AdRoll, a performance marketing platform, published its 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand marketers and agencies across Europe, North America, Japan, and Asia-Pacific, the report provides detailed insight into a marketer's perspective on the changing dynamics of attribution. Now in its second installment, this year's report provides a global comparison, expanded from the European report released in 2016.
Posted Oct 05, 2017
Consumers aren't the only ones concerned about fake news these days. The folks who actually report the news are admitting this issue is increasingly troublesome, too. And the industry is fighting back in a number of ways.
Posted Oct 04, 2017
Gamut, a solutions-based digital advertising organization from Cox Media Group, announced the introduction of Real Delivery, a pledge that brands and agencies will not be charged for invalid display impressions, as determined by long-time digital measurement provider, Moat.
Posted Oct 03, 2017
A new Morning Consult survey provides an in-depth look into what Americans think about the proliferation of digital and video advertising, ad-blocking services, and the cost of premium, ad-free platforms.
Posted Sep 26, 2017
The John S. and James L. Knight Foundation announced a major initiative to support the role of strong, trusted journalism as essential to a healthy democracy. The initiative is anchored by the Knight Commission on Trust, Media and Democracy, a panel of thinkers and doers from diverse backgrounds committed to creating more informed and engaged communities. This nonpartisan commission will explore causes for the erosion of trust in democratic institutions, in particular the press. It will also identify new thinking and solutions around rebuilding trust.
Posted Sep 26, 2017
We've seen companies trying—sometimes desperately—to move into the 21st century and transform their businesses. Many waited way too long, let their staff get too small, or lost sight of their mission. But it seems that we could be turning a corner and finally getting to a point where publications can learn how to make money again.
Posted Sep 26, 2017
Adjust announced the expansion of its Coalition Against Ad Fraud (CAAF) with a new set of strategic partners and guidelines for entry. All CAAF members have contractually undersigned these guidelines in order to participate in the fight against fraud.
Posted Sep 21, 2017
Skimlinks, a content-to-commerce platform, released its annual analysis of online holiday shopping behaviors, traffic, and purchases, Holiday 2017 eCommerce Report. This report uncovers purchase-intent data from the company's network of publishers including BuzzFeed, Refinery29, Conde Nast, The Wirecutter, and HuffPost, and reveals holiday trends publishers, merchants, and marketers can use to make decisions for the 2017 season.
Posted Sep 19, 2017
John Snyder, CEO and co-founder of Grapeshot, which help brands better target advertising campaigns through advanced probability algorithms that understand context on real-time basis, says the company he keeps a close eye on teaches him through its mistakes.
Posted Sep 15, 2017
More than three-quarters of business executives expect artificial intelligence (AI) to create competitive advantage or new lines of business for their companies, but only about one in five companies has incorporated artificial intelligence in some offerings or processes today, and only one in 20 companies has extensively incorporated AI into its current offerings or processes. Less than 40% of all companies have an AI strategy in place, and while the largest companies—those with 100,000 employees or more—are the most likely to have an AI strategy, only half do have one.
Posted Sep 07, 2017
It will be no surprise to regular readers of this column that I can be a bit of a skeptic when it comes to new technology. I don't stand in line for the new iPhone. In fact, I'm usually a few generations behind, preferring to wait until the reviews are in on new features. I like to know exactly what I want and need in a device before I buy one—and I keep the gadgets to a minimum. But lately, I've been thinking about bringing a robot into my house.
Posted Sep 05, 2017
We've all been there: followed a bit too long, and a bit too closely. Hopefully not in the real world, but it certainly happens during our digital travels, as advertisements clued in to our search and browsing behavior dog us for hours, days, and weeks on unrelated sites—and well past the point of purchase decision. "In the world of digital ads, the consumer is disenfranchised—they're being stalked or else they're turning on ad blockers," says John Snyder, co-founder and CEO of Grapeshot, which uses adaptive machine learning algorithms to improve ad targeting, creating a more contextual experience.
Posted Sep 01, 2017
BLOCKv unveiled its blockchain-based development platform that enables the creation of smart, secure, and dynamic virtual objects to dramatically expand the $100 billion industry beyond games, music, and books. The platform promises to usher in the next generation digital goods economy. As sharable digital goods become more ingrained in the lives of consumers, BLOCKv technology provides an opportunity for brands, marketers, and developers to engage with and build stronger relationships with consumers.
