Today's businesses face a new reality: customers now communicate via numerous digital self-service channels such as web, chat, and text. While 93% percent of organizations agree that providing a seamless quality experience across all channels is important, less than half actually think they're very effective in meeting that goal.
Posted Oct 10, 2018
New Research from Quark and Information Today uncovers content practices and challenges, technology trends, and investment outlook related to enterprise content.
Posted Oct 09, 2018
The EU Copyright Directive, as it's known, is expected to pass into law when it comes to a final vote in January. It will remake the balance of power in copyright law in the European Union.
Posted Oct 09, 2018
Belated Happy International Podcast Day (IPD)! Podcasts have had a lot of ups and downs. That's OK. Because having a massive burst of enthusiasm followed by feelings of disappointment is totally normal for emerging technologies.
Posted Oct 08, 2018
Tiny made a series of announcements, beginning with TinyMCE 5, available now as a developer preview. The company says Tiny 5 introduces a sleek and refreshed UI rebuilt with modern CSS best practices. TinyMCE is now easier to customize, while new APIs make it more straightforward to create custom dialogs.
Posted Oct 04, 2018
New report from Return Path and The Relevancy Group explores the impact of AI technology on email deliverability and effectiveness.
Posted Oct 02, 2018
The Dutch start-up, Hiber, launched a new online platform for creators called Creative Fund. The Creative Fund is a foundation where Hiber offers free connectivity, in order to challenge people to show what the Internet of Things can do to improve the world.
Posted Oct 02, 2018
Research from Clutch finds content marketing is still working, even when consumers are skeptical.
Posted Sep 28, 2018
The H1 2018 IAS Media Quality Report Offers an updated industry snapshot of viewability, fraud, brand safety, and new time-in-view benchmarks.
Posted Sep 27, 2018
Whether your goals are to make money, become internet famous, or spread the word about one of your favorite hobbies or pastimes, your blog can be a tool to accomplish your goals. If you want to be successful, you'll need to analyze things like market demand and your existing competition. But should you also take protective measures, like getting insurance for it?
Posted Sep 27, 2018
From Consumers to Creators: The Digital Lives of Black Consumers is the third in Nielsen's 2018 Diverse Intelligence Series, which has focused on the digital lives of multicultural consumers.
Posted Sep 26, 2018
33Across says it has launched the first open advertising exchange to offer a foundation of only viewable inventory while pioneering new attention targeting products and impact formats.
Posted Sep 25, 2018
Businesses prioritize their online presence, devoting more resources to digital channels that get them in front of customers.
Posted Sep 25, 2018
Driving that influence will be 900 Million new internet users, according to a new report from BCG. In four years, emerging markets will account for 3 billion online users—three times the number in developed markets.
Posted Sep 18, 2018
Publishers have a lot on their plates these days. How are they managing? In some cases, they're outsourcing this aspect of their ad operations (ad ops) to white-glove consultancy services.
Posted Sep 05, 2018
Vivial announced the launch of The Mobile Optimizer, its new text messaging service for local business.
Posted Sep 04, 2018
Smartling co-founder and CEO Jack Welde has been building web-oriented products from the ground up since before even graduating college. His senior project was co-creating one of the earliest personal information managers, which was eventually sold to Apple in 1993. No matter the product or company, Welde says, "Wherever I was working, it always came to a point when sites needed localization to better serve their audience."
Posted Aug 31, 2018
Formerly GlobalWide Media's programmatic business unit, Causal IQ is built on a legacy of digital marketing expertise.
Posted Aug 30, 2018
Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company's leadership position.
Posted Aug 30, 2018
According to the survey, the ability to maintain focus has actually improved over time. This demonstrates that the attention of business professionals can be captured for long periods of time with compelling content that includes great stories and interesting, gripping visuals.
Posted Aug 30, 2018
Most people (67%) consider content marketing 'useful and valuable,' which is why when they interact with content published by a company online, they are more likely to purchase its products or services.
Posted Aug 28, 2018
Publishers now have to wrestle with the reality of global content.
Posted Aug 28, 2018
Chicken Soup for the Soul Entertainment, Inc. announced the signing of a definitive agreement to acquire Pivotshare, Inc.
Posted Aug 17, 2018
CAST, a provider of Software Intelligence, announced it has added Tidal Migrations to its Highlight Partner Program. With the partnership, Tidal Migrations has integrated CAST Highlight into its Cloud Migration Management Platform for more comprehensive cloud migration assessment and predictive planning capabilities.
Posted Aug 07, 2018
Sales Hacker will continue its focus on growing and providing education around sales engagement category.
Posted Aug 07, 2018