Media Business News and Trends

The challenge we face now is one we didn't predict; digital ads may have been the future, but a finite one rather than the semi-permanent "forever" future we collectively envisioned. Now, digital publishing is facing some major hurdles when it comes to growth, and online news portals are starting to see similar declines as their printed counterparts. So what does this mean for the future of digital advertising?

Posted Jan 25, 2018

The Gallup-Knight Foundation surveyed 19,196 Americans aged 18 and older, about their media habits and belief. The research, compiled in "American Views: Trust, Media and Democracy," revealed that most Americans believe it is now harder to be well informed and to determine which news is accurate. EContent had the chance to ask Sam Gill, Knight Foundation VP for Communities and Impact, a few questions about the report's findings, what they say about us, and what the media can do to build trust among audiences.

Posted Jan 24, 2018

This past holiday season saw huge gains in sales and not just in retail goods. Consumers used their growing disposable income to test out new digital experiences, enabling the App Store to hit a record $300 million in sales. One digital app experience sticks out: virtual reality. VR app usage spiked over the 2017 holidays.

Posted Jan 23, 2018

Skyword, a content marketing software and services company, released the results of a year-long investigation into the work of nearly 1,000 content marketers worldwide. Through an in-depth survey of marketers who had taken Skyword's Content Marketing Continuum Assessment, the research team uncovered a critical set of characteristics among the highest-performing content marketers. These provide a roadmap for marketers seeking to transform their teams for story-centric marketing.

Posted Jan 23, 2018

Reuters, an international multimedia news provider, announced that customers will now have access to expanded sports content through partnerships with Field Level Media and Opta. The new content from Field Level Media and Opta add to Reuters' existing suite of global sports coverage.

Posted Jan 23, 2018

As debates rage over trust in news, the power of misinformation, and the impact of social media, a new Gallup-Knight Foundation report shows that Americans believe the news media have an important role to play in our democracy - yet they don't see that role being fulfilled.

Posted Jan 18, 2018

Purdue University will lead a new national center to develop brain-inspired computing for intelligent autonomous systems such as drones and personal robots capable of operating without human intervention. The Center for Brain-inspired Computing Enabling Autonomous Intelligence, or C-BRIC, is a five-year project supported by $27 million in funding from the Semiconductor Research Corp.

Posted Jan 18, 2018

Ad fraud keeps making headlines with estimates of its total damages climbing. With bots evolving and rapidly multiplying, and fraudsters becoming increasingly sophisticated, advertisers are not the only ones who feel the pain. As fear and doubt whittle away ad spend, publishers and viewers are also paying a heavy price.

Posted Jan 15, 2018

How much of your traffic comes from Facebook? Whatever your answer is, it's about to change. Facebook has officially announced changes to its Newsfeed algorithm that will put content from friends ahead of, well, everything else. So, whether you're a media outlet or a marketer, your social media strategy is about to get a big shake-up.

Posted Jan 12, 2018

TimefireVR, Inc. announced investing in the cryptocurrency Ethereum as part of the Company's shift in corporate focus towards strategic investments in cryptocurrency and potential acquisitions of blockchain technology businesses. Ethereum is a leading blockchain platform for Decentralized Applications ("DApps") that run on a peer-to-peer network of computers instead of on one single computer or server.

Posted Jan 09, 2018

The Qtum Foundation announced that it will join forces with 360 Blockchain Research Center, and the BTN Foundation to form China's first-ever blockchain technology laboratory, as part of the efforts to promote the development and commercialization of blockchain technology.

Posted Jan 09, 2018

Oath, a subsidiary of Verizon introduced the first Brand Love Index, a new research study revealing key factors that drive consumers to love brands. Oath worked with Kantar Consulting, a division of Kantar, to analyze data from more than 150,000 consumers across 13 countries, to define six drivers of brand love that span industries, age, gender, and nationality, with results of what actually moves consumers.

