05, 2016

Monetate, an experience marketing platform for brands worldwide, announced the release of its latest global Ecommerce Quarterly report (EQ4 2015). The report explores the age old ecommerce conundrum--do marketers focus on finding new visitors or new ways to keep their existing ones? The Monetate EQ4 2015 looks to answer this question with real-world examples from leading brands Graham & Brown, Ballard Designs, Calendars.com, and Waitrose, as well as best practices for driving both acquisition and retention.

Posted Apr 05, 2016

At this point, almost everyone has heard that Internet pioneer, Yahoo, is in trouble. The company has allowed itself to become completely distracted by a lot of activities that had little to do with the foundational elements of the company, and has, instead, turned its attention to attempting to unlock shareholder returns relative to its stake in Chinese ecommerce giant Alibaba. As a result of the shortcomings of its well-intentioned, but poorly executed acquisition strategy, along with some controversial management decisions, the company is now exploring "strategic alternatives" for the "core" of its business. The play it is pursuing now is essentially the only one it has that makes sense to save what remains of what most people know of as Yahoo -- or at least package it for a potential acquirer (a public strategic or private equity buyer).

Posted Apr 01, 2016

A COLLOQUY nationwide survey of 1,060 American consumers shows that 63% say wearable devices are too expensive. Just over one out of every two Americans, 52%, say they don't know enough about wearables and don't understand them.

Posted Mar 31, 2016

Publishing Technology has announced that it will change its name to Ingenta, with immediate effect, as part of a comprehensive rebrand and unification of its business. The Ingenta name will bring together the company's products and services under one brand umbrella, enabling its clients to more easily realize the benefits of its complementary offerings, while giving the business a clear identity and strong personality.

Posted Mar 31, 2016

Consumer technology publisher DigitalTrends.com has begun using Header Bidding technology to allow for improved access and functionality to the publisher's ad sales inventory. It was announced by Andrew Budkofsky, EVP of sales and partnerships for Digital Trends. Header Bidding, which the company recently moved out of Beta testing, replaces the need for ad exchanges and streamlines the buying and selling process by making available inventory more accessible to advertisers and in a more timely fashion.

Posted Mar 29, 2016

Distil Networks, Inc., a provider of bot detection and mitigation, published, "The 2016 Bad Bot Landscape Report: The Rise of Advanced Persistent Bots," an annual report that identifies statistically significant data on global bot traffic. Bad bots are used by competitors, hackers, and fraudsters and are the key culprits behind web scraping, brute force attacks, competitive data mining, online fraud, account hijacking, data theft, unauthorized vulnerability scans, spam, man-in-the-middle attacks, digital ad fraud, and downtime.

Posted Mar 29, 2016

You can now enter to win an advance copy of Inside Content Marketing the new book from EContent editor, Theresa Cramer. The book is available for preorder, but you can enter to win a copy now.

Posted Mar 24, 2016

Even if you missed the Time Magazine cover article last August, weren't able to attend CES 2016, or have overlooked the countless headlines, posts and tweets about it over the past several months, it's hard to ignore the facts: Virtual reality is a reality, and VR technology has captured the awe and imagination of consumers hungry for a disbelief-suspending computer-rendered simulation of the real and the fantastic. And the exciting prospect for digital publishers and electronic content providers both large and small? VR offers viable, affordable content possibilities beyond gaming and simulated thrill experiences, which is where a lot of the early tech investment dollars have been funneled. In fact, it's VR's capacity to seriously infiltrate into offbeat and unexpected niches that has a lot of industry experts paying closer attention.

Posted Mar 23, 2016

We have heard about the perils of technology suites-as opposed to best-of-breed point solutions-from experts for years. Now, SDL is realizing just how hard it is to compete with the big products suites. CMSWire reported that SDL is selling its social intelligence, campaign management, and e-commerce optimization platforms--which the company says have struggled to compete with giants like Adobe and Sitecore.

Posted Mar 22, 2016

YouTube hasn't had it easy in the copyright department as of late. In February 2016, a few well-known creators posted videos about their struggles with rights holders issuing takedown claims against their content. These creators claimed their videos were covered under fair use terms, and that YouTube's video claiming and copyright policies are so biased towards claimants that some of these creators no longer feel safe posting videos.

