Without Netflix, entertainment fans around the world are still essentially at the mercy of Hollywood, local or regional entertainment brands, and even their governments. For example, let's assume a movie fan in Qatar wants to see The Danish Girl. That citizen is as of this moment out of luck, since online protesters convinced the government to pull the film about a transgender character out of local cinemas. Now let's assume Netflix were to add The Danish Girl to its streaming library in the next few months; that fan in Qatar could subscribe to Netflix and watch the movie, essentially negating the local government's decision.
Posted Jan 21, 2016
Short and sweet tweets have been a constant over the last decade - a cyberspace certainty as reliable as the sun rising every morning in the east. But ever since Twitter CEO Jack Dorsey hinted in early January at possibly expanding the 140-character limit on tweets over 71-fold--up to a whopping 10,000 characters--experts have been speculating on why, how and when this prospective social media game changer will happen and how it would affect digital publishers and marketers alike.
Posted Jan 18, 2016
Contently launched a new study, Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry. Between November 24 and December 2, 2015, Contently surveyed 632 marketers with an online survey of 25 questions. Of the respondents, 31% identi?ed as B2B marketers, 18% identi?ed as B2C marketers, while another 49% work across B2B and B2C businesses.
Posted Jan 14, 2016
mitú, the digital media company announced it has raised $27 million in Series C funding. The round brings in new investors AwesomenessTV, WPP Digital, and Verizon as well as existing investors, including Upfront Ventures. To date the company has raised $43 million in funding.
Posted Jan 14, 2016
Even with declining commercial, display ad, and traditional marketing effectiveness, a report by Skyword and Researchscape International found that only 38% of enterprise brands have restructured their marketing teams to overcome new marketing challenges. This is one of the marketing trends in the study that suggests digital transformation is still in its infancy for many organizations. The report, A Study in Brand Transformation, surveyed 190 enterprise marketing leaders at B2C and B2B enterprise organizations. Respondents spanned across 40 industries.
Posted Jan 12, 2016
Content marketing is every where. It's so ubiquitous it can be easy to turn a blind eye to it. if your email inbox is anything like mine, you're constantly being bombarded with white papers, newsletters, and infographics. It's easy to start ignoring them. But once in a while, an example of really great content marketing leaps out at you--often when you least expect it. Here are my favorites from 2015.
Posted Jan 08, 2016
So I came up with a new resolution for 2016: instead of deleting these accounts all together, I will take small steps to limit how much time I spend on these sites, and will therefore reduce the amount of energy I expend sifting through hundreds of tweets and statuses a day. Honestly, after about 2 weeks of curtailing my social media appetite, I'm feeling pretty good, and the time I do spend online feels less meandering and unguided.
Posted Jan 07, 2016
Playwire Media, an online representation firm for reaching gaming and entertainment enthusiasts, announced a partnership with Gateway Media, a St. Louis-based publishing house that owns a portfolio of entertainment and culture websites. Through this deal, Playwire Media will represent all eleven of Gateway Media's publishing brands.
Posted Jan 05, 2016
New Year's may have come and gone, but it's never too late to make resolutions, predictions, or even predictions about predictions for the coming year. Case in point: Even though it's been a few weeks since Hotwire PR released its annual Communications Trends Report-which forecasts significant trends for marketers in 2016--many industry professionals are still digesting the published prognostications and determining which will develop into viable trends.
Posted Jan 04, 2016
Back in the golden days of tech blogging, there were a handful of intrepid entrepreneurs who started successful tech blogs. It was an easier undertaking back then. Today, it takes cash to scale, and even strong brands struggle to keep up.
Posted Dec 28, 2015
Fast-forward to the 2015 London Fashion Week and it certainly looked as if the industry had more than caught up, with wearable technology leading the way. British designer Henry Holland collaborated with Visa Europe to kit out VIPs attending his House of Holland show with wearable payment technology in the form of a ring. The rings, designed by Holland, included integrated near field communication (NFC) payment technology, enabling the lucky few to purchase items directly from the catwalk.
Posted Dec 22, 2015
Ingram Content Group announces the acquisition of Aer.io, a service that allows publishers, retailers, and authors to sell and fulfill print and digital books directly to readers via their websites, blogs, and social networks. In addition, through Aer.io's marketing platform Aer.io Flyer, publishers, authors, and booksellers can promote ebooks and print books with a direct link to buy while taking advantage of Ingram's global distribution network.
