Marketo, Inc., a provider of engagement marketing software and solutions, announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners, a leading private equity firm focused on investments in software, data, and technology-enabled businesses. The terms of this all-cash deal provide substantial value to Marketo shareholders. Vista will acquire all outstanding shares of Marketo common stock for a total value of approximately $1.79 billion. Marketo shareholders will receive $35.25 in cash per share, representing a 64% premium to the unaffected closing price as of May 9, 2016.
Posted Jun 02, 2016
LM Wolper Information Delivery's company name will change to LM Information Delivery, Inc. This change in name and visual identity in meant to unify the US organization with the international LM Information Delivery Group, which acquired the company, then known as Wolper Information Services, back in 2012.
Posted Jun 02, 2016
Seismic, an enterprise software company, and General Atlantic, a global growth equity firm, announced that General Atlantic has led a $40 million strategic growth investment in the company through a Series C round of funding. General Atlantic joins JMI Equity and Jackson Square Ventures as a minority shareholder. Gary Reiner, former chief information officer at GE and Operating Partner at General Atlantic, will join Seismic's board of directors.
Posted May 31, 2016
SDL announced the release of its Translation Technology Insights research study, examining the role of technology in the translation industry. With nearly 3,000 respondents across 115 countries and nine languages, the survey findings are comprised of responses from freelance translators, employees of translation agencies and translation-related roles within business - making this the largest and most expansive within the translation industry to date.
Posted May 24, 2016
Smartling announced it has acquired VerbalizeIt to augment its enterprise translation management platform with translation capabilities for audio, video, and other multimedia content. Its second acquisition this year, Smartling continues to expand the breadth of translation management technology offerings within its platform. In addition to technology and people, the acquisition brings hundreds of VerbalizeIt customers to Smartling.
Posted May 24, 2016
According to The Future of Content: Rethinking Content Consumption, a national survey report, consumers want to discover digital content on their own and are skeptical of brands pushing online ads through interruptive channels. Rapt Media, a provider of interactive video technology, recently surveyed an audience of more than 1,000 consumers to understand how content discovery is driving the content personalization trend.
Posted May 19, 2016
Progress announced the results of its recent global survey, Are Businesses Really Digitally Transforming or Living in Digital Denial? The survey, conducted in Q1 2016 by Loudhouse, the specialist research division of Octopus Group, aimed to better understand how business leaders view digital transformation and learn their plans to address its challenges.
Posted May 19, 2016
CSG Systems International, Inc. announced survey findings that reveal new trends in consumer use of streaming video services and the impact of streaming on Pay TV services. In the survey titled Going with the Flow: How to Captivate Video Streamers, The Diffusion Group (TDG), on behalf of CSG, polled nearly 2,000 consumers across the United States who regularly use streaming services to watch video. Survey respondents reported their opinions about watching short- and long-form video content including movies, TV shows, sports and other content across devices and from multiple providers.
Posted May 19, 2016
PLAT.ONE, an Enterprise Internet of Things (IoT) solution platform, announced the results of its European IoT Industry Survey from the M2M Forum in Milan. PLAT.ONE conducted an Internet of Things Industry survey in Europe in Q2 2016 to learn about the challenges IT and business professionals are facing with their IoT projects. Key areas of investigation included IT infrastructure, technology requirements, business challenges, and state of deployment.
Posted May 17, 2016
Innovation never rests, and in the past decade, the way users discover content has continued to change rapidly. First Google and other search engines allowed a user to target specific topics and go right to related content, bypassing a site's homepage. Social media then developed completely new routes for users to discover content. It makes sense that marketers are now focusing on these other channels. But, does that mean they can completely ignore the homepage?
Posted May 13, 2016
The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Matt Kaminski, senior manager, marketing analytics and operations at Localytics.
Posted May 13, 2016
Despite popular belief around the growing Millennial workforce's reliance on mobile and social channels, survey findings show these digital natives are influenced by similar sources as their generational predecessors. What's more, they have significant influence in the B2B buying cycle. In fact, the millennial generation takes the lead in decision-making power for B2B purchases and has research power when short-listing technology solutions, according to a survey released by Arketi Group, a high-tech B2B PR and digital marketing firm.
Posted May 12, 2016
Copyright Clearance Center, Inc. (CCC), a firm dedicated to creating global licensing and content solutions, has acquired London-based Ixxus, a software professional services firm and provider of publishing solutions. With offices in the UK, US, Spain, and Romania, Ixxus is now a wholly-owned subsidiary of CCC. Terms of the deal were not disclosed.
Posted May 05, 2016
For the past few weeks, I've been super stressed out. It's not because of work or money or any of the normal reasons people lose sleep. I'm stressed because it's 2016-an election year-and it seems to me that the whole country has gone off the deep end. Given the current political climate and how messy the primaries have been so far, the 2016 general election is not shaping up to be a quiet or calm one, no matter who the candidates are. It'll be a spectacle. And, thanks to the social media generation, that's just the way we like it.