Posted Mar 17, 2016

A recent Scottish League Cup Final, presented by Utilita, between Hibernian and Ross County was not only played out on the pitch but also in virtual reality thanks to San Francisco-headquartered technology company, Virtually Live. The SPFL has facilitated Virtually Live to test a live football broadcast in virtual reality at Scotland's National Stadium Hampden Park in Glasgow during the showpiece national cup final. It was the latest in an eight-game trial which will include two more Queens Park F.C. games.

Posted Mar 15, 2016

We've been hearing about hyperlocal news for years, but in spite of many attempts at a platform play, nothing has really stuck. Just when you think a trend is pretty much doomed, someone comes along with investment capital and a new twist. Such is the case with The Tab, a U.K.-based variation on the hyperlocal theme that uses journalism students as unpaid writers, concentrates on university communities, and distributes the stories via social media.

Posted Mar 15, 2016

Turner Sports and Snapchat are joining forces for a multi-year content deal that leverages Snapchat's Live Story product with the goal of enhancing fans' storytelling and viewing experiences through Snapchat's coverage of major sporting events, including year-round NCAA Championships. The partnership will debut during NCAA March Madness.

Posted Mar 14, 2016

A large chunk of ad spending is already being done programmatically. eMarketer predicts programmatic will make up 67% of total digital display ad spending, or $21.55 billion, in 2016. That's up from 2015, when it accounted for 59% of spending, or $15.43 billion, according to the researchers. The figures include programmatic buying for banners, rich media, video, sponsorship, and additional ad units showing on desktops, tablets, mobile, and other internet-connected devices. Programmatic advertising is creeping into more forms of media too, including television and radio.

Posted Mar 14, 2016

The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to James Stout, senior manager, technology and developer evangelist, Episerver.

Posted Mar 11, 2016

The theme for this year's Digital Book World (DBW) conference, the self-described preeminent conference on digital content and digital publishing strategies, was transformation. It's a hefty word, one that conjurs thoughts of hope, opportunity, and for many of us, paralyzing fear. Don't be ashamed. Personally, I hate change. It's uncomfortable and difficult, but it's an essential component in keeping any industry--especially one that has encountered as many recent obstacles as publishing--moving forward.

Posted Mar 10, 2016

In celebration of International Women's Day, Episerver, a leading provider of digital marketing, content management and digital commerce solutions, announced the launch of the "Digital Ninety-Nines," a new initiative that showcases the body of work and viewpoints of women in the areas of information technology and digital marketing.

Posted Mar 10, 2016

Verndale, a marketing technology agency, unveiled the "2016 Digital Commerce Report: Strides and Shortfalls in Strategy and Implementation," a report examining digital commerce across organizations with at least $50M in revenue. According to the research, most B2B and B2C organizations have a commerce system in place, but the strategies behind those systems are lacking and execution is not yet optimal.

Posted Mar 10, 2016

Today, many companies' digital efforts have transitioned from simple web publishing to more full-blown customer experience management (CXM), as they seek to take advantage of the web, as well as other channels (such as offline, print, and mobile), to conduct core commercial operations and grow their businesses. Digital experience management is the digital component of CXM. It is a cross-organization discipline and includes strategies and practices to acquire, nurture, and manage users throughout their journeys. Users are customers, employees, prospects, and other people who digitally interact with the firm.

Posted Mar 09, 2016

The Perseus Books Group and Ingram Content Group announced that the two companies have entered into a binding agreement to sell Perseus' client services business to Ingram. Ingram and Perseus' client service businesses will form a comprehensive print and digital distribution services provider to independent publishers with more than 600 publisher clients.

Posted Mar 07, 2016

James Stout, senior manager, technology and developer evangelist for Episerver, a global software provider for ecommerce, CMS, and digital marketing solutions, says, "I describe my role as that of a digital renaissance man." He works with both product management and product marketing at Episerver as an ambassador and trusted advisor to partners and customers, while simultaneously serving as their internal advocate.

Posted Mar 04, 2016

Retale, a location-based mobile platform that helps shoppers save on purchases from retailers and brands, announced the results of a commissioned study examining ad blocker adoption on PC and mobile devices. 500 adults across the U.S. were polled for this study between January 18-25, 2016. According to the results, 57% of those surveyed said that they use an ad blocker to prevent viewing display ads while on a PC.

Posted Mar 03, 2016

The Financial Times is working with Facebook to offer a business version of the popular social network to its staff around the globe. "We want to provide our employees with a place to interact with each other securely and easily, anywhere in the world. We hope Facebook at Work will help further foster a culture of collaboration and a sense of community across our global workforce", said Darcy Keller, SVP of communications and marketing at the FT.

Posted Mar 01, 2016

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