Media Business News and Trends

Although copyright protection exists as soon as a work is created or "fixed," the US Supreme Court recently held that copyrights cannot be enforced until a registration is obtained from the US Copyright Office.

Posted Mar 29, 2019

Nobel Media partners with Microsoft to launch cutting-edge Storytelling Platform.

Posted Mar 28, 2019

Leveraging video and FinTech to increase revenues might be one road to salvation for struggling digital publishers.

Posted Mar 27, 2019

Studying more than 60 characteristics of ads, the authors found that the most highly shared ads are emotional, generating specific positive emotions like inspiration, warmth, excitement, and amusement. Just as important, these emotionally-evocative ads were story-like.

Posted Mar 19, 2019

From combating the spread of misinformation to expanding awareness of the impact of artificial intelligence on society, seven projects shaping the effects that artificial intelligence has on the field of news and information received $750,000 in funding today.

Posted Mar 14, 2019

Serial Box launches in Google Play Store, offers special promotion for Android users.

Posted Mar 14, 2019

Podcasters work hard, often for very little--or no--pay. They need good guests that make their jobs easier. Here are three tips to keep in mind before you go on a podcast.

Posted Mar 14, 2019

A Tealium-commissioned global survey reveals the majority of customer data strategies do not support the achievement of key business objectives.

Posted Mar 12, 2019

BuzzFeed surprises New Yorkers with a physical version of its publication, says it's about "joy."

Posted Mar 08, 2019

There's a limit to the audience publishers can attract on their owned sites and only so many ads they can pile on a page. To support more growth, a publisher has to enact audience extension strategies and sell on other sites beyond their own. But how do they manage this scale properly without having it morph into a chaotic mess?

Posted Mar 08, 2019

New research identifies challenges for current measurement practices, calls for better ways to address "unobservable" factors.

Posted Mar 07, 2019

Dennis Publishing Ltd., a portfolio company of Exponent Private Equity LLP, has acquired Kiplinger Washington Editors, Inc., a market leader in business and personal finance information, in print and online.

Posted Mar 05, 2019

Millennial-owned businesses are more likely to advertise on both traditional and digital mediums, but the majority of small businesses value advertising, a new survey finds.

Posted Feb 28, 2019

Fourth annual report reveals industry benchmarks for key metrics that impact deliverability.?

Posted Feb 28, 2019

Company releases Q4 2018 QMI report, highlighting key trends in mobile advertising growth.

Posted Feb 21, 2019

New data suggest marketers are shifting who they target and how they do it. See which audiences advertisers are willing to spend big bucks to gain access to.

Posted Feb 21, 2019

Apps like WeChat and LINE have already proven successful for businesses in countries like China and Japan, where their monthly active user counts exceed 600 million and 200 million respectively. Their success indicates that, if businesses over the world don't do the same, they are at serious risk of falling behind.

Posted Feb 19, 2019

Original study from Atlantic Re:think, Comscore, and Harvard College Consulting Group finds that what interests Millennials may not appeal to Gen Z.

Posted Feb 14, 2019

While the second annual In-House Creative Management Report finds challenges with marketing leadership, creative morale, and team alignment, it also Identifies substantive benefits for improving collaboration.

Posted Feb 14, 2019

The next evolution of programmatic transparency increases advertiser ROI and drives sustainable digital ad growth for publishers.

Posted Feb 12, 2019

As the landscape is rapidly changing, there are a few key issues that all players must consider. But for brands, in particular, marketers must figure out the right balance between in-house teams and agency support to operate most efficiently.

Posted Feb 12, 2019

Buyers cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publisher partners.

Posted Feb 07, 2019

Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and likelihood to take action.

Posted Feb 05, 2019

Omnisend research shows that ecommerce marketers adopting an omnichannel strategy with three or more channels are seeing a 90% higher customer retention rate than those who are not.

Posted Feb 05, 2019

Association of cloud and managed service providers adds several new certifications for cloud and MSPs, including a product for data centers and business continuity testing.

Posted Jan 31, 2019

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