Posted May 05, 2016
My aim is always to help our readers understand how to evaluate tools within the context of their particular needs and goals. One of the ways we do that is through EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and to our contributors to find out what products are helping content creators of all kinds stay on top of their game. I hope that you find these tools as interesting and as potentially helpful as I do!
Posted May 02, 2016
With more and more marketers seeking out elusive Millennials and Generation Z, Literally Media has been formed to provide marketers with a technology-driven publisher targeting these coveted demographic segments. Cheezburger was formed by Ben Huh in 2007 after he purchased "I Can Has Cheezburger", a site famous for its cat pictures overlayed with text, and transformed it into a blog network focused on humor with a company mission to "Make The World Happier for 5 Minutes a Day."
Posted Apr 26, 2016
While one of the most publicized instances was Amazon's Jeff Bezos purchasing The Washington Post, other prominent acquisitions have occurred in recent years: Boston Red Sox owner John W. Henry snatched up the Boston Globe; Wellesley businessman Aaron Kushner bought the Orange County Register and six other dailies; Facebook co-founder Chris Hughes acquired the New Republic; hotelier Doug Manchester pocketed the San Diego Union-Tribune; Warren Buffett lined his portfolio with dozens of local papers, such as the Roanoke Times and Press of Atlantic City; Minnesota Timberwolves owner Glen Taylor gobbled up the Star Tribune; Alice Rogoff, wife of billionaire David Rubenstein, land-ed the Anchorage Daily News (now Alaska Dispatch News); Las Vegas business titan Sheldon Adelson procured the Las Vegas Review-Journal; and Jack Ma bought the South China Morning Post.
Posted Apr 25, 2016
A new global survey finds that consumers are increasingly worried about their online privacy and security, especially when it comes to how their personal data is handled by private corporations and governments. The survey commissioned by the Centre for International Governance Innovation (CIGI) and conducted by global research company Ipsos across 24 countries finds that a majority of global citizens (83%) believe that there need to be new rules about how companies, governments, and other users use personal data.
Posted Apr 21, 2016
The right tools are an integral part of getting any job done. In the world of digital content tools are plentiful, so finding the right one for you can be tricky. That's why we ask the experts what tools they use to get their jobs done. In this month's installment, we talk to Melissa Johnson, content editor at SaleHoo.
Posted Apr 15, 2016
IgnitionOne, a global marketing cloud provider, released its Q1 2016 Digital Marketing Report, demonstrating both steady trends and surprising changes in digital advertising metrics. Q1 marked a drop in U.S. paid search spend for the first time in six years, down 5% year over year (YoY). Mobile continues to be the star of search, demonstrating the largest jump in impressions in several years at 19% year over year. Programmatic display is up 10% YoY, with Facebook dominating Google in growth, up 51%.
Posted Apr 12, 2016
Limelight Networks, Inc., a global leader in digital content delivery, unveiled the results of its annual State of Digital Downloads report, the latest in its studies of consumer perceptions and behaviors around digital content. The study found nearly half (45%) of consumers are more likely to download digital content of all types than they were a year ago. And the devices to which they are saving movies, television programs, songs, and games may surprise you.
Posted Apr 12, 2016
In January, the global ad automation firm Kiosked released early insights from research that suggests that brands are pulling their programmatic and creative agency expertise inside. This is with an aim toward assuming more control of what's happening with this increasingly important element of their branding and marketing efforts.
Posted Apr 11, 2016
SaleHoo is an online wholesale directory and community for online traders, eBay sellers, and traditional retailers that is owned by Doubledot Media. In her role as SaleHoo content editor, Melissa Johnson says, "The goal is to educate our customers and help them build a thriving business for themselves. You can't do that without high-quality content."
Posted Apr 08, 2016
The Atlantic's CityLab has introduced CityLab Latino, a Spanish-language version of the English-language CityLab you've already come to know. It's also the result of a new partnership with Univision Digital. You can find the site, which is also accessible at Univision.com, at citylablatino.com.
Posted Apr 07, 2016
This past weekend, I found myself in a Barnes and Noble in midtown Manhattan, strolling up and down the Self-Help aisle, browsing through hundreds of book titles. No, I wasn't looking for myself (although some of the books seemed really quite interesting), I was doing trend research for my day job (book publishing), trying to pinpoint which titles were attracting shoppers and which were getting overlooked. As you can imagine, the Self-Help shelf is a mix of topics ranging from relationships to mental health to inspiration. But there was one word that stuck out time and again, no matter the subject matter: mindfulness.
Posted Apr 07, 2016