Posted Aug 24, 2017
Digital marketing agency, Splash Media, acquired social media marketing agency, Social Media Delivered, in a recent closed-door transaction. Splash Media was one of six local agencies invited to bid on a full buyout of Social Media Delivered.
Posted Aug 15, 2017
Global content marketing revenues grew at an accelerated 14.3% in 2016 to $28.1 billion, fueled by double-digit growth in branded mobile content, digital videos, branded games and social media content, according to new research published by PQ Media.
Posted Aug 10, 2017
The media industry is at a crossroads. With the added assistance of notable politicians and their supporters, "fake news" has been disruptive to the industry. Another factor that has hampered the media industry has been technological advances. The ways content is being displayed, stored, shared, and consumed are forcing publishers to figure out how to transform the ways they do business in an effective manner.
Posted Aug 09, 2017
News publishers must wrestle with the same conundrum that organizers of resistance movements such as the Women's March and the March for Science face: how to harness that heightened post-election energy and engagement for the long haul. The challenge is to smooth and manage the Trump Bump into a Trump Trajectory.
Posted Aug 07, 2017
When are a Grateful Dead-inspired ringing of Cornell University's chimes, a flamenco show in downtown Portland, and a tai-chi class at New York Presbyterian Hospital considered "digital" content? According to Mykel Nahorniak, co-founder and CEO of Localist, an interactive online calendaring platform, it's when the host organizations use their online event calendars as a means to capture, analyze, and grow audience engagement.
Posted Aug 04, 2017
PacketZoom, which provides in-app mobile networking technology, published its Q2 Mobile Observatory and Benchmarks Report. Based on data from the PacketZoom Analytics Platform, the company found that The Netherlands shows the fastest response time for mobile apps, followed by the United Kingdom, France, and Taiwan. The United States was ranked 13th among leading countries, with an average response time of 458 milliseconds, only slightly better than the global average of 438 milliseconds.
Posted Aug 01, 2017
According to an announcement on the Source3 website, Facebook has acquired the content rights management startup. "At Source3, we set out to recognize, organize and analyze branded intellectual property in user-generated content, and we are proud to have identified products across a variety of areas including sports, music, entertainment and fashion," the company wrote in the announcement. "Along the way, we built an end-to-end platform to manage online IP and establish relationships with brands."
Posted Jul 27, 2017
PebblePost, the inventor of the Programmatic Direct Mail solution, announces that it has secured a total of $47 million in Series B round equity and debt funding.
Posted Jul 25, 2017
Bynder, a provider of creative file management, released the results of a research report entitled, "Small Business Marketing, Big Digital Challenge." Findings show that marketers at small and midsize businesses are struggling to efficiently reach intended audiences, because of technology roadblocks.
Posted Jul 20, 2017
Centro, a provider of enterprise-class software for digital advertising, announced its support for ads.txt, a specification developed within the Interactive Advertising Bureau's (IAB) Tech Lab OpenRTB Working Group. ads.txt, which stands for Authorized Digital Sellers, aims to reduce ad fraud and improve transparency by empowering publishers to declare and publicly list the businesses authorized to sell their digital inventory. After a month-long public comment period, the development of the ads.txt spec has been finalized and is ready for wide implementation.
Posted Jul 11, 2017
Since the beginning of 2017, we've gotten several inquiries from people wanting to publish sponsored content on our site. That's not a problem in and of itself. We offer sponsored content opportunities, which are clearly detailed in our media kit. The problem comes when these people make it clear they do not want the sponsored content to be identified as sponsored content. One even went so far as to ask us to publish her content under the name of one of our existing writers. Put simply, our answer was, Nope!
Posted Jul 11, 2017
As a content and campaign manager of .ME, a company that operates the personal domain name .ME, Sanja Gardaševic's varied roles have a single purpose: to share stories of .ME domain names and its users. "As a company that does business in a mostly .com world, explaining what .ME is and why it should be your alternative is a challenge," says Gardaševic.
Posted Jul 07, 2017