Posted Dec 17, 2015
SaaS customer intelligence company Cintell, creators of the SmartPersona Customer Intelligence Platform, announced the availability of the 2016 Benchmark Study on Understanding B2B Buyers. The study found that organizations that exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than companies that miss lead and revenue targets. In fact, companies that exceed lead and revenue goals are 2.2 times more likely to have and document personas than companies that miss these targets.
Posted Dec 17, 2015
The second annual Global Review of Data-Driven Marketing and Advertising revealed that data is playing an increasingly central role as a pillar of marketing, advertising, and customer experience practice around the globe, with 81.3% of marketers describing data as important to their efforts, an increase from 80.4% in 2014, and 59.3% calling it "critical" to their efforts, up from 57.1% in 2014.
Posted Dec 15, 2015
New research by consumer analysis and data marketing specialist GI Insight shows that, while an omni-channel approach by shoppers is becoming the norm in the United Kingdom, the vast majority of companies are failing to connect with customers seamlessly across multiple touch-points. The report also points to the growing importance of tying real-time online interactions to existing consumer relationships - and the need to use customer data to do so.
Posted Dec 15, 2015
Digital Content Next (DCN) released findings from their 2015 DCN Consumer Ad Block Report, research that explores the increasing threat posed by ad blocking software. The report examines consumer attitudes toward ad blocking software, finding that 33% of U.S. consumers are very likely or somewhat likely to try ad blocking software in the next three months.
Posted Dec 15, 2015
Performance-driven content sets up content for success by creating a framework for improvement and effective planning. Investment in content is predicated on how well it performs vis-a-vis business objectives and the needs of a consumer. So setting up a consistent, repeatable model that spans the full content lifecycle provides ROI.
Posted Dec 09, 2015
The EContent team suggests some sites, projects, and resources ?that, while outside the scope of the EContent 100 list, are worth a closer look.
Posted Dec 04, 2015
The last quarter of 2015 saw a flurry of notable media acquisitions. Time, Inc. shelled out a reported $20 million for Zooey Deschanel's HelloGiggles in October-and was also rumored to be circling Jane Pratt's xoJane, ready to make another purchase. A week or so before those announcements hit the street, Condé Nast bought Pitchfork. If you don't already see the trend, I'll spell it out for you: Old-media companies with big money are buying upstart digital media properties.
Posted Dec 01, 2015
An introduction to the EContent 100 judging team, and the list's categories.
Posted Dec 01, 2015
No one has a crystal ball for looking into the future of content. How will people be viewing your content a year or 10 years from now? Will it be on a smartwatch or maybe as a hologram? The hologram example may be taking things a bit too far, but the point is that, as a content creator, you never know how your content will be used in years to come. If you want it to have staying power, you need to think about future-proofing.
Posted Nov 23, 2015
Akoonu, Inc., a marketing strategy platform, released the results of a survey of 100 B2B marketers on buyer personas and buyer's journey maps, including how they impact audience understanding and content marketing. The research compares the responses of marketers who have built personas and journey maps versus those who have not, and pinpoints challenges to using them organizationally.
Posted Nov 19, 2015
At Cxense Experience Americas, new data from a survey by Cxense, a provider of real-time data management and personalization solutions, found publishers understand the critical need for data for their business, but many still lag behind on using it to improve user experiences and digital revenue.
Posted Nov 17, 2015
The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Kevin Indig, SEO Consultant, Searchmetrics.
Posted Nov 13, 2015
According to a new survey by Constant Contact, Inc., the majority of small businesses expect 2015 to end on a high note, with 67% expecting their annual revenue to exceed 2014 revenue. The economy remains an obstacle, however, with 46% saying it is still taking a toll on their business. Despite this, small businesses are maintaining a cautiously optimistic outlook, with 78% expecting 2016 revenue to increase (44% are expecting an increase of 10% or more; 34% expect an increase of less than 10%). The holidays, however, are invoking less confidence. When owners of B2Cs were asked if they expect 2015 holiday revenue to exceed 2014 holiday revenue, 40% said yes; 26% said no; and 34% were unsure.
Posted Nov 12, 2015