Posted Jan 09, 2018

With an unpredictable landscape and an increase in competition from the endless supply of new media companies, both digital and traditional publishers are facing unforeseen challenges when looking for new ways to engage and retain their audiences. There are a few key tactics that successful publishers are executing that other companies should consider to stay relevant: leveraging social video, gearing content to target audiences, and investing in digital to grow reach.

Posted Jan 08, 2018

Stareable is dedicated to helping creators collaborate and get discovered as part of its mission to create a community around great web series. It's helped thousands of independent filmmakers

Posted Jan 04, 2018

As "always on" audience-driven engagement further infiltrates marketing consciousness, those brands that want to create high quality content more efficiently-and strategically take into account the diverse interests of their audience-are starting in-house content studios. These operations generate a variety of content forms and types and are led by trailblazing, first-generation content leaders. In 2018 content studios will continue to flourish, but there will be some things to watch out for.

Posted Dec 18, 2017

LoopMe conducted cross-Atlantic research with Censuswide to look at US and UK consumers views on their data, ahead of the GDPR implementation in May 2018. US consumers believe that their data is worth $244 per year. Despite a high price tag, many consumers feel uninformed about their data - 31% of US respondents and 51% of their UK counterparts did not feel informed enough to give a value on their data.

Posted Dec 07, 2017

Organizations investing in digital transformation initiatives to drive more of their customers to their online channels are taking a far more deliberate and bottom-line approach to site redesign—and using customer data to inform, evaluate, and iteratively improve the website customer experience. Getting started on this path requires you to think very differently about site redesign and data collection. Instead of thinking of a site redesign as a one-and-done project, you should use a measurement and evaluation process that helps you continuously optimize the customer experience.

Posted Dec 03, 2017

A free press is a cornerstone of any free society. Lately, it's been under attack, becoming the whipping boy of anyone looking for an easy target. Politicians and the press have an adversarial relationship, but there's usually at least some semblance of respect. The current president has a particularly contentious relationship with the press, labeling anything he doesn't like as fake news. At one point early on in the administration, he went so far as to call the press "the enemy of the people" in an angry tweet.

Posted Nov 30, 2017

For all the talk about data and measurement at the Gilbane Digital Content Conference, it's not always easy to understand what to do with the numbers once you have them. Lynette Chen, MaassMedia senior consultant, tackled what it means to try and measure success at "the edge of innovation" in her session, relying on a Guardian case study.

Posted Nov 29, 2017

Adaptive content. You probably hear those words a lot, but like a lot of buzzwords, you may still be struggling to understand what they mean. Juhee Garg, Senior Product Manager, Technical Communications Products, Adobe, was on hand to explain to the keynote audience at Gilbane Digital Content Conference.

Posted Nov 28, 2017

Health-related websites must create highly relevant, long-form content tailored to answer searchers' questions with more authority and clarity than other industries, according to a new Searchmetrics study that identifies key ranking factors for specific industries.

Posted Nov 16, 2017

Jumpshot, the only company that unlocks walled-garden data to reach customers more effectively, released its Jump the Garden Walls Data Report, revealing that the growth of eCommerce platforms has driven consumers away from brand sites to marketplaces where consumers make over 50% of their retail purchases.

Posted Nov 16, 2017

Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.

Posted Nov 15, 2017

If there is one technology topic that drew a great amount of media attention this year, it is artificial intelligence (AI). Thus far, you can say that only digital technology giants such as Amazon, Facebook, and Google—along with a few other early adopters—have tasted success in implementing AI technologies. Here are 10 commandments to finally get you started on your enterprise AI strategy.

Posted Nov 10, 2017

Pressboard, the story marketplace for brands and publishers, released its 2017 Branded Content Benchmarks Report. In it, Pressboard reveals that consumers now spend more time engaging with branded content - the average active reading time for a piece increased from 66 seconds in 2016, to 73 seconds in 2017.

Posted Nov 07, 2017

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