Media Business News and Trends

SEO has grown to encompass much more than its original acronym, and the SERP isn't limited to ten blue links anymore. Because digital marketing strategies are changing to keep up with SEO's advancements, we can hardly predict what will happen next—but these fast-growing trends might give us a clue about the future of SEO.

Posted May 10, 2019

Seamless content orchestration drives LTV and new revenue.

Posted May 09, 2019

Companies crave content—high-quality, timely, and accurate content that is brand supportive and designed to connect and compel target audiences to some desired action. Unfortunately, more reviews required means more costs and sometimes what some would argue is a process designed to squeeze the life out of content that has been carefully crafted.

Posted May 08, 2019

More than half (59%) of respondents agree that their brand story is being diluted before reaching buyers.

Posted May 07, 2019

I'd like to explore an unusual perspective on DAM investments—one that digs into the purpose of DAM, the evolutions of brands, and the pace of change in digital marketing. DAM, I will argue, is a technology that guards against erratic, unintended change.

Posted May 03, 2019

After voting took place throughout March, EContent announces the winners of its first People's Choice Awards. From household names to the technology providers that quietly provide the backbone to the web, the first annual EContent People's Choice Awards provides an interesting look into the minds of readers, and where they think content is headed.

Posted May 01, 2019

Evergage's Annual Research Report, conducted with Researchscape International, shows machine-learning personalization is on the rise - expanding opportunities for 1-to-1 engagement.

Posted Apr 30, 2019

When I first started reading about blockchain, it was usually in conjunction with bitcoin, the digital currency used to value transactions on the internet. Blockchain is the technology that manages the database on which bitcoin transactions are stored, but confusion about it is widespread.

Posted Apr 30, 2019

The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. The emerging category is evolving rapidly, and could affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade ago—except maybe faster and more pervasively.

Posted Apr 26, 2019

Survey of global customer engagement leaders finds companies not actively investing in AI risk falling irreparably behind.

Posted Apr 25, 2019

Verto's panel-based, never-seen-before metrics highlights new consumer engagement opportunities on smartphones for handset OEMs, wireless carriers, brands, and agencies.

Posted Apr 25, 2019

BCT Partners and Red Fern Consulting announce the launch of the first Virtual Reality tool that will transform diversity training programs and help to mitigate unconscious bias in the workplace.

Posted Apr 23, 2019

Swoot aims to make discovering and recommending podcasts streamlined and easy.

Posted Apr 23, 2019

Last week, Facebook met with journalists to talk about the latest updates to it "reduce, remove, inform" approach to problematic content. But today, CNBC reported that CEO Mark Zuckerberg once hoped to determine the worth of user data through third-party deals.

Posted Apr 16, 2019

Early in 2019, the newly inaugurated 116th Congress introduced H.R. 1, a piece of legislation that has the potential to initiate a new era of official government censorship of online media.

Posted Apr 16, 2019

As of January 2019, Netflix counted 139 million subscribers, while Amazon reported 100 million Prime subscribers in April 2018. The subscription model extends to the realm of digital media, where long-standing publications such as The New York Times, as well as newer players such as The Information, have built strong subscriber bases. Nevertheless, many companies may be wondering how to build a strong subscriber base or how to retain those subscribers once they have them.

Posted Apr 15, 2019

Are publishers moving into a post-advertising world? The short answer is "yes," but it's more complicated than that. It's not that advertising has gone away or even that it will. It's more that the ways in which publishers earn revenue to support their business operations are changing in a digital information environment.

Posted Apr 08, 2019

Social media may be the star of digital marketing strategies, but email has long been the work-horse. Marketers know this, and it's time publishers follow their lead.

Posted Apr 03, 2019

With the growth of mobile commerce and direct-to-consumer brands, Appreciate analyzed its 2018 holiday e-commerce app user acquisition campaigns and found that more creative on more app publishers and categories generated the greatest engagement and conversion rates for Appreciate's e-commerce app clients.

Posted Apr 02, 2019

What even is the media? Is it The New York Times? Vogue? CNN? Facebook? Google? Netflix? YouTube? Tumblr? A podcast? All of the above? Something greater than the sums of these parts?

Posted Apr 02, 2019

The American Journalism Project is a venture philanthropy organization trying to boost local journalism and increase the visibility and understanding of civic journalism as a public good.

Posted Apr 01, 2019

Although copyright protection exists as soon as a work is created or "fixed," the US Supreme Court recently held that copyrights cannot be enforced until a registration is obtained from the US Copyright Office.

Posted Mar 29, 2019

Nobel Media partners with Microsoft to launch cutting-edge Storytelling Platform.

Posted Mar 28, 2019

Leveraging video and FinTech to increase revenues might be one road to salvation for struggling digital publishers.

Posted Mar 27, 2019

Studying more than 60 characteristics of ads, the authors found that the most highly shared ads are emotional, generating specific positive emotions like inspiration, warmth, excitement, and amusement. Just as important, these emotionally-evocative ads were story-like.

Posted Mar 19, 